Wednesday, 21 March 2012
|
By
You first need to register a domain name, which can be done quickly and easily with any domain name registrar.
Wednesday, 21 March 2012
|
By
The most important part of managing your reputation online is keeping a good relationship with your customers.
Wednesday, 21 March 2012
|
By
Conversing with customers online is very different from talking or negotiating in a store. On the internet, users appreciate honesty, speed and conversation. They reject one-way marketing and defensive personalities.
Wednesday, 21 March 2012
|
By
Twitter and Facebook are two very powerful but very different social media platforms. To get the most out of them, you need to be sure you’re using each site in the most appropriate way.
Wednesday, 21 March 2012
|
By
Start-ups need to think about what exactly they want to achieve through social media.
Friday, 16 March 2012
|
By
Brad Lindenberg
This week Kevin Rose decided to pull the plug on his social app, Oink. As founders there is a lot we can learn from his decision and journey. BY BRAD LINDENBERG.
Monday, 12 March 2012
|
By
Nina Hendy
Pinterest is fast becoming the new frontier of social media marketing for businesses. But is it really worth the effort for Aussie start-ups? BY NINA HENDY.
Friday, 09 March 2012
|
By
Michelle Hammond
Three Australian tech entrepreneurs have developed a new platform to help social network users preserve their digital lives, all whilst travelling on the Startup Bus from Las Vegas to Texas.
Friday, 09 March 2012
|
By
Oliver Milman
As the Joseph Kony phenomenon demonstrates, videos can quickly raise awareness if they go viral. But how can you get your video to the masses? Here, a top YouTube executive explains how it is done.
Monday, 05 March 2012
|
By
Oliver Milman
Social media sites are essential marketing tools for your business. Here are five ways to make sure potential customers like you, rather than your competitors. BY OLIVER MILMAN.
Friday, 02 March 2012
|
By
Patrick Stafford
Has the battery on your iPhone or iPad ever run low when you've needed to use location services? If so, there’s something you can do.
Friday, 02 March 2012
|
By
Oliver Milman
Your business’ social media tone should be the equivalent of you after one drink. But no more than that – updates such as GR8 should not be tolerated, as this video explains.
Thursday, 01 March 2012
|
By
Michelle Hammond
Facebook has opened its Timeline feature to business users, giving them more control over the appearance of their Facebook pages, but experts say the changes will require a lot of initial work.
Tuesday, 28 February 2012
|
By
Michelle Hammond
Start-ups are being urged to rethink their social media strategy as a new report shows businesses are failing to respond to customer queries on Facebook and Twitter in a timely manner, if at all.
Monday, 13 February 2012
|
By
Oliver Milman
Google is to launch a $120 million overhaul of its headquarters with the addition of an ‘experience centre’ that will be used to create new projects and work with start-ups in secret.
Friday, 10 February 2012
|
By
Michelle Hammond
Facebook has launched a program aimed at giving third-party developers advanced notice of new tools and features, in a bid to encourage them to build businesses around the Facebook platform.
Thursday, 02 February 2012
|
By
Michelle Hammond
Facebook’s flotation has revealed that 12% of its revenue in 2011 came from social gaming company Zynga, with the social media giant admitting its performance will become increasingly reliant on new innovations.
Thursday, 02 February 2012
|
By
Michelle Hammond
Home-based businesses are being encouraged to make contact with online community Support a Work At Home Person, as it launches the inaugural International Work at Home Person Week.
Friday, 27 January 2012
|
By
Adam Franklin
It’s easy to take the plunge into social media. Then reality sets in, and you realise it can be hard work staying on the social media treadmill. BY ADAM FRANKLIN.
Friday, 20 January 2012
|
By
Michelle Hammond
US-based start-up AppAddictive has secured $1.2 million in funding for its Facebook creation tools and platform, designed to make it easier for businesses to build their Facebook pages.
Friday, 20 January 2012
|
By
Michelle Hammond
Twitter has acquired social aggregation service Summify for an undisclosed sum, two years after its Romanian-born founders relocated to Vancouver.
Tuesday, 17 January 2012
|
By
Michelle Hammond
Small businesses have been urged to build their presence within Facebook, following a new global report revealing advertisers who keep traffic within Facebook can reduce cost-per-clicks by 45%.
Wednesday, 11 January 2012
|
By
Michelle Hammond
A global study by KMPG reveals 86% of the consumers surveyed actively engage in social networking regularly, but only a third say social media influences their purchasing decisions.
Wednesday, 11 January 2012
|
By
Michelle Hammond
Start-ups can spice up their marketing with more risqué material but shouldn’t rely on it, an expert says, after the advertising watchdog released its most complained-about advertisements on record.
Monday, 09 January 2012
|
By
Michelle Hammond
A new toolkit aims to kickstart the development of Facebook iFrame applications, which enable users to add custom tabs on Facebook fan pages, based on a similar toolkit for Twitter.
This mentoring program is ONLY for entrepreneurs aged between 18 and 35 years with a passion and ambition for entrepreneurship who have been working in their...
Do what you do now in a totally different way to create new value, that's the power of business model innovation.
You may have heard people talk in the ...
The world's most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool t...
You may have heard the phrase "The Money Is In The List" -- and for a very good reason. Your potential income is directly related to the quantity and quality...