fishers, surfers and casters

At CMRC this week I saw two presentations on religious videos and personalities. The first was by Rianne Subijanto and Nabil Echchaibi from the University of Colorado (US) and explored the rise of the “TV Muslim preacher” in Egypt and Indonesia. The second was by Denis Bekkering from the University of Waterloo (Canada) and focussed on the rise, fall and slow rise again of a US web-based Christian evagelist.

Echchaibi and Subijanto’s presentation started with the question “How do Muslims relate to their religion daily through mass media?” and used examples from YouTube, religious channels, and even a reality TV show called Imam Muda, where contestants battle it out to be the best rookie Imam, and the winner is ordained. They made the following conclusions:

1. That Islam on TV exists in struggles between modern/moderate and orthodox/islamist struggles on the political level and in the public sphere
2. That the television personality acts as a religious brand with which viewers/users find a connection and through which they can express and work on their religious identity
3. Television allows for the rethinking of religious imagery and symbolism, including even the way the Imam dresses
4. It appeared to me that the videos borrowed much from prosperity model of (tele-)evangelism. The presenters noted that the producers of these videos and channels borrowed business models from American televangelists, however the new “messages” found in the videos also reflected local preaching styles and some traditions.

Bekkering’s presentation focussed on the struggle to maintain authority in the face of protest in YouTube. Focussing on recent videos of an American evangelist, who a few years ago lost much popularity after his extra-marital affair was exposed, Bekkering discusses how the evangelist’s ministry endeavours to prevent and block protest on his site through the active moderation of comments on his youTube page, and the editing of videos where protestation appears in the filming of his ministry events.

I found in both presentations a great comparison between “viewers” and “users” in the negotiation of religious text, meaning and authority in videos in both platforms. I also saw a great potential, which was touched upon, in the examination of aesthetic approaches to the construction of religious authority (how scenery is used to promote the authority of the presenters in the videos, and how an “image” is created for the promotion of religious branding). I would like to talk with them more about it.

I’ve just slideshare.com, which can upload and share PowerPoint slides like YouTube and flickr. Here is a show of my presentation at the first panel at AoIR 9.0 a couple of days ago.