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Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.

Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

Copywriters[link]

Most copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors who freelance for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Such agencies combine copywriting services with a range of editorial and associated services that may include positioning and messaging consulting, social media and SEO consulting, developmental editing, and copy editing, proofreading, fact checking, layout, and design. A copywriting agency most often serves large corporations.

A copywriter usually works as part of a creative team. Advertising agencies partner copywriters with art directors. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. The copywriter is responsible for telling the story, crafting it in such a way that it resonates with the viewer/reader, ideally producing an emotional response^[1]. The art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. Although, in many instances, either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"), and the process of collaboration often improves the work.

Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it.

Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. These careers are unrelated.

Famous copywriters include David Ogilvy, Robert Collier, William Bernbach, Victor O. Schwab and Leo Burnett ^[2]. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Peter Carey, Dorothy L. Sayers, Eric Ambler, Joseph Heller, Terry Gilliam, William S. Burroughs, Salman Rushdie, Don DeLillo, Lawrence Kasdan, Fay Weldon, Philip Kerr and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then became a very successful copywriter.)

The Internet has expanded the range of copywriting opportunities to include web content, ads, emails and other online media. It has also brought new opportunities for copywriters to learn their craft, conduct research and view others' work. And the Internet has made it easier for employers, copywriters and art directors to find each other.

As a consequence of these factors, along with increased use of independent contractors and virtual commuting generally, freelancing has become a more viable job option, particularly in certain copywriting specialties and markets. A generation ago, professional freelance copywriters (except those between full-time jobs) were rare.

While education may be a good start or supplement in a budding copywriter's professional education, working as part of an advertising team arguably remains the best way for novices to gain the experience and business sense required by many employers, and expands the range of career opportunities.

See also[link]

Look up copywriting or copywriter in Wiktionary, the free dictionary.

• List of copywriters
• List of former copywriters
• Copy (written)
• Search engine optimization
• SEO copywriting
• Advertising
• Advertising Copywriters
• Copywriting agency
• White papers
• Swipe file
• Communication design
• Landing page

References[link]

Nicholas James (born September 17, 1986) is an English cricketer. He is a left-handed batsman and a slow left-arm bowler who currently plays for Glamorgan.

Whilst studying at King Edward VI Aston in Birmingham James made his debut for the Warwickshire Second XI in September 2004, with whom he played for three seasons and competed in the 2005 Second XI Trophy. James then joined the Warwickshire First XI and represented the county in the 2006 C&G Trophy, though Warwickshire finished second to last in the table that season and thus did not progress to the second round of the competition.

During the Spring of 2006, James also represented Staffordshire in the MCCA Trophy.

Towards the end of the 2009 Cricket season James was taken on trial by Glamorgan. After successful performances in the Pro40 league James was signed by the Welsh county.

External links[link]

• Nicholas James at ESPN Cricinfo
• Nicholas James at ECB Player Profiles

John Forde (1920–2010) was an Irish sportsperson. He played Gaelic football with his local clubs Ardnaree and Ballina Stephenites and was a member of the Mayo senior inter-county team from 1949 until 1955.^[1]

References[link]

This Connacht Gaelic football biographical article is a stub. You can help Wikipedia by expanding it. v t e