| Coordinates | 1°29′35″N124°50′29″N |
|---|---|
| Non-profit name | National Organization for the Reform of Marijuana Laws |
| Non-profit logo | |
| Founded date | 1970 |
| Founder | Keith Stroup, Esq. |
| Location | Washington, D.C. |
| Key people | Allen St. Pierre, Richard Cowan, Jon Gettman, Keith Stroup |
| Area served | United States |
| Focus | Legalization or decriminalization of marijuana in the United States |
| Homepage | Norml.org |
In the 2006 United States midterm elections, NORML promoted several successful local initiatives that declared marijuana enforcement to be the lowest priority for local law enforcement. NORML claims that this frees up police resources to combat violent and serious crime.
NORML plans to support efforts now underway in states such as California, Washington, and Oregon to legalize and tax marijuana, which it claims is a means of coping with growing federal and state deficits without having to raise other taxes.
In October 1998, NORML Foundation published the NORML Report on U.S. Domestic Marijuana Production that was widely cited in the mainstream media. The report methodically estimated the value and number of cannabis plants grown in 1997, finding that Drug Enforcement Administration, state and local law enforcement agencies seized 32% of domestic cannabis plants planted that year. According to the report, "Marijuana remains the fourth largest cash crop in America despite law enforcement spending an estimated $10 billion annually to pursue efforts to outlaw the plant." Recent studies show that marijuana is larger than all other cash crops combined. In 2002, the organization used ads containing New York City mayor Michael Bloomberg quotes on his past use of pot, saying "You bet I did. And I enjoyed it." The mayor said "I’m not thrilled they’re using my name. I suppose there’s that First Amendment that gets in the way of me stopping it," but maintained that the NYPD will continue to vigorously enforce the laws.
In early 2009, a petition to President Barack Obama was written asking that he appoints a "Drug Czar" who will treat drug abuse as a health issue rather than a criminal issue and will move away from a "War on Drugs" paradigm. NORML's goal for this petition is 100,000 signatures.
Also in early 2009, when the Kellogg Company dropped its contract with Olympic swimmer Michael Phelps after pictures of him using a bong surfaced in the media. Head members of NORML began boycotting Kellogg products and urging all members and supporters of NORML to boycott Kellogg, until the company reversed the decision. NORML also suggested that supporters of the cause send emails or letters to Kellogg explaining the boycott and the reasons behind it, even providing a template for emails and letters.
Although Kellogg's profits did not suffer in the first quarter of 2009, consumer ratings polls at Vanno have been cited as indicating that Kellogg's reputation has suffered. Specifically, a small poll of Kellogg's brand reputation at Vanno showed a drop from its previous rank of 9 to 83 after Kellogg decided not to renew its contract with Michael Phelps. It is not clear whether or not NORML's boycott played a significant role in this decline.
On April 20, 2009, NORML released the first national pro-marijuana television advertisement. The PSA, which overtly promotes the legalization of marijuana use, was created by Philadelphia filmmaker Jason Druss as an entry into NORML's annual video contest.
The television commercial was discussed in the April 20, 2009 edition of The New York Times, CBS News, as well as hundreds of blogging and news websites.
On February 15, 2010, a 15 second Flash animation from NORML discussing the potential economic and financial benefit of legalized marijuana was deemed by CBS to be "too political" to display on billboards in New York City's Times Square. This drew criticism in the blogosphere and accusations of hypocrisy on Twitter, since CBS had recently aired a pro-life anti-abortion television spot during the 2010 Super Bowl. CBS has since reversed its decision and the ad was debuted on the CBS Times Square Superscreen on Tuesday April 20, 2010.
Category:Cannabis legal reform organizations based in the United States Category:Organizations established in 1970
This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
