A basketball net at the arena

Power Balance Pavilion, back when its name was ARCO Arena

Power Balance Pavilion is an indoor arena, located in Sacramento, California. Opened in 1988, it is the home of the National Basketball Association's Sacramento Kings.

Background[link]

Power Balance Pavilion hosts nearly 200 spectator events each year. The current configuration seats up to 17,317 and can host such varied events as concerts, ice shows, rodeos and monster truck rallies. Nearly two million spectators from throughout Northern California visited what was then called ARCO Arena last year. The configuration for ice shows and ice hockey actually runs perpendicular to the basketball court with the normal sideline seating being retractable to allow for an international standard ice rink.

Owned and operated by Maloof Sports & Entertainment, Power Balance Pavilion is the home of the NBA’s Sacramento Kings.

Power Balance Pavilion has played host to the Ultimate Fighting Championship 65 and 73, NCAA Men's Basketball Tournaments multiple times and was the host site for the 2007 NCAA Volleyball Championships.

Details[link]

The original ARCO Arena (1985–1988), where the Kings played their home games for three seasons (1985 to 1988), after moving from Kansas City had a capacity of 10,333 seats.

Power Balance Pavilion is located in a once isolated area on the expanding northern outskirts of the city. It was constructed at a cost of just $40 million, the lowest of any venue in the NBA. It is the smallest arena in the NBA with a seating capacity of 17,317. In 2006, there was a campaign to build a new $600 million facility in downtown Sacramento, which was to be funded by a quarter cent sales tax increase over 15 years; voters overwhelmingly rejected ballot measures Q and R,^[5] leading to the NBA publicly calling for a new arena to be built at another well-known Sacramento facility, Cal Expo, the site of California's state fair.^[6]

The original namesake sponsor of the arena, energy company ARCO, had corporate sponsorship since the arena's inception as well as the original ARCO Arena. On March 19, 2007, the Maloof brothers announced a multi-year agreement extending the naming rights of ARCO Arena.^[7]

Power Balance Pavilion has hosted and currently hosts several state high school basketball championship games (1992, 1996, 1998–2009, 2011-present)^[8][9] Power Balance Pavilion hosts many graduation celebrations for local high schools.

The facility's most attended event to date is the 1995 Billy Graham Greater Sacramento Crusade, which accounts for the four largest crowds in arena history. The facility has hosted the WWE Pay-Per-View event WWE The Bash on June 28, 2009, as well has hosted the 1993 Royal Rumble, and Judgment Day 2001. It has later hosted Friday Night SmackDown on August 12, 2011 which saw "Grotesque" Cody Rhodes win the Intercontinental title from Ezekiel Jackson

Power Balance Pavilion has also hosted a PBR Built Ford Tough Series bull riding event every year since 2005. The arena hosted World Extreme Cagefighting's first ever pay-per-view event, WEC 48, on April 24, 2010.^[10]

The naming rights for the arena, ARCO, expired in February 2011. The arena was renamed Power Balance Pavilion on March 1, 2011 for its new sponsor, Power Balance, a manufacturer of sports wristbands.^[11]

Seating[link]

The arena seats 17,317 for basketball, and has 30 luxury suites and 412 club seats.^{[citation needed]}

Baseball stadium[link]

There is an unfinished baseball stadium directly north of the arena. The stadium was never finished because the Sacramento Sports Association ran out of money during construction in 1989. The completion of Raley Field has stopped any possibility of this stadium being completed.^[12]

Popular culture[link]

There is an instrumental song called "Arco Arena" on the album Comfort Eagle by Sacramento band Cake. The band also released a version of the song with lyrics as a B-Side. The music video for Bel Biv Devoe's "She's Dope" was filmed at the arena. This was also the home for the WNBA's Sacramento Monarchs until they folded in 2009.

Arco Arena set a Guinness World Record for loudest sports roar by reaching over 130 decibels on November 8, 2006.

References[link]

External links[link]

Wikimedia Commons has media related to: Power Balance Pavilion

• Power Balance Pavilion official website

A Power Balance wrist band

Power Balance is a brand of hologram bracelet once claimed by its manufacturers and vendors to "use holographic technology" to "resonate with and respond to the natural energy field of the body", and increase sporting ability.^[1] Numerous independent studies of the device found it to be completely ineffective at improving athletic performance, and the manufacturer was forced to retract its claims in 2010.

The product was promoted through paid celebrity endorsements^[2] and viral marketing rather than published scientific work.^[3] Power Balance bands became a fad among professional sportsmen in 2010, leading one journalist to say that "a growing number of professional sportsmen and their attendants are starting to sound like New Age crystal healers."^[1]

Power Balance initially denied that they made any medical or scientific claims about their products,^[4] but after an Australian Competition and Consumer Commission ruling, Power Balance were forced to recognize and retract their medical claims.^[5] The company has been the focus of significant criticism, particularly for false advertising. It has been described as "like the tooth fairy"^[6] and a "very successful marketing scam".^[7]

In December 2010, the Australian Competition and Consumer Commission (ACCC) required Power Balance to do several things, including making the following statement admitting they "engaged in misleading conduct":

"In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974. If you feel you have been misled by our promotions, we wish to unreservedly apologize and offer a full refund."^[5]

In January 2011, a suit was filed against the company for fraud, false advertising, unfair competition and unjust enrichment.^[8] Power Balance agreed in September 2011 to settle the class action lawsuit. The settlement terms entitled Power Balance purchasers to a full $30 refund plus $5 shipping. A hearing to finalize the agreement was canceled after Power Balance filed for Chapter 11 protection.^[9] In November 2011, Power Balance filed for bankruptcy after suffering a net loss of more than $9 million that year.^[10]

Evidence[link]

IIG testing Power Balance in progress, Oct 28, 2010

Chiropractic researchers from RMIT's School of Health Sciences recently (2011) reported the results of an independent, randomized and controlled trial with double blind design. They found no difference in balance between people using a real holographic wristband and those wearing a placebo.^[11]

On October 28, 2010 Olympic champion gymnast Dominique Dawes, working for Yahoo Weekend News and Independent Investigations Group (IIG), tested Power Balance bracelets for their claim that they improve balance, flexibility and strength. She states "The fact is, all athletes know that nothing can replace good old-fashioned hard work—practice, practice, practice...Can a silicone wristband with a hologram sticker really give you an added edge?" According to IIG investigator Dave Richards "There was one 'legitimate' Power Balance bracelet, and 3 'sham' bracelets that had the hologram removed from them. The experiment was double-blinded, all bracelets were wrapped with tape so no one present knew which bracelet was real and which were fakes. Neither the participants nor the people recording the scores knew which bracelet was 'real' until after all participants had completed their runs and their scores were recorded." The results indicated that there was no benefit for those that had a real holographic bracelet compared to those who had a placebo.^[12][13][14]

In December 2009, an informal double-blind test was performed on the Australian television program Today Tonight, led by Richard Saunders from the Australian Skeptics. The results showed strong evidence that any effect of the holograms is too small to measure against the placebo effect.^[15]

A study at the University of Wisconsin tested the effects of Power Balance bracelets on a group of NCAA athletes. One set of the athletes received the Power Balance bracelet, while the other received a placebo bracelet. The athletes were subjected to tests of flexibility, balance, and strength, after which, the athletes switched bracelets and performed the tests again. The study found that the Power Balance bracelet had no effect, compared to the placebo, on the performance of the athletes.^[16]

Criticisms[link]

Bill Clinton wearing a Power Balance Power Band

A group of students skeptical of the claims conducted a test which showed "no significant difference between the real wristband and the fake".^[17] Researchers commissioned by the BBC also found that the bands were placebos,^[4] and this opinion is echoed by others: Victor Thompson, a sports psychologist based in London, is quoted by the Daily Mail as saying: "I'm not aware of any research that supports the technology behind these bands". Greg Whyte, professor of applied sport and exercise science, Liverpool John Moores University was also quoted: "For generations there have been devices that claim to mediate the body's flow of energy, from acupuncture to copper wristbands and, latterly, magnets ... In most instances, the 'proof' is based on anecdotal evidence."^[18]

Commenting on "Power Balance", the Center for Inquiry noted the sellers' use of pseudoscientific applied kinesiology tests, which it described as "problematic and full of flaws". The illustrative videos on the company's website were considered vague and unclear, and the Center noted that "most people's flexibility seems to improve from their first stretch to their second stretch regardless of whether they are wearing the bracelet".^[19]. The balance test merely uses fundamental laws of physics to elicit the desired effect of improved balance. ^[20]

Harriet A. Hall writes about the Power Balance Card in this column for Skeptical Inquirer Magazine June 2010. "Tell me you use the Power Balance card and it makes you feel better, and I can readily believe you. Tell me your performance improves when you carry it, and I will believe you. But that won't convince me that the improvement has anything to do with bioresonating frequencies in the holograms—or even with the cards themselves. It's like the tooth fairy. Tell me money appears under your pillow, and I will believe you. But that won't convince me that the tooth fairy did it." ^[21]

Australian consumer advocate group CHOICE recognized Power Balance in their 2010 Shonky Awards. The Shonky Awards are intended to "name and shame the shonkiest rip-offs and scams."^[22]

Legal issues[link]

In November 2010, the Australian distributors of "Power Balance" were ordered by the Therapeutic Goods Complaints Resolution Panel to drop "false and misleading" claims that the wearers would experience "up to a 500% increase in strength, power and flexibility", and ordered the claims removed from the company's website and a retraction posted within two weeks.^[23] The Junta de Andalucia fined the Marbella-based subsidiary a sum of €15,000 for false advertising; consumer organization Facua are appealing to the Health Department for an increased fine as they consider this insufficient.^[24]

Also in November 2010 Power Balance filed suit against Microsoft for infringement of trade dress in respect of the Xbox Kinect, after the company announced a range of promotional wristbands.^[25][26]

In December 2010, the Australian Competition and Consumer Commission (ACCC) obtained from Power Balance Australia Pty. Ltd. an undertaking to take a number of actions in relation to correcting their misleading advertising,^[27][28] including:

1. publishing, at its own expense, corrective advertisements^[29]
2. ceasing to claim that the products^[30]
   • will improve the user's balance, strength and flexibility; or
   • are "designed to work with the body's natural energy field";
   • nor, in conjunction with the Products, make claims that "Power Balance is Performance Technology" or use the phrase "Performance Technology"
3. ceasing to manufacture or import products containing the words "Performance Technology"^[31]
4. blacking out the words "Performance Technology" on its packaging^[32]
5. replacing its promotional and marketing material^[33]
6. offering full refunds, plus postage^[34]

Power Balance Australia chief executive Tom O'Dowd admitted that "we'd made claims in the start that said that our product improved strength, balance and flexibility, and we didn't have the scientific peer reviewed double blind testing or the level of proof that we needed to substantiate those claims".^[35] ACCC chairman Graeme Samuel stated "It's a crock frankly. And we're very disappointed that so many people have paid hundreds of thousands if not millions of dollars to buy these Power Bands."

Power Balance Australia were required by the ACCC to run a series of advertisements in Australian media containing the following text and to unconditionally refund those they mislead:

"In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974. If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund." - Power Balance statement.^[5][36][37]

In December 2010 Italy's Antitrust Authority fined Power Balance 300,000 euros (and another company 50,000 euros) for not having scientific proof of the claims made.^[38]

In September 2010, the Dutch Advertising Code Commission (RCC)^[39] made the following decision in the case where FIR-TEX Ltd,^[40] the plaintiff, had put Surf Unlimited Trading BV, distributor of power-balance in the Netherlands, on trial with the following complaint:

"Advertiser claims on its website that the use of the Power Balance Bracelet improves balance, strength and agility. These allegations are not backed with any single (scientific) evidence. The plaintiff believes that this method of advertising is in conflict with the Dutch Advertising Code (NRC) as the link between wearing the bracelet and the health of the wearer has not been determined in any way."

The verdict of the Commission was as follows:

The Commission considers the advertisement in opposition of the provisions of Article 7^[41] NRC. It recommends advertiser not to advertise in such a way anymore.

See also[link]

• Ionized bracelet
• Quackery

References[link]

External links[link]

• Power Balance Bracelet
• Energy Bracelets Turn Athletes to Stars, If Only in Their Heads^{[dead link]}

Isaiah Thomas
oil on canvas by Ethan Allen Greenwood in 1818 (American Antiquarian Society)
Born	January 30, 1749 Boston, Massachusetts
Died	April 4, 1831
Signature

Isaiah Thomas (January 30, 1749 – April 4, 1831), was an American newspaper publisher and author. He performed the first public reading of the Declaration of Independence in Worcester, Massachusetts, and reported the first account of the Battles of Lexington and Concord. He was the founder of the American Antiquarian Society.

Biography[link]

Early life and career[link]

Thomas was born in Boston, Massachusetts. He was apprenticed on July 7, 1756 to Zechariah Fowle, a Boston printer, with whom, after working as a printer in Halifax, Portsmouth, New Hampshire, and Charleston, South Carolina, he formed a partnership in 1770.^[1]

[edit] The Massachusetts Spy

Masthead of July 7, 1774 issue

The partnership was formed to publish the Massachusetts Spy, and lasted for three months, after which Thomas continued publication alone. For the paper's motto, he chose “Open to all parties, but influenced by none.”^[2] Initially it came out three times each week, then (under his sole ownership) as a semi-weekly, and beginning in 1771, as a weekly. The paper soon espoused the Whig cause and was the object of government efforts to suppress it.^[3] In 1771 Gov. Thomas Hutchinson ordered the attorney general to prosecute Thomas, but the grand jury failed to find cause for indictment.^[2]

In Boston, in 1774, Thomas published the Royal American Magazine, which was continued for a short time by Joseph Greenleaf, and which contained many engravings by Paul Revere.^[3]

Escape to Worcester[link]

Wary of the Tories' growing resentment of the independence of the Spy, on April 16, 1775 (three days before the Battle of Concord, in which he took part), Thomas took his presses from Boston and set them up in Worcester. His other property was destroyed.^[2] In Worcester, he published and sold books, built a paper mill and bindery, and continued the paper until 1802 save for gaps in 1776-1778 and in 1786-1788. The Spy supported George Washington and the Federalist Party. He was also postmaster for a time.

Thomas Married Mary Fowle, described as a "half-cousin", on May 26, 1779.^[4] Around 1802, Thomas gave his Worcester business over to his son, including the control of the Spy.^[3]

Later life[link]

From 1775 until 1803, Thomas published the New England Almanac, continued until 1819 by his son, Isaiah Thomas, Jr. It had something of the flavor of Benjamin Franklin's Poor Richard's Almanac.^[2] In 1786 he procured from Europe the first font of music type that was brought to the United States, and he was the first printer in the U.S. to use such type. He was engaged at Walpole, New Hampshire, in book publishing and printing the Farmer's Museum, and in 1788 opened a bookstore in Boston under the firm name of Thomas and Andrews, also establishing branches of his publishing business in several parts of the United States. The monthly Massachusetts Magazine was published by the firm, with Ebenezer T. Andrews, in eight volumes, from 1789 until 1796. At Worcester he printed a folio edition of the Bible in 1791, Watts' Psalms and Hymns, and most of the Bibles and school books that were used in the U.S. at that date.^[2][3]

His ambition throughout his life was to write an extensive book on the history of publishing. He began what would become History of Printing in America in 1808.^[5] Fully titled History of Printing in America, with a Biography of Printers, and an Account of Newspapers, it was published in two volumes in 1810. A second edition, published in 1874, was prepared by his grandson Benjamin Franklin Thomas and included a catalog of American publications previous to 1776 and a memoir of Isaiah Thomas.

In November 1812, Thomas founded the American Society of Antiquaries, now known as the American Antiquarian Society, partly to take care of the extensive library he had accumulated in preparing his history of publishing. At its first meeting, Thomas was elected president, a role he held until his death.^[5] In addition to nearly 8,000 volumes from his collection, he gave to its library tracts, and one of the most valuable files of newspapers in the country, and he presented land and a hall, with a provision equal to $24,000 for its maintenance.^[2]

Thomas spent his final days in Worcester. Upon his death in 1831, he bequeathed his entire library, his collection of early American newspapers, as well as his personal papers and records to the American Antiquarian Society.^[5]

Legacy[link]

Thomas's grandson B. F. Thomas noted his grandfather's importance in founding the American Antiquarian Society. "He saw and understood, no man better, from what infinitely varied and minute sources the history of a nation's life was to be drawn; that the only safe rule was to gather up all the fragments so that nothing be lost."^[6] In 1943, Publishers Weekly created the Carey-Thomas Award for creative publishing, naming it honor of Mathew Carey and Isaiah Thomas.^[7]

Quotation[link]

"But, to my great disappointment, I soon found that people were not to be reasoned out of measures, that they never reasoned themselves into." Worcester Magazine, v. 3, p. 46. 1787.

References[link]

Attribution

 This article incorporates text from a publication now in the public domain: Chisholm, Hugh, ed. (1911). "Thomas, Isaiah". Encyclopædia Britannica (11th ed.). Cambridge University Press. 

External links[link]

• "ISAIAH THOMAS (1749-183l)", University of Delaware Special Collections
• A Brief History of the American Antiquarian Society
• WorldCat
• Isaiah Thomas: Find A Grave Memorial
• Media related to Isaiah Thomas at Wikimedia Commons

Taylor Swift
Swift performing during the Australian leg of her Speak Now Tour in 2012
Background information
Birth name	Taylor Alison Swift
Born	(1989-12-13) December 13, 1989 (age 22) Reading, Pennsylvania, United States
Genres	Country-pop, pop, country, alternative rock
Occupations	Singer-songwriter, actress
Instruments	Vocals, guitar, banjo, ukulele, piano
Years active	2006–present
Labels	Big Machine
Website	TaylorSwift.com

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter and occasional actress. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest sole writer and singer of a number one song on the country chart. She received a Best New Artist nomination at the 50th Grammy Awards.

Swift's second album, Fearless, was released in late 2008. Buoyed by the chart success of the singles "Love Story" and "You Belong with Me", Fearless attracted a crossover audience and became the top-selling album of 2009. The record won four Grammy Awards, with Swift becoming the youngest ever Album of the Year winner. Fearless also received Album of the Year plaudits at the American Music Awards, Academy of Country Music Awards and Country Music Association Awards, making it the most awarded album in country music history. In 2010, Swift released her third album, Speak Now, which sold over one million copies in its first week. She then embarked on the 111-date Speak Now World Tour, which was attended by over 1.6 million fans and has become one of the highest-grossing concert tours of all time. The album's third single, "Mean", won two Grammy Awards for Best Country Song and Best Country Solo Performance. Swift is currently recording her fourth studio album, due for release in the fall of 2012.

Swift's work has earned her numerous accolades, including six Grammy Awards, ten AMAs, seven CMAs, six ACMs and 13 BMI Awards. She has sold over 22 million albums and 50 million song downloads worldwide, making her one of the best-selling music artists of all time. Swift has endorsement deals with Target, CoverGirl, Sony, Elizabeth Arden, Walmart and American Greetings. As a philanthropist, Swift has placed particular emphasis on arts education, children's literacy and natural disaster relief funds. In addition to her music career, Swift has appeared as an actress in the crime drama CSI: Crime Scene Investigation (2009), the romantic comedy Valentine's Day (2010) and the animated film The Lorax (2012).

Early life[link]

Taylor Alison Swift was born on December 13, 1989 in Reading, Pennsylvania.^[1] She is the daughter of Scott Swift, a Merrill Lynch financial adviser,^[2][3] and Andrea (née Gardner), a homemaker who previously worked as a mutual fund marketing executive.^[1][4] Swift was named after singer James Taylor; her mother believed a gender-neutral name would help her forge a successful business career.^[5][6] She has a younger brother, Austin, who attends Vanderbilt University.^[7] She spent the early years of her life on an eleven-acre Christmas tree farm in Montgomery County, Pennsylvania and was educated at the fee-paying Wyndcroft School.^[8] When Swift was nine years old, the family moved to Wyomissing, Pennsylvania,^[9][10] where she attended Wyomissing Area Junior/Senior High School.^[11] Swift spent her summers at her parent's vacation home in Stone Harbor, New Jersey^[12] and has described it as the place "where most of my childhood memories were formed".^[10]

Swift's first hobby was English horse riding. Her mother Andrea put her in a saddle when Swift was nine months old and she later competed in horse shows.^[13][14] Her family owned several Quarter horses and a Shetland pony.^[14] At the age of nine, Swift turned her attention to musical theatre and performed in Berks Youth Theatre Academy productions of Grease, Annie, Bye Bye Birdie and The Sound of Music.^[15][8] She travelled regularly to Broadway, New York for vocal and acting lessons. However, "after a few years of auditioning in New York and not getting anything”, Swift became interested in country music.^[16] She was inspired by LeAnn Rimes's Blue^[17] and her maternal grandmother, Marjorie Finlay, an opera singer.^[8] When she was in fourth grade, Swift won a national poetry contest with a three-page poem, "Monster in My Closet".^[18] At the age of eleven, after many attempts,^[19] Swift won a local talent competition by singing a rendition of LeAnn Rimes’s “Big Deal”, and was given the opportunity to appear as the opening act for Charlie Daniels at a Strausstown amphitheater.^[15] She spent her weekends performing at local festivals, fairs, coffeehouses, karaoke contests, garden clubs and Boy Scout meetings.^[20][4] This interest in country music isolated Swift from her middle school peers.^[21][22]

After watching a Behind the Music episode about Faith Hill,^[23] Swift recorded a demo of karaoke covers, and travelled with her mother to Nashville, Tennessee for spring break to leave a copy of the demo with record labels along Music Row. She received label rejections and realized that "everyone in that town wanted to do what I wanted to do. So, I kept thinking to myself, I need to figure out a way to be different".^[23] Swift began performing the "The Star Spangled Banner" at many sporting events, hoping she would be offered a recording contract. On one occasion, an eleven-year-old Swift high-fived Jay-Z after singing the national anthem at a 76ers game in Philadelphia.^[24] At the age of twelve, Swift was shown by a computer repairman how to play three chords on a guitar, inspiring her to write her first song, "Lucky You".^[25][26] She then recorded a second demo of original songs.^[15] In 2003, Swift and her parents began working with music manager Dan Dymtrow, after he spotted her singing at the US Open.^[27] Swift's second demo then caught the attention of RCA Records, who offered the eight-grader an artist development deal. In 2004, Swift modelled for Abercrombie and Fitch as part of their "Rising Stars" campaign and had an original song included in a Maybelline Cosmetics compilation CD.^[28]

When Swift was fourteen, her father transferred to the Nashville office of Merrill Lynch and the family relocated to a lake-shore house in Hendersonville, Tennessee.^[1] Swift has said her parents "presented it as a move to a nice community" rather than as her chance to become a star.^[29] Her mother has said, "We've always told her that this is not about putting food on our table or making our dreams come true."^[30] In Tennessee, Swift attended Hendersonville High School for her freshman and sophomore years.^[31] Later, to accommodate her touring schedule, Swift transferred to the Aaron Academy, a private Christian school which offered homeschooling services, and earned her high school diploma in 2008.^[32]

Music career[link]

[edit] 2004–08: Nashville songwriting sessions and Taylor Swift release

Swift moved to Nashville at the age of fourteen, having secured an artist development deal with RCA Records. Her musical influences included the Dixie Chicks, Shania Twain, LeAnn Rimes, Faith Hill,^[29] Tom Petty,^[33] Sheryl Crow,^[34] Melissa Etheridge, Pat Benatar,^[35] Reba McEntire, Garth Brooks,^[36] Patsy Cline, Loretta Lynn and Tammy Wynette.^[37] Swift had writing sessions with experienced songwriters such as Troy Verges, Brett Beavers, Brett James, Mac McAnally and the Warren Brothers,^[38][39] but eventually formed a lasting working relationship with Liz Rose.^[40] Swift saw Rose performing at an RCA songwriter event and suggested that they write together.^[41] They began meeting for two-hour writing sessions every Tuesday afternoon after school.^[42] Rose has said that the sessions were "some of the easiest I've ever done. Basically, I was just her editor. She'd write about what happened in school that day. She had such a clear vision of what she was trying to say. And she'd come in with the most incredible hooks".^[43][42] Swift also began recording demos with producer Nathan Chapman.^[41] After performing at a BMI Songwriter's Circle showcase at The Bitter End, New York,^[39] Swift became the youngest songwriter ever hired by the Sony/ATV Tree publishing house.^[44]

Swift performing at the Maverick Saloon & Grill in Santa Maria, California in 2006

Swift left RCA Records when she was fifteeen; the company wanted her to record the work of other songwriters and wait until she was eighteen to release an album, but she felt ready to launch her career with her own material.^[45][19] She also parted ways with manager Dan Dymtrow, who later took legal action against Swift and her parents.^[28] At an industry showcase at Nashville's The Bluebird Café in 2005, Swift caught the attention of Scott Borchetta, a Dreamworks Records executive who was preparing to form his own independent record label, Big Machine Records.^[40] Swift was one of the new label's first signings.^[40] As an introduction to the country music business, Borchetta arranged for Swift to intern at the CMA Music Festival; she acted as the artist escort for Darryl Worley.^[46][47]

Swift began working on her self-titled debut album shortly after signing her record deal. After experimenting with veteran Nashville producers, Swift persuaded Big Machine to hire her demo producer Nathan Chapman.^[19] It was his first time to record a studio album but Swift felt they had the right "chemistry".^[19] In the end, Chapman produced all but one of the tracks on Taylor Swift.^[19] She has described the album as the "diary" of her early teens^[48] and most songs were written during her freshman year of high school.^[19] As a result, the songs describe coming of age experiences such as insecurity, young love, and teenage angst.^[19] She has said that, although "it sounds like I've had 500 boyfriends", a lot of the songs are observational.^[19] Swift wrote three of the album's songs alone, including two singles, and co-wrote the remaining eight with writers such as Liz Rose, Robert Ellis Orrall and Angelo Petraglia.^[49] Musically, the album has been described as "a mix of trad-country instruments and spry rock guitars".^[50]

Taylor Swift was released in October 2006 and received generally positive reviews from music critics.^[51] PopMatters hoped Swift would be "able to find an accomodation between the country tradition and her very obvious pop sensibilities, because Taylor Swift suggests she has much to offer".^[52] The New Yorker's Sasha Frere-Jones described Swift as a "prodigy". She noted that "Our Song" "stop[ed] me in my tracks" and praised the lyrics: “He’s got a one-hand feel on the steering wheel, the other on my heart".^[53] Country Weekly felt Swift demonstrated "an honesty, intelligence and idealism with which listeners of any age will be able to connect" and noted that "the more thoughtful material suggests a talent poised to last well past high school".^[54] AllMusic stated that, while listening to the album, it was "never in doubt" that "Swift is a talent to be reckoned with".^[55] Rolling Stone described Swift as "bright-eyed but remarkably seasoned", and admired "Our Song"'s "insanely hooky sing-song melody that's as Britney as it is Patsy".^[50]

Swift performing at Yahoo HQ in Sunnyvale, California in 2007

Big Machine Records was still in its infancy upon the release of the lead single "Tim McGraw" in June 2006, and Swift and her mother helped "stuff the CD singles into envelopes to send to radio".^[30] She spent much of 2006 promoting Taylor Swift in a radio tour and later commented, "Radio tours for most artists last six weeks. Mine lasted six months."^[19] Swift painted canvases (inspired by Jackson Pollock) to gift to radio station managers who played her music.^[56] She took part in "GAC Short Cuts", a part-documentary, part-music-video series designed to introduce her to country music fans.^[57][58] She also made television appearances on Good Morning America,^[59] The Megan Mullally Show,^[59] America's Got Talent,^[60] and TRL.^[61] Swift, a self-described "kid of the internet",^[62] used MySpace to build a fanbase. She wrote her own blog posts, left comments on her fans' accounts and personally respond to the messages that were sent to her.^[63] This was, at the time, "revolutionary in country music".^[64][57] Borchetta has said that his decision to sign a sixteen year old singer-songwriter initially raised eyebrows among his record industry peers^[57] but Swift tapped into a previously unknown market: teenage girls who listen to country music.^[1][57]

Following "Tim McGraw", four further singles were released throughout 2007 and 2008: "Teardrops on My Guitar", "Our Song", "Picture to Burn" and "Should've Said No". All were highly successful on the Billboard Hot Country Songs chart, with "Our Song" and "Should've Said No" both reaching number one. "Our Song" made Swift the youngest sole writer and singer of a number one country song.^[65] "Teardrops on My Guitar" became a minor pop hit; it reached number thirteen on the Billboard Hot 100.^[66][67] The album sold 39,000 copies during its first week^[68] and, as of March 2011, has sold over 5.5 million copies worldwide.^[69] Swift also released a holiday album, Sounds of the Season: The Taylor Swift Holiday Collection, in October 2007 and an EP, Beautiful Eyes, in July 2008.^[70][71]

Swift toured extensively in support of Taylor Swift. In addition to festival and theater dates, Swift performed as an opening act for several country artists' concert tours. She opened for Rascal Flatts on several dates in late 2006.^[59][72] In 2007, she served as the opening act on twenty dates for George Strait's 2007 United States tour,^[73] several dates on Kenny Chesney's tour^[74] and selected dates on Brad Paisley's Bonfires & Amplifiers Tour.^[75][76] Also in 2007, Swift appeared as the opening act on several dates for Tim McGraw and Faith Hill's joint Soul2Soul II Tour.^[77] Swift again opened for Flatts for their Still Feels Good Tour in 2008.^[78] In addition to performing her own material, Swift played covers of songs by Beyoncé and Rihanna.^[79] She conducted meet-and-greet sessions with fans before and after her concerts; these lasted for up to four hours.^[80][81]

In 2007, Swift and Alan Jackson were jointly named the Nashville Songwriters Association's "Songwriter/Artists of the Year". Swift was the youngest person ever to be honored with the title.^[82] She also won the Country Music Association’s Horizon Award for Best New Artist.^[83] In 2008, she won Top New Female Vocalist at the Academy of Country Music Awards^[84] and Favorite Country Female Artist at the American Music Awards.^[85] She won seven BMI Awards for songs featured on Taylor Swift.^[86] Swift was also nominated for a 2008 Grammy Award in the category of Best New Artist, but lost to Amy Winehouse.^[87]

[edit] 2008–10: Fearless release, MTV VMA incident and media backlash

Swift's second studio album, Fearless, was released in November 2008.^[88] She wrote seven of the album's songs alone, including two singles, and co-wrote the remaining six with songwriters Liz Rose, John Rich, Colbie Caillat and Hillary Lindsey.^[49] While Swift wrote many of the songs on tour, she made a conscious effort not to include "road songs": "As a 16-year-old girl, I could never relate to those songs about playing a different city every night. I want to write about feelings and love and the lack of love".^[89] She has said that the album title "means you’re afraid of a lot of things, but you jump anyway".^[90] She co-produced the album with Nathan Chapman.^[49] Musically, the record is characterized by "loud, lean guitars and rousing choruses", with the occasional "bit of fiddle and banjo tucked into the mix".^[91]

Swift performing at the 2010 Cavendish Beach Music Festival in Canada

Fearless received generally positive reviews from music critics.^[92] The New York Times described Swift as "one of pop's finest songwriters, country’s foremost pragmatist and more in touch with her inner life than most adults".^[93] The Village Voice felt she displayed "preternatural wisdom and inclusiveness", "masterfully avoiding the typical diarist's pitfalls of trite banality and pseudo-profound bullshit".^[94] Rolling Stone described her as "a songwriting savant with an intuitive gift for verse-chorus-bridge architecture" whose "squirmingly intimate and true" songs seemed to be "literally ripped from a suburban girl's diary".^[95] USA Today found it "a pleasure to hear a gifted teenager who sounds like a gifted teenager, rather than a mouthpiece for a bunch of older pros' collective notion of adolescent yearning."^[96] The New Yorker described it as an album "without a bad track", adding that "the album’s finest effort, "Fifteen", will feature in yearbook quotes for years".^[97] Entertainment Weekly noted that the album would appeal mainly to young girls – "she sounds like a real teen, not some manufactured vixen-Lolita" – but predicted it would be "exciting to watch her precocious talent grow".^[98] Music critic Robert Christgau described Swift as "an uncommonly-to-impossibly strong and gifted teenage girl".^[99]

Swift promoted Fearless heavily upon its release. An episode of The Ellen DeGeneres Show was dedicated to the album launch^[57] and Swift appeared on many other chat shows.^[100] She communicated with fans using social media platforms such as twitter and personal video blogs.^[57] In October 2008, she appeared at the CMT Giants: Alan Jackson event, performing a cover of Jackson's "Drive (For Daddy Gene)".^[101] In November 2008, Swift took part in a joint, televised concert with rock band Def Leppard in Nashville.^[102][103] She performed her song "Fifteen" with Miley Cyrus at the 51st Grammy Awards in February 2009.^[104] In April 2009, she performed a cover of George Strait's "Run" at a televised ACM event honoring Strait as Artist of the Decade.^[105] Swift hosted and appeared as the musical guest on Saturday Night Live in November 2009.^[106] The lead single from the album, "Love Story", was released in September 2008 and became the second best-selling country single of all time, peaking at number four on the Billboard Hot 100 chart.^[67][107] Four more singles were released throughout 2008 and 2009: "White Horse", "You Belong with Me", "Fifteen" and "Fearless". "You Belong with Me" was the album's highest-charting single, peaking at number two on the Billboard Hot 100.^[108] The album debuted at number one on the Billboard 200 Album Chart with sales of 592,304 and has since sold over 8.6 million copies worldwide.^[109][110] It was the top-selling album of 2009 and brought Swift much crossover success.^[111]

Swift carried out her first headlining tour from April 2009 to June 2010. As part of the 105-date Fearless Tour, Swift played 90 dates in North America, six dates in Europe, eight dates in Australia and one date in Asia.^[112] The stage show included multiple costume changes, dancers and a fairy-tale castle set.^[113] She sang a cover of Justin Timberlake's "What Goes Around... Comes Around" nightly, intertwined with her own "You're Not Sorry".^[114] Swift invited John Mayer, Faith Hill and Katy Perry to perform one-off duets with her at various dates during the North American tour.^{[115][116][117]} Justin Bieber, Kelly Pickler and Gloriana were the support acts.^[118] The tour was attended by more than 1.1 million fans and has grossed over $63 million.^[119] Taylor Swift: Journey to Fearless, a concert film, was aired on television and later released on DVD and Blu-ray.^[120] Also in 2009, Swift performed as a supporting act for Keith Urban.^[121]

In September 2009, Swift became the first country music artist to win an MTV Video Music Award when "You Belong with Me" was named Best Female Video.^[122] Her acceptance speech was interrupted by rapper Kanye West, who had been involved in a number of other award show incidents.^[123] West declared Beyoncé's video for "Single Ladies (Put a Ring on It)", nominated in the same category, to be "one of the best videos of all time." Many audience members booed West,^[124][125] prompting him to flip off the crowd.^[126][124] He then handed the microphone back to a speechless Swift.^[124][127] Backstage, Swift was seen "hysterically crying".^[124] According to Rolling Stone, when Swift's mother confronted West, he gave "a half-hearted apology in which he added he still thought Beyoncé's video was superior".^[128] West was removed from the event.^{[124][126][129]} When Beyoncé later won the award for Video of the Year, she invited Swift onstage to finish her speech.^[124][130] In the event's press room, Swift, who in 2008 had expressed a desire to sing a hook on a Kanye West rap song,^[131] was asked if she had "any hard feelings" towards West: "I don’t know him, and I’ve never met him, so... I don’t want to start anything because I had a great night tonight."^[128][132]

The incident received much media attention and inspired many Internet memes.^[133] President Barack Obama, in an "off the record" comment, called West a "jackass".^[134] Former US President Jimmy Carter said West's interruption was "completely uncalled for".^[135] West's behavior was criticized by celebrities, including Eminem, Snoop Dogg and Lady Gaga.^{[126][136][137][128]} The following day, West apologized for his verbal outburst both in a blog entry and during an appearance on The Jay Leno Show.^[124][125] He maintained that, while Swift was "very talented", "Beyoncé's video was the best of this decade!!!! ... I gave my awards to Outkast when they deserved it over me ... I'm not crazy y'all, I'm just real."^[138] Two days after the VMAs, Swift told an interviewer that West had not spoken to her since the ceremony.^[139] West then contacted her to offer a personal apology, which Swift accepted: "Kanye did call me, and he was very sincere in his apology."^[122][139] It has been said that the incident and subsequent media attention turned Swift into "a bona-fide mainstream celebrity".^[140]

Swift released a cover of Tom Petty's "American Girl", exclusively through Rhapsody in June 2009^[141] and continues to make her stage entrance to Petty's recording of the song.^[142] Swift contributed backing vocals to John Mayer's "Half of My Heart", featured on his fourth album, in November 2009.^[143] Mayer wrote the song as a tribute to Tom Petty and Fleetwood Mac: "I thought, 'Well, if this is going to be my love letter to that style of music, who's going to be the Stevie Nicks in this equation?' And I thought, 'This Taylor Swift girl is going to be around for a long time."^[144] The song received positive reviews from music critics.^{[145][146][147]} Swift and Mayer performed the song live at Madison Square Garden, New York in December 2009.^[148] It was released as the album's third single in June 2010 and peaked at number 25 on the Billboard Hot 100.^[149] Swift collaborated with a number of other artists in 2008 and 2009. She co-wrote and recorded "Best Days of Your Life" with Kelly Pickler.^[150] She co-wrote two songs for the Hannah Montana: The Movie soundtrack – "You'll Always Find Your Way Back Home" and "Crazier" – with Martin Johnson and Robert Ellis Orrall, respectively.^[151] Swift also provided vocals for Boys Like Girls's "Two Is Better Than One", written by Martin Johnson.^{[152][153][154][155]} In January 2010, Swift contributed two songs – including "Today Was a Fairytale" – to the Valentine's Day soundtrack^[156] and recorded a cover of Better Than Ezra's "Breathless" for the Hope for Haiti Now album.^[157]

Swift at the 2010 Time 100 Gala, where she was honored

In November 2009, Swift became the youngest ever artist, and one of only six women, to be named Entertainer of the Year by the Country Music Association.^[158] Fearless also won the Association's Album of the Year award.^[158] The album won many other accolades and has become the most awarded album in country music history.^[159] Swift was the youngest ever artist to win the Academy of Country Music's Album of the Year honor.^[160] The American Music Awards honored Swift with Artist of the Year and Favorite Country Album plaudits.^[161] She was awarded the Hal David Starlight Award by the Songwriters Hall of Fame^[162] and was named Songwriter/Artists of the Year by the Nashville Songwriters Association.^[163] She won four BMI Awards.^[164] Billboard named her 2009's Artist of the Year.^[165] Swift was included in Time's annual list of the 100 Most Influential People in 2010.^[166]

In January 2010, Swift won four Grammy Awards for Album of the Year, Best Country Album, Best Female Country Vocal Performance and Best Country Song, from a total of eight nominations.^[167][168] She was the youngest ever artist to win Album of the Year.^[169] During the ceremony, Swift sang "Rhiannon" and "You Belong with Me" with Stevie Nicks. Her vocal performance received negative reviews and sparked a widespread media backlash.^[140][170] Her vocals were described variously as "badly off-key", "strikingly bad" and "incredibly wretched".^[171][172] While The New York Times found it "refreshing to see someone so gifted make the occasional flub" and described Swift as "the most important new pop star of the past few years",^[169] music critic Bob Lefsetz predicted that her career would end "overnight".^[173][174] In April 2010, Stevie Nicks, writing in Time, defended the singer: "Taylor reminds me of myself in her determination and her childlike nature. It's an innocence that's so special and so rare. This girl writes the songs that make the whole world sing, like Neil Diamond or Elton John ... The female rock-'n'-roll-country-pop songwriter is back, and her name is Taylor Swift. And it's women like her who are going to save the music business."^[166]

[edit] 2010–12: Speak Now release, 13-month world tour and collaborations

Swift released her third studio album, Speak Now, in October 2010.^[175] She wrote all twelve songs alone: "I'd get my best ideas at 3 a.m. in Arkansas and I didn't have a co-writer around."^[176] Album recording sessions took place in California, Tennessee and Kentucky over a two year period.^[177][178] Swift, who co-produced the record with longtime collaborator Nathan Chapman,^[179] has described it as "a collection of confessions—things I wish I had said when I was in the moment".^[180] She originally intended to call the album Enchanted but Scott Borchetta, her record label's CEO, felt the title did not reflect the album's more adult themes: "She had played me a bunch of the new songs. I looked at her and I'm like, 'Taylor, this record isn't about fairy tales and high school anymore. That's not where you're at'".^[181] Musically, it has been said that the album "expands beyond country-pop to border both alternative rock and dirty bubblegum pop".^[182]

Speak Now received generally positive reviews from music critics.^[183] USA Today felt that Swift's songwriting skills would remind listeners "what all the fuss was about in the first place", with the album capturing "the sweet ache of becoming an adult".^[184] The Los Angeles Times praised her ability as a songwriter to "hit on common experiences that feel unique".^[182] The New York Times described the album as savage, musically diverse and "excellent too, possibly her best".^[179] The Village Voice found that the album demanded "a true appreciation of Swift's talent, which is not confessional, but dramatic: Like a procession of country songwriters before her, she creates characters and situations—some from life—and finds potent ways to describe them."^[185] Entertainment Weekly noted that while love may confound her, "the art of expert songcraft clearly doesn't".^[186] Music critic John Christgau found the album's songs "overlong and overworked" but remarked that "they evince an effort that bears a remarkable resemblance to care—that is, to caring in the best, broadest, and most emotional sense".^[99] Rolling Stone described Swift as one of the best songwriters in "pop, rock or country": "Swift might be a clever Nashville pro who knows all the hitmaking tricks, but she's also a high-strung, hyper-romantic gal with a melodramatic streak the size of the Atchafalaya Swamp".^[187]

Swift performing during the Speak Now World Tour in July 2011

Swift carried out an extensive promotional campaign prior to Speak Now's release.^[188] She appeared on various talk shows and morning shows, and gave free mini-concerts in unusual locations, including an open-decker bus on Hollywood Boulevard and a departure lounge at JFK airport.^[189][190] She took part in a "guitar pull" alongside Kris Kristofferson, Emmylou Harris, Vince Gill and Lionel Ritchie at LA's Club Nokia; the musicians shared the stage and took turns introducing and playing acoutic versions of their songs to raise money for the Country Music Hall of Fame and Museum.^[191][192] The album's lead single, "Mine", was released in August 2010 and five further singles were released throughout 2010 and 2011: "Back to December", "Mean", "The Story of Us", "Sparks Fly" and "Ours".^[193] Speak Now was a major commercial success, debuting at number one on the US Billboard 200 chart. Its sales of 1,047,000 copies made it the sixteenth album in United States history to sell one million copies in a single week.^[194] As of February 2012, Speak Now has sold over four million copies in the US^[195] and over 5.7 million copies worldwide.^[196][197] In her career, as of May 2012, Swift has sold over 22 million albums^[198] and 50 million digital tracks worldwide.^[199]

In September 2010, Kanye West's 2009 VMA interruption once again became newsworthy when West used his twitter account to apologize to Swift, referring to her as "just a lil girl with dreams like the rest of us": ""I wrote a song for Taylor Swift that's so beautiful and I want her to have it. If she won't take it then I'll perform it for her." Later that month, both artists performed at the 2010 VMAs. Swift sang "Innocent", a song widely believed to be about West, which The Washington Post has described as "a small masterpiece of passive aggressiveness, a vivisection dressed up as a peace offering".^[200] Music critics found Swift's performance overly serious and "petty".^[201][202] Speaking in November 2010, West said he failed to see what was "so arrogant about that moment" and described his actions as "selfless". He added that "if it was the other way around" and Swift were an established artist who had "made the video of her career, do you think she would have lost to a brand new artist? Hell no!"^[203][204] Also that month, he claimed that, "If I wasn't drunk, I would have been on stage longer ... Taylor never came to my defense at any interview. And rode the waves and rode it and rode it".^[205][206] At the Costume Institute Gala in May 2011, Swift and West came face-to-face on the red carpet. West was observed to hold "a hand out, and the two exchanged a studiedly casual, “down low” high five".^[1]

Swift toured throughout 2011 and early 2012 in support of Speak Now. As part of the thirteen-month, 111-date world tour, Swift played seven shows in Asia, twelve shows in Europe, 80 shows in North America and twelve shows in Australasia.^[207] Three dates on the US tour were rescheduled after Swift fell ill with bronchitis.^[208] The stage show was inspired by Broadway musical theatre, with choreographed routines, elaborate set-pieces, pyrotechnics and numerous costume changes.^[209][210] Swift invited many musicians to join her for one-off duets during the North American tour. Appearances were made by James Taylor, Jason Mraz, Shawn Colvin, Johnny Rzeznik, Andy Grammer, Tal Bachman, Justin Bieber, Selena Gomez, Nicki Minaj, Nelly, B.o.B., Usher, Flo Rida, T.I., Jon Foreman, Jim Adkins, Hayley Williams, Hot Chelle Rae, Ronnie Dunn, Darius Rucker, Tim McGraw and Kenny Chesney.^[211][212] The tour was attended by over 1.6 million fans and has grossed over $123 million, becoming one of the highest-grossing concert tours of all time.^[207] Swift's first live album, Speak Now World Tour: Live, featuring all seventeen performances from the North American leg of the tour, was released in November 2011.^[213]

Swift speaking during a Youtube interview in September 2011

During the North American and Australasian tour legs, Swift wrote different song lyrics on her left arm for each performance. She has said that the lyrics should be viewed as a nightly "mood ring"^[214] and The New Yorker has cited the practice as an example of Swift's "keen understanding of what fuels fan obsession in the first place: a desire for intimacy between singer and listener".^[1] Artists quoted include Tom Petty, Carole King, Neil Young, Bruce Springsteen, Elton John, Joni Mitchell, Ryan Adams, Patty Griffin, Band of Horses, Jimmy Eat World, Death Cab For Cutie, Alanis Morrissette, Rachael Yamagata, Erin McCarley, Mindy Smith and Martina McBride.^[215][216] Swift also performed many acoustic cover versions during her North American tour. In each city, she paid tribute to a homegrown artist.^[217] She has said the cover versions allowed her to be "spontaneous" in an otherwise well-rehearsed show: "You'll have a lot of people who will come to more than one show, and I want them to get a different experience every time."^[218] Artists covered include Justin Timberlake, Tori Amos, TLC, Pink, Fall Out Boy, Dave Matthews Band, Michelle Branch, Jordin Sparks, Maroon 5, Train, John Mellencamp, Kim Carnes, Avril Lavigne, The Jackson 5, Carolyn Dawn Johnson, Gwen Stefani, All American Rejects, Britney Spears and Eminem.^[219]

At the 54th Grammy Awards in February 2012, Swift's song "Mean" won Best Country Song and Best Country Solo Performance.^[220] She also performed "Mean" during the ceremony. The song is believed to be a rebuttal to Bob Lefsetz, one of the most vocal critics of her 2010 Grammy performance.^[174] Lefsetz had previously been a supporter of the singer's career,^[221] and Swift and Lefsetz had corresponded occasionally by email and telephone.^[174] Time felt she "delivered her comeback on-key and with a vengeance"^[222] while USA Today remarked that the criticism in 2010 seemed to have "made her a better songwriter and live performer".^[223]

Swift was named Songwriter/Artist of the Year by the Nashville Songwriters Association in both 2010 and 2011. During the 2011 ceremony, she played an acoustic version of "Where Were You (When the World Stopped Turning)" in honor of Alan Jackson, a Nashville Songwriters Hall of Fame inductee,^[224] who later thanked Swift in his speech for "the prettiest version I've ever heard".^[225] Swift won various other awards for Speak Now. She was named Entertainer of the Year by the Academy of Country Music in both 2011 and 2012^[226] and was named Entertainer of the Year by the Country Music Association in 2011.^[227] Swift was the American Music Awards's Artist of the Year in 2011, and Speak Now was named Favorite Country Album.^[228] She was also the recipient of two BMI Awards.^[229] Billboard named Swift 2011's Woman of the Year.^[230] Also that year, Billboard ranked her at number 15 in a list of the Top 20 Hot 100 Songwriters 2000–2011; she was the second highest ranking woman.^[231] Swift was ranked second on Rolling Stone's list of the Top 16 "Queen Of Pops" of the decade.^[232]

Swift contributed two original songs to The Hunger Games soundtrack album in March 2012. "Safe & Sound" was co-written and recorded with The Civil Wars and T-Bone Burnett.^[233] John Paul White has said working with Swift was "a revelation. She had some great ideas. We had complete freedom. It truly was a collaboration. We brought the melancholy and the darker angle. Taylor was bringing the melody and the chords."^[234] Rolling Stone described the song as "Swift's prettiest ballad" and wondered whether the alt-country folk song was "a one-off novelty, a trial balloon cred-move, or the stirrings of a "grown-up" style".^[235] Swift and The Civil Wars debuted a live version of the song at the Ryman Auditorium, Nashville in January 2012.^[236] It was released as the album's lead single and, as of April 2012, has sold 970,000 copies in the United States.^[237] Swift's second contribution to the album, "Eyes Open", was written solely by the singer and produced by Nathan Chapman.^[238] In May 2012, Swift contributed vocals to "Both of Us", a Dr. Luke-produced song on B.o.B's second album Strange Clouds.^{[239][240][241][242]}

2012–present: Untitled fourth studio album[link]

Swift is currently working on her fourth album with producer Nathan Chapman.^[243][244] It is scheduled for release in the fall of 2012.^[245] Swift intends to keep writing and recording throughout 2012 "because I'm having so much fun".^[246] After writing her third album alone, Swift is now collaborating with people "from all different places in music",^[246] including songwriters Lori McKenna,^[247][248] Butch Walker,^[249][250] Ed Sheeran,^[251] and Dan Wilson.^[252] The album will detail "the rise and fall of a relationship",^[253] as well as the resulting "absolute crash-and-burn heartbreak".^[254] She has described the album's mood as "sad, if I'm being honest."^[255]

Artistry[link]

Songwriting style[link]

Swift has said she writes songs as an "open letter".^[256] She has said songwriting is "is a way of verbalizing those things that I feel that I can’t say".^[47] Swift has said she is "very interested in any writing from a child's perspective" and has cited To Kill a Mockingbird as one of her favorite books.^[257] Neil Young has described Swift as "a great writer" and follows her career.^[258][259] Kris Kristofferson has said that "she blows me away. It's amazing to me that someone so young is writing such great songs. She's got a great career ahead of her".^[260][261] Dolly Parton has said her songs are "great" and that she has "the qualities that could last a long time".^[262] Stevie Nicks has said Swift writes "songs that make the whole world sing, like Neil Diamond or Elton John".^[166]

Vocal abilities[link]

In studio recordings, the Los Angeles Times identifies Swift's "defining" vocal gesture as "the line that slides down like a contented sigh or up like a raised eyebrow, giving her beloved girl-time hits their air of easy intimacy".^[182] In a review of Speak Now, The Village Voice noted that her phrasing was previously "bland and muddled, but that's changed. She can still sound strained and thin, and often strays into a pitch that drives some people crazy; but she's learned how to make words sound like what they mean".^[185] Slate, reviewing Speak Now, described Swift as "a technically poor singer": "Though she does vary her phrasing in ways that attempt to mask her limited voice (the way she sneers, "She looks at me like I'm a trend/And she's so over it," on "Better Than Revenge" is especially effective), Swift is still noticeably off-pitch at least once on every song on the album".^[263]

In an interview with The New Yorker, Swift characterized herself primarily as a songwriter: “I write songs, and my voice is just a way to get those lyrics across”.^[1] "I'm not trying to go out there and do vocal acrobatics. I'm just trying to write good songs".^[264] However, her vocal presence is something that concerns her and she has "put a lot of work" into improving it.^[265] She has said that she only feels nervous performing "if I'm not sure what the audience thinks of me, like at award shows".^[266]

Public image[link]

Swift has been described as "America's sweetheart" and "a role model".^[267][268] The singer considers it her "responsibility" to be conscious of her influence on young fans.^[269] However, she insists that "I don't live by all these rigid, weird rules that make me feel all fenced in. I just like the way that I feel like, and that makes me feel very free".^[270] Swift does not drink alcohol because she worries that "I might come off in a way that I can't control. Maybe I should just lighten up!" "It's not like I judge people who [drink] or that I don't hang out with people who drink".^[270] She refuses to take part in overly sexualised photo-shoots.^[9] The lyrical content of her songs is regarded as appropriate for young audiences. A New Yorker journalist who attended a Swift concert recounted watching "sixteen-year-old girls holding hands and swaying, and a girl in a hijab sobbing as she sang the words. It was hard not to be a little moved, and not to feel relieved that the words being sung were, more or less, safe ... One can attend a concert by Katy Perry and listen to a stadium full of thirteen-year-olds chant along with the song “Peacock” which goes, “I want to see your peacock-cock-cock! Your peacock-cock!"^[1]

A Rolling Stone journalist who profiled Swift in 2009 remarked upon her polite manners: "If this is Swift's game face, it must be tattooed on because it never drops".^[271] A 2012 Vogue cover story described Swift as "clever and funny and occasionally downright bawdy" in person, but noted that she "asks if her cursing can be off the record".^[272] Grantland.com describes Swift as "talkative and openly neurotic in a way you'd never see from a blonde country princess like Faith Hill or Carrie Underwood. She is more like Diane Keaton in Annie Hall: overly gracious and eager to please but full of a nonstop, nervous, fluttering energy".^[273]

There has been much media commentary about Swift's reactions when she is recognized at award ceremonies.^[274] In 2011, The Hollywood Reporter remarked that she "seems to be consistently shocked and wonderstruck by each awards win, despite racking up an ever-growing collection of Grammys, CMAs, MTV Moonmen and AMAs".^[275] Kristen Wiig parodied Swift's surprised facial expressions during a Saturday Night Live sketch in February 2012.^[276] Swift later said she had seen the sketch: “I was laughing the entire time and then I realized that, as I was watching it, I was making the face she was making”.^[277] At the Academy of Country Music Awards in April 2012, the ceremony's host Blake Shelton joked in his opening monologue that Swift should release a perfume called "I can't believe I smell this good". When Swift later presented Shelton with the Academy's Best Male Vocalist award, "the two faced off, showing each other their ultra-surprised looks".^[278][279]

Feminist discussion[link]

Swift at the premiere of Hannah Montana: The Movie, April 2009

The merits of Swift as a feminist have been widely discussed.^[280] She has been described by Jezebel as "a feminist's nightmare": "Her image of being good and pure plays right into how much the patriarchy fetishizes virginity, loves purity, and celebrates women who know their place as delicate flowers".^[281] However, a Village Voice music critic dismissed this criticism as "shallow and gross, in that special way that things get gross when you cram shaded and living work through an ideological sieve like you're mechanically separating chicken".^[282] He continued: "Criticisms include: She's a conformist stooge of the patriarchy (she's now had two hits about defying fathers); she idolizes chastity (she's coy about sex, but only the willful could miss the fucking in the new "Sparks Fly," which includes the line "Gimme something that'll haunt me when you're not around"); and she sells girls corrupt and shallow fairy-tale notions of romance (one of the two fairy-tale songs on Fearless mocked a guy for trying to white-knight her, and the only mention of such things on Speak Now is "I had the time of my life fighting dragons with you"—note the tense)."^[282]

The song Fifteen has been the subject of particular scrutiny. It has been said that the song contains a "feminist message" in the lyrics "Back then I swore I was gonna marry him some day, but I realized some bigger dreams of mine” and "In your life you'll do things greater than dating the boy on the football team".^[283] Feminist critics claim the use of the word "everything" in the lyric "Abigail gave everything she had to a boy, who changed his mind, and we both cried" is a reference to virginity: "Songs like "Fifteen" dig up the ancient Puritan ideal that girls can only access power by confidently and heterosexually denying access to their pants."^[284] However, others interpret "everything" as trust: "Abigail trusted and opened up to a boy for the first time, only to be let down. Maybe that includes sex, maybe it doesn’t."^[283]

When asked by The New York Times in 2010 whether she considered herself a feminist, Swift replied, "I have never really thought about that".^[285] In December 2011, Billboard's Tom Roland asked Swift whether the marginalization of women in country music, prevalent in the 1950s, was still an issue: "I was fortunate enough to come about in a time when I didn't feel that kind of energy at all, and it was always my theory that if you want to play in the same ballgame as the boys, you've got to work as hard as them. I was always playing just as many shows as they were and playing on the same shows as they were. I was willing to pay my dues as an opening act, playing in clubs and bars and playing in tiny venues. The new male artists were doing the same thing, so I never saw an issue there."^[286]

Philanthropy[link]

Arts education[link]

In September 2010, Swift donated $75,000 to Nashville's Hendersonville High School to help refurbish the school auditorium's sound and lighting systems.^[287] In May 2012, she pledged $4 million to fund a new education center at the Country Music Hall of Fame and Museum in Nashville. The two-storey, 7,500-square foot space will have its own exterior entrance and museum officials have decided to name it The Taylor Swift Education Center.^[288] It will feature three classrooms and a children's exhibit gallery, and will house interactive activities such as a musical petting zoo and a “wet” classroom space to make concert posters and other art projects. New programs and workshops for teenagers and senior citizens will also be accommodated within the space. The Center is scheduled to open in early 2014 and Swift will be involved in an advisory capacity.^[289]

Children's literacy[link]

In December 2009, Swift donated $250,000 to various schools around the country that she had either attended or had other associations with. The money was used to buy books, fund educational programs and pay teachers' salaries.^[290] In October 2010, she took part in a live webcast, Read Now! with Taylor Swift, broadcast exclusively in US schools to celebrate Scholastic's Read Every Day campaign.^[291][292] In October 2011, Swift donated 6,000 Scholastic books to Reading Public Library, Pennsylvania^[293] and, in February 2012, she donated 14,000 books to Nashville Public Library, Tennessee.^[294] Most of the books were placed in circulation; the rest were gifted to children from low-income families, preschools and daycare centers.^[294] In March 2012, she co-chaired the National Education Association's Read Across America campaign and recorded a PSA encouraging children to read.^[295][296]

Natural disaster funds[link]

In June 2008, Swift donated all the proceeds from her merchandise sales at the 2008 Country Music Festival to the Red Cross's disaster relief fund.^[297] Swift donated $100,000 to the Red Cross in Cedar Rapids, Iowa to help the victims of the Iowa flood of 2008.^[298] Swift lent her support to the Victorian Bushfire Appeal by joining the lineup at Sydney's Sound Relief concert,^[299] reportedly making the biggest contribution of any artist playing at Sound Relief to the Australian Red Cross.^[300]

In response to the May 2010 Tennessee floods, Swift donated $500,000 during a flood relief telethon hosted by WSMV, a Nashville television station.^[301] In August 2010, she donated $100,000 to help rebuild a playground in Hendersonville, Tennessee, which was damaged by floodwater.^[302] In May 2011, Swift transformed what was to have been the final dress rehearsal for the North American leg of her Speak Now tour into a benefit concert for victims of recent tornadoes in the United States southeast region, raising more than $750,000 from proceeds from ticket sales, merchandise and other facets of the show.^[303] The benefit concert for tornado relief was subsequently honored at the 2011 Do Something Awards.^[304] In July 2011, Swift further aided the cause by donating $250,000 to Alabama football coach Nick Saban's charity Nick's Kids to aid in the tornado relief efforts of West Alabama.^[305] In April 2012, Swift donated $1,500 to a fund to help a man left permanently paralyzed by the tornado to make his house wheelchair-accessible.^[306]

Other charitable endeavors[link]

In September 2007, Swift helped launch a campaign to protect children from online predators, in partnership with the Tennessee Association of Chiefs of Police.^[307] In January 2008, Swift donated a pink Chevy pick-up truck given to her by her record label to the Victory Junction Gang Camp.^[308] Swift has teamed up with Sound Matters to make listeners aware of listening "responsibly".^[309] Swift supports @15, a teen-led social change platform underwritten by Best Buy to give teens opportunities to direct the company's philanthropy through the newly-created @15 Fund.^[310] She appeared in a Got Milk campaign in July 2010.^[311]

Swift donated her prom dress, which raised $1,200 for charity, to DonateMyDress.org.^[312] In November 2009, after a live performance on BBC's Children in Need night, she donated $20,000 to the cause.^[313] Swift donated a pair of her shoes to the Wish Upon a Hero Foundation's Hero in Heels fundraiser for auction to raise money to benefit women with cancer. In June 2011, as the Academy of Country Music's Entertainer of the Year, Swift donated $25,000 to St. Jude Children's Research Hospital, Tennessee. This figure was matched by the Academy.^[314]

Other work[link]

Acting[link]

Swift made her acting debut in a 2009 episode of CBS's CSI: Crime Scene Investigation, playing a rebellious teenager.^[315] The New York Times noted that the character allowed Swift to be "a little bit naughty, and credibly so".^[316] Rolling Stone felt she "held her own" and "does a good job with the script"^[317] while the Chicago Tribune said she "acquits herself well".^[318] Later that year, Swift both hosted and performed as the musical guest for an episode of Saturday Night Live.^[319] Entertainment Weekly described her as "this season’s best Saturday Night Live host so far", noting that she "was always up for the challenge, seemed to be having fun, and helped the rest of the cast nail the punchlines". Proving "admirably resilient in a wide variety of sketch roles", "Swift inspired more of a female, girly-in-the-best-sense sensibility in SNL than it’s shown since the Tina Fey-Amy Poehler days".^[320]

In 2010, Swift made her feature film acting debut in the romantic comedy Valentine's Day and won the Teen Choice Award for Movie Female Breakout.^[321] In 2012, she voiced the character of Audrey in the animated film The Lorax.^[322] Swift is in talks to star as Joni Mitchell in the film adaptation of Sheila Weller's Girls Like Us, which follows the careers of Mitchell, Carly Simon and Carole King.^[323]

Product endorsements[link]

Jakks Pacific released a celebrity doll of Swift in late 2008.^[324] Swift was the face of L.E.I. jeans in 2008.^[325] In 2007, Swift launched a line of sundresses at Wal-Mart.^[326][327] In 2009, Swift became the National Hockey League's newest celebrity spokesperson and appears in commercials for the Nashville Predators.^[328] In 2011, Swift partnered with Elizabeth Arden to launch a fragrance, "Wonderstruck".^[329] Swift works with American Greetings, Inc.^[330] She also has endorsement deals with companies including Target, CoverGirl and Sony.^[331]

In May 2009, Swift filed a lawsuit (kept sealed until August 2010) against numerous sellers of unauthorized counterfeit merchandise bearing her name, likeness, and trademarks, where she demanded a trial by jury, sought a judgement for compensatory damages, punitive damages, three times the actual damages sustained, and statutory damages, and sought for recovery of her attorney's fees and prejudgement interest.^[332] Nashville's U.S. District Court granted an injunction and judgment against the sellers, who had been identified at Swift's concerts in several states. The court ordered merchandise seized from the defendants to be destroyed.^{[333][334][335]}

Personal life[link]

Swift's main residence is a duplex penthouse in Midtown Nashville, Tennessee.^[336][1] She also owns a house in Beverly Hills, California.^[337][338] According to Forbes, Swift earned $18 million in 2009,^[339] $45 million in 2010,^[340] $45 million in 2011^[341] and $57 million so far in 2012.^[342]

Relationships[link]

Swift writes autobiographical songs and has said that, "I've never been shy or secretive with the fact that if you walk into my life, you may be walking onto a record".^[343] Listening to music as a child, Swift felt confused "when I knew something was going on in someone’s personal life and they didn’t address it in their music".^[344]

Swift dated singer Joe Jonas from July to October 2008.^[345][346] She dated actor Taylor Lautner from October to December 2009.^[347][348] She was romantically linked to musician John Mayer from late 2009 until June 2010.^[349][350] They first met in 2008 and recorded a duet, "Half of My Heart", in late 2009.^[351][352] Swift dated actor Jake Gyllenhaal from October 2010 to December 2010.^{[353][354][355][356][357]} On December 9, 2011, Gyllenhaal called the LAPD for assistance, after a large number of photographers followed the couple's car in Los Angeles.^[358] Following their break-up, they were seen together in January and February 2011.^[359][360]

Politics[link]

On her eighteenth birthday, "the first thing" Swift did was register to vote.^[361][362] After casting her vote in the 2008 US presidential election, Swift declined to inform journalists which candidate she had supported.^[363] However, following Barack Obama's inauguration, she told Rolling Stone: "I've never seen this country so happy about a political decision in my entire time of being alive. I'm so glad this was my first election."^[364] In 2009, after Swift's MTV VMA acceptance speech was interrupted by Kanye West, President Obama described West's behaviour as "really inappropriate. The young lady seems like a perfectly nice person. She’s getting her award. What is he doing up there? He’s a jackass."^[365] Former US President Jimmy Carter said West's interruption was "completely uncalled for".^[366]

In 2010, former U.S. President George H. W. Bush attended the taping of a Swift television special in Kennebunkport, Maine,^[367] and later described Swift as "unspoiled" and "very nice".^[368] In 2012, Swift was presented with a Kids' Choice Award in recognition of her charitable work by Michelle Obama, who praised her as someone who "has rocketed to the top of the music industry but still keeps her feet on the ground, someone who has shattered every expectation of what a 22-year old can accomplish".^[369] Swift later described the First Lady as "a role model".^[370]

Swift is an admirer of the Kennedy family and has spent time with Rory, Caroline and, particularly, Ethel Kennedy.^[371] When asked about her friendship with Swift, Ethel replied, "Oh, she is amazing! Such good company."^[372] Rory has said, "There is a mutual admiration society between my mother and Taylor Swift and I just love it! I think it says so much about Taylor – she has that ability to connect and cross generations ... She's terrific and such a great role model for young girls, as well as for all women, really. ... She's just so curious and interested".^[372] In January 2012, Swift travelled to Utah to attend the Sundance premiere of the HBO documentary Ethel.^[373]

In a 2012 interview, Swift remarked that she was "very cautious" about using her public profile to address political issues, adding that she hoped to "gradually" become more outspoken: "I don't feel that I am in a place to sing about politics or anything like that. I don't know enough at this point".^[374]

Filmography[link]

Discography[link]

• Taylor Swift (2006)
• Fearless (2008)
• Speak Now (2010)
• Untitled Fourth Studio Album (Fall 2012)

Tours[link]

• Fearless Tour (2009–10)
• Speak Now World Tour (2011–12)

Awards and nominations[link]

Swift has won 109 awards from a total of 162 nominations. She has been the recipient of ten American Music Awards, six Grammy Awards, seven Country Music Association Awards, six Academy of Country Music Awards and 13 BMI Awards.

References[link]