Newsprint is favored by publishers and printers for its combination of being relatively low cost (compared with paper grades used to print such products as glossy magazines or sales brochures), high strength (to run through modern high-speed web printing presses) and the ability to accept four-color printing at qualities that meet the needs of typical newspaper advertisers.
About 35% of global newsprint usage in 2006 was in Asia, with approximately 26% being in North America and about 25% in Western Europe. Latin America and Eastern Europe each represented about 5% of world demand in 2006, according to PPPC, with smaller shares going to Oceania and Africa.
Among the biggest factors depressing demand for newsprint in North America have been the decline in newspaper readership among many sectors of the population—particularly young adults—along with increasing competition for advertising business from the Internet and other media. According to Newspaper Association of America, the United States U.S. newspaper trade group, average U.S. daily circulation in 2006 on a typical weekday was 52.3 million (53.2 million on Sundays), compared with 62.5 million in 1986 (58.9 million on Sundays) and 57.0 million in 1996 (60.8 million on Sundays). According to NAA, daily ad revenues (not adjusted for inflation) reached their all-time peak in 2000, and by 2007 had fallen by 13%. Newsprint demand has also been affected by attempts on the part of newspaper publishers to reduce marginal printing costs through various conservation measures intended to cut newsprint usage.
While demand has been trending down in North America in recent years, the rapid economic expansion of such Asian countries as China and India greatly benefited the print newspaper, and thus their newsprint suppliers. According to the World Association of Newspapers, in 2007 Asia was the home to 74 of the world’s 100 highest-circulation dailies. With millions of Chinese and Indians entering the ranks of those with disposable income, newspapers have gained readers along with other news media.
Newsprint is used worldwide in the printing of newspapers, flyers, and other printed material intended for mass distribution. In the U.S., about 80% of all newsprint that is consumed is purchased by daily newspaper publishers, according to PPPC. Dailies use a large majority of total demand in most other regions as well.
Typically in North America, newsprint is purchased by a daily newspaper publisher and is shipped from the mill to the publisher’s pressroom or pressrooms, where it is used to print the main body of the newspaper (called the run-of-press, or ROP, sections). The daily newspaper publisher may also be hired by outside companies such as advertisers or publishers of weekly newspapers or other daily newspapers to produce printed products for those companies using its presses. In such cases the press owner might also purchase newsprint from the mill for such contract printing jobs.
For the roughly 20% of demand which is not purchased by a daily newspaper, common end-uses include the printing of weekly newspapers, advertising flyers and other printed products, generally by a commercial printer—a company whose business consists largely of printing products for other companies using its presses. In such a case, the newsprint may be purchased by the printer on behalf of a client such as an advertiser or a weekly newspaper publisher, or it may be purchased by the client and then ordered to be shipped to the printer’s location.
Faced with dwindling revenue from competition with broadcast, cable, and internet outlets, U.S. newspapers in the 21st century—particularly broadsheets—have begun a process of downsizing the width of their newsprint rolls to a standard size across the business.
The longtime standard 54-inch web (13½ inch front page) (metric: 137.16 cm web, 34.29 cm front page) has given way to smaller newspaper sizes. New broadsheet standards in the U.S. are 44, 46, and 48-inch webs (11, 11.5, and 12 inch newspaper page widths, respectively) (metric: 111.76 cm, 116.84 cm, 121.92 cm, page widths: 27.94 cm, 29.21 cm, 30.48 cm respectively). Newspapers such as ''USA Today'' have already converted to new, narrower web width standards which are also easier to handle by readers, especially commuters. Interest in the reduced standard increased when ''The Wall Street Journal'' abandoned its iconic 60-inch web (15 inch page) format (metric: 152.4 cm, 38.1 cm page) in favor of the new 48" newspaper industry standard (metric: 121.92 cm) starting on January 2, 2007. ''The New York Times'' has also followed suit, abandoning its 54-inch web (13½ inch page) (metric: 137.16 cm, page 34.29 cm) on August 6, 2007.
In February 2009, ''The Seattle Times'' moved from a 50-inch web to a 46-inch web, producing an 11½ inch page width (metric: was 127 cm, became 116.84 cm, page 29.21 cm).
Newspapers in many other parts of the world, including ''The Times'', ''The Guardian'' and ''The Independent'' in the United Kingdom, are also downsizing their broadsheets.
There are upper limits on the percentage of the world’s newsprint that can be manufactured from recycled fiber. The most obvious upper limit is imposed by the nature of recycling itself. Some of the fiber that enters any recycled pulp mill is lost in pulping, due to inefficiencies inherent in the process. According to the web site of the U.K. chapter of Friends of the Earth wood fiber can normally only be recycled up to five times due to damage experienced to the fiber. Thus, unless the quantity of newsprint used each year worldwide declines to reflect the lost fiber, a certain amount of new (virgin) fiber is required each year globally, even if the individual newsprint mill may continue to use 100% recycled fiber.
This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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