• Conversion funnels and merchandising
• Marketing programs

Website analytics tell you a great deal about what happens on your site. In short order, you can learn how many visitors come to your site, and how many leave without taking any action.

But what Web analytics can't do is distinguish between visitors who were unimpressed with your offer, couldn't get your order form to work, or wanted the product in a different color. All you know is that they left.

Kampyle Feedback Analytics changes all that. Deploy Kampyle feedback forms on every Web page, with quick-pick categories and sub-categories that are relevant to the product page or process, and you'll learn instantly where the pain points are for your visitors.

Feedback forms also allow visitors to express in their own words what's on their minds. This feedback will open your eyes to issues and opportunities that you may not have considered before.

Kampyle also integrates with Web analytics programs, letting you understand the reasons that drive visitor behavior.

Visitor feedback gives you instant insight into the obstacles that prevent prospects from converting. Quickly identify:

• Process issues, broken links, website bugs or any other technical issues
• Product page flows that make it difficult for visitors to find what they need
• Competitive prices offered by other sites (e.g., "I can get a better deal from another site")
• Product gaps, missing add-ons, emerging trends in your market

Visitor feedback provides important clues as to what's hot in the market and what you can do to take advantage of those opportunities in all of your campaigns. Customize feedback forms for your SEO, SEM and PPC campaigns to get actionable insight into what the market wants and how your prospects frame their desires.

Kampyle feedback forms automatically prompt visitors to include their contact details, and up to 60 percent of them willingly do so. Moreover, many visitors choose to opt-in to the website's newsletter from the feedback form. The open rate for Kampyle-based subscribers is more than 30 percent. In other words, Kampyle helps build long-lasting relationships with visitors.

Kampyle's turnkey feedback solution helps you assess visitor perceptions across all of your customer touch points.