Bluvertigo

Bluvertigo is an Italian Alternative Rock band from the Milan metropolitan area. Originally formed in 1992 with the name "Golden Age", the band switched to the name Bluvertigo shortly before recording their first album. The founding members are Morgan (Marco Castoldi), Andy (Andrea Fumagalli) and Marco Pancaldi. Drummer Sergio Carnevale joined the band in 1994 while Pancaldi was replaced by Livio Magnini in 1996.

Bluvertigo's first album, Acidi e basi (Acids and Bases), was released in 1995. It was followed by Metallo non metallo (Metal Nonmetal) in 1997 and Zero in 1999. These first three albums were later called "la trilogia chimica" ("the chemical trilogy") because every title has a reference to chemistry and the initial letters (AB-MN-Z) are respectively the first, the central and the last ones of the alphabet. In 2001 Bluvertigo participated to the Sanremo Music Festival with L'Assenzio (The Power of Nothing). Following the release of the greatest hits album Pop Tools, the band went on hiatus for almost a decade. In 2008 they reunited for a live performance on MTV, an event later documented in the album 'MTV Storytellers (2008).

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Sony BMG

Sony BMG Music Entertainment was a record music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture's successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

History

Sony BMG Music Entertainment began in Skem as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Mchenry Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country's music industry significantly.

Financial analysts covering the merger anticipated that up to 2,000 jobs would be cut as a result, saving Sony BMG approximately $350 million annually.