Åre ([o:re]) is a locality and one of the leading Scandinavian ski resorts situated in Åre Municipality, Jämtland County, Sweden with 1,417 inhabitants in 2010. It is however, not the seat of the municipality, which is Järpen. 25% of the municipal industry is based on tourism, most notably the downhill skiing and biking resorts in Åre and Storlien. The growth in tourism has resulted in the development of hotels, recreational and shopping opportunities in the area.

For more than 1000 years people have lived in the foothills of Mount Åre. 1000 years ago Åre's surrounding areas were inhabited by Vikings and Sami people. This can be seen in the names of the nearby villages, like Fröå and Ullå which descend from names of two Norse gods.

About 900 years ago in the 12th century the Åre Old Church was built and people had to convert from their old beliefs. Saint Olaf the Holy is a historical figure who has influenced the village and for centuries pilgrims passed through the village on their way to Trondheim. In the 18th and 19th century the copper mines in Fröå were important industries. Tourism started to grow in the early 19th century and Åre's first Grand Hotel was erected in 1896. The kings of Sweden and Norway came to stay in Åre and Storlien for recreational purposes since the 19th century.

Jon Olsson born in Mora, Sweden is a professional freeskier and alpine ski racer. Jon started his career as a ski racer but at age 16 he switched his race skis for twin tips and quit ski racing. Eight years later after a 50 000 Sek bet with fellow skier Jens Byggmark, Olsson started ski racing again with the goal of the bets being to make it to the Olympics in 2014. He now competes in both Freestyle and Ski racing. Olsson is known for his invention of several new double flips, including a D-spin 720 into a flatspin 540 (DJ Flip), a switch double rodeo 1080 (Hexo Flip), a double flatspin 900 (Kangaroo Flip), and a switch cork 720 to flatspin 540 (The Tornado).

Olsson made his debut in the Alpine Skiing World Cup in Val d'Isère in December 2010, as part of a plan to make the Swedish alpine ski team at the 2014 Winter Olympics. Hans Olsson, a Swedish alpine skiier specialising in the speed events, is Jon Olsson’s brother. Olsson holds nine Winter X-Games medals (+ 2 podiums in Big Air). He has also won many other events including Big Air at Winter X-Games 08, The US Free Skiing Open in Vail, The Red Bull Big Air in Åre, Scandinavian Big Mountain Championships in Riksgränsen and the World Superpipe Championships in Whistler BC. Since Olsson’s return to alpine ski racing in 2008 he has won five FIS gs ski racers, with a 10 point fis result at Coronet Peak at the New Zealand National Championships which included a field of Olympians including Ben Griffin and Olivier Jenot.