- published: 26 Nov 2012
- views: 2320077
Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Early life
Both of Kotler's parents emigrated in 1917 from Ukraine and settled in Chicago, where Kotler was born on May 27, 1931. He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), earning both degrees in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Philip_Kotler
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Philip Kotler
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Philip Kotler: Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
published: 26 Nov 2012 -
Philip Kotler - Creating a Strong Brand
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
published: 28 May 2020 -
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
published: 05 Sep 2008 -
The Evolution of Marketing - Learn from Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve your marketing skills: https://marketingtutorials.co.uk/. In this video, we dive into the concept of Marketing 3.0 as defined by renowned marketing expert Philip Kotler. Kotler argues that traditional marketing, or Marketing 1.0, focused on satisfying customer needs, while Marketing 2.0 shifted the focus to creating emotional connections with consumers. Marketing 3.0, on the other hand, is about using marketing to serve a higher purpose and create positive social change. We explore the key principles of Marketing 3.0, including sustainability, social responsibility, and community building. This video is a must-watch for marketers looking to stay ahead of the curve and make a real impact in the world.
published: 26 Jan 2023 -
Philip Kotler - The Importance of Service and Value
Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subsc...
published: 28 Jul 2020 -
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/ Looking for a proven marketing strategy? Need to build a marketing strategy that works? In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals. First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy. Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business. All in all, this is a proven marketing strategy that will help accelerate your business. This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing ou...
published: 21 Mar 2021 -
Philip Kotler - Marketing and Values
Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
published: 07 Jul 2020
developed with YouTube
57:30
Philip Kotler: Marketing
- Order: Reorder
- Duration: 57:30
- Uploaded Date: 26 Nov 2012
- views: 2320077
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and presti...
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Help us caption & translate this video!
https://amara.org/v/C9F6/
https://wn.com/Philip_Kotler_Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Help us caption & translate this video!
https://amara.org/v/C9F6/
4:07
Philip Kotler - Creating a Strong Brand
- Order: Reorder
- Duration: 4:07
- Uploaded Date: 28 May 2020
- views: 33399
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not ...
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_Creating_A_Strong_Brand
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
- published: 28 May 2020
- views: 33399
6:15
Philip Kotler: Marketing Strategy
- Order: Reorder
- Duration: 6:15
- Uploaded Date: 05 Sep 2008
- views: 1080201
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and c...
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_Marketing_Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
- published: 05 Sep 2008
- views: 1080201
54:40
The Evolution of Marketing - Learn from Philip Kotler
- Order: Reorder
- Duration: 54:40
- Uploaded Date: 26 Jan 2023
- views: 22527
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve your marketing skills: https://marketingtutorials.co.uk/.
In this video,...
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve your marketing skills: https://marketingtutorials.co.uk/.
In this video, we dive into the concept of Marketing 3.0 as defined by renowned marketing expert Philip Kotler. Kotler argues that traditional marketing, or Marketing 1.0, focused on satisfying customer needs, while Marketing 2.0 shifted the focus to creating emotional connections with consumers.
Marketing 3.0, on the other hand, is about using marketing to serve a higher purpose and create positive social change. We explore the key principles of Marketing 3.0, including sustainability, social responsibility, and community building. This video is a must-watch for marketers looking to stay ahead of the curve and make a real impact in the world.
https://wn.com/The_Evolution_Of_Marketing_Learn_From_Philip_Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve your marketing skills: https://marketingtutorials.co.uk/.
In this video, we dive into the concept of Marketing 3.0 as defined by renowned marketing expert Philip Kotler. Kotler argues that traditional marketing, or Marketing 1.0, focused on satisfying customer needs, while Marketing 2.0 shifted the focus to creating emotional connections with consumers.
Marketing 3.0, on the other hand, is about using marketing to serve a higher purpose and create positive social change. We explore the key principles of Marketing 3.0, including sustainability, social responsibility, and community building. This video is a must-watch for marketers looking to stay ahead of the curve and make a real impact in the world.
- published: 26 Jan 2023
- views: 22527
5:35
Philip Kotler - The Importance of Service and Value
- Order: Reorder
- Duration: 5:35
- Uploaded Date: 28 Jul 2020
- views: 13322
Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as we...
Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_The_Importance_Of_Service_And_Value
Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
- published: 28 Jul 2020
- views: 13322
1:48:19
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
- Order: Reorder
- Duration: 1:48:19
- Uploaded Date: 21 Mar 2021
- views: 615883
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a ...
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing our video with people who’d like to learn and improve their marketing knowledge.
#marketingplan #marketing #digitalmarketing, online marketing, marketing strategy, marketing concepts, marketing 101, marketing techniques, best marketing strategies.
Yours in marketing,
Subscribe to improve your marketing plan and to grow your business!
https://www.youtube.com/c/TheMarketingStrategist?sub_confirmation=1
https://wn.com/Discover_The_Secrets_Of_Mastering_Marketing_Strategy_With_Philip_Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing our video with people who’d like to learn and improve their marketing knowledge.
#marketingplan #marketing #digitalmarketing, online marketing, marketing strategy, marketing concepts, marketing 101, marketing techniques, best marketing strategies.
Yours in marketing,
Subscribe to improve your marketing plan and to grow your business!
https://www.youtube.com/c/TheMarketingStrategist?sub_confirmation=1
- published: 21 Mar 2021
- views: 615883
5:18
Philip Kotler - Marketing and Values
- Order: Reorder
- Duration: 5:18
- Uploaded Date: 07 Jul 2020
- views: 32426
Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy.
London Business Forum offers a programme of ...
Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_Marketing_And_Values
Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
- published: 07 Jul 2020
- views: 32426
57:30
Philip Kotler: Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, ...
published: 26 Nov 2012
Philip Kotler: Marketing
Philip Kotler: Marketing
- Report rights infringement
- published: 26 Nov 2012
- views: 2320077
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Help us caption & translate this video!
https://amara.org/v/C9F6/
4:07
Philip Kotler - Creating a Strong Brand
Philip Kotler explores what it takes to create a strong brand, looking to experts includin...
published: 28 May 2020
Philip Kotler - Creating a Strong Brand
Philip Kotler - Creating a Strong Brand
- Report rights infringement
- published: 28 May 2020
- views: 33399
Philip Kotler explores what it takes to create a strong brand, looking to experts including Peter Doyle and Doug Hall. He explains that creating a brand is not just the job of the marketing team, but should be a guiding principle for everyone in the company.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
6:15
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-aut...
published: 05 Sep 2008
Philip Kotler: Marketing Strategy
Philip Kotler: Marketing Strategy
- Report rights infringement
- published: 05 Sep 2008
- views: 1080201
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
54:40
The Evolution of Marketing - Learn from Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve you...
published: 26 Jan 2023
The Evolution of Marketing - Learn from Philip Kotler
The Evolution of Marketing - Learn from Philip Kotler
- Report rights infringement
- published: 26 Jan 2023
- views: 22527
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and improve your marketing skills: https://marketingtutorials.co.uk/.
In this video, we dive into the concept of Marketing 3.0 as defined by renowned marketing expert Philip Kotler. Kotler argues that traditional marketing, or Marketing 1.0, focused on satisfying customer needs, while Marketing 2.0 shifted the focus to creating emotional connections with consumers.
Marketing 3.0, on the other hand, is about using marketing to serve a higher purpose and create positive social change. We explore the key principles of Marketing 3.0, including sustainability, social responsibility, and community building. This video is a must-watch for marketers looking to stay ahead of the curve and make a real impact in the world.
5:35
Philip Kotler - The Importance of Service and Value
Philip Kotler explains how to differentiate when your product or service is matched by oth...
published: 28 Jul 2020
Philip Kotler - The Importance of Service and Value
Philip Kotler - The Importance of Service and Value
- Report rights infringement
- published: 28 Jul 2020
- views: 13322
Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
1:48:19
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance you...
published: 21 Mar 2021
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
- Report rights infringement
- published: 21 Mar 2021
- views: 615883
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing our video with people who’d like to learn and improve their marketing knowledge.
#marketingplan #marketing #digitalmarketing, online marketing, marketing strategy, marketing concepts, marketing 101, marketing techniques, best marketing strategies.
Yours in marketing,
Subscribe to improve your marketing plan and to grow your business!
https://www.youtube.com/c/TheMarketingStrategist?sub_confirmation=1
5:18
Philip Kotler - Marketing and Values
Philip Kotler explores the different types of marketing and the benefits of involving cust...
published: 07 Jul 2020
Philip Kotler - Marketing and Values
Philip Kotler - Marketing and Values
- Report rights infringement
- published: 07 Jul 2020
- views: 32426
Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and Marketing 3.0: From Products to Customers to the Human Spirit. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Early life
Both of Kotler's parents emigrated in 1917 from Ukraine and settled in Chicago, where Kotler was born on May 27, 1931. He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), earning both degrees in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Philip_Kotler
Philip Kotler: Marketing...
Philip Kotler - Creating a Strong Brand...
Philip Kotler: Marketing Strategy...
The Evolution of Marketing - Learn from Philip Kot...
Philip Kotler - The Importance of Service and Valu...
Discover the Secrets of Mastering Marketing Strate...
