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The phrase "the Bambi effect" has been used by some commentators to suggest that people's objections to the killing of animals that they perceive as adorable (particularly deer and other woodland creatures), while the same people do not objecting to the killing of animals not perceived as adorable, is an irrational and inconsistent psychological phenomenon.
Referring to a form of purported anthropomorphism, the term is inspired by Walt Disney's animated film Bambi, where an emotional highpoint is the death of the lead character's mother at the hands of the film's villain, a human hunter known only as "Man".
The effect was also cited in the events following record snowfall in the U.S. state of Colorado in 2007, when food for mule deer, pronghorns, and elk became so scarce that they began to starve; the Colorado Department of Wildlife was inundated with requests and offers to help the animals from citizens, and ended up spending almost $2 million feeding hungry wildlife. Among some butchers, the Bambi effect (and in general, Walt Disney's anthropomorphic characters) is credited with fueling the vegetarian movement; chefs use the term to describe customers' lack of interest in, for instance, whole fish: "It's the Bambi effect — [customers] don't want to see eyes looking at them".
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