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Baby V.O.X. (Hangul: 베이비복스, standing for "Baby Voices of Xpression") was one of South Korea's girl groups, associated with record company DR Music. Although it initially had much internal turmoil, Baby V.O.X. eventually became a cohesive group from 1999 to 2005, releasing hit albums.

However, after the failure of their last album Ride West, it began to unravel again. By the end of that year, all of the members had left the company, with some going solo, and others moving into other entertainment areas.

Members[link]

[edit] Earlier Members^[1]

• Cha Yu-mi (차유미), from 1997 to 1998. Lead vocal in 1997, left the group because of knee injuries suffered during stage performance. She now sings in Lola Fair & Baby J as Lola Fair.
• Jang Hyun-jung (장현정), from 1997 to 1998. Main vocal in 1997, released from the group due to conflicts with the company.
• Jung Shi-woon (정시운), from 1997 to 1998. Rapper and sub-vocal in 1997, released from the group due to conflicts with the company.
• Lee Gai (이가이), from 1998 to 1999. Sub-vocal and instrumental player in 1998, released from the group due to lying about her age.^[2]

[edit] Later Members^[3]

• Kim E-Z (born as Kim Eiji), (Leader, Vocalist, Main Rapper, Main Dancer) (김이지; 金倚芝^[4]), born January 21, 1980; member from 1997 to 2006. She was born in Incheon and was considered to be the best dancer in the group. Kim was the member assigned the sexy role for the group. She majored in Dances in Yewon Art Middle School, Seoul Art High School, and Kyung Hee University. Her father was a former lieutenant in the navy. Kim admitted that she is from the strict Christian family, as well as Eun Hye, revealed the episode that she was harshly scolded by her father when it was found out that Kim joined Baby VOX in 1997 without the recognition of others. Kim enjoys shopping as a hobby while her favorite color is pink and has decorated her room with completely with pink. She is also known for her flexibility and was asked to join the basketball team when she was in primary school. After the group's breakup, Kim has worked as a television show host and an actress.
• Lee Hee-Jin (2nd Main Vocalist) (이희진; 李姬珍), born February 21, 1980; member from 1997 to 2006. She was born in Seoul and known for her husky voice, sophistication, and talent. Lee is also known is known for her modesty through her mother's influence. Lee graduated from Shinkyung Girls' Commercial High School and Dong-ah Broadcasting University, majoring in broadcasting and entertainment. After the breakup, Lee went into a state of depression but began working as a fashion model, and is trying to start an acting career.^[5]
• Shim Eun Jin (Lead Vocalist, Lead Dancer) (심은진; 沈恩珍), born February 6, 1981; member from 1998 to 2004. Eun Jin was born in Seoul and known for her tomboy qualities. She attended Shinrim Girls' High School, Youngrak Commercial Girls' High School and Kyunggi University, majoring in broadcasting. Shim has great dancing skills. After the group's breakup, Shim made her appearance in television variety shows, such as SBS 'X-Man' and KBS 'Heroine Six'. Recently, she starred as Geumlan in the KBS history drama called 'Dae Jo Young', who is a talented lady warrior, who has feelings for Gulsa Biwoo. Eun Jin also acknowledged that she had dated star soccer player Lee Chun-Soo who is currently playing in Saudi Arabia League
• Kan Mi Youn (Main Vocalist) (간미연; 簡美妍), born February 2, 1982; member from 1998 to 2006.^[6] Kan was born in Seoul, known and was assigned the "princess" role in the group and known for her cute and humorous qualities. She was also considered to have the best singing skills in the group and thus loved by the group's male fans. She is a dog-lover who appeared in advertisements for an animal organization. Kan attended Sungdeok Commercial Girls' High School and Kyunggi University, majoring in broadcasting. In 1999, Kan was targeted for murder by a fan of the K-pop boy group H.O.T. when she was rumored to be dating H.O.T. member Moon Hee Joon.^[7] After the group's breakup, Kan was a show host for MBC's 'Sunday Sunday Night's 'Health Club'. Currently, she is living in China to pursue a solo singing career while making appearances in one of its top televisions shows and learning the Chinese language.
• Yoon Eun Hye (Vocalist, Maknae) (윤은혜; 尹恩惠), born October 3, 1984; member from 1999 to 2005. She was a commercial and magazine model before joining the Baby VOX. Yoon was famous for her cuteness and child-like qualities. However, being the youngest member of the group, she was overshadowed by the other four members. She grew up in a strong Christian family and her father owns a restaurant according to an anonymous source. Yoon acknowledged that she is also a strong Christian. Her life changed dramatically when she left Baby VOX to pursue her own career in acting. She starred in MBC's 'Goong' (consider one of 2006's most watched drama), 'Coffee Prince 1st Shop' (was one of 2007's most watched drama)', KBS 'The Man in the Vineyard', and became the most popular & successful ex-member of Baby VOX. Eun Hye won MBC and KBS Acting Award's 'Rookie of the Year' in 2006,the 'Top Excellence Award' in 2007's MBC Acting Awards and the most coveted 44th Baeksang Best Actress Award in 2007 for 'Coffee Prince 1st Shop'. Recently, Yoon returned to music as she was featured in a song for Korean rapper duo Mighty Mouth and 2PM.

History[link]

Early years[link]

Formation of Group and Release of First Album[link]

The group originally consisted of Cha Yu Mi, Jung Shi Woon, Jang Hyun Jung, Lee Hee Jin and Kim E-Z. They used an edgy style similar to that of the Spice Girls. However, in the strict and conservative Korean culture, their edgy style didn't result in success. Also, there were endless rumors about the conflicts between younger group members (Kim E-Z and Lee Hee Jin) and the older members (Cha Yu Mi, Jung Shi Woon, Jang Hyun Jung). When Cha was injured on stage during performance, she was immediately replaced by Kan Mi Youn. After the first album, Jung and Jang were removed from the group due to conflicts.

Revival in the Second Album[link]

After the replacement of three members with Shim Eun Jin, Kan Mi Youn, and Lee Gai, Baby VOX went on a strict training regimen to develop their dancing and singing, which included mental and physical training as well. Baby VOX adopted the cuter and shy style used by popular groups S.E.S. and Fin.K.L during this time. Their first single, Ya Ya Ya became a quick success after the release. Ya Ya Ya hit number seven on the Korean pop charts. With their second single, Change the group adopted a more mature and sexy look. However, it was later revealed that Lee Gai lied to her management company about her actual age being 30 instead of her fake age 20, and was removed from the group thus changing the line-up of the group once again.

Popularity Height[link]

Success of the Third Album[link]

Yoon Eun Hye replaced Lee Gai in the lineup and the group's first single from the album Get Up was soon popular nationwide. For the first time, they reached the number one spot on the Korean music pop charts. Another single 'Killer' also hit the first place on the music charts, with the sexy lady warrior style. With the Killer single, Baby VOX beat H.O.T. in the pop charts and earned the 'Top Excellency Award' in Seoul Music Award in 1999. The ballad single, 'Missing You' was very popular and is considered the group's best ballad single ever.

Fourth and Fifth Album, Foreign Promotions[link]

From 2000-2001, Baby VOX made more appearances in variety shows. After their success of the third album, they started promoting themsevles in China and gained a great popularity and strong fanbase. Their popularity spread to Japan and other Southeast Asian countries. [17] The fourth album, 'Why', continued its popularity, with the two strong singles Why and Betrayal. Also, Baby VOX appeared as a show host in SBS variety program, Beautiful Sunday-Cruise to the Korea Strait.^[8] With their fifth album, Boyish Story in 2001, even though the album sales and its singles Game Over, Doll, I Wish You are My Love were not as popular as the third and fourth album, the group's popularity didn't fade. Baby VOX also made their appearance as a show host in KBS variety program, Your Saturday-Aqua Girls.

Special Album[link]

As well as their success in Asian markets, Baby VOX released a special hits album were from their first five albums, with two single hits Coincidence and Go. With Coincidence, the group hit number one in the Korean music charts for the first time in three years. Coincidence was also released in a World Cup version, and performed all around Korea during the 2002 Korea/Japan World Cup season, and remained popular throughout the summer. In addition to that, they managed to have a Live Concert in Seoul, which was hugely popular. A Baby VOX Music Award was also created in China.^[9]

Image Transition and End[link]

Sixth Album[link]

In spring of 2003, Baby VOX released their sixth album, a feat achieved by very few Korean pop groups. They even released a photo album that was purported to have semi-nude images of the girls (with Eun Hye unable to participate due to her age), causing some controversy, but it faded as the image content was found to be hyped up by the media.^[10] Baby VOX topped the Chinese music chart with the Chinese single I'm Still Loving You, 3rd place with 나 어떡해 (What Should I Do) and 4th place with the same single in Thailand as well.^[11] However, this was also when the group's fortunes started to change. While 'What Should I Do' hit the number one spot in the Korean music chart, their second single, 바램 (The Wish) wasn't as popular. At the time, they were the first Korean girl group to have hold solo concert in Mongolia as their popularity was high compared to the other Korean idols. In addition, their performances appeared to be lackluster, especially with the latter single, as it was not promoted for a long time period. This may be attributed to the fact that members did not like this album's concept.^{[citation needed]}

Seventh Album, controversies, and disbandment[link]

The group's seventh and final album Ride West, released in April 2004, featured songs in English, Chinese, Japanese, and Korean, as well as appearances by well-known American hip hop artists, such as Tupac Shakur and Jennifer Lopez, although Tupac's "appearance" was a freestyle rap that he recorded while in prison. Baby VOX attempted a promotion in the United States of America in 2004.^[12] However the rights for the sample of Tupac's verse were not cleared, and this resulted in a court case pursued by the late rapper's mother, Afeni Shakur.^[13] This album was proclaimed to be what catapulted Baby VOX into the international spotlight, hence their use of English in the single. Meanwhile, the music video for the album's feature song, "Xcstasy", was done in English, featuring expensive luxury vehicles and well-dressed, highly preened divas, apparently in emulation of the "Bling bling" style of hip-hop videos popular in the United States during the late 1990s and early 2000s. The group also performed sexy dance moves and wore provocative clothing in the music video, seen as a bit extreme in conservative Korea. This release was accompanied by much controversy. There was first the issue as to whether their managing group, DR Music, could legally use Tupac's material in the recording, with Tupac's representatives claiming that DR did not have authorization. Even though Baby VOX claimed their rights of using the Tupac's music, many different companies in the USA claimed having the authorization and the dispute was not solved.^[14] To worsen the situation, a member of Korean hip hop group DJ DOC, offended by their alleged misuse of Tupac Shakur's lyrics, denounced them in the media and referred to the group as prosititutes.^[15] The dispute between DJ DOC and Baby VOX was so huge that both parties went to court for arbitration. Although the DJ DOC member later apologized^{[citation needed]}, Baby VOX was still compensated. However, this dispute hurt the group's image, as the group suddenly stopped promotion of the single. A second single, "Play Remix" featuring Jennifer Lopez, was promoted for a short while, but sales were lower than from its previous albums. After 2004, Baby VOX went into hiatus and Shim Eun Jin and Yoon Eun Hye departed the group in 2005. In March, 2006, Baby VOX was officially disbanded. Although Baby VOX had disbanded in 2006, as of 2001, they were known as the longest running girl band in South Korea, until girl group Jewelry introduced their graduation and admission concept in 2010 which allowed them to keep the group's name alive.

Discography[link]

Albums[link]

• Equalizeher (Chinese: 做头发的那天)
• Ya Ya Ya (Korean: 야야야)
• Come Come Come Baby
• Why
• Boyish Story
• Devotion
• Ride West

Compilations[link]

• Special Album (four disk album with 48 songs total)

DVDs[link]

• Baby V.O.X. 2000

Awards[link]

Goodwill Ambassador[link]

Endorsements[link]

• 2004: Korean Airlines ^[26]
• 2004: K:lsky Hand Cleaner and Moisturizer
• 2004: ½ Waist Sliming SDL
• 2004: Fox Zone
• 2003: 3D Relax Diet
• 2002: StarMax Tower
• 2002: Jump Milano
• 2002: Chabridge Camera Phone
• 2002: Unix Ion Hairdryer
• 2000: 911 Computer
• 1999: WWWA Ice-cream
• 1999: Hardee’s

Future Generations[link]

On December 26, 2006, DR Music unveiled the members of the 2nd generation Baby V.O.X, a spinoff group called "Baby V.O.X. Re.V" (pronounced "reeve"). Like the original group, there is one lead vocalist, three "sub-vocalists", and a singer/rapper.

DR Music announced in July 2009 that a 3rd generation of Baby Vox would be created and initially focusing on Thailand. The members are Sori, Joo Yeon, Kyung Sook, and Tae Eun. However, they are to look for three more members taking auditions from Japan, China, and Thailand to make the 3rd generation Baby Vox a 7-member international group. The group that was meant to be the 3rd generation Baby Vox debuted as RaNia on April 5, 2011.

References[link]

o-Xylene
Identifiers
CAS number	95-47-6 Y
ChemSpider	6967 Y
UNII	Z2474E14QP Y
DrugBank	DB03029
KEGG	C07212 Y
ChEBI	CHEBI:28063 Y
ChEMBL	CHEMBL45005 Y
RTECS number	ZE2450000
Jmol-3D images	Image 1
SMILES CC1=C(C)C=CC=C1
InChI InChI=1S/C8H10/c1-7-5-3-4-6-8(7)2/h3-6H,1-2H3 Y Key: CTQNGGLPUBDAKN-UHFFFAOYSA-N Y InChI=1/C8H10/c1-7-5-3-4-6-8(7)2/h3-6H,1-2H3 Key: CTQNGGLPUBDAKN-UHFFFAOYAE
Properties
Molecular formula	C8H10
Molar mass	106.16 g/mol
Appearance	Colorless liquid
Melting point	-24 °C, 249 K, -11 °F
Boiling point	144.4 °C, 418 K, 292 °F
Solubility in water	insoluble
Solubility in ethanol	very soluble
Solubility in diethyl ether	very soluble
Refractive index (nD)	1.50545
Viscosity	11.049 cP at 0 °C 8.102 cP at 20 °C
Hazards
MSDS	External MSDS
EU classification	Harmful (Xn) Flammable (F)
R-phrases	R11 R20 R21 R38
S-phrases	S25
NFPA 704	3 2 0
Flash point	32 °C
Related compounds
Related aromatic hydrocarbons	m-xylene p-xylene toluene
Supplementary data page
Structure and properties	n, εr, etc.
Thermodynamic data	Phase behaviour Solid, liquid, gas
Spectral data	UV, IR, NMR, MS
Y (verify) (what is: Y/N?) Except where noted otherwise, data are given for materials in their standard state (at 25 °C, 100 kPa)
Infobox references

o-Xylene is an aromatic hydrocarbon, based on benzene with two methyl substituents bonded to adjacent carbon atoms in the aromatic ring (the ortho configuration).

It is a constitutional isomer of m-xylene and p-xylene.

o-Xylene is largely used in the production of phthalic anhydride, and is generally extracted by distillation from a mixed xylene stream in a plant primarily designed for p-xylene production. Its main production is in Buenos Aires^{[citation needed]}.

See also[link]

• Xylene

References[link]

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Yoon Eun-hye (Korean: 윤은혜; born October 3, 1984) is a South Korean actress, singer, entertainer and model. She debuted as a member of girl group Baby V.O.X, staying with the group from 1999 to 2005. Yoon has since moved on to acting, including a role in Princess Hours, as well as The 1st Shop of Coffee Prince.

Biography[link]

1999-2005: Debut with Baby V.O.X[link]

Yoon Eun Hye debuted as a member of Baby V.O.X at the age of 15, replacing an ex-member (Lee Gai) in 1999. Yoon was the sub-vocal in the group, known for her cuteness and child-like traits.^[1] Being the youngest member of the group, she received little attention and was often overshadowed by her other four members.^[2]

Following her replacement, the group released their third album Come Come Come in 1999. This album became their first major success, with their singles “Get Up” and “Killer” reaching the number one spot on the Korean music pop charts.^[3] Since then, the group released many hit albums which garnered them not just a large loyal fan base in Korea, but also in China, Thailand and other Asia markets.^[4]

Yoon was often the prey of anti-fans. One infamous incident was during her debut year, she was shot in the eye by an anti-fan who tried to make her blind with a mixture of soy sauce and vinegar using a water gun. She was rushed to the hospital where the doctors confirmed that her cornea was damaged.^[5]

Following fellow member Shim Eun Jin, Yoon Eun Hye ended her 6 years activities as a member of Baby V.O.X in July 2005 when her contract with DR Entertainment expired.^[6]

2005: Acting debut[link]

After her departure from Baby V.O.X, Yoon was left without a management company. However, this did not stop her from establishing her career in the entertainment business. During this period, Yoon continued to appear on many TV shows, doing MC hosting and taking up small role in several sitcoms.^[7]

Yoon Eun Hye appeared as a regular guest on the variety show X-Man on SBS, in which she was popular with audiences.^[8] Due to her astonishing strength in the variety shows, she was labelled as "Young Girl Warrior".^[9] While on X-Man, Yoon became involved in a romantic "scandal" with K-pop singer Kim Jong Kook.^[10] Though the show raised her public profile, she left the show a year later in order to pursue an acting career.^[11]

Yoon made her acting debut in the movie Escaping Charisma (also known as The Legend of Seven Cutter). In this movie, Yoon plays a tom-boy high school student, Han Min Joo, who is an ace boxer. It was reported that Yoon only took 2hrs to master the basic boxing techniques which normally takes a person a week to learn. Her athleticism was such that the boxing coach suggested a career in professional boxing.^[12] Originally, the movie was planned to be released in November 2005, but it only hit theatres the following year.^[13] The success of her first drama Princess Hours aided in ticket sales for this movie.^[14]

[edit] 2006: Princess Hours and breakthrough success

By late 2005 Yoon Eun Hye signed on with a new management company, Eight Peak, when she was offered her first major acting role in Princess Hours. Yoon played the lead role as the crown princess Shin Chae Kyung, which shot her to instant fame throughout Asia.^[15] Initially, fans of the Goong manhwa questioned her acting ability, and the manhwa fans sent out petitions against Yoon as the lead role, requesting her to be replaced. They even bombarded her Cyworld minihompy with harsh words.^[16] Yoon had thoughts of giving up the role initially but she released a statement not long after stating that she would ultimately do her best, displaying her determination to prove herself.^[17][18]

The drama debuted with average ratings, but as it progressed, viewership increased to 28.3% nationally. The popularity led to an extension of additional episodes (from 20 to 24 episodes) and a "Special 1.5" episode on MBC.^[19] Although Yoon and the other main casts were invited to work on a second season, only one of them officially agreed. Eventually, a spin-off series with brand new characters was filmed, known as Goong S, which was not the actual sequel planned by the original director and company.^[20]

Following the success of her first drama, Yoon took on her next leading role in The Vineyard Man which was aired on KBS in July 2006. The Vineyard Man initially suffered low ratings due to strong competition from MBC 45th anniversary drama, Jumong. Nonetheless, the heart-warming storyline and Yoon’s convincing portrayal as “Lee Ji Hyun” gradually won the hearts of audiences, reaching a 15.6% on its finale.^[21] Yoon's portrayal in The Vineyard Man won her not only "Best New Actress" in the 2006 KBS Drama Awards, but also “Best Actress” at 2006 Grime Awards along with Song Il Kook as the "Best Actor".^[22]

[edit] 2007: Continued success with Coffee Prince

Yoon Eun Hye’s third lead role was for MBC's Monday/Tuesday drama The 1st Shop of Coffee Prince, which started airing in July 2007. She played Go Eun-Chan, an employee at a coffee shop, who was once a master of Taekwondo. With her short haircut and tomboyish manner, the character was presumed to be a boy by the owner of the coffee shop, thus leading to romantic complications.^[23] The drama enjoyed high ratings, where viewership ratings hit as high as 32.1% in Seoul and 29.9% nationwide, making it the highest rated show in its timeslot.^[24] The huge success of Coffee Prince made Yoon the highest paid actress, MBC paying her 20 million won per episode for the drama.^[25][26] For that matter, Yoon became the youngest actress to join South Korea's A-list of stars, the 20 million Won Club which includes Bae Yong-joon, Kwon Sang Woo, Ko Hyun Jung, and Song Il kook.^[27]

Yoon successful performance in Coffee Prince, put her in the list of being one of the best actresses in Korean entertainment.^[28] From 19–27 November 2007, StarNews carried out their own 2007 Acting Awards, combining all 3 stations. StarNews surveyed a total 17 Chief Producers (5 from KBS, 7 from MBC and 5 from SBS) in nominating and selecting the winners. In this award, Yoon Eun Hye was named “Outstanding Actress” for her role in Coffee Prince. The Chief Producers evaluated Yoon’s acting and assessed her as having great potential for success.^[29]

The success of Coffee Prince earned Yoon Eun Hye a fan base not only in Korea, but also in other countries.^[30] Riding the big success in her dramas, Yoon was crowned as “Drama Ratings Queen” by the media and netizens.^[31] Yoon’s growing popularity since Princess Hours and Coffee Prince resulted in many companies requesting her endorsement. Due to the overwhelming invitations, Yoon even had to turn down several advertisement requests. Consequently, Yoon was labelled as the "CF Queen" in South Korea.^[32][33]

During filming of Coffee Prince, Yoon suffered symptoms of severe headache and had to be hospitalised.^[34] Yoon was later diagnosed with pernicious anemia.^[35]

Yoon Eun Hye received a personal invitation from Italian fashion house Blufin to attend the Blumarine Spring 2008 Ready-to-Wear Collection fashion show in Milan on 25 September.^[36]Anna Molinari even personally presented Yoon with a piece of dress as a gift.^[37]

Change in management[link]

In July 2007 conflicts with Yoon Eun Hye’s management Eight Peaks surfaced; eventually Yoon filed a Certification Of Contents (COC) to cancel her contractual agreement with the company.^[38] In August, Yoon filed a second COC; when asked to reveal the information behind the second COC, Yoon's counsel stated:

“If Eight Peaks refused to cancel the contract then they will not hesitate to file a lawsuit, suing them for their refusal.” ^[39]

The contents of the first COC stated that in January 2007 Yoon was confirmed to star in the drama Que Sera Sera and had even completed the script reading and rehearsal for the upcoming shoot. However, the company forced Yoon to withdraw in order for Yoon to star in a company-produced drama. After her withdrawal, Yoon took a two day vacation to Gangwon-do in March. Eight Peaks claimed that they had no knowledge of this so-called incident and spread a rumour of Yoon's irresponsibility online which damaged her reputation.^[40] Yoon's manager, Park Geun-Soo stated:

“The second COC includes evidence to support the disagreeable actions made by Eight Peaks. These actions included the improper handling and distribution/division of earnings and proceeds as well as the unilateral (one-sided) manner of making and carrying out decisions which caused immense problems” ^[41]

Yoon Eun Hye and Eight Peaks finally came to a mutual agreement through careful negotiations and settled their disputes peacefully. With her contract dispute resolved, Yoon Eun Hye signed on with Kraze Entertainment as her new management company in September. This placed her in a positive environment where her activities as an actress was Kraze Entertainment's focal point of attention.^[42]

2008: Recognition as an actress[link]

In April, Yoon Eun Hye was awarded the “Best Actress Award” under the “TV Drama Category” for the role as Go Eun Chan in The 1st Shop of Coffee Prince during the 44th PaekSang Arts Awards. Yoon out beat veteran actresses Kim Hee Ae and Park Jin Hee, making her the youngest actress ever to win "Best Actress Award" at PaekSang Arts Awards.^[43][44] Prior to this, Yoon also set the record as being the youngest actress ever to win “Best Actress Award” at 2006 Grime Awards and “Top Excellence Actress Award” in 2007 MBC Drama Award.^[45][46]

After three years of absence from the K-pop scene, Yoon Eun Hye returned to her music roots in February, lending her vocals to the new hip hop group, Mighty Mouth.^[47] Yoon’s collaboration, titled "Saranghae" ("사랑해", I Love You), received a lot of attention in the press and from netizens, and it topped various charts in South Korea.^[48]

In April 2008, Premiere Elle published a list of the "Top 100 Most Powerful and Influential People in The Korean Entertainment Industry", where Yoon Eun Hye was ranked 44th. Yoon was one of the only five actors (following behind Bae Yong Joon, Rain, Jeon Do Yeon and Song Kang Ho) ranked among the top 50, which was composed mainly of film directors and writers, CEOs or presidents of media stations and entertainment companies.^[49][50]

In October, Yoon Eun Hye was invited to the Chanel Contemporary Art Project – Mobile Art in New York, where she stood shoulder-to-shoulder with many of the world’s supermodels and Hollywood stars. Yoon was the only representative from Asia invited to the event.^[51]

In September 2008, Yoon Eun Hye set up her own independent management company, The House Company after her contract with Kraze Entertainment expired. She led the founding of the company on her own, taking care of all the details from planning the company, designing of company logo to the interior of the company. Even though this is a “1-person Corporation”, Yoon has plans to groom new talents.^[52]

[edit] 2009: My Fair Lady

In 2009, Yoon Eun Hye collaborated with Korean fashion house JOINUS to design a series of clothes named Yoon Eun-Hye for JOINUS. Yoon was involved in the designing process whenever a new season came along until the end of 2009, and the clothes were sold as part of JOINUS catalogue.^[53]

On 30 April 2009, Yoon Eun Hye was presented with the "2009 Best Jewelry Lady" award. This award was recommended by representatives from top brands, as well as famous designers and professionals in the jewelry industry. Yoon was awarded a plaque and a set of jewelry designed and dedicated especially to her.^[54][55]

Concurrently, Swarovski took a deep interest on Yoon Eun Hye and was chosen as the actress who best suited Swarovski. Nathalie Colin, Swarovski's Creative Director, personally designed the "Swarovski Nirvanna Yoon Eun Hye Ring" and presented the ring to the actress as a gift. On 21 July, Yoon Eun Hye graced the Daniel Swarovski 20th Anniversary event where she was presented the "Yoon Eun Hye Nirvana Ring” personally by Colin. Yoon is the first Asian star to have the honour of her very own Swarovski rings.^[56]

Yoon Eun Hye announced her comeback after 2 years of hiatus with the drama entitled My Fair Lady. Yoon played Kang Hye Na, an arrogant, strong-headed heiress of a rich business family living a "princess-like" life whose world revolved around her. The pilot episode got off a good start by topping the viewing chart among Wednesday-Thursday dramas with ratings of 17.4%.^[57] Yoon Eun Hye was nonetheless harshly criticized for her acting, which surfaced as a hot issue as it seemed she regressed in her skills since The 1st Shop of Coffee Prince. Yoon’s pronunciation, in particular, was the topic of netizens’ concerns, which they felt hindered Yoon from successfully portraying her character. In an interview Yoon stated:

“I thought of how upset my parents would feel to read all those articles slamming my acting, and I felt like going crazy. There were a lot of times when I endured through it and smiled as I filmed, only to end up with tears trickling out. Now, I’m afraid of making transformations. Each time, people grow familiar with the character, but if it takes a long time and hurts me every time, I don’t know what to do, and I feel afraid.”

”There are more voices joining in to encourage and praise me. I take the viewers’ criticism to mean that I shouldn’t be arrogant. I’m reaching that age where I mature as an actor and as a woman. I want to show my talents little by little, but the unfortunate thing is that a lot of people don’t give me time for failure. I like to learn more as I experience failure too. I wish people would not brand an actor as a failure through one mistake.”^[58][59]

As the drama progressed, Yoon received more favourable appraisals, where the final episode of My Fair Lady drew a rating of 19% nationwide.^[60] During the wrap party for the drama, the director of the KBS Drama Department spoke highly about the drama, stating that KBS was pleased with the drama and its ratings.^[61]

To show her appreciation for everyone on the production team, Yoon Eun Hye bought 112 pairs of Puma sneakers for the entire crew as a parting gift. It was reported that in the middle of September, Yoon had secretly enquired the shoe sizes of everyone on the production team before placing orders for the shoes. After filming wrapped, Yoon personally handed the shoes one-by-one to each production staff to show her appreciation for their hard work.^[62]

2010: Charity works and Baby V.O.X reunion[link]

In January 2010, Yoon kicked off her first charity project by working with visually impaired children to create a unique line of hand painted bags. This special project was sponsored by ELBON, a chic boutique that carries branded goods, to whom Yoon was the brand ambassador. These bags were displayed in the store on ELBON opening day, to create public awareness about the visually impaired children.^[63]

In February 2010, Yoon Eun Hye became a goodwill ambassador for the "Pink Wings Campaign" by Vogue Girl Korea. This charity campaign was designed to help female teens that are head of their household, where profits from the sales will go towards scholarships and spending for these teens in need.^[64]

In March, Yoon Eun Hye and Kim Hyun Joong of K-pop group SS501 collaborated in Basic House's "Never Alone Campaign" for UNICEF to help African children. Proceeds from the sale of the “Never Alone” T-shirts go to help the needy in Africa.^[65]

Yoon Eun Hye is also the ambassador for another charity campaign title, "Hope Angel", a fundraising program for children suffering from incurable diseases. Yoon’s goal was to raise 10 million won and get 500 signatures from netizens to encourage these children not to lose hope. This charity program powered by the Make-A-Wish Foundation which kicked off on March 2, attracted quick responses from the netizens. Yoon achieved 82% of the 500 required signatures within 2 hours, with the target reached later on the same day.^[66] On May 1, the goal of raising 10 million won was reached, ending this fund raising program within 2 months.^[67]

During her charitable activities, Yoon also continued to work. In February, a 12 minutes long-form "music drama" commercial titled Temptation for Cass Beer was released. This commercial also featured Taecyeon, Junsu, Wooyoung and Nichkhun from 2PM. Yoon plays Nichkhun’s stylist who is psychotically in love with him. This music video quickly caught the publics’ attention and became a hot topic.^[68] Along with the commercial, a digital single was released, entitled "Tik Tok". Because of the single's success in addition to her previous guest appearance on Mighty Mouth's "Saranghae", Yoon was nicknamed the "Lucky Magician" by the media.^[69]

Yoon Eun Hye was chosen as the representative of Cartier to film a travel log for the newest summer series of “La Besace Marcello de Cartier” along with the German fashion editor of Style Proofed Pia Sundermann, Brazilian Supermodel Fernanda Motta and French painter Ara Starck. Prior to this, Yoon modelled for Cartier’s "All About Trinity" jewelry line;^[70] she was then subsequently invited in April to visit Cartier’s flagship store and workshop in Paris, in which she received royal treatment.^[71]

In May 2010, The House Company introduced its first groomed artist, Do.U. Yoon was also secretly involved in the production of the mini album entitled Do You Know Me? In this album, Yoon’s vocals could be found on the last track, entitled "AM 5:00 Do.U-reul Mandeun Saramdeul (Outro)" (AM 5:00 Do.U Production Crew (Outro)).^[72] She is also the backup vocal for the first track of the album. Another song on the EP, "Gomdoli" (Little Bear), was featured in the official soundtrack of Personal Taste, in which Yoon Eun Hye made a cameo appearance.^[73]

It was announced on June 28, 2010 that Yoon would be starring in Love Song, a drama remake of the 1996 Hong Kong film Comrades: Almost a Love Story. In the drama, Yoon will portray Yu Chae-hwa, a woman who moves from China to live in Korea. Yoon explained her decision to star by stating that the script accurately portrayed the feelings in the original film and hopes that it will become a big present not only for Koreans, but for all the fans in Asia.^[74]

According to the production team, Yoon Eun Hye’s success in her previous dramas throughout various Asian markets caused a stampede for the purchase of broadcast rights for the drama since her involvement was officially announced. Companies in 11 Asia countries negotiated for the rights to broadcast Love Song. Outside of Asia, there was also demand in the United States, Europe, and the Middle East. Warner Bros. also expressed interest in buying the United States broadcast rights for Love Song.^[75] On 30 June, the sudden passing of late Park Yong Ha led the production to a hiatus. Despite the infinite halt in the production, Yoon maintained her loyalty towards the project even when her contract with the production company had expired. For that matter, Yoon is being praised by the Korean entertainment industry for being a “Loyal Lady”.^[76] It was announced on 23 February 2011 that the production of Love Song has been cancelled as production team was unable to find a replacement for the male lead.^[77]

On 22 August, Yoon together with her former Baby V.O.X members performed on stage for the first time in 6 years since they disbanded. The five members of the original Baby V.O.X made a special appearance on SBS Kim Jung Eun's Chocolate where they belt out a medley of hit songs. Yoon got emotional during the recording, expressing her gratitude towards her fellow members for their enduring support and understanding after she goes solo as an actress.^[78] The emotional reunion on stage brought much attention among the music fans, being one of the most searched word on Nate.^[79]

In November, Korea's advertisement industry published scientific methods of forecasting the ratings and deciding on which dramas to invest. It was revealed that Yoon came in first place as the most important actor for the ratings and advertisement industry.^[80]

According to the article "Scientific Methods of Korea's Advertising Industry", Yoon Eun Hye was the most significant actor who affected the TV ratings from 2005 to 2010 when all things are equal.

So after accounting for its airing slot (day & time), season and the ratings of its competing projects, PDs, Writers, Actors and etc., when all things are considered equal, YEH came in 1st in ratings during 2005 to 2010 (5 years data).

"As for the Actors, Yoon Eun Hye of 'Goong', Coffee Prince, and etc. came in 1st place, Kim Rae Won of 'La Grand Chef', 'Which Star Did You Come From', and etc. took 2nd place and Lee Yo Won of 'Fashion 70's', 'Queen Seon Duk' and etc. came in as the 3rd most important actor for the ratings and advertisement industry."

The research was performed by Nielsen Ratings.

Sk Marketing & Co. stated, "Data from 255 dramas over past 5 years, since 2005, was used for the forecasting model."

[edit] 2011: My Black Mini Dress and Lie to Me

Yoon designed the jacket cover and directed the styling concept for former Baby V.O.X teammate Kan Mi Youn’s ‘First Mini Album: Watch’ released on 17 February. Yoon was praised for her fashion sense and art directions on Kan’s drastic style makeover.^[81]

Yoon returned to the big screen after 5 years with the movie titled My Black Mini Dress, based on the same titled chick lit novel by Kim Min Seo that was participant in the world literature competition.^[82] Yoon plays the main character “Yoo Min” who’s 2% lacking in appearance, financial means and men. The movie which deals with 4 'Generation 88' girls who ran into the wall of reality after graduation became a hot topic even before opening in theatres, being No.1 searched word on various internet portals. The movie which opened in theatres on 24 March starts off in 2nd place at the box office.^[83] It attracted over 200,000 viewers within 6 days of its opening.^[84]

On 7 April 2011, SBS announced Yoon's return to the small screen after 2 years since KBS drama Take Care of the Young Lady in Lie To Me. Yoon portrayed “Gong Ah-Jung”, a bubbly, most off-the-wall but determined 5th level government official of the Ministry of Culture, Sports and Tourism. Ms. Yoon's fans should find a great deal of similarity between this and a number of other characters she's brought to life. The fundamentally honest and upright Gong Ah-Jung becomes caught in a swirling scandal with a scion of an elite family after a ridiculous lie. The drama began airing on 19 August and ran until 8 October.^[85]

Filmography[link]

Dramas[link]

Films[link]

Sitcoms[link]

Discography[link]

Digital/Commercial Singles[link]

Music Video[link]

• 2006: Saying I Love You by Kim Jong Kook
• 2006: Bubi Bubi by Banana Girl
• 2010: Tic Tok by 2PM (for Cass Beer commercial film)

Awards[link]

All Awards listed below are referenced from The House Company & Naver^[86][87]

Master of Ceremonies[link]

Endorsements[link]

Goodwill Ambassador[link]

In addition to the listed below, Yoon is actively engaged in charity works and carrying out Korean cultural promotional activities in low profile which are not published on media.^[120]

References[link]

External links[link]

• The House Company's Town Site (Korean)
• Yoon Eun Hye Japan Official Site (Japanese)
• Yoon Eun-hye at the Internet Movie Database

This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2009)

Baby VOX Re.V
File:Baby Vox Re.V (album).jpeg
Studio album by Baby VOX Re.V
Released	January 29, 2007
Recorded	2007
Genre	Pop
Label	DR Music
Baby VOX Re.V chronology
Baby Vox Re.V (2007) Baby VOX (2008)

Baby VOX Re.V is Baby Vox Re.V's debut Korean language album.

Track listing[link]

1. Never Say Goodbye
2. Shee
3. Secret
4. Baby
5. Catch Me
6. Revenge
7. Get Up
8. Killer
9. By Change