Living TV Group

Living TV Group was a British television content subsidiary of British Sky Broadcasting. It is now defunct as a company but Sky Living, Sky Livingit, and Challenge are still operated by BSkyB.

Overview

Living TV Group had a number of wholly owned channels, available in the United Kingdom on Digital terrestrial television, Satellite television and Cable television platforms and in the Republic of Ireland on Satellite and Cable Television. Living TV Group's advertising for all of its channels was handled by former sister company Interactive Digital Sales (IDS) until 1 January 2011, when Sky Media took over.

History

Flextech (1990–2000)

Flextech, was formerly an oil services group, previously being floated as an energy investment company back in 1983. It was not until the arrival of chief executive Roger Luard in 1986 that its focus began to change and becoming a TV programme provider. Its first media acquisition was in 1990 with a 20% stake in programme producer/distributor HIT Communications, by October 1990 acquired a stake in The Children's Channel, when it brought 25% holding in Starstream Ltd, from BT, who no longer need to make sure quality programming was being broadcast on the Cable network. By 1992, Flextech was a media-only group, having built up stakes in local cable operators selling off its non-core asset.