name | Jacque Fresco |
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birth date | March 13, 1916 |
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birth place | Brooklyn, New York |
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residence | Florida |
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occupation | Futurist, Social Engineer, Structural Engineer, Industrial Designer, Author, Lecturer |
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nationality | American |
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known for | The Venus Project, Resource-Based Economy, Sociocyberneering |
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notable works | ''Looking Forward'' (1969), ''The Best That Money Can't Buy'' (2002) |
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influences | B. F. Skinner, Jacques Loeb,
Alfred Korzybski, Buckminster Fuller, Thorstein Veblen, Stuart Chase, Edward Bellamy, H. G. Welles, Howard Scott, Norbert Wiener, Arthur Radebaugh
}} |
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Jacque Fresco (born March 13, 1916), is a self-educated structural designer, philosopher of science, concept artist, educator, and futurist. His interests span a wide range of disciplines including several in philosophy, science, and engineering. Fresco writes and lectures extensively on his view of subjects ranging from the holistic design of sustainable cities, energy efficiency, natural resource management, cybernated technology, advanced automation, and the role of science in society, focusing on the benefits he claims this will bring.
With his colleague, Roxanne Meadows, he is the founder and director of an organization known as The Venus Project, located in Venus, Florida.
In contemporary culture he has been popularized by three documentaries, ''Future By Design'', ''Zeitgeist Addendum'', and ''Zeitgeist: Moving Forward'', His Venus Project has been inspirational worldwide, especially to activists.
Early life
Youth
Born on March 13, 1916, Jacque Fresco grew up in the minority neighborhood of
Bensonhurst in the
Brooklyn borough of
New York City.
Precocious as a child, Fresco's interests did not pertain to the topics presented to him at school.
Unwilling, or unable, to conform with the setting of formal education, he sought a self-directed education throughout his later teen years. Fresco spent many days of his youth at the local library.
For a short time, Fresco took an interest in attending the
Young Communist League wherein he caused commotion. After brief discussion and disagreements with the League president, Fresco was physically removed. Thereafter, Fresco turned his attention to
Technocracy. Fresco had long taken an interest in designing flying saucers and tried to interest the aircraft industry at a time when experimental construction was underway.
Eventually, Fresco demonstrated such designs in the 1930s. After departing from Douglas due to safety design disagreements, he traveled to
Hawaii in late 1939 where he then traveled to the
South Sea Islands where he interacted with native islanders. Fresco claims that his visit to these islands effectively helped shape his understanding of
cultural relativism and the flexibility of human values in alternate environments. In California, Fresco took various residence in
Hermosa Beach and
Los Angeles. where he would produce up to forty designs a day. Among Fresco's many designs, a design of a radical variable camber wing attempted to optimize wing thickness for lift and flight. It received a patent
and was thereafter given to the
Army Air Force. He was eventually discharged.
In the mid-1940s, Fresco began working with Earl Muntz and Michael Shore who employed Fresco to design a new low cost form of modernistic housing. Its design of light weight, high strength, and long lasting materials allowed for reduced production costs and streamlined production which increased its economic viability. The structure was first exhibited in 1947 at Stage 8 of the Warner Brothers Sunset boulevard. It would go on to attract over 20,000 visitors. The proceeds were donated to The Cancer Prevention Society to build part of a new hospital. For the next few years the Trend Home was to undergo mass production and was considered by the U.S. government as a possible solution for soldiers returning from World War II. near Hollywood, where he also lived, lectured, and taught technical design, meanwhile researching and working on inventions as a freelance inventor and scientific consultant. Fresco claims that many of his inventions were patented by his employers. During these years, Fresco had difficulty managing finances and would face auctioneers as they entered his lab to compensate for his lack of payments.
Also during Fresco's years in Los Angeles, he worked as model designer for science-fiction movies Fresco was noted for his high quality models and special effects despite the low budgets of the B-movie productions.
His talents were recommended to Roger Corman for the film ''The Beast with a Million Eyes'', but Corman could not accommodate Fresco into the budget (of $23,000). Fresco also worked as technical adviser in the film industry, most notably for the 1956 Oscar nominated documentary ''The Naked Eye''. Eventually, in the mid-1950s, Fresco left California after his lab was commandeered to build the Golden State Freeway.
Midlife
Pursuing his affinity for the tropics, in 1955 Fresco moved to
Miami,
Florida, where he lived on a boat for a short time. He began practicing private therapy sessions, and at a time when the
American Psychological Association was pressuring therapists lacking approved credentials to relinquish their practice, Fresco received criticism for his therapy service. In Miami, Fresco held public lectures throughout the late 1950s and 1960s. On the lecture circuit, Fresco sometimes utilized the title of "Dr." based on a doctorate of philosophy that he obtained from Sierra State University in California. It was not recognized as an accredited university by the U.S. Department of Health, Education, and Welfare. As a result, Fresco's degree came under scrutiny when he was practicing his therapy service. Fresco would eventually hold the doctorates degree only as an honorary title. Eventually, he disregarded the title entirely. Later, he acknowledged his lack of formal credentials as being a detriment in academic circles and has made it difficult for him to gain influence.
From the mid-1950s and throughout the 1960s, Fresco developed what he called "Project Americana." It was a ten year plan for American social change. His vision included a circular city and the application of full cyber-automation of city operations wherein machines direct other machines to operate. Such was Fresco's conception of a "thinking city" in "The Machine-Machine Age." The national plan also included methods for aiding struggling nations by erecting prefabricated factories that produce prefabricated products for building, and a new curriculum for schooling. In 1962, CBS approached Fresco about developing a series on his ideas after appearing on two successive episodes of ''On the Town'' with Fred Fischer.
Fresco spent much of his time in Miami trying to showcase his designs of a circular city and raise funds to get it built. He also designed a three-wheeled car that was to have only 32 moving parts, which he strove to fund as well. Fresco made much of his living working as an industrial designer for various companies such as Alcoa and the Major Realty Corporation and from draftsman inventions through Jacque Fresco Enterprises Inc.
In 1969, with Ken Keyes, a book was written about Fresco's ideas, entitled ''Looking Forward''. The first half of the book was dedicated to detailing some of the causes of many problems in humanity's thinking and behavior, the changes that humanity will have to make as it enters the future, and a description of three components which can be used to best correctly analyze the future: humanity's values, methods of thinking, and tools i.e. technological developments. All three are described as being interdependent much like a set of gears. The second half of the book was dedicated to a speculative look at the future revolving around the experiences of the fictional characters, Scott, and, Hella. It was one of the earliest publications to theorize the possible social implications of a central network knowledge bank (Corcen) used to bring about a "humanized man-machine symbiosis". Fresco and Keyes gave consideration for a wide range of technological and social possibilities resulting from the technologically governed societal design.
Sociocyberneering
Fresco's ideas for Project Americana continued to evolve and became what was known as Sociocyberneering Inc, a non-profit organization founded in 1971 for which Fresco was president. It was a non-political and non-sectarian membership organization having, at its peak, 250 members, many of whom became Fresco's pupils. Fresco frequently hosted educational lectures in Miami Beach and at his home in Coral Gables.
His lecture topics pertained to society, social change, science, technology, engineering, architecture, religion, prudence, semantics, anthropology, psychology, systems theory, and education, among other topics. Aside from educating, Fresco worked with members of the organization to produce designs, films, and literature pertaining to the aims and goals of the organization.
The term "sociocyberneering" was defined as "the application of the most sophisticated forms of computer technology in the management of human affairs."
The stated goal of Sociocyberneering was to apply "the most sophisticated forms of science and technology toward problem solving ... an approach at the restructuring of society in humanistic terms," and dedicated to finding practical solutions that could be rapidly applied to the many problems that faced society. The primary focus was to "investigate alternative solutions based in conservation of energy, international cooperation in all areas of social endeavor, and the assimilation of a systems approach for the design of cities." There was also heavy emphasis on the prospects of cybernated technology in the societies of human beings, arguing that, "the future of man and his cities does not depend on whether or not this or that design is preferred. It is determined by the forces of social and environmental evolution in which computerized approaches to human and environmental systems will ultimately emerge as the ultimate technique in all areas of the social sequences."
By this time Fresco had designed his circular city to be one mile in diameter with radially connected concentric rings "resembling the spokes of a wheel." Each ring was dedicated to a general function such as agriculture, recreation, housing, among others. At the nucleus center, in the dome, was a supercomputer that was intended to function as the centralized data management system for the automated processes throughout the city.
Throughout the 1970s Fresco worked to expand the organization and elevate its exposure to the general public by lecturing at universities and appearing on radio and television. Fresco became acquainted with Larry King when King's career was emerging out of Miami. King featured Fresco on his television show and radio show several times to discuss, with academics and local callers, the proposals of Sociocyberneering.
At the apex of the organization's membership, they began investing in 40 acres of land in Naples. The organization set out to construct an experimental community in which they would live and expand. They encountered a setback in 1978 when members feared that the Collier County zoning board would complicate implementation. The result was a partial dissolution of Sociocyberneering membership.
The investment was abandoned and the land was resold. Fresco sold his home and new land was located in rural Venus. Upon an old tomato patch he established a research center for Sociocyberneering in 1980. With the help of remaining members, Fresco constructed buildings based on the designs of his futuristic renderings. After the move, Sociocyberneering became less popular as many members remained in Miami. Eventually, Sociocyberneering became much less active and through the 1980s Fresco dedicated his time to designing and studying alongside Roxanne Meadows who remained with Fresco as his colleague.
Later life
In 1994, Fresco rebooted Sociocyberneering Inc. under the new title
The Venus Project. By this time, Fresco had accumulated a large quantity of designs and models that could represent a general outline of how his vision may look and operate, and were used to gain exposure for the organization through educational films and literature distributed to teachers and universities. Aside from their educational materials, Fresco and Meadows continued to support the project throughout the '90s through freelance structural designing, such as for
Pratt and Whitney, industrial engineering, and conventional architectural modeling. In the process, some of Fresco's futuristic designs succeeded in inspiring some development companies. At one point, Fresco claimed that The Venus Project was under consideration for developing plans to build a theme park/experimental city in
Turkey. A similar consideration occurred with
Dubai.
In 2002, Fresco published his main work ''The Best That Money Can't Buy''. In 2006,
William Gazecki directed the semi-biographical film about Fresco, "
Future by Design" in which Fresco was compared to the
Renaissance polymath Leonardo Da Vinci. In 2008,
Peter Joseph featured Fresco in the film ''
Zeitgeist Addendum'' wherein his vision of the future was presented as a possible solution for the societal and environmental crisis expounded in the film. The reaction that followed was manifested by the development of
The Zeitgeist Movement which actively professes Fresco's ideas and considers itself the "activist arm" of The Venus Project.
In 2010, Fresco attempted to trademark the phrase "Resource-Based Economy" in the midst of its popularization to preserve his definition of it. The phrase was reviewed and found to be too generic to qualify. The action to trademark Fresco's specific meaning was therefore blocked. Other small Internet organizations now profess a version of a resource-based economy based on Fresco's original conception.
Throughout 2010, Fresco traveled with Meadows on a world wide tour in response to the growing popularity of The Venus Project. On January 15, 2011, ''Zeitgeist: Moving Forward'' was released in theaters, again featuring Fresco and a more elaborate articulation of his vision as a possible solution for planetary dilemmas. and has initiated the funding of a major motion picture that may be made which will depict The Venus Project future.
The Venus Project
The Venus Project is an organization depicting, as well as professing, the culmination of Fresco's life work and serves as a foundation that represents his vision of a future without poverty, crime, war, corruption, or waste. It was founded in 1980 and took its name in 1994. It is located in central Florida near west
Lake Okeechobee about fifty miles northeast of
Fort Myers. On its 21.5-acre lot, there are ten buildings designed by Fresco, which showcase limited versions of Fresco's architectural designs. It is partly a research center for Fresco and Roxanne Meadows, and partly an educational center for supporters of the project. They produce videos and literature depicting and explaining the future vision and the goals to actualize it. Among these goals, the salient are to produce a major motion picture portraying the future world the project promotes; constructing a theme park with the intention of exhibiting technologies and the ideas of the Venus Project; and constructing an experimental city in an attempt to test Fresco's hypotheses. Its ultimate aim is to improve society by moving towards a global, sustainable, technological social design that is termed a "resource-based economy".
Personal life and family
Fresco was born to
immigrants from
Turkey, Isaac and Lena Fresco. His father was born in 1880 and around 1905 immigrated from
Istanbul to
New York where he worked as a
horticulturalist. He died in 1963. Fresco's mother was born in 1887 in
Jerusalem and also migrated to
New York around 1904. She died in 1988. Fresco was brother to two siblings, a sister, Freda, and a brother, David. His brother was born in 1909. He was a
draftsman, a private during World War II, and became a theater actor and a
character actor in
Hollywood. he resurrected his career in the 1960s eventually appearing in many films and television shows. He died in 1997.
Fresco had one marriage when he lived in Los Angeles, California and through his first couple years in Miami. He divorced in 1957. His wife, Patricia, gave birth to a son, Richard, in 1953 and a daughter, Bambi, in 1956. Richard was an army private and died in 1976. Bambi died of cancer in 2010.
Vision
Fresco's vision has formed as the culmination of many disciplines and schools of thought. The dominant features of it have been compared to earlier thinkers from as early as the nineteenth century. Titles such as ''The Paradise within the Reach of all Men without Labor by Powers of Nature and Machinery'', ''Emigration to the Tropical World for the Melioration of All Classes of People of All Nations'', and ''The New World or Mechanical System'' were written in the 1800s by
John Adolphus Etzler who has been described as an early forerunner to Fresco's vision. Likewise,
Ebenezer Howard and his book ''Garden Cities of Tomorrow'', as well as the
Garden City Movement during the early 1900s has been described as another predecessor. Fresco's vision removes the mechanics of modern economics and his view toward modern economics has been compared to
Thorstein Veblen's concept of "the predatory phase in human development." Other facets of Fresco's vision have been labeled a "
tabula rasa approach."
Fresco himself cites several theorists and authors for contributing to his vision, such as Jacques Loeb, who established the ''Mechanistic Conception of Life''; Edward Bellamy, who wrote the extremely influential book, ''Looking Backward''; Thorstein Veblen, who influenced the Technocracy movement and Howard Scott, who popularized it; Alfred Korzybski, who originated General Semantics; H. G. Wells, and many others. Fresco has often been heard stating, "I have been able to achieve what I have achieved because I stood on the shoulders of giants," paraphrasing Einstein, (though the metaphore was first made famous by Isaac Newton, and stated by others before him).
Resource-based economy
Primary in Fresco's vision is the concept of a "resource-based economy." It incorporates sustainable cities and values, along with the goals of energy efficiency, natural resource management, and advanced automation, focusing on the benefits that it might bring to humanity as a whole.
According to Fresco, poverty, crime, corruption and war are the result of scarcity created by the present world's profit-based economic system. He theorizes that the profit motive also stifles the progress of socially beneficial technology, and instead he favors a system that fosters the purpose motive. Fresco claims that the progression of technology, if it were carried on independently of its profitability, would make more resources available to more people by producing an abundance of products and materials. This new-found abundance of resources would, according to Fresco, reduce the human tendency toward individualism, corruption, and greed, and instead rely on people helping each other.
A resource-based economy replaces the need for the current monetary economy, which is "scarcity-oriented" or "scarcity-based". Fresco argues that the world is rich in natural resources and energy and that — with modern technology and judicious efficiency — the needs of the global population can be met with abundance, while at the same time removing the current limitations of what is deemed possible due to notions of economic viability.
Reception
Critics and advocates of Fresco's vision are sharply divided. Throughout his life Fresco has been labeled a "
dreamer," an "
eccentric," an "
utopian," an "
idealist," a "
crackpot," a "
charlatan," etc., halfheartedly by some magazine and newspaper writers among others. Some feel that his vision is impractical, idealistic, and/or borderline
science fiction. The books ''
Nineteen Eighty-Four'' or ''
Brave New World'' are sometimes referenced in relation to The Venus Project. These attitudes continue today across some Web sites. Even further, some claims have labeled him a cult leader due to his figurehead status in The Zeitgeist Movement. Others accuse him of affiliations with conspirators of a
New World Order. Fresco dismisses these accusations.
His hypothesis of a resource-based economy is sometimes equated with Marxism, socialism, communism
or technocracy. Fresco responds to these comparisons by stating, "The aims of The Venus Project have no parallel in history, not with communism, socialism, fascism or any other political ideology. This is true because cybernation is of recent origin. With this system, the system of financial influence and control will no longer exist."
One writer notes, "it's also true that his system of governance, in which authority is given to the expert in each field — in this case, specially programmed computers — is one that many writers, including Nobel-prize-winner Friedrich Hayek, have shown to be disastrous."
Another writer reviewing one of Fresco's films writes,
''the more I listened to Fresco's specifics and fuzzy non-specifics it seemed to me I was encountering a God-like hubris coupled with the standard sci-fi dreamer's naivete vis á vis human nature. But just as I was jotting this last down in my notes, Fresco cautioned viewers — and it gave me the shivers, since he seemed to be responding directly to my written reservations — to remember that human nature is not synonymous with human behavior; the latter can be changed. Although Fresco's futurist scenario is — in my humble opinion — rife with problems, it's not every day that somebody comes along ambitious enough to offer a blueprint for re-designing the world.''
Other criticisms have implied a scientistic approach due to Fresco's heavy emphasis on science alone to overcome humanity's obstacles,
''His vision is eminently practical, and although this constitutes an innovative and welcome element with reference to previous utopian projections, his focus on science alone makes him fail as a generalist – the criticism Fresco himself passed on academics and scientists. Today's pressing problems require a holistic approach – various disciplines, arts science, philosophy working on a "convergence mode", unfortunately Fresco's vision seems to consolidate the long established view that the "two cultures" (Science and Art) are antagonistic.''
Focusing on accusations of utopianism, a writer from the Copenhagen Institute for Futures Studies remarks, "For most people, the promise of the project sounds like an unattainable utopia, but if you examine it more closely, there are surprisingly many scientifically founded arguments that open up an entire new world of possibilities." Another writer for CIFS points out,
''Perhaps the modern interpretation of the word "utopia" is to blame when the Renaissance man and futurist Jacque Fresco says ... he doesn't want to call his life work, The Venus Project, a utopia. However, this visionary idea of a future society has many characteristics in common with the utopia. ... the word utopia carries a double meaning, since in Greek it can mean both the good place (eutopia) and the nonexisting place (outopia). A good place is precisely what Fresco has devoted his life to describing and fighting for."''
In response to association with utopianism, Fresco has stated, "We do not believe in the erroneous notion of a utopian society. There is no such thing. Societies are always in a state of transition. We propose an alternative direction, which addresses the causes of many of our problems. There are no final frontiers for human and technological achievement." One writer suggests instead that "The Venus project is no static utopia, rather a dynamic one: it requires an incremental process driven by an ever-changing extropic ideal."
Art historian Hans-Ulrich Obrist notes, "Fresco's future may, of course, seem outmoded and his writings have been subject to critique for their fascistic undertones of order and similitude, but his contributions are etched in the popular psyche and his eco-friendly concepts continue to influence our present generation of progressive architects, city planners and designers."
When asked by a reporter why he has such difficulty actualizing his many ideas, Fresco responded, "Because I can't get to anybody. I have no credentials." Nevertheless, positive attitudes toward Fresco regard him as "a genius, a prophet, and a visionary." General praise appears among futurists, especially the World Future Society who have considered him a visionary engineer in review of his work in the ''Futurist'',
commenting, "Whether the future Fresco envisions is probable or even possible is open to debate, but he succeeds in conveying the power of thinking of the future on a grander scale than we're used to."
Fresco's work has been compared to the work of Paolo Soleri and especially Buckminster Fuller for all attempting to actualize their vision against great odds, as well as Nikola Tesla, Thomas Edison, and Da Vinci for sharing affluence in prolific innovation. The elaborate scope of Fresco's designs intrigued Forest Ackerman and Arthur C. Clarke who, late in his life, briefly tried to help Fresco get exposure for The Venus Project. Synergetics theorist Norman Arthur Coulter appreciated Fresco's vision for his attempt to accomplish it "not for profit, but to meet the needs of human beings." Author, Harold Cober, comments, "Once you've seen the man's ideas and buildings, you can't let go of it." Bruce Eisner mentions that the Venus Project shares similar aims as his Island Sanctuary Project. Commenting on what he sees as Fresco's inspirational and charismatic teaching methods, physicist, Paul G. Hewitt, cites Fresco as being one of the three major sources of inspiration, turning him away from work as a sign painter and toward a career in science.
Psychologist and scientist, Jack Catran, notes,
''Contemplate the staggering realistic views of the future published by Jacque Fresco ... There are many futurists, "geniuses", and self-styled seers in our midst who, upon careful examination, turn out to be disappointingly commercial and exploitive. Most extrapolations into the future are made from fixed and narrow points of view. We are all products of today's mediocrity-breeding culture, but if anyone can be called a genius in our money system society, Jacque Fresco should be singled out as the broadest, most aware, individual of our time.''
At Drexel University, sociologist and futurist, Arthur B. Shostak, often incorporated Fresco's ideas into his writing and teaching, stating,
''His contribution to futuristics is singular, as few, if any around the globe, dare the sweep, the depth, and the drama of his vision. When he writes or speaks, futurists grow quiet, pensive, and finally, appreciative — as his work is sound in its call for a thorough examination of the assumptions under which we labor. While little of his vision may materialize in the lifetime of us all, our grandchildren may yet salute much of what Jacque first helped them set in motion.''
In 2008 the Raelian Movement gave Fresco their Honorary Guide award for dedicating "his life to the betterment of humanity as a whole." In 2010, it was announced that Fresco has been selected to receive the Lifetime Achievement Award from the Exemplar-Zero Initiative in the summer of 2011.
Works
Books
Articles
''Modern Food Production''
''Designing the Future: A Cybernetic City For the Next Century'' in ''The Futurist''. Vol. 28, No. 3. pp. 29–33. (May/June 1994).
''The Future and Beyond'' The Venus Project, Inc. (2000)
with Meadows, Roxanne. ''Beyond Utopia'' in ''Utopian Thinking in Sociology: Creating the Good Society.'' pp. 86–92 edited by Arthur B. Shostak. American Sociological Association. (2001). OCLC 49561995.
with Meadows, Roxanne. ''The Future by Design: Beyond Money and Politics'' in ''Viable Utopian Ideas: Shaping a Better World.'' pp. 197–205 edited by Arthur B. Shostak. London/Armonk, NY: M.E. Sharpe. (2003). ISBN 0765611058. OCLC 473852611.
with Meadows, Roxanne. ''Reinventing Iraq'' in ''In the Shadow of War.'' pp. 147–154 edited by Arthur B. Shostak. Philadelphia, PA: Chelsea House. (2004). ISBN 9781438124681. OCLC 646806392.
Films
''The Venus Project: The Redesign of a Culture'' (1994)
''Welcome to the Future'' (1998)
''Cities in the Sea'' (2002)
''Self-erecting Structures'' (2002)
''Designing the Future'' (2006)
References
Durrani, Noni. (2007). ''The Future: Jacque Fresco On The Future'', ''Forbes''
Gia Films. (2010). ''Frequency of Genius'', Gia Film Productions
Gazecki, William. (2006) ''Future By Design'', Docflix
Hoving, K. (2002). ''Engineering the Impossible'', Discovery Channel
Joseph, Peter. (2008). ''Zeitgeist Addendum'', Gentle Machine Productions
Joseph, Peter. (2011). ''Zeitgeist: Moving Forward'', Gentle Machine Productions
Maja Borg, M. (2011). ''Future For Sale'', Sonja Henrici, SDI Productions Ltd.
Wachtmeister, J. (2007). ''Great Expectations: A Journey through the History of Visionary Architecture'', Solaris Filmproduktion
External links
www.thevenusproject.com — The Venus Project
www.youtube.com/user/thevenusprojectmedia — The Venus Project YouTube channel
Category:1916 births
Category:American social sciences writers
Category:Futurologists
Category:Living people
Category:People from Florida
Category:Critics of work and the work ethic
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