"David Ogilvy, internal memo: “How to Write,” 1982:
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning – and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want."
— David Ogilvy, internal memo: “How to Write,” 1982 (via trevorloy)
I have been waiting for this. Nice shout out to Blake in the credits.
10th February 2012
Notes: 11
robot balls! yo robot balls!
8th February 2012
Notes: 6
8th February 2012
Notes: 13
"Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough."
What’s the idea? We’re creating a format for describing turntablism, as well as tools for recording, analyzing, sharing, and even recreating scratch performances with giant robot arms. We want to do for turntablism what Graffiti Markup Language has done for tagging. (via ScratchML)