Sales

Advice How do I maintain a customer/client focus within my business?

Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.

Advice What do I do if I’m not hitting my targets?

If you aren’t meeting your sales targets, there are usually clear reasons why. Don’t sit around and wait for sales to improve – be proactive and figure out why you’re lagging behind.

Advice How do I ensure repeat sales?

You need to offer customers an experience they can’t receive anywhere else. This can range from the quality of your product, to the level of customer service they receive.

Advice How do I negotiate a good deal?

Negotiation skills are crucial when starting your business. You won’t have the cash to spend as much as you want, so negotiating discounts and deals with suppliers, customers and advertising teams will be crucial to helping you get off the ground.

Advice How do I drive sales for my business?

Most businesses go through times when sales are low. During those periods it’s good to have plans ready to increase activity and keep the business moving forward.

News Three lessons from US apparel retailer J.Crew

US apparel brand J.Crew has opened its online store to Australian and Asian consumers as it perseveres with its global expansion, suggesting retail start-ups can learn from the business’ success.

Features What kind of salesperson are you?

The ability to sell can make or break a start-up. So what’s the most effective way of selling when you’re growing a business? Here are the pros and cons of seven common approaches. BY ALEXANDRA CAIN.

News eBay to boost usability of Australian site for sellers

eBay will make improvements and upgrades to its Australian site, including changes to its pictures service and fewer insertion fee tiers, in a bid to boost the usability of the site for sellers.

Features How to Kindle a DIY publishing business

With eBooks revolutionising the publishing business, self-publisher and consultant Sean Roach gives us the inside word on how you can cash in. BY OLIVER MILMAN.

News Group buying guide launched for small businesses

Small businesses can now gain greater insight into the group buying channel, with the launch of a business guide designed to complement the Australian Group Buying Code of Conduct.

Taskmaster Learn the value of evidence

Many entrepreneurs and managers forget about looking for evidence to support people’s claims.

News Long-term business partnerships with deal sites tipped to surge

Australian franchise Jim’s Group has partnered with discount voucher site DiscountOn.com.au in order to spark sales, with an expert saying similar long-term partnerships are on the cards.

Taskmaster Make sure your range has good, better, best

Review your range of products and services. Is there a good, better and best option? If not, why not?

Taskmaster Don’t get too caught up in politics

Leadership tussles may be fascinating, but don't lose sight of what's really important.

Taskmaster Understand how buyers think

What techniques can you employ to separate the buying misleaders from the people with genuine interest? Qualification of prospects is key.

Taskmaster Give your customers some founder love

Company founders of all sizes struggle with a very important question – how much should you get involved in the sales process?

News App helps Domino’s boost profits – here are three other standout apps

Domino’s Pizza has recorded a 23% half-year profit, thanks in part to the success of its mobile app, suggesting start-ups can learn from companies that use their apps to help generate sales.

News Three ways to tempt reluctant Valentine’s Day shoppers

A retail expert has identified her top tips for sparking sales in the lead-up to Valentine’s Day, with a new report revealing only a third of women plan to purchase a present for their partner.

Taskmaster Don’t look down on your customers

The best experts are those that want to share their knowledge, not lord it over others.

News Sales expectations hit pre-GFC high: Report

The sales expectations of Australian businesses have hit an eight-year high, with expected interest rate reductions boosting confidence, according to a new study.

News 95% of group buying revenue generated by just eight sites: Report

About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.

News “Bricks-and-clicks” strategy essential for franchisees, expert stresses

Bricks-and-mortar franchisees can enhance their online presence through the use of online location-based marketing, which in turn entices customers into their stores, a franchising expert says.

Mentors How do you wake customers from their January slumber?

Here are a few tactics you could try to wake your customers from their festive slumber and entice them to spend.

News The Heat Group acquires Billie Goat Soap

Personal care company The Heat Group has acquired natural skincare retailer Billie Goat Soap for an undisclosed sum, saying it intends to make further acquisitions as it expands its portfolio.

Features Five sales disasters you need to avoid

Invaluable sales tips and tales of woe from five of Australia’s leading sales gurus. BY OLIVER MILMAN AND MICHELLE HAMMOND.

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