company name | Flixster, Inc. |
---|---|
company logo | |
genre | Movies; Social media |
foundation | June 2005 |
location city | San Francisco |
location country | CA |
key people | Joe Greenstein, Co-founder; CEO Saran Chari, Co-founder; CTO; Steve Polsky,President; James Smith, CRO; |
owner | IBC Corporation |
owner | Time Warner |
num employees | 32 |
company slogan | Watch movies. Tell friends. |
url | flixster.comapps.facebook.com/flixster |
website type | Social Networking |
intl | }} |
Flixster is a social movie site allowing users to share movie ratings, discover new movies, and meet others with similar taste in movies. The site is based in San Francisco, California and was founded by Joe Greenstein and Saran Chari in 2007. Flixster has been the parent of website Rotten Tomatoes since January 2010. Flixster including Rotten Tomatoes was acquired by Warner Bros. on May 4, 2011.
Quantcast.com reports that the number of global daily page views for Flixster.com peaked at 8,331,961 on January 23, 2008 and dropped to 1,325,685 by July 5, 2008.
The quality of these daily page views seems to be dropping as well. In May 2008 the average number of page views per visit reported by Compete.com was 5.1, down from over 16 page views per visit in May 2007. Average user stay per visit was down to 3 minutes 19 seconds in May 2008 compared to over 8 minutes a year before.
Flixster's Facebook application, called "Movies", has consistently been one of the most popular apps on the site. Daily user totals peaked in December 2007.
Flixster Collections, a desktop application featuring a content discovery and management system, began open beta testing on July 29th, 2011.
! Date | ! Active Daily Users |
December 4, 2007 | >800,000 |
June 19, 2008 | 482,542 |
July 15, 2008 | 412,401 |
This was a common trend among Facebook applications, attributed to what has been described as "app fatigue". Facebook no longer displays daily active use, but instead monthly active use. As of September 2010, its popularity has waned significantly, and its 2.98 million monthly active users place the Movies app at the #9 most-used entertainment application on Facebook, but ranked at only #92 overall.
As a consequence of its rise in popularity due to its policy of emailing users' entire address books with advertisements for the site, the website has been discussed on numerous Internet blogs. At one time email from Flixster to Hotmail users was being filtered and deleted as spam.
In August 2008, Flixster released an iPhone application, which allows users to access movie showtimes, reviews, and trailers. An iGoogle gadget with similar functionality was released in October 2008. Flixster has also released apps for Android mobile phones, Palm Pre, and BlackBerry phones.
In August 2010, Flixster hit 20 million combined mobile application downloads and has ranked as the top movie app on iPhone, Android, and BlackBerry.
Category:Film websites Category:Social networking services Category:Social media Category:Android software Category:Time Warner subsidiaries
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