Warner Bros.

Warner Bros. Entertainment Inc. (commonly known as Warner Bros., Warners, or simply WB) is an American entertainment company that produces film, television and music entertainment. As one of the major film studios, it is a division of Time Warner, with its headquarters in Burbank, California. Warner Bros. has several subsidiary companies, including Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, New Line Cinema, Castle Rock Entertainment, and DC Entertainment. Warner Bros. owns half of The CW Television Network.

History

Founding

The company's name originates from the four founding Warner brothers (born Wonskolaser or Wonsal before Anglicization):Harry (born Hirsz), Albert (born Aaron), Sam (born Szmul), and Jack (Itzhak, or to some sources, Jacob). They emigrated as small children with their parents to Canada from Krasnosielc which was located in the part of Congress Poland that had been subjugated to the Russian Empire following the eighteenth-century Partitions of Poland near present-day Ostrołęka.

GameWeek Magazine

GameWeek Magazine was a weekly video game magazine that was made by Cyberactive Media Group, Inc., a publishing company which specialized in business-to-business products serving the computer and video game industry. GameWeek was the leading trade publication of its time, and to this day remains the last printed trade publication which served the North American market.

History

It was published initially under the name Video Game Advisor (VGA) beginning in 1995 and changed names twice, to GameWeek, as it is best known, and later to Interactive Entertainment. "Interactive entertainment" was a phrase that is attributed to the magazine, but became part of the industry's vernacular and was popularized by Hal Halpin, founder and publisher - representing the convergence of the console, online and computer games sectors.

GameWeek was a glossy tabloid-sized newspaper-style magazine which included interviews with the game industry’s leading personalities, feature stories on the latest trends and reviews and previews of products from a salability perspective (as opposed to enthusiast media, which covered games from their playability or fun-factor). A significant portion of the magazine’s advertising revenue came from game publisher ads promoting upcoming titles to the leading retail buyers – who comprised the bulk of the 63,000 subscribers.

Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, Inc. (WBIE) is a division of Warner Bros. Entertainment and a leading publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.

Under the WBIE umbrella is WB Games (also the division's major publishing unit), which focuses on the creation, development and production of first-party titles. Because of the distribution, marketing and sales infrastructure of Warner Home Video, WBIE is a significant worldwide publisher for both internal and third-party game titles.

History

In 1995, Warner Bros. Interactive licensed out their first game property under their current name, Batman Forever to Acclaim Entertainment. They continued to license games based on Cartoon Network, DC Comics, Hanna-Barbera, Looney Tunes and various Warner Bros. film properties over the years to such video game publishers as Ubisoft, Electronic Arts, Infogrames and THQ.

Lego

Lego (/ˈlɛɡoʊ/) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects such as vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".

History

The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt, which means "play well". In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

Entertainment

Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.