name	Metacritic.com
logo
slogan	''Keeping score of Entertainment.''
url	Metacritic.com
commercial	Yes
type	Reviews/Ratings
registration	Free/subscription
owner	CBS Interactive
author	Jason Dietz, Marc Doyle, Julie Roberts
launch date	January 2001
alexa	2,554 ()
current status	Online
revenue	}}

Metacritic.com is a website that collates reviews of music albums, games, movies, TV shows and DVDs. For each product, a numerical score from each review is obtained and the total is averaged. An excerpt of each review is provided along with a hyperlink to the source. Three colour codes of Green, Yellow and Red summarize the critic's recommendation. This gives an idea of the general appeal of the product among reviewers and, to a lesser extent, the public.

The site is somewhat similar to Rotten Tomatoes, but the scoring results sometimes differ very drastically, due to Metacritic's method of scoring that converts each review into a percentage before taking a weighted average and listing different numbers of reviews.

Many review websites give a review grade out of five, out of ten, out of a hundred, or even an alphabetical score. Metacritic converts such a grade into a percentage. For reviews with no explicit scores (for example, Amazon.com's editorial reviews), Metacritic manually assesses the tone of the review before assigning a relevant grade. Weighting is also applied to reviews—those from major periodicals may have a greater effect on the average than niche ones, although Metacritic refuses to reveal what weights are applied to which publications.

History

Metacritic was launched in January 2001 by Marc Doyle, along with his sister Julie Doyle Roberts and a classmate from the University of Southern California law school, Jason Dietz. Rotten Tomatoes was already compiling movie reviews at the time, but Doyle, Roberts, and Dietz "saw an opportunity to cover a broader range of media." They sold Metacritic to CNET in 2005.

Nick Wingfield of ''The Wall Street Journal'' wrote in September 2007, "Mr. Doyle, 36, is now a senior product manager at CNET but he also acts as games editor of Metacritic." Speaking of video games, Doyle said, "A site like ours helps people cut through...unobjective promotional language." He also said "By giving consumers, and web users specifically, early information on the objective quality of a game, not only are they more educated about their choices, but it forces publishers to demand more from their developers, license owners to demand more from their licensees, and eventually, hopefully, the games get better." Doyle said, "I don't want to overstate our role in this area, but we're highlighting the review process", which he thinks was not taken as seriously when unconnected magazines and websites were providing their reviews in isolation.

In August 2010, Metacritic website's appearance was heavily revamped. The reaction to the new format from existing Metacritic users was overwhelmingly negative. Many users claimed that the new version of the site is perplexing. Others complained that some of Metacritic's most helpful features were eliminated; for example, films are no longer sorted by either wide releases or limited releases. Oct 29 2010 Metacritic has again added wide release and limited release to their movie listings.

Metascores

Metacritic's scores ("Metascores") are weighted averages—certain publications are given more significance "based on their stature."

Metacritic Games Editor Marc Doyle was interviewed by Keith Stuart of ''The Guardian'' to "get a look behind the metascoring process." Stuart wrote "the metascore phenomenon, namely Metacritic and GameRankings, [have] become an enormously important element of online games journalism over the past few years." Doyle said that because video games are a greater investment of time and money than other forms of entertainment, gamers are much more informed about reviews than film fans or music fans. They would like to know "whether that hotly anticipated title is going to deliver."

The ranging metascores are:

0-19: Overwhelming dislike

20-39: Generally unfavorable

40-59: Mixed or average reviews

60-80: Generally favorable reviews

81-100: Universal acclaim

Criticism of game metascores

Many video game reviewers take issue with the way Metacritic assigns scores. When a game reviewer gives a video game a rating of "A", Metacritic assigns it a value of 100. When a reviewer gives a game a rating of "F", Metacritic assigns it a value of 0—although some reviewers think a score of 50 is more appropriate. When a reviewer gives a game a rating of "B-", Metacritic assigns it a value of 67—and many publishers, developers, and websurfers think that the score should be closer to 80. A former editor at the review site Game Revolution, Joe Dodson, criticized Metacritic and similar sites, saying their conversion system was turning their reviews into scores that were too low. Doyle said "I feel that ANY scale simply needs to converted directly with its lowest possible grade equating to 0, and the highest to 100."

Doyle said some publishers want him to include certain critics that Metacritic doesn't track and some want certain critics excluded, usually because they give a game a poor review. Another common complaint from publishers is that UK critics shouldn't be reviewing games that are based on American sports like the NFL, NASCAR, or the NBA. Doyle said, "Conversely, many European publishers feel that American critics are not qualified or properly situated to review football, rally, F1, cricket and rugby games." Doyle said, "once I've decided to track a publication, I cannot pick and choose which reviews I list on Metacritic based on such individual judgments."

Publishers often try to persuade Doyle to exclude reviews they feel are unfair, but Doyle said that after a publication has been included in the system, he refuses to omit any reviews that receive complaints.

Influence of game metascores

Nick Wingfield of ''The Wall Street Journal'' wrote, "Movies have Roger Ebert. Wine has Robert Parker. Videogames have Marc Doyle. Mr. Doyle edits game reviews for Metacritic, a Web site he co-founded that can influence the sales of games and the stocks of videogame publishers. One company requires game publishers to pay higher royalties if they receive low scores on such sites." Wingfield wrote, "such review sites hold the most sway in the videogame industry partly because the stakes are higher for consumers shelling out $50 to $60 for a new game than they are for someone buying, for example, a $10 movie ticket." Wingfield wrote that the stocks of game publishers can fall when a new video game gets a disappointing score on the website. Many executives say that low scores "can hurt the long-term sales potential" of game franchises—games that continue to produce spinoffs and sequels.

Wingfield wrote that Wall Street is paying attention to Metacritic and Game Rankings because the sites typically post scores before any sales data are publicly available. Three days after the release of ''Spider-Man 3'' by Activision in May 2007, "several financial analysts had noted ''Spider-Man 3''’s low scores as a possible concern for Activision." and Activision's shares dropped 5% that day and continued to drop the rest of the week. When ''BioShock'' was released and got a metascore of 97, shares of Take-Two Interactive increased 20% the week after. Wingfield wrote, "All of this makes Metacritic's Mr. Doyle an unlikely kingmaker in the $7.4 billion U.S. games industry. He controls Metacritic's scoring system, deciding which publications to compile reviews from..." Doyle said he was "floored" when he saw a Metascore appear in the news ticker on TV while an anchor was interviewing Nintendo of America president Reggie Fils-Aime after ''Super Mario Galaxy'' was released. Doyle said, "More and more businesses and financial analysts are referring to Metacritic numbers as an early indicator of a game's potential sales and, by extension, the publisher's stock price."

Marc Doyle said, "I've never been told by a publisher or developer that they've been able to definitively make a causal connection between poor sales and low scores from my site. However, at least two major publishers have conducted comprehensive statistical surveys through which they've been able to draw a correlation between high metascores and stronger sales (and vice versa), but with a much tighter correlation in specific genres of games than in others."

In 2004, Jason Hall of Warner Bros. began "including 'quality metrics' in the contracts the studio signed with partners interested in licensing Warner movies for games." If a product does not receive specific scores or better from aggregator sites like Metacritic, some deals require game publishers to pay higher royalties to Warner Bros.

In 2008, Microsoft began using Metacritic review averages to de-list underperforming Xbox Live Arcade games. This was later canceled due to the release of the New Xbox Experience.

References

External links

Official website

"Metacritic: The Granddaddy of Mash-ups"

Gale Resoures evaluation of Metacritic

Blogcritics review

Businessweek article on Metacritic movies - 6/21/02

Category:Film review websites Category:Online film databases Category:CBS Interactive websites Category:Internet properties established in 2001 Category:Video game review aggregators

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