Email Marketing Insights from Bronto Software

by: Kestrel Lemen April 12, 2012

Filed under: Email Marketing Best Practices

Review commonly untapped revenue sources for daily deal marketing. Kestrel outlines three message types that help increase loyalty and encourage conversion.

5 Quick Ways to Optimize Webforms for Mobile

by: Kellie.Boggs April 9, 2012

Filed under: Mobile Marketing

Don't lose valuable subscribers. Optimize your signup forms for mobile devices to assure that you will capture their subscription.

Leveraging QR Codes In-Store

by: Jim Davidson April 4, 2012

Filed under: Mobile Marketing, Optimization

Tips to successfully using QR codes in store to help drive online traffic while engaging customers and prospects.

Increase Facebook Fans: From “Fan-Gate” to Timeline

by: Anna Pfeiffer April 2, 2012

Filed under: Social Media Marketing

Engaging fans and customers on Facebook is essential to growing relationships. Read about the recent changes to Facebook that change the way marketers can drive fans and explore new tactics to grow your fan base.

Stick a Pin on it: Pinterest Strategies for Email Marketing and e-commerce

by: Greg Zakowicz March 29, 2012

Filed under: Social Media Marketing

One of the fastest growing social media sites, Pinterest, should be on every marketer's radar. Read the many ways to use pinterest to engage fans and particular best practices for this useful site.

Happy Birthday! How Birthday Messages Drive Revenue

by: Fawn Young March 21, 2012

Filed under: Email Marketing Best Practices

Birthday messages are relevant, timely and targeted messages that have magical results. Learn how these messages are beneficial and help drive revenue for marketers.

The State of Email Marketing Deliverability: MAAWG Recap

by: Chris Kolbenschlag March 19, 2012

Filed under: Deliverability

DKIM, permissions, spam complaints and mobile were all hot topics at the latest MAAWG (Messaging Anti-Abuse Working Group) meeting. Read more about how these topics can affect your email deliverability.

Ask, Incentivize, or Give Back: Tactics to Gain Facebook Fans

by: Jim Davidson March 14, 2012

Filed under: Email Marketing Best Practices, Optimization, Social Media Marketing

Now is the time to focus on gaining Facebook fans from your email list. Subscribers who can engage with your brand in this channel have a better chance of converting and remaining loyal customers.