Name | BBDO (Batten, Barton, Durstine & Osborn) |
---|---|
Logo | |
Type | Subsidiary of Omnicom Group |
Foundation | 1891 |
Location city | New York |
Location country | USA |
Locations | 287 offices in 79 countries |
Key people | Founders:
William H. Johns Bruce Fairchild Barton Roy Sarles Durstine Alex Faickney Osborn |
Area served | World Wide |
Industry | Advertising, Marketing |
Num employees | 15,000 employees |
Homepage | http://www.bbdo.com |
Intl | yes }} |
BBDO is a worldwide advertising agency network, with its headquarters in New York. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide was recently named the "Most Awarded Agency Network in the World" by The Gunn Report in 2010 and in 2009, 2008, and 2007 before that. With 15,000 employees in 287 offices in 79 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio. BBDO was named Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine. In 2006, Mayor Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.
With an extensive portfolio of creative advertising, BBDO focuses on the philosophy of "The Work The Work The Work", citing, "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand".
The Economist, PepsiCo, Diageo, Skanska, FedEx, General Electric, Campbell's, Arby's, Gillette, Motorola, Orbitz, Bayer, Wrigley, AT&T;, Mars, Bank of America, Pinnacle Foods Monster.com, HBO, Hyatt Hotels, Starbucks, Lowe's, Procter & Gamble, Johnson & Johnson, Fonterra, Imperial Chemical Industries, Hewlett-Packard, Watson's, Emirates, ThaiBev, Syngenta, and Olympus
The agency Sterling Cooper in the TV series Mad Men, set in the early 1960s, is supposedly inspired by BBDO, according to the show's creator, Matthew Weiner. BBDO is mentioned fairly frequently as a competitor, including Season 1 Episode 7, when a department store customer says, "He's a media buyer at BBDO." Remnants of BBDO's work can be seen throughout the office as well. Spam advertising from BBDO's Minneapolis office is also displayed behind Peggy's first desk as a copywriter in the copy room. A third-season episode mentions that Sterling Cooper "lost the Campbell's Soup Great Britain" account, leading one executive to lament that now they'd "lost all of Campbell's to BBDO." In Season 4 "Hands and Knees," Sterling Cooper Draper Pryce loses its biggest account, Lucky Strike cigarettes, to BBDO, putting the agency on the brink of bankruptcy.
Category:Advertising agencies of the United States Category:Companies established in 1928 Category:Companies based in New York City
de:BBDO es:BBDO fr:BBDO id:BBDO it:BBDO pt:BBDOThis text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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