Millward Brown^[1] is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company^[2].

Leadership[link]

Eileen Campbell is the global CEO of Millward Brown. Campbell became CEO in 2007^[3] and regularly speaks at marketing conferences.^[4]

Company History[link]

Founders[link]

Gordon Brown and Maurice Millward founded Millward Brown in 1973 in Britain, having both worked as researchers at General Foods. The business was set up above a row of estate agents in Royal Leamington Spa, a town in the Midlands (England). The aim of the business was to provide clients with information that allowed them to make correct marketing and management decisions.^[5] Previous Millward Brown CEOs include Bob Meyers^[6] who held the position from 1997-2007.

Mergers and Acquisitions[link]

From 1980, Millward Brown rolled out continuous tracking studies in many countries but managed them from the UK. Until 1986 Millward Brown only had offices in the UK until it acquired U.S. research agency, Ad Factors. Bob Meyers, executive vice president of Ad Factors became CEO of the new company re-named Ad Factors/Millward Brown.^[7]

Millward Brown became a global company in 1987 with moves into Europe led by Tony Copeland. In 1989, Millward Brown was bought by global communications services company WPP plc^[8], headed up by CEO Martin Sorrell. Maurice Millward retired in 1992 and Gordon Brown retired in 1994.

Innovation[link]

Dynamic Tracking[link]

In 1976, Maurice Millward and Gordon Brown set up their first continuous tracking study, now named Dynamic Tracking, for Cadbury Schweppes with the objective to explore the issue of ad wear-out over time.^[9] Dynamic Tracking provides a complete 360° view of brand health and a continuous flow of knowledge about what is working for a brand and what could be working better. The approach now used for continuous tracking is almost universally based on that introduced by Millward Brown.^[10]

In 1985, Gordon Brown published “Tracking Studies and sales effect. A UK Perspective.” ^[11] In 1986, Gordon Brown introduced the Awareness Index in his paper, “Modelling Advertising Awareness.”^[12] The Awareness Index (AI)^[13] is now a widely used metric for aiding the assessment of advertising.^[14] In 1987, Gordon published another paper “The Link Between Sales Effects and advertising content.”^[15] Another paper followed in 1991, “How Advertising Affects the Sales of Packaged Goods Brands,” known internally as “The Black Book.”^[16]

Link[link]

Gordon Brown and Nigel Hollis developed the Link pre-test in 1988. Link uses a comprehensive set of evaluative and diagnostic questions to predict the impact of an ad, in terms of both the attention it will generate and the sales that will result. It identifies areas that could be further developed or fine-tuned. With over 70,000 ads tested, the Millward Brown Link database provides a wealth of data for category and country comparisons. In 2008, Millward Brown conducted its 50,000th Link ad pre-test.^[17].

Link360 launched in 2007 which enabled multimedia campaigns to be pre-tested.^[18] Millward Brown launched online ad assessment facility, Digital Link, in 2006.^[19]

Brand Dynamics[link]

Millward Brown launched Brand Dynamics in 1996. Brand Dynamics is used to look at a brand’s health. Millward Brown created the brand dynamics pyramid^[20] as an instrument to diagnose the factors underpinning customer loyalty to a brand.^[21]

Neuroscience[link]

Millward Brown has been at the forefront of thinking about the emerging area of neuroscience^[22] and its application to advertising research, and launched^[23] the Neuroscience Practice in 2010. Headed up by Graham Page^[24], the team has four regional leads in AMAP, LatAm, Europe and North America.^[25]

Key Research[link]

BrandZ[link]

Millward Brown manages the annual BrandZ Top 100 Most Valuable Global Brands ranking.^[26] The study is conducted by Millward Brown Optimor to determine the financial value of consumer-facing brands and announced Apple as the most valuable global brand in 2011.^[27] It is the only brand ranking to combine consumer measures of brand equity - from the Brand Dynamics studies in Millward Brown’s BrandZ database - with financial data.^[28]

Apple was named as the world's most valuable brand in the BrandZ Top 100 Most Valuable Brands 2011 and 2012 ranking.^[29]

In November 2010, Millward Brown launched its first ever BrandZ Top 50 most Valuable Chinese Brands ranking.^[30] And in December 2011, Millward Brown launched the second BrandZ Top 50 most Valuable Chinese Brands ranking with China Mobile announced as Number 1.^[31]

Value-D[link]

In February 2011, Millward Brown launched the findings of its Value-D study, which looked at brand value and desire.^[32]

Language of Love[link]

In 2010, Firefly Millward Brown announced the findings of its Language of Love in Social Media study^[33], which recommends successful strategies within the social media space.

Value of a Fan[link]

In 2011, Millward Brown launched the Value of a Fan^[34] study in collaboration with the World Federation of Advertisers (WFA). The study was conducted with WFA members and looked at what contributes to a successful brand fan page.

Specialist Practices[link]

BPRI

Millward Brown Optimor

Dynamic Logic

Firefly Millward Brown

Neuroscience Practice

Books[link]

The Global Brand^[35] published in 2008 and written by Millward Brown's chief global analyst, Nigel Hollis^[36] Nigel Hollis expresses his thoughts and opinions on brands and marketing at his blog, Straight Talk with Nigel Hollis.^[37]

Brand Sense^[38] by Martin Lindstrom

Advertised Mind^[39] by Erik Du Plessis

IPA booklet^[40] - Driving Top Line Growth, by Dominic Twose

The Branded Mind^[41] by Erik Du Plessis

Marketing to the New Majority^[42] by David Burgos and Ola Mobolade

Awards[link]

Millward Brown sponsored the U.S.^[43] and Australian Effie Awards in 2009.^[44]

Key People[link]

Eileen Campbell – Global CEO

Dr Fabian Hernandez - CEO Latin America

Mary Ann Packo - CEO North America

Travyn Rhall - CEO Africa, Middle East, Asia, and Pacific

Tim Wragg - CEO Europe

Gordon Pincott – Chairman, Global Solutions

Nigel Hollis - Chief Global Analyst

Ron Markham, CIO

Dave Sandberg - Global CFO

Susan Steele - Global Chief Human Resources Officer

Sue Elms - EVP Global Brands

Duncan Southgate - Global Brand Director, Digital

Rob Hernandez - Global Brand Director, Firefly

John Svendsen - Global Brand Director, Media

Daren Poole - Global Brand Director, Link

Patty Currie - Global Brand Director, Tracking

References[link]

External links[link]

• Millward Brown
• WPP
• Firefly Millward Brown
• Straight Talk with Nigel Hollis

Millward Township, Minnesota
—  Township  —
Millward Township, Minnesota Location within the state of Minnesota
Coordinates: 46°22′1″N 93°7′39″W / 46.36694°N 93.1275°W / 46.36694; -93.1275Coordinates: 46°22′1″N 93°7′39″W / 46.36694°N 93.1275°W / 46.36694; -93.1275
Country	United States
State	Minnesota
County	Aitkin
Area
• Total	71.4 sq mi (184.9 km2)
• Land	71.3 sq mi (184.8 km2)
• Water	0.0 sq mi (0.1 km2)
Elevation	1,299 ft (396 m)
Population (2000)
• Total	69
• Density	1.0/sq mi (0.4/km2)
Time zone	Central (CST) (UTC-6)
• Summer (DST)	CDT (UTC-5)
FIPS code	27-42300[1]
GNIS feature ID	0664977[2]

Millward Township is a township in Aitkin County, Minnesota, United States. The population was 69 as of the 2000 census.^[3]

Geography[link]

According to the United States Census Bureau, the township has a total area of 71.4 square miles (184.9 km²), of which 71.3 square miles (184.8 km²) is land and 0.1 square miles (0.1 km²) (0.07%) is water.

Lakes[link]

• Split Rock Lake

Adjacent townships[link]

• Beaver Township (north)
• Split Rock Township, Carlton County (northeast)
• Birch Creek Township, Pine County (east)
• Bremen Township, Pine County (east)
• Pine Lake Township, Pine County (southeast)
• Wagner Township (south)
• Williams Township (southwest)
• Pliny Township (west)
• White Pine Township (west)
• Rice River Township (northwest)

Demographics[link]

As of the census^[1] of 2000, there were 69 people, 30 households, and 21 families residing in the township. The population density was 1.0 people per square mile (0.4/km²). There were 78 housing units at an average density of 1.1/sq mi (0.4/km²). The racial makeup of the township was 94.20% White, 1.45% Native American and 4.35% Asian.

There were 30 households out of which 23.3% had children under the age of 18 living with them, 50.0% were married couples living together, 6.7% had a female householder with no husband present, and 30.0% were non-families. 26.7% of all households were made up of individuals and none had someone living alone who was 65 years of age or older. The average household size was 2.30 and the average family size was 2.67.

In the township the population was spread out with 23.2% under the age of 18, 2.9% from 18 to 24, 17.4% from 25 to 44, 44.9% from 45 to 64, and 11.6% who were 65 years of age or older. The median age was 50 years. For every 100 females there were 155.6 males. For every 100 females age 18 and over, there were 130.4 males.

The median income for a household in the township was $21,250, and the median income for a family was $21,875. Males had a median income of $39,375 versus $18,750 for females. The per capita income for the township was $14,060. There were 14.3% of families and 16.7% of the population living below the poverty line, including 83.3% of under eighteens and none of those over 64.

References[link]

• United States National Atlas
• United States Census Bureau 2007 TIGER/Line Shapefiles
• United States Board on Geographic Names (GNIS)

v t e Municipalities and communities of Aitkin County, Minnesota, United States County seat: Aitkin Cities Aitkin Hill City McGrath McGregor Palisade Tamarack Townships Aitkin Ball Bluff Balsam Beaver Clark Cornish Farm Island Fleming Glen Haugen Hazelton Hill Lake Idun Jevne Kimberly Lakeside Lee Libby Logan Macville Malmo McGregor Millward Morrison Nordland Pliny Rice River Salo Seavey Shamrock Spalding Spencer Turner Verdon Wagner Waukenabo Wealthwood White Pine Williams Workman Unorganized territories Davidson Jewett Northeast Aitkin Northwest Aitkin Unincorporated communities Giese Glen Jacobson Malmo Sandy Lake Swatara Waukenabo Indian reservations Mille Lacs‡ Footnotes ‡This populated place also has portions in an adjacent county or counties

This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (April 2010)

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (September 2009)

Nigel Hollis (born 1958) is an author, analyst, researcher, speaker, and commentator on marketing.^[1] He is the author of The Global Brand: How to create and develop lasting brand value in the world market^[2] published by Palgrave Macmillan in 2008, and is the Executive Vice President of market research agency, Millward Brown.

Contributions to books by Martin Lindstrom[link]

Hollis contributed a chapter to Martin Lindstrom's 2005 book BRAND Sense, in which Lindstrom described research that was designed by Hollis and conducted by Millward Brown specifically for the book. Hollis also contributed a comparable chapter to Lindstrom's 2003 book BRANDchild.

[edit] The HotWired ad effectiveness study

Designed by Rex Briggs, then head of research at HotWired, with the technical support of HotWired staff including Joshua Grossnickle and Oliver Raskin, HotWired used some of Millward Brown measurement scales. But the methodology differed significantly from brand tracking, for which Millward Brown was known. Hollis was instrumental in getting HotWired to work with Millward Brown, and this 1996 landmark study of online advertising, proving that banner ads could have a branding effect before clickthrough is noted as the first study of its kind ^[3]

Straight Talk with Nigel Hollis[link]

Hollis regularly publishes a blog called "Straight Talk with Nigel Hollis"

References[link]

1. ^ Wave Festival "The Wave Festival, Rio", "Wave Festival", April 18, 2011, accessed July 18 2011.
2. ^ The Global Brand "The Global Brand", "The Global Brand Online", 2008, accessed July 18 2011.
3. ^ Elliot, Stuart, Banner Ads On Internet Attract Users, Dec 3, 1996, New York Times

Rex Briggs and Nigel Hollis, "Advertising on the Web: Is There Response Before Click-Through?", Journal of Advertising Research, March/April 1997.

External links[link]

• [1]
• The Global Brand: How to create and develop lasting brand value in the world market