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Ford Ka

Manufacturer	Ford Motor Company
Production	1996–present
Class	City car
Body style	3-door hatchback convertible
Layout	FF layout

The Ford Ka is a city car from the Ford Motor Company marketed in Europe and elsewhere. The current European version is produced by Fiat Auto in Tychy, Poland, while the model sold in Latin America is built in Brazil and Argentina.^[1][2]

The Ka has been produced since 1996 and entered its second generation in 2008.^[3]

First generation (1996–2008)[link]

Mark I

Manufacturer	Ford Motor Company Pininfarina (StreetKa)
Production	1996–2008
Assembly	Ford Ka: São Bernardo do Campo, Brazil[4][5] Almussafes, Valencia, Spain[6] Valencia, Venezuela[7] Ford StreetKa: Grugliasco, Italy[8][9] Ford SportKa: Almussafes, Valencia, Spain[9]
Class	City car
Body style	3–door hatchback convertible
Engine	1.3i Endura-E engine OHV 1.3 L I4 1.3i Duratec SOHC 1297 cc I4 1.6i Duratec SOHC 1597 cc I4 (SportKa/StreetKa) 1.6 Zetec Rocam SOHC 1598 cc I4 (only in Brazil)
Transmission	5–speed manual
Wheelbase	2,452 mm (96.5 in)
Length	3,620 mm (142.5 in) 3,650 mm (143.7 in) (SportKa) 3,836 mm (151.0 in) (2008–present Brazil)
Width	1,631 mm (64.2 in) 1,656 mm (65.2 in) (SportKa)
Height	1,368–1,413 mm (53.9–55.6 in) 1,409–1,431 mm (55.5–56.3 in) (SportKa) 1,812 mm (71.3 in) (2008–present Brazil)
Curb weight	820–962 kg (1,808–2,121 lb) 1,019 kg (2,247 lb) (SportKa) 1,420 mm (55.9 in) (2008–present Brazil)
Designer	Claude Lobo

The car was introduced on 11 September 1996 as a small and low-cost addition to the Ford range. It was based on the Mark IV Ford Fiesta platform, but with a completely different exterior design.^[10] The design borrowed a lot from Ghia's "Saetta" show car, a roadster designed by Filippo Sapino. The vehicle was manufactured on the existing Fiesta production line in Almussafes, Valencia, thus minimising new model investment costs for Ford. The Chief Program Engineer was Kevin O’Neill.

When the Ka was first introduced to the public it provoked mixed reactions, due to its original and striking New Edge design, overseen by Jack Telnack and executed by Claude Lobo.^[11]

Ghia Saetta show car (1997)

Besides the fresh styling, the Ka, like its sister cars Fiesta and Puma, was lauded in the motoring press for its nimble handling. Under Richard Parry-Jones' supervision, the suspension and steering settings allowed for spirited cornering and high levels of grip, making it one of the best handling small cars.

At launch, Ka was produced as a single model, with a number of production options including air conditioning, power steering, height-adjustable driver’s seat, adjustable position rear seat with head restraints, passenger airbag, central locking and power windows. An anti-lock braking system option was added in January 1997.

The main drawback was the Ka's 1300 cc OHV four-cylinder Endura-E engine, a design dating back to the 1950s Kent engine used in the Ford Anglia. Although not very modern, it provided enough torque to allow relaxed if not spirited driving.^[12] In 2002, the Endura-E was replaced by the overhead cam Duratec engine, with claims of improved fuel efficiency and increased refinement, mostly caused by taller gearing on the non-air conditioned models.

For the first three years of production, all models had black plastic bumpers to minimise parking damage to paintwork in city conditions. These bumpers contained a stabiliser to prevent UV degradation which made them unsuitable for painting because the paint would not adhere properly. However, it became clear that many owners wanted body-coloured bumpers, so they were introduced in 1999 using different bumper mouldings (without the stabiliser) which can be identified by a light styling line over the rear bumper.

The Ka has proved highly profitable for Ford despite its low selling price, largely due to its low development costs. In 2006, Ford sold 17,000 examples of the Ka model in the United Kingdom.

A van version was also released.

Ka in the United Kingdom[link]

Ka has been the best selling car in its class in the United Kingdom for a number of years and commands around a fifth of the city car market. The United Kingdom model range originally consisted of the base version, the Ka, and the higher specification Ka² which standardised a number of the options listed above. The Ka² badge was fitted by dealers. Ka³ was introduced later. Power steering was added to the specification of the basic Ka after the first year.

Concurrent with the introduction of body-coloured bumpers Ka² and Ka³ were replaced by Ka Collection and the LuxuryKa (later Ka Luxury).

The Luxury version came with a Quickclear heated windscreen, leather seats and interior trim as well as standard air conditioning. A 'Ka Blue' special edition was also launched in the UK with dark blue bumpers and a silvery-blue dashboard insert, rather than the standard models' silver. The Ka Sun Collection with a full-length fabric folding roof was also added to the range during the summer months.

A further line-up revision gave Ka the following trim levels in the United Kingdom: Studio, Style, Style Climate and Zetec Climate. SportKa was also added to the range (see below). With the car's impending replacement, in May 2008 a Finale special edition with distinguishing features was made available.

StreetKa and SportKa[link]

Ford StreetKa

Ford SportKa

In 2003 the Ka brand was diversified, with the addition of a new SportKa featuring a sporty body kit, wider track with stiffened suspension and redesigned 16" (40 cm) alloy wheels. Both models came with slightly widened bumpers front and rear with integral fog lamps. A convertible model called StreetKa also appeared, launched with the help of singer Kylie Minogue.^[13]

In 2005, all Ka models including Sportka and Streetka received a slightly updated interior, bringing the cabin back up to date, while still retaining the look and feel of the original. Both Streetka and Sportka received a new 93 hp (69 kW) 1.6 litre 8-valve Duratec petrol engine, whereas Ka, Ka Collection, and LuxuryKa retained the 1.3 litre Duratec petrol engine. The SportKa was noted for its surprising advertising campaign, "The Ka's Evil Twin", denouncing the Ka's traditionally perceived "cute" design. StreetKa ceased to be officially on sale in late 2006.^{[citation needed]}

A pink version was produced to promote the new Thunderbirds film, and supplied by Ford to the movie producer.^[14] The Thunderbird movie cars were unveiled at the Birmingham Motor Show. Only 8 Pink Streetka's were produced by Ford for the film. 5 RHD and 3 LHD all were signed by Sophia Myles (Miss Lady Penelope). ^[15] The matching Streetka dress designed by Bruce Oldfield of Ford was later sold in an auction during London Fashion Week to raise money for Barnados.^[16]

Motorsport[link]

A Ford KA rally championship was created in 1998.^[17] It has proved to be one of the most popular junior rally championships (Ford Ka Rally Cup) in Britain and Ireland. In 2007 Luke Pinder won the BRC Silverstone Tyre 1400 Championship in a Chris Birkbeck Ford KA.

Ford Ka Rally Car[link]

Built by the Ford Motorsport (Ford TeamRS) works at Boreham, Essex,^[18] The Rally Ka was designed as an entry-level vehicle to compete in a one-make series as part of the British Mintex rally championship. The Ka Championship in 1997 with just four cars in the debut Granite City Rally event. In 1998 fifteen competitors undertook the Mintex challenge. Ford's Boreham airfield facility provides a complete build service for competitors wishing to rally Ka. Most of the parts supplied are concerned with strengthening the car for rallying. Uprated engine mounts and suspension bushes are all included, as is a front strut brace. Aluminium sump and fuel tank guards, OZ Rally wheels and a Safety Devices bolt-in roll cage are all either fitted by the Boreham works or supplied to individual teams. Performance-enhancing modifications are limited to the addition of a Rally spec engine control unit, camshaft and 4-into-2-into-1 extractor set attached to a free-flowing exhaust. This combination lifts power to 80 hp (60 kW), and to cope with it competitors are encouraged to fit the optional uprated drive shafts with larger CV joints. A limited-slip differential and heavier clutch plate are also available. A competition brake package consisting of Mintex pads gripping vented front brake rotors and stronger rear drums is homologated for Rally Ka. Replacing the original shock absorbers is a set of four remote-reservoir Proflex coil-over struts adjustable for compression and rebound damping. These are allied to a lowering kit and adjustable spring platforms to give Ka competitors a wide range of suspension settings including ride height. Inside the Rally Ka is all business. In true rally fashion gone are all but the essentials: the two central eyeball vents are replaced by a tachometer and auxiliary gauge. Even the replacement panels in the dashboard which support the fire extinguisher button and extra switches and gauges required in a rally car are listed in the Boreham parts schedule. A deeply dished rally steering wheel, competition seats and harnesses are all supplied from the kit and replacements are not allowed.

Second generation (2008–present)[link]

Mark II

Manufacturer	Ford Motor Company
Production	2008–present
Assembly	Tychy, Poland (Fiat)[19][20]
Class	City car
Body style	3–door hatchback
Platform	Fiat Mini platform
Engine	1.2L 1242 cc Duratec (FIRE) I4 1.3L 1248 cc Duratorq TDCi (Multijet) I4
Transmission	5–speed manual
Wheelbase	90.6 in (2,301 mm)
Length	3,620 mm (142.5 in)
Width	1,894 mm (74.6 in)–1,658 mm (65.3 in) (no side-mirrors)
Height	1,505 mm (59.3 in)
Curb weight	870 kg (1,900 lb)
Related	Fiat Nuova 500 Fiat Nuova Panda

In 2008,^[3] the European Ka was replaced with a model developed and produced for Ford by Fiat S.p.A in conjunction with Fiat's own 500 vehicle.^[21][22] The car is built in Fiat's Tychy, Poland factory alongside the Fiat 500, Fiat Panda and Lancia Ypsilon.

Despite the wholly different architecture underneath, the new Ka maintains the curved styling features of the original, while bringing the look in line with Ford's Kinetic Design philosophy. It retains the wheel at each corner stance of the previous model. Ford promises a cabin featuring 'expressive colours'. This mostly refers to the multichoice interior styling that is provided for the second time in Ford, right after the success of the Fiesta's interior design. In addition, the interior can be equipped with accessories such as Bluetooth phone connection, wireless voice control, a USB port, a CD Radio, MP3, an AUX connector, steering wheel audio controls and a speaker system consisting of six speakers, a subwoofer and an amplifier.

Ford Ka second generation, rear view

The new Ka comes with a choice of two engines, a 1.2 litre petrol with 69 PS (51 kW) of power and 102 N·m (75 lbf·ft) of torque and a 1.3 litre TDCi diesel engine with 75 PS (55 kW; 74 hp) of power and 145 N·m (107 lb·ft) of torque. Both engines come with sub-120 g/km CO₂ emissions (119 for the petrol and 112 for the diesel). Furthermore, a 1.4 litre petrol engine with 100 PS (74 kW) of power and 131 N·m (97 lbf·ft) of torque will be added to the lineup in the future. All three engines are loaned from Fiat.

The main mechanical differentiator between the new Ka and its Fiat sibling is that the Ford has better shock absorption than the Fiat 500. Fitting a rear anti-roll bar enabled 30 percent softer springs and accordingly retuned dampers to improve ride performance over uneven road surfaces. Some of these improvements were subsequently adopted on Fiat 500 Abarth and Fiat 500C models.^[23] Changes were also made to the 500's steering geometry for the Ka, although as the new Ka uses an electrically assisted steering system, it lacks the communication of its predecessor's hydraulically assisted steering. However, the electric steering system does make the steering much lighter and more energy efficient than its predecessor.^[24]

The new Ka has an overall Euro NCAP safety rating of 4 stars,^[25] with standard driver and passenger single stage front airbags, ABS, immobiliser, hazard warning lights and remote central locking (except Studio version in UK). In addition, there are front side airbags and curtain airbags and ESP (Electronic Stability Program) with HBA (Hydraulic Brake Assist) and HLA (Hill Launch Assist) that come at an extra cost.

The new Ka made its debut in the 22nd James Bond film Quantum of Solace, being driven by Olga Kurylenko, and was unveiled in October 2008's Paris Motor Show.

In 2008 there was some speculation that the Ka might be introduced to the North American market.^[26] It has since been confirmed however that Ford consider the Ka too small for American tastes and will not be introducing the vehicle to this market.^[27]

2010 Trim specification levels

Studio, Edge, Zetec, Titanium

Ka Individual[link]

Ford Ka Individual Grand Prix

There are also three "Ford Individual packs" with special characteristics each (in both the interior and exterior design), called Tattoo, Grand Prix and Digital. Tattoo was replaced in 2011 by Metal. All Individual models are based on the Zetec.^[28]

Third generation (2015–)[link]

The third generation Ford Ka is based on the Ford Start Concept and it will be sold globally. The car will be made of recycled materials and have a 1.6-litre three-cylinder petrol engine. ^[29]

Ka in the Americas (1997–present)[link]

Over the years the Latin American Ka has become progressively different from the European Ka. The first divergence was in 2003 when the rear of the Latin American made Ka was significantly re-designed. This was followed by a more complete divergence from the European Ka in 2007 when the Latin American made Ka was relaunched with a completely new body over the original platform. With the launch of the 2nd generation European Ka, with a new body and the new Fiat platform, the separation of the European and Latin American Kas was complete. They are now completely different cars. Ford will sell the car in the U.S. and Canada by 2014 or 2015.^[30]

From the year 2000 up to the present the Latin American Ka has been powered by either a 94 hp (70 kW; 95 PS) Zetec Rocam 1.6 litre petrol engine or a 64 hp (48 kW; 65 PS) Zetec Rocam 1.0 litre petrol engine, both of which are four-cylinder units.

63766 were sold in Brazil in 2011, making it the 14th most sold card in Brazil that year. "Carros mais vendidos no Brasil em 2011". http://quatrorodas.abril.com.br/QR2/autoservico/top50/2011.shtml. Retrieved 2012-15-3. 

Ka in Latin America (1997–2001)[link]

From its launch in 1997 until 2001 the Latin American Ka was substantially similar to the European Ka, differing only in levels of equipment and trim. The main differences from the European model were the very short gearing for the manual gearbox (the only transmission available) and the lack of soundproofing, which was gradually removed each year since 2000 as a way to cut down costs, following the practice of other Brazilian car makers at the time.

Ka in Latin America (2001–2007)[link]

Brazilian-market 2005 Ford Ka

In 2001 the Latin American Ka received a facelift which left it slightly different, externally, to the European model; the most noticeable difference was at the rear, where the number plate was moved from the bumper to the boot lid, and the rear lights were made much taller.

Ka in Latin America (2007–present)[link]

New Brazilian Ka (2008 model)

Ford presented the new Brazilian Ka on 14 December 2007. Sales started on January 2, 2008 in Brazil, and the car was exported to other markets in Latin America. In comparison to the original Ka this car has a longer rear overhang and a redesigned rear seat to accommodate a fifth passenger. With a length of 3835 mmm, it now fits in the subcompact car class. In 2011 Ford presented a facelifted version following the Kinect concept car. In Brazil, only the Sport version offers a 1.6-litre engine.

In 2008, with the launch of the new European Ka, based on the Fiat platform, the two lines of the Ka had finally become completely separate.

Mexico[link]

The Ford Ka was officially discontinued in Mexico in early January 2008 when it was announced that the new Brazilian Ka would not be offered in the Mexican market.^[31]

U.S. and Canada[link]

In 2010, Mullaly said that the Ford Ka might come to North America, but it has been confirmed that the current model will never be sold in North America. The future model, however, is to be sold there by 2014 or 2015.^[32]

References[link]

External links[link]

Wikimedia Commons has media related to: Ford Ka

• Official Ford Ka section on ford.co.uk

Ford Motor Company

Type	Public company
Traded as	NYSE: F S&P 500 Component
Industry	Automotive
Founded	June 16, 1903
Founder(s)	Henry Ford
Headquarters	Dearborn, Michigan, U.S.
Area served	Worldwide
Key people	William C. Ford, Jr. (Executive Chairman) Alan R. Mulally (President & CEO)
Products	Automobiles Automotive parts
Services	Automotive finance Vehicle leasing Vehicle service
Revenue	US$136.26 billion (2011)[1]
Operating income	US$8.681 billion (2011)[1]
Net income	US$20.21 billion (2011)[1]
Total assets	US$178.35 billion (2011)[1]
Total equity	US$15.07 billion (2011)[1]
Employees	164,000 (2011)[1]
Divisions	Ford Lincoln
Subsidiaries	Automotive Components Holdings Ford Credit Troller Ford Australia Ford do Brasil Ford of Europe Ford of India
Website	Ford.com

Ford Motor Company (NYSE: F) is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile.^[2] Ford discontinued the Mercury brand after the 2011 model year. The company is controlled by the Ford family, which owns a controlling stake in Ford Motor.^[3]

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914.

Ford is the second-largest U.S.-based automaker and the fifth-largest in the world based on annual vehicle sales in 2010 (after Toyota, General Motors, Volkswagen AG, and Hyundai Motor Group).^[4] At the end of 2010, Ford was the fifth largest automaker in Europe.^[5] Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion.^[6] In 2008, Ford produced 5.532 million automobiles^[7] and employed about 213,000 employees at around 90 plants and facilities worldwide. During the automotive crisis, Ford's worldwide unit volume dropped to 4.817 million in 2009. In 2010, Ford earned a net profit of $6.6 billion and reduced its debt from $33.6 billion to $14.5 billion lowering interest payments by $1 billion following its 2009 net profit of $2.7 billion.^[8][9] Starting in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker. Five of Ford's vehicles ranked at the top of their categories^[10] and 14 ranked in the top three.^[11]

History[link]

Henry Ford (ca. 1919)

1896 Ford Quadricycle

20th century[link]

Henry's first attempt at a car company under his own name was the Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902 after Ford left with the rights to his name. The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge (who would later found their own car company). During its early years, the company produced just a few cars a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men worked on each car, assembling it from parts made mostly by supplier companies contracting for Ford. Within a decade the company would lead the world in the expansion and refinement of the assembly line concept; and Ford soon brought much of the part production in-house in a vertical integration that seemed a better path for the era.

Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the world's largest and most profitable companies, as well as being one to survive the Great Depression. As one of the largest family-controlled companies in the world, the Ford Motor Company has been in continuous family control for over 100 years.

In 1908 Ford introdcuded the first engine with a removable cylinder head (in the Model T). In 1930 Ford introduced the first car with safety glass in the windshield (the Model A).^[12] Ford launched the first low priced V8 engine powered car in 1932.

Ford offered the Lifegaurd safety package from 1956, which included such innovations as a standard deep-dish steering wheel, optional front, and, for the first time in a car, rear seatbelts, and an optional padded dash.^[13] Ford introduced child-proof door locks into its products in 1957, and in the same year offered the first retractable hardtop on a mass-produced six-seater car. The Ford Mustang was introduced in 1964. In 1965 Ford introduced the seat belt reminder light.

During the mid to late 1990s, Ford sold large numbers of vehicles, in a booming American economy with soaring stock market and low fuel prices. With the dawn of the new century, legacy healthcare costs, higher fuel prices, and a faltering economy led to falling market shares, declining sales, and sliding profit margins. Most of the corporate profits came from financing consumer automobile loans through Ford Motor Credit Company.^[14]

21st century[link]

By 2005, corporate bond rating agencies had downgraded the bonds of both Ford and GM to junk status,^[15] citing high U.S. health care costs for an aging workforce, soaring gasoline prices, eroding market share, and dependence on declining SUV sales for revenues. Profit margins decreased on large vehicles due to increased "incentives" (in the form of rebates or low interest financing) to offset declining demand.^[16] In the latter half of 2005, Chairman Bill Ford asked newly appointed Ford Americas Division President Mark Fields to develop a plan to return the company to profitability. Fields previewed the Plan, named The Way Forward, at the December 7, 2005 board meeting of the company and it was unveiled to the public on January 23, 2006. "The Way Forward" included resizing the company to match market realities, dropping some unprofitable and inefficient models, consolidating production lines, closing 14 factories and cutting 30,000 jobs.^[17] These cutbacks are consistent with Ford's roughly 25% decline in U.S. automotive market share since the mid-late 1990s.

In the face of demand for higher fuel efficiency and falling sales of minivans, Ford moved to introduce a range of new vehicles, including "Crossover SUVs" built on unibody car platforms, rather than more body-on-frame chassis. In developing the hybrid electric powertrain technologies for the Ford Escape Hybrid SUV, Ford licensed similar Toyota hybrid technologies^[18] to avoid patent infringements.^[19] Ford announced that it will team up with electricity supply company Southern California Edison (SCE) to examine the future of plug-in hybrids in terms of how home and vehicle energy systems will work with the electrical grid. Under the multi-million-dollar, multi-year project, Ford will convert a demonstration fleet of Ford Escape Hybrids into plug-in hybrids, and SCE will evaluate how the vehicles might interact with the home and the utility's electrical grid. Some of the vehicles will be evaluated "in typical customer settings", according to Ford.^[20][21]

Bill Ford became President of the company in April 2006, with the retirement of Jim Padilla. Five months later, in September, he stepped down as President and CEO, naming Alan Mulally as his successor, and becoming Executive Chairman. In December 2006, the company raised its borrowing capacity to about $25 billion, placing substantially all corporate assets as collateral to secure the line of credit.^[22] Chairman Bill Ford has stated that "bankruptcy is not an option".^[23] Ford and the United Auto Workers, representing approximately 46,000 hourly workers in North America, agreed to a historic contract settlement in November 2007 giving the company a substantial break in terms of its ongoing retiree health care costs and other economic issues. The agreement included the establishment of a company-funded, independently run Voluntary Employee Beneficiary Association (VEBA) trust to shift the burden of retiree health care from the company's books, thereby improving its balance sheet. This arrangement took effect on January 1, 2010. As a sign of its currently strong cash position, Ford contributed its entire current liability (estimated at approximately US$5.5 billion as of December 31, 2009) to the VEBA in cash, and also pre-paid US$500 million of its future liabilities to the fund. The agreement also gives hourly workers the job security they were seeking by having the company commit to substantial investments in most of its factories.

The automaker reported the largest annual loss in company history in 2006 of $12.7 billion,^[24] and estimated that it would not return to profitability until 2009.^[25] However, Ford surprised Wall Street in the second quarter of 2007 by posting a $750 million profit. Despite the gains, the company finished the year with a $2.7 billion loss, largely attributed to finance restructuring at Volvo.^[26]

On June 2, 2008, Ford sold its Jaguar and Land Rover operations to Tata Motors for $2.3 billion.^[27][28]

During November 2008, Ford, together with Chrysler and General Motors, sought financial aid at Congressional hearings in Washington, D.C. in the face of worsening conditions caused by the automotive industry crisis. The three companies presented action plans for the sustainability of the industry. Ford opted not to seek government assistance.^[29] GM and Chrysler received assistance through the Executive Branch from the T.A.R.P. legislation funding provisions.^[30] On December 19, the cost of credit default swaps to insure the debt of Ford was 68 percent the sum insured for five years in addition to annual payments of 5 percent. That meant $6.8 million paid upfront to insure $10 million in debt, in addition to payments of $500,000 per year.^[31] In January 2009, Ford reported a $14.6 billion loss in the preceding year, a record for the company. The company retained sufficient liquidity to fund its operations. Through April 2009, Ford's strategy of debt for equity exchanges, erased $9.9 B in liabilities (28% of its total), in order to leverage its cash position.^[32] These actions yielded Ford a $2.7 billion profit in fiscal year 2009, the company's first full-year profit in four years.^[33]

Corporate affairs[link]

Ford World Headquarters in Dearborn, Michigan, known as the Glass House.

Executive management[link]

Members of the board as of early 2011 are: Richard A. Gephardt, Stephen Butler, Ellen Marram, Kimberly Casiano, Alan Mulally (President and CEO), Edsel Ford II, Homer Neal, William Clay Ford Jr. (Executive Chairman), Jorma Ollila, Irvine Hockaday Jr., John L. Thornton, and William Clay Ford, Sr. (Director Emeritus).^[34]

The main corporate officers are: Lewis Booth (Executive Vice President, Chairman (PAG) and Ford of Europe), Mark Fields (Executive Vice President, President of The Americas), Donat Leclair (Executive Vice President and CFO), Mark A. Schulz (Executive Vice President, President of International Operations), and Michael E. Bannister (Group Vice President; Chairman & CEO Ford Motor Credit).^[34] Paul Mascarenas (Vice President of Engineering, The Americas Product Development)

Financial results[link]

In 2010, Ford earned a net profit of $6.6 billion and reduced its debt from $33.6 billion to $14.5 billion lowering interest payments by $1 billion following its 2009 net profit of $2.7 billion.^[8][9] In the U.S., the F-Series is the best-selling vehicle for 2010. Ford sold 528,349 F-Series trucks during the year, a 27.7% increase over 2009, out of a total sales of 1.9 million vehicles, or every one out of four vehicles Ford sold. Trucks sales accounts for a big slice of Ford's profits, according to USA Today.^[35] Ford's realignment also included the sale of its wholly owned subsidiary, Hertz Rent-a-Car to a private equity group for $15 billion in cash and debt acquisition. The sale was completed on December 22, 2005. A 50–50 joint venture with Mahindra & Mahindra of India, called Mahindra Ford India, Limited (MIFL), ended with Ford buying out Mahindra's remaining stake in the company in 2005.^[36] Ford had previously upped its stake to 72% in 1998.^[37]

Operations[link]

Ford has major manufacturing operations in the United States, Canada, Mexico, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, the People's Republic of China, and several other countries, including South Africa where, following divestment during apartheid, it once again has a wholly owned subsidiary. Ford also has a cooperative agreement with Russian automaker GAZ.

North America[link]

In the first five months of 2010, auto sales in the U.S. rose to 4.6 million cars and light trucks, an increase of 17% from a year earlier. The rise was mainly caused by the return of commercial customers that had all but stopped buying in 2009 during the recession. Sales to individual customers at dealerships have increased 13%, while fleet sales have jumped 32%.^[46] Ford reported that 37% of its sales in May came from fleet sales when it announced its sales for the month increased 23%.^[47] In the first seven months of 2010, vehicle sales of Ford increased 24%, including retail and fleet sales. Fleet sales of Ford for the same period rose 35% to 386,000 units while retail sales increase 19%. Fleet sales account for 39 percent of Chrysler's sales and 31 percent for GM's.^[48]

Europe[link]

Ford's Dunton Technical Centre in Laindon, United Kingdom, the largest automotive research and development facility in the country^[49]

The Ford Research Center in Aachen, Germany

At first, Ford in Germany and Ford in Britain built different models from one another until the late 1960s, with the Ford Escort and then the Ford Capri being common to both companies. Later on, the Ford Taunus and Ford Cortina became identical, produced in left hand drive and right hand drive respectively. Rationalisation of model ranges meant that production of many models in the UK switched to elsewhere in Europe, including Belgium and Spain as well as Germany. The Ford Sierra replaced the Taunus and Cortina in 1982, drawing criticism for its radical aerodynamic styling, which was soon given nicknames such as "Jellymould" and "The Salesman's Spaceship."

Increasingly, the Ford Motor Company has looked to Ford of Europe for its "world cars", such as the Mondeo, Focus, and Fiesta, although sales of European-sourced Fords in the U.S. have been disappointing. The Focus has been one exception to this, which has become America's best selling compact car since its launch in 2000.^{[citation needed]}

In February 2002, Ford ended car production in the UK. It was the first time in 90 years that Ford cars had not been made in Britain, although production of the Transit van continues at the company's Southampton facility, engines at Bridgend and Dagenham, and transmissions at Halewood. Development of European Ford is broadly split between Dunton in Essex (powertrain, Fiesta/Ka, and commercial vehicles) and Cologne (body, chassis, electrical, Focus, Mondeo) in Germany. Ford also produced the Thames range of commercial vehicles, although the use of this brand name was discontinued circa 1965. Elsewhere in continental Europe, Ford assembles the Mondeo range in Genk (Belgium), Fiesta in Valencia (Spain) and Cologne (Germany), Ka in Valencia, and Focus in Valencia, Saarlouis (Germany) and Vsevolozhsk (Russia). Transit production is in Kocaeli (Turkey), Southampton (UK), and Transit Connect in Kocaeli.

Ford also owns a joint-venture production plant in Turkey. Ford-Otosan, established in the 1970s, manufactures the Transit Connect compact panel van as well as the "Jumbo" and long-wheelbase versions of the full-size Transit. This new production facility was set up near Kocaeli in 2002, and its opening marked the end of Transit assembly in Genk.

Another joint venture plant near Setúbal in Portugal, set up in collaboration with Volkswagen, formerly assembled the Galaxy people-carrier as well as its sister ships, the VW Sharan and SEAT Alhambra. With the introduction of the third generation of the Galaxy, Ford has moved the production of the people-carrier to the Genk plant, with Volkswagen taking over sole ownership of the Setúbal facility.

In 2008, Ford acquired a majority stake in Automobile Craiova, Romania. Starting 2009, the Ford Transit Connect was Ford's first model produced in Craiova, followed, in 2012, by low-capacity car engines and a new small class car, the B-Max.^[50]

Ford Europe has broken new ground with a number of relatively futuristic car launches over the last 50 years.

Its 1959 Anglia two-door saloon was one of the most quirky-looking small family cars in Europe at the time of its launch, but buyers soon became accustomed to its looks and it was hugely popular with British buyers in particular. It was still selling well when replaced by the more practical Escort in 1967.

The third incarnation of the Ford Escort was launched in 1980 and marked the company's move from rear-wheel drive saloons to front-wheel drive hatchbacks in the small family car sector.

The fourth generation Escort was produced from 1990 until 2000, although its successor – the Focus – had been on sale since 1998. On its launch, the Focus was arguably the most dramatic-looking and fine-handling small family cars on sale, and sold in huge volumes right up to the launch of the next generation Focus at the end of 2004.

The 1982 Ford Sierra – replacement for the long-running and massively popular Cortina and Taunus models – was a style-setter at the time of its launch. Its ultramodern aerodynamic design was a world away from a boxy, sharp-edged Cortina, and it was massively popular just about everywhere it was sold. A series of updates kept it looking relatively fresh until it was replaced by the front-wheel drive Mondeo at the start of 1993.

The rise in popularity of small cars during the 1970s saw Ford enter the mini-car market in 1976 with its Fiesta hatchback. Most of its production was concentrated at Valencia in Spain, and the Fiesta sold in huge figures from the very start. An update in 1983 and the launch of an all-new model in 1989 strengthened its position in the small car market.

Asia Pacific[link]

Ford dealership in Ho Chi Minh City, Vietnam (August 2005)

The Ford stamping plant in Geelong, Australia

In Australia and New Zealand, the popular Ford Falcon has long been considered the average family car and is considerably larger than the Mondeo, Ford's largest car sold in Europe. Between 1960 and 1972, the Falcon was based on a U.S. model of the same name, but since then has been entirely designed and manufactured in Australia, occasionlly being manufactured in New Zealand. Like its General Motors rival, the Holden Commodore, the Falcon uses a rear wheel drive layout. High performance variants of the Falcon running locally built engines produce up to 362 hp (270 kW). A ute (short for "utility", known in the US as pickup truck) version is also available with the same range of drivetrains. In addition, Ford Australia sells highly tuned limited-production Falcon sedans and utes through its performance car division, Ford Performance Vehicles.

In Australia, the Commodore and Falcon have traditionally outsold all other cars and comprise over 20% of the new car market. In New Zealand, Ford was second in market share in the first eight months of 2006 with 14.4 per cent.^[51] More recently Ford has axed its Falcon-based LWB variant of its lineup – the Fairlane and LTD ranges, and announced that their Geelong engine manufacturing plant may be shut down from 2013. They have also announced local manufacturing of the Focus small car starting from 2011.

However, with the acquisition of a stake in Japanese manufacturer Mazda in 1979, Ford began selling Mazda's Familia and Capella (also known as the 323 and 626) as the Ford Laser and Telstar, replacing the European-sourced Escort and Cortina.

In Australia, the Laser was one of Ford Australia's most successful models, and was manufactured in Ford's Homebush plant from 1981 until the plant's closure in September 1994. It outsold the Mazda 323, despite being almost identical to it, due to the fact the Laser was manufactured in Australia and Ford was perceived as a local brand.

In New Zealand, the Ford Laser and Telstar were assembled alongside the Mazda 323 and 626 until 1997, at the Vehicle Assemblers of New Zealand (VANZ) plant in Wiri, Auckland. The Sierra wagon was also assembled in New Zealand, owing to the popularity of station wagons in that market.

Through its relationship with Mazda, Ford also acquired a stake in South Korean manufacturer Kia, which built the (Mazda-based) Ford Festiva from 1988–1993, and the Ford Aspire from 1994–1997 for export to the United States, but later sold their interest to Hyundai (which also manufactured the Ford Cortina until the 1980s). Kia continued to market the Aspire as the Kia Avella, later replaced by the Rio and once again sold in the US.

Ford's presence in Asia has traditionally been much smaller, confined to Malaysia, Singapore, Hong Kong, the Philippines, and Taiwan, where Ford has had a joint venture with Lio Ho since the 1970s. Ford began assembly of cars in Thailand in 1960, but withdrew from the country in 1976, and did not return until 1995, when it formed a joint venture with Mazda called Auto Alliance.^[52]

Ford India began production in 1998 with its Ford Escort model, which was later replaced by locally produced Ford Ikon in 2001. It has since added Fusion, Fiesta, Mondeo and Endeavour to its product line.

On March 9, 2010, Ford Motor Co. launched its first made-for-India compact car. Starting at 349,900 ($7,690), the Figo is Ford's first car designed and priced for the mass Indian market.^[53]

On July 28, 2011 Ford India signs MoU with the State of Gujarat to build assembly and engine plant in Sanand and will invest approximately US$1 billion on a 460-acre site.^[54]

South America[link]

During much of the 20th century, Ford faced protectionist government measures in South America, with the result that it built different models in different countries, without particular regard to rationalization or economy of scale inherent to producing and sharing similar vehicles between the nations. In many cases, new vehicles in a country were based on those of the other manufacturers it had entered into production agreements with, or whose factories it had acquired. For example, the Corcel and Del Rey in Brazil were originally based on Renault vehicles.

In 1987, Ford of Brasil and Ford of Argentina merged their operations with the Brazilian and Argentinan operations of Volkswagen Group, forming a new joint-venture company called Autolatina with a shared model range. Sales figures and profitability were disappointing, and Autolatina was dissolved in 1995. With the advent of Mercosur, the regional common market, Ford was finally able to rationalize its product line-ups in those countries. Consequently, the Ford Fiesta and Ford EcoSport are only built in Brazil, and the Ford Focus only built in Argentina, with each plant exporting in large volumes to the neighboring countries. Models like the Ford Mondeo from Europe could now be imported completely built up. Ford of Brazil produces a pick-up truck version of the Fiesta, the Courier, which is also produced in South Africa as the Ford Bantam in right hand drive versions.

Africa and Middle East[link]

In Africa, Ford's market presence has traditionally been strongest in South Africa and neighbouring countries, with only trucks being sold elsewhere on the continent. Ford in South Africa began by importing kits from Canada to be assembled at its Port Elizabeth facility. Later Ford sourced its models from the UK and Australia, with local versions of the Ford Cortina including the XR6, with a 3.0 V6 engine, and a Cortina-based 'bakkie' or pick-up, which was exported to the UK. In the mid-1980s Ford merged with a rival company, owned by Anglo American, to form the South African Motor Corporation (Samcor).

Following international condemnation of apartheid, Ford divested from South Africa in 1988, and sold its stake in Samcor, although it licensed the use of its brand name to the company. Samcor began to assemble Mazdas as well, which affected its product line-up, and saw the European Fords like the Escort and Sierra replaced by the Mazda-based Laser and Telstar. Ford bought a 45 per cent stake in Samcor following the demise of apartheid in 1994, and this later became, once again, a wholly owned subsidiary, the Ford Motor Company of Southern Africa. Ford now sells a local sedan version of the Fiesta (also built in India and Mexico), and the Focus. The Falcon model from Australia was also sold in South Africa, but was dropped in 2003, while the Mondeo, after briefly being assembled locally, was dropped in 2005.

Ford's market presence in the Middle East has traditionally been even smaller, partly due to previous Arab boycotts of companies dealing with Israel. Ford and Lincoln vehicles are currently marketed in ten countries in the region.^[55] Saudi Arabia, Kuwait, and the UAE are the biggest markets. Ford also established itself in Egypt in 1926, but faced an uphill battle during the 1950s due to the hostile nationalist business environment.^[56] Ford's distributor in Saudi Arabia announced in February 2003 that it had sold 100,000 Ford and Lincoln vehicles since commencing sales in November 1986. Half of the Ford/Lincoln vehicles sold in that country were Ford Crown Victorias.^[57] In 2004, Ford sold 30,000 units in the region, falling far short of General Motors' 88,852 units and Nissan Motors' 75,000 units.

Products and services[link]

Automobiles[link]

The 2013 model year Lincoln MKS

As of 2012 Ford Motor Company sells a broad range of automobiles under the Ford marque worldwide, and an additional range of luxury automobiles under the Lincoln marque in the United States. The company has sold vehicles under a number of other marques during its history. The Mercury brand was introduced by Ford in 1939, continuing in production until 2011 when poor sales led to its discontinuation.^[58] In 1958, Ford introduced the Edsel brand, but poor sales led to its discontinuation in 1960. In 1985, the Merkur brand was introduced in the United States to market products produced by Ford of Europe; it was discontinued in 1989.

Ford acquired the British sports car maker Aston Martin in 1989, later selling it on March 12, 2007,^[59] retaining a small minority stake,^[60] and bought Volvo Cars of Sweden in 1999,^[61] selling it to Zhejiang Geely Holding Group in 2010. In November 2008 it reduced its 33.4% controlling interest in Mazda of Japan, to a 13.4% non-controlling interest.^[62][63] On November 18, 2010, Ford reduced their stake further to just 3%, citing the reduction of ownership would allow greater flexibility to pursue growth in emerging markets. Ford and Mazda remain strategic partners through joint ventures and exchanges of technological information.^[64] It shares an American joint venture plant in Flat Rock, Michigan called Auto Alliance with Mazda. Ford sold the United Kingdom-based Jaguar and Land Rover companies and brands to Tata Motors of India in March 2008.

Trucks[link]

Ford has produced trucks since 1908. Countries where Ford commercial vehicles are or were made include Argentina, Australia, Brazil, Canada (badged Mercury too), France, Germany, India, Netherlands, Philippines, Spain (badged Ebro too), Turkey, UK (badged also Fordson and Thames) and USA.

From the 1940s to late 1970s Ford's Ford F-Series were used as the base for light trucks for the North American market.

Most of these ventures are now extinct. The European one that lasted longest was the lorries arm of Ford of Britain, which was eventually sold to Iveco group in 1986, and whose last significant models were the Transcontinental and the Cargo.

In the United States, Ford's heavy trucks division (Classes 7 and 8) was sold in 1997 to Freightliner Trucks, which rebranded the lineup as Sterling.^[65] Freightliner is in the process of discontinuing this line.

Line of heavy trucks made by Ford for the North American market:

• Ford F-650 – joint venture model from 2000 to present
• Ford L9000 – last model year 1999
• Ford LNT9000 – short nose tandem axle from 1970s to 1997
• Ford LT9000 – tandem axle with last model year 1997
• Ford FT900 – until 1998
• Ford LT8000 – last model year 1998
• Ford L7000 – last model year 1996

Ford continues to manufacture medium duty trucks under the F-650 and F-750 badges. In 2001, the company entered into a joint venture with Navistar International to produce medium duty commercial trucks.^[66] The first new model from the new corporation, known as Blue Diamond Truck Company LLC,^[66] was the 2006 model year LCF,^[67] the first Ford branded cab-over-engine design in the United States since Freightliner's acquisition of the Cargo in the mid-1990s.^{[citation needed]}. The LCF was discontinued in 2009^[68] and Ford's 2011 medium-duty commercial offerings are limited to the two F-Series.^[69]

In 1999 the end of the F800 meant Ford was not producing in any F-series heavy truck chassis.

In Europe, Ford manufactures the Ford Transit jumbo van which is classed as a Large Goods Vehicle and has a payload of up to 2,265 kg, there are options of a panel van, pickup or chassis cab. The Ford Transit is also available as a light van called the Ford Transit Connect and the Ford Ranger pickup is available.^[70]

Buses[link]

A Ford B700 bus chassis, with a body by Thomas Built

Ford manufactured complete buses in the company's early history, but today the role of the company has changed to that of a second stage manufacturer. In North America, the E-Series is still used as a chassis for small school buses and the F-650 is used in commercial bus markets. In the 1980s and 1990s, the medium-duty B700 was a popular chassis used by school bus body manufacturers including Thomas Built, Ward and Blue Bird, but Ford lost its market share due to industry contraction and agreements between body manufacturers. Older bus models included:

Prior to 1939, For buses were based on truck bodies:

• Model B – 1930s
• Model T – 1920s
• F-105 school bus

During World War II Ford manufactured Ford Transit bus, a series of small transit buses with bodies built by second party:^[71]

• 09-B/19-B City transit bus – 1939–1941
• 19-B/29-B City transit bus – 1941–1942
• 49-B/79-B City transit bus – 1944–1947
• 69-B City transit bus – 1946–1947
• 29-B City transit bus – 1946–1947
• 72-T transit bus – 1944–1945

After 1946 the Transit City bus was sold as Universal Bus with the roof changed from fabric/wood to all metal:

• 79-B Universal transit bus – 1946–1947

Succeeding the Ford Transit bus was the Ford 8M buses:

• 8MB transit bus – with Wayne Works 1948–?

Following World War II and from 1950s onwards Ford lost out to General Motors.^[71] This led to the end of transit buses for Ford in North America.

• B500 or B-series – 1950-1990s based on Ford F-series truck chassis used by school bus body manufacturers

In Europe, Ford manufactures the Ford Transit Minibus which is classed in Europe as a Passenger Carrying Vehicle and there are options of 12, 15 or 17 seaters.^[72] In the past European models included:

• EM
• N-138
• D series buses (Australia)

Tractors[link]

A Ford N series tractor

The "Henry Ford and Son Company" began making Fordson tractors in Henry's hometown of Springwells (later part of Dearborn, Michigan from 1907 to 1928, from 1919 to 1932, at Cork, Ireland and 1933–1964 at Dagenham, England, later transferred to Basildon. They were also produced in Leningrad beginning in 1924.

In 1986, Ford expanded its tractor business when it purchased the Sperry-New Holland skid-steer loader and hay baler, hay tools and implement company from Sperry Corporation and formed Ford-New Holland which bought out Versatile tractors in 1988. This company was bought by Fiat in 1993 and the name changed from Ford New Holland to New Holland. New Holland is now part of CNH Global.

Financial services[link]

Ford offers automotive finance through Ford Motor Credit Company.

Automotive components[link]

Ford's FoMoCo parts division sells aftermarket parts under the Motorcraft brand name. It has spun off its parts division under the name Visteon.

Motorsport[link]

Stock car racing[link]

Ford is one of four manufacturers in NASCAR's three major series: Sprint Cup Series, Nationwide Series, and Camping World Truck Series. Major teams include Roush Fenway Racing and Yates Racing and Richard Petty Motorsports. Ford is represented by the mid-size Fusion in the Sprint Cup, the Mustang in the Nationwide Series, and by the F-150 in the Camping World Truck Series. Some of the most successful NASCAR Fords were the aerodynamic fastback Ford Torino, Ford Torino Talladega, Mercury Cyclone Spoiler II, and Mercury Montegos, and the aero-era Ford Thunderbirds. The Ford nameplate has won eight manufacturer's championships in Sprint Cup, while Mercury has won one. The Ford Fusion is also used in the ARCA Remax Series.

Formula One[link]

Ford was heavily involved in Formula One for many years, and supplied engines to a large number of teams from 1967 until 2004. These engines were designed and manufactured by Cosworth, the racing division that was owned by Ford from 1998 to 2004. Ford-badged engines won 176 Grands Prix between 1967 and 2003 for teams such as Team Lotus and McLaren. Ford entered Formula One as a constructor in 2000 under the Jaguar Racing name, after buying the Stewart Grand Prix team which had been its primary 'works' team in the series since 1997. Jaguar achieved little success in Formula One, and after a turbulent five seasons, Ford withdrew from the category after the 2004 season, selling both Jaguar Racing (which became Red Bull Racing) and Cosworth (to Gerald Forsythe and Kevin Kalkhoven).^[73]

Rally[link]

Jari-Matti Latvala driving the Ford Focus RS WRC 09 in 2010.

Ford has a long history in rallying and has been active in the World Rally Championship since the beginning of the world championship, the 1973 season. Ford took the 1979 manufacturers' title with Hannu Mikkola, Björn Waldegård and Ari Vatanen driving the Ford Escort RS1800. In the Group B era, Ford achieved success with Ford RS200. Since the 1999 season, Ford has used various versions of the Ford Focus WRC to much success. In the 2006 season, BP-Ford World Rally Team secured Ford its second manufacturers' title, with the Focus RS WRC 06 built by M-Sport and driven by Flying Finns Marcus Grönholm and Mikko Hirvonen.^[74] Continuing with Grönholm and Hirvonen, Ford successfully defended the manufacturers' world championship in the 2007 season. Ford is the only manufacturer to score in the points for 92 consecutive races; since the 2002 season opener Monte Carlo Rally.^[75]

Sports cars[link]

Ford sports cars have been visible in the world of sports car racing since 1964. Most notably the GT40 won the 24 Hours of Le Mans four times in the 1960s and is the only American car to ever win overall at this prestigious event. Ford also won the 1968 International Championship for Makes with the GT40, which still stands today as one of the all-time greatest racing cars. Swiss team Matech GT Racing, in collaboration with Ford Racing, opened a new chapter with the Ford GT, winning the Teams title in the 2008 FIA GT3 European Championship.

Ford Mustang GT (racing GT car)

The Ford Mustang has arguably been Ford's most successful sports car. Jerry Titus won the 1965 SCCA Pro B National Championship with a Mustang and the model went on to earn Ford the SCCA Trans-Am Championship title in both 1966 and 1967. Ford won the Trans-Am Championship again in 1970 with Parnelli Jones and George Folmer driving Boss 302 Mustangs for Bud Moore Engineering. Ford took the 1985 and 1986 IMSA GTO Championship with Mustangs driven by John Jones and Scott Pruett before returning to Trans-Am glory with a championship in 1989 with Dorsey Schroeder. Ford dominated Trans-Am in the 1990s with Tommy Kendal winning championships in 1993, 1995, 1996, and 1997 with Paul Gentilozi adding yet another title in 1999. In 2005 the Ford Mustang FR500C took the championship in the Rolex Koni Challenge Series in its first year on the circuit. In 2007 Ford added a victory in the GT4 European Championship. 2008 was the first year of the Mustang Challenge for the Miller Cup, a series which pits a full field of identical factory built Ford Mustang race cars against each other. Also in 2008, Ford won the manufacturers championship in the Koni Challenge Series and HyperSport drivers Joe Foster and Steve Maxwell won the drivers title in a Mustang GT.

Touring cars[link]

Ford Performance Racing Ford Falcon V8 Supercar at Eastern Creek in Australia in 2008.

Ford has campaigned touring cars such as the Focus, Falcon, and Contour/Mondeo and the Sierra Cosworth in many different series throughout the years. Notably, Mondeo drivers finished 1,2,3 in the 2000 British Touring Car Championship and Falcon drivers placed 1,2,3 in the 2005 V8 Supercar Championship Series.

Other[link]

In the Indianapolis 500, Ford powered IndyCars won 17 times between 1965 and 1996^{[citation needed]}. Ford has also branched out into drifting with the introduction of the new model Mustang. Most noticeable is the Turquoise and Blue Falken Tires Mustang driven by Vaughn Gittin Jr, A.K.A. "JR". with 750 RWHP (Rear Wheel Horsepower). In drag racing, John Force Racing drivers John Force, Tony Pedregon, and Robert Hight have piloted Ford Mustang Funny Cars to several NHRA titles in recent seasons. Teammates Tim Wilkerson and Bob Tasca III also drive Mustangs in Funny Car. Formula Ford, a formula for single-seater cars without wings and originally on road tires were conceived in 1966 in the UK as an entry-level formula for racing drivers. Many of today's racing drivers started their car racing careers in this category.

Environmental initiatives[link]

The Ford Focus Flexifuel was the first E85 flexible fuel vehicle commercially available in the European market.

Ford Escape Hybrid (top) and U.S. flex fuel version (below).

All Ford's alternative fuel and hybrid models are identified by Ford's leaf road logo badge.

Ford Escape plug-in hybrid test vehicle.

Mulally (second from left) with then-President George W. Bush at the Kansas City Assembly plant in Claycomo, Missouri on March 20, 2007, touting Ford's new hybrid cars.

Ford announced in late 2008 July that it will bring six of its more fuel-efficient European models to the U.S.^[76]

Compressed natural gas[link]

The alternative fossil fuel vehicles, such as some versions of the Crown Victoria especially in fleet and taxi service, operate on compressed natural gas—or CNG. Some CNG vehicles have dual fuel tanks – one for gasoline, the other for CNG – the same engine can operate on either fuel via a selector switch.

Flexible fuel vehicles[link]

Flexible fuel vehicles are designed to operate smoothly using a wide range of available ethanol fuel mixtures—from pure gasoline, to bioethanol-gasoline blends such as E85 (85% ethanol and 15% gasoline) or E100 (neat hydrous ethanol) in Brazil. Part of the challenge of successful marketing alternative and flexible fuel vehicles in the U.S., is the general lack of establishment of sufficient fueling stations, which would be essential for these vehicles to be attractive to a wide range of consumers. Significant efforts to ramp up production and distribution of E85 fuels are underway and expanding.^[77]

Ford is also planning to produce 250,000 E85-capable vehicles a year in the US, adding to some 1.6 million already sold in the last 10 years.^[78]

Current Ford E85 Flexible Fuel Vehicles sold in North America and Europe are:^[79]

• Ford F-150
• Ford Crown Victoria
• Ford Focus
• Ford C-MAX
• Ford Mondeo
• Ford S-MAX
• Ford Galaxy
• Ford Taurus
• Ford Ranger
• Ford Explorer
• Ford Expedition and EL/Max
• Mercury Grand Marquis
• Lincoln Town Car
• Ford Fusion

Current Ford E100 Flex sold in the Brazilian market are:

• Courier
• Ford EcoSport
• Ford Fiesta
• Ford Focus
• Ford Ka

Electric vehicles[link]

Ford Motor Co. expects electric vehicles will represent a "major portion" of its lineup a decade from now as the automaker breaks away from a recent reliance on pickup trucks and SUVs. The stakes are high because Ford's stepped-up investment is coming at a time when the U.S. government is demanding steep increases in fuel economy and has put money forward to help automakers adopt new fuel-saving technologies.^[80]

Ford Motor Co. will partner with Coulomb Technologies to provide nearly 5,000 free in-home charging stations for some of the automaker's first electric vehicle customers, under the Ford Blue Oval ChargePoint Program.^[81]

Hybrid electric vehicles[link]

In 2004 both Ford and Toyota agreed on a patent sharing accord which granted Ford access to certain hybrid technology patented by Toyota, in exchange Ford licensed Toyota some of their own patents.^[82][83][84]

Ford did improve fuel efficiency during 2005, with the introduction of the Hybrid-Electric Escape. With this vehicle, Ford was third to the automotive market with a hybrid electric vehicle and the first hybrid electric SUV to market. This was also the first hybrid electric vehicle with a flexible fuel capability to run on E85.^[85] The Escape's platform mate Mercury Mariner was also available with the hybrid-electric system in the 2006 model year—a full year ahead of schedule. The similar Mazda Tribute will also receive a hybrid-electric powertrain option, along with many other vehicles in the Ford vehicle line.

In 2005 Ford announced its goal to make 250,000 hybrids a year by 2010, but by mid-2006 announced that it would not meet that goal, due to excessively high costs and the lack of sufficient supplies of the hybrid-electric batteries and drivetrain system components.^[86] Instead, Ford has committed to accelerating development of next-generation hybrid-electric power plants in Britain, in collaboration with Volvo. This engineering study is expected to yield more than 100 new hybrid-electric vehicle models and derivatives. There are also plans for hybrid versions of the Ford Edge and Lincoln MKX.

Ford announced on 2007-07-09 that it will team up with Southern California Edison (SCE) to examine the future of plug-in hybrids in terms of how home and vehicle energy systems will work with the electrical grid. Under the multi-million-dollar, multi-year project, Ford will convert a demonstration fleet of Ford Escape Hybrids into plug-in hybrids, and SCE will evaluate how the vehicles might interact with the home and the utility's electrical grid. Some of the vehicles will be evaluated "in typical customer settings", according to Ford.^[20][21]

On June 12, 2008 USDOE expanded its own fleet of alternative fuel and advanced technology vehicles with the addition of a Ford Escape Plug-In Hybrid Flex-Fuel Vehicle. The vehicle is equipped with a 10-kilowatt (13 hp) lithium-ion battery supplied by Johnson Controls-Saft that stores enough electric energy to drive up to 30 miles (48 km) at speeds of up to 40 mph (64 km/h).^[87]

In March 2009 Ford launched to the U.S. market the Ford Fusion Hybrid and the Mercury Milan Hybrid, both as 2010 models.^[88]

Ford is going to introduce a plug-in hybrid to challenge the Chevy Volt by 2012^[80][89] and more charge-maintaining hybrids (traditional gas-electric hybrids), beginning with one in 2011.

Current and planned Ford hybrid electric vehicles:

• 2004– Ford Escape Hybrid
• 2006– Mercury Mariner
• 2009– Ford Fusion Hybrid/Mercury Milan
• 2009/10– Ford Edge/Lincoln MKX

All-electric vehicles[link]

Ford ended the Think City experiment and ordered all the cars repossessed and destroyed, even as many of the people leasing them begged to be able to buy the cars from Ford. After outcry from the lessees and activists in the US and Norway, Ford returned the cars to Norway for sale.

Bill Ford was one of the first top industry executives to make regular use of an battery electric vehicle, a Ford Ranger EV, while the company contracted with the United States Postal Service to deliver electric postal vans based on the Ranger EV platform..Ford discontinued a line of electric Ranger pickup trucks and ordered them destroyed, though it reversed in January 2005, after environmentalist protest.^[90]

The North American Focus EV is based on next generation Focus fuel vehicle, converted to an electric propulsion system as a Production EV by Magna International, and is planned to be launched in late 2011. Ford plans to have 10,000 Focus EVs on the road beginning in late 2011 in partnership with Magna International and it will be a global vehicle that will be sold in the three key markets of North America, Europe and Asia-Pacific. The Focus EV has a maximum range of about 160 kilometers or 100 miles, and a top speed of about 120+ kilometers or 75+ miles per hour.^[91][92]

Current and planned Ford electric vehicles:^[80][89]

• 2010 All-electric Transit Connect
• 2011 All-electric small car in late 2011 (Ford Focus EV).
• 2013 C-MAX Energi coming fall 2012

Ford battery electric vehicle (BEV) demonstrators are included in a British project that is part of the UK government's zero carbon vehicle fleet of Focus BEVs. The BEV demonstrator fleet is being developed partly with public funding from the government's Technology Strategy Board (TSB), which promotes innovative industry-led projects that reduce CO2 while benefiting the UK's transport system.^[93]

Hydrogen[link]

Ford also continues to study Fuel Cell-powered electric powertrains, and has demonstrated hydrogen-fueled internal combustion engine technologies, as well as developing the next-generation hybrid-electric systems. Compared with conventional vehicles, hybrid vehicles and/or fuel cell vehicles decrease air pollution emissions as well as sound levels, with favorable impacts upon respiratory health and decrease of noise health effects.

Ford has launched the production of hydrogen-powered shuttle buses, using hydrogen instead of gasoline in a standard internal combustion engine, for use at airports and convention centers.^[94] At the 2006 Greater Los Angeles Auto Show, Ford showcased a hydrogen fuel cell version of its Explorer SUV. The Fuel cell Explorer has a combined output of 174 hp (130 kW). It has a large hydrogen storage tank which is situated in the center of the car taking the original place of the conventional model's automatic transmission. The centered position of the tank assists the vehicle reach a notable range of 350 miles (563 km), the farthest for a fuel cell vehicle so far. The fuel cell Explorer the first in a series of prototypes partly funded by the United States Department of Energy to expand efforts to determine the feasibility of hydrogen- powered vehicles. The fuel cell Explorer is one of several vehicles with green technology being featured at the L.A. show, including the 2008 Ford Escape Hybrid, PZEV emissions compliant Fusion and Focus models and a 2008 Ford F-Series Super Duty outfitted with Ford's clean diesel technology.

Increased fuel efficiency[link]

Ford Motor Company announced it will accelerate its plans to produce more fuel-efficient cars, changing both its North American manufacturing plans and its lineup of vehicles available in the United States. In terms of North American manufacturing, the company will convert three existing truck and sport utility vehicle (SUV) plants for small car production, with the first conversion starting in December at its Michigan Truck Plant. In addition, Ford's assembly plants near Mexico City, Mexico, and in Louisville, Kentucky, will convert from pickups and SUVs to small cars, including the Ford Fiesta, by 2011. Ford will also introduce to North America six of its European small vehicles, including two versions of the Ford Fiesta, by the end of 2012. And last but not least, Ford is stepping up its production of fuel-efficient "EcoBoost" V-6 and four-cylinder engines, while increasing its production of hybrid vehicles.

Ford of Europe developed the ECOnetic programme to address the market and legislative need for higher fuel efficiency and lower CO2 emissions. As opposed to the hybrid engine technology used in competitor products such as the Toyota Prius, ECOnetic improves existing technology. Using lower consuming Duratorq TDCi diesel engines, and based on a combination of improved aerodynamics, lower resistance and improved efficiency, the Ford Fiesta is currently the lowest emitting mass-produced car in Europe,^[95] while the 2012 Ford Focus ECOnetic will have better fuel consumption that the Prius or the Volkswagen Golf BlueMotion.^[96] ECOnetic is not presently planned to be sold in North American due to current perceived lower consumer demand.^[97]

Ford has challenged University teams to create a vehicle that is simple, durable, lightweight and come equipped with a base target price of only $7,000 The students from Aachen University created the "2015 Ford Model T".^[98][99]

In 2000, under the leadership of the current Ford chairman, William Clay Ford, the Company announced^[100] a planned 25 percent improvement in the average mileage of its light truck fleet – including its popular SUVs – to be completed by the 2005 calendar year. In 2003, Ford announced that competitive market conditions and technological and cost challenges would prevent the company from achieving this goal.^[101]

Researchers at the University of Massachusetts Amherst have, however, listed Ford as the seventh-worst corporate producer of air pollution, primarily because of the manganese compounds, 1,2,4-trimethylbenzene, and glycol ethers released from its casting, truck, and assembly plants.^[102] The United States Environmental Protection Agency has linked Ford to 54 Superfund toxic waste sites, twelve of which have been cleaned up and deleted from the list.^[103]

For the 2007 model year, Ford had thirteen U.S. models that achieve 30 miles per gallon or better (based on the highway fuel economy estimates of the EPA) and several of Ford's vehicles were recognized in the EPA and Department of Energy Fuel Economy Guide for best-in-class fuel economy. Ford claimed to have eliminated nearly three million pounds of smog-forming emissions from their U.S. cars and light trucks over the 2004 to 2006 model years.^[104]

PC power management[link]

On March 2010, Ford announced its PC power management system which it developed with NightWatchman software from 1E. The company is expected to save $1.2m on power cost and reduce carbon footprint by an estimated 16,000 to 25,000 metric tons annually when the system is fully implemented.

PC power management is being rolled out to all Ford computer users in US this month and it will be used in Ford operations around the world later in the year. Computers with this power profile enabled will monitor its usage patterns and decides when it can be turned off. PC user will be alerted of the approaching power down time and given the opportunity to delay it.

According to company reduction in carbon footprint and power cost will be achieved by developing 'Power Profiles' for every PC in the company.^[105]

Sponsorships[link]

Ford sponsors numerous events and sports facilities around the US, most notably Ford Center (now Chesapeake Energy Arena) in downtown Oklahoma City and Ford Field in downtown Detroit.^[106]

See also[link]

	Metro Detroit portal
	Companies portal

• Detroit Automobile Company
• Firestone and Ford tire controversy
• The Henry Ford
• Smith Electric Vehicles
• Soybean Car

Notes[link]