In the Western world, social progressive values that began in the 1960s, such as increasing political awareness and political and economic liberty of women, continued to grow. The hippie culture, which started in the latter half of the 1960s, waned by the early 1970s and faded towards the middle part of the decade, which involved opposition to the Vietnam War, opposition to nuclear weapons, the advocacy of world peace, and hostility to the authority of government and big business. The environmentalist movement began to increase dramatically in this period. Industrialized countries, except Japan, experienced an economic recession due to an oil crisis caused by oil embargoes by the Organization of Arab Petroleum Exporting Countries. The crisis saw the first instance of stagflation which began a political and economic trend of the replacement of Keynesian economic theory with neoliberal economic theory, in with the first neoliberal governments being created in Chile, where a military coup led by Augusto Pinochet took place in 1973, and in the United Kingdom with the 1979 elections resulting in the victory of its Conservative Party under Margaret Thatcher in 1979.
Novelist Tom Wolfe coined the term Me decade in his article "The "Me" Decade and the Third Great Awakening", published by New York magazine in August 1976 referring to the 1970s. The term describes a general new attitude of Americans towards atomized individualism and away from communitarianism in clear contrast with the 1960s. Wolfe attributes disappearance of the "proletariat" with the appearance of the "lower middle class", citing the economic boom of Post-War America as affording the average American a sort of self determination and individuation that ran alongside economic prosperity. Wolfe describes this abandoning of communal, left, and New Deal politics as "taking the money and running." He traces the preoccupation with one's self back to the aristocrat. The nature of the "chivalric tradition" and the philosophy behind "the finishing school" are inherently dedicated to the building and forming of personal character and conduct. The attitude of the counter-culture of the 1960s and The New Left promoted a recovery of the self in the wave, of what was deemed, a flawed, corrupt, and almost fascistic, America. This philosophy left the 1970s with the promise that the use LSD or acid unveiled the true and the real self. Wolfe describes the revelatory experience of hallucinogens as attenuating the ecstatic religious experience, transforming the religious climate in American. Chronicling the First and Second Great Awakenings, Wolfe comes to describe the "Me decade as the "Third Great Awakening."
In Asia, affairs regarding the People's Republic of China changed significantly following the recognition of the PRC by the United Nations, the death of Mao Zedong and the beginning of market liberalization by Mao's successors. Despite facing an oil crisis due to the OPEC embargo, the economy of Japan witnessed a large boom in this period. The United States withdrew its military forces from their previous involvement in the Vietnam War which had grown enormously unpopular. In 1979, the Soviet Union invaded Afghanistan which led to an ongoing war for ten years. The 1970s saw an initial increase in violence in the Middle East as Egypt and Syria declared war on Israel, but in the late 1970s, the situation in the Middle East was fundamentally altered when Egypt signed the Egyptian–Israeli Peace Treaty. Anwar El Sadat, President of Egypt, was instrumental in the event and consequently became extremely unpopular in the Arab World and the wider Muslim world. He was assassinated in 1981. Political tensions in Iran exploded with the Iranian Revolution which overthrew the Pahlavi dynasty and established an Islamic republic of Iran.
The economies of much of the developing world continued to make steady progress in the early 1970s, because of the Green Revolution. They might have thrived and become stable in the way that Europe recovered after World War II through the Marshall Plan; however, their economic growth was slowed by the oil crisis but boomed immediately after.
Americas
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People were influenced by the rapid pace of societal change and the aspiration for a more egalitarian society in cultures that were long colonized and have an even longer history of hierarchical social structure.
The Green Revolution of the late 1960s brought about self sufficiency in food in many developing economies. At the same time an increasing number of people began to seek urban prosperity over agrarian life. This consequently saw the duality of transition of diverse interaction across social communities amid increasing information blockade across social class.
Other common global ethos of the 1970s world include: increasingly flexible and varied gender roles for women in industrialized societies. More women could enter the work force. However, the gender role of men remained as that of a bread-winner. The period also saw the socioeconomic effect of an ever-increasing number of women entering the non-agrarian economic workforce. The Iranian revolution also affected global attitudes to and among those of the Muslim faith toward the end of the 1970s.
The global experience of the cultural transition of the 1970s and an experience of a global zeitgeist revealed the interdependence of economies since World War II, in a world increasingly polarized between the United States and the Soviet Union.
The average annual inflation rate from 1900 to 1970 was approximately 2.5%. From 1970, however, the average rate hit about 6%, topping out at 13.3% by 1979. This period is also known for "stagflation", a phenomenon in which inflation and unemployment steadily increased, therefore leading to double-digit interest rates that rose to unprecedented levels (above 12% per year). The prime rate hit 21.5 in December 1980, the highest in history.
Styling on American cars became progressively more boxy and rectilinear during the 1970s, with coupes being the most popular body style. Wood paneling and shag carpets dominated interiors. American cars reached the largest sizes they would ever attain, but by 1977 General Motors managed to downsizing its full-size models to more manageable dimensions. Ford followed suit two years later, with Chrysler offering new small front-wheel-drive models, but was suffering from a worsening financial situation caused by various factors. By 1979, the company was near bankruptcy, and under its new president Lee Iaccoca (who had been fired from Ford the year before), asked for a government bailout. Meanwhile, American Motors beat out the U.S. Big Three to a subcompact car (the Gremlin) in 1970, but its fortunes declined throughout the decade, forcing it into a partnership with the French automaker Renault in 1979.
European car design underwent major changes during the 1970s due to the need for performance with high fuel efficiency – designs such as the Volkswagen Golf and Passat, BMW 3, 5 and 7 series, and Mercedes Benz S-Class appeared at the latter half of the decade. Ford Europe, specifically Ford Germany, also eclipsed the profits of its American parent company. The designs of Giorgetto Giugiaro became dominant, along with those of Marcello Gandini in Italy. The 1970s also saw the decline and practical failure of the British car industry – a combination of militant strikes and poor quality control effectively halted development at British Leyland, owner of all other British car companies during the 1970s.
The Japanese automobile industry flourished during the 1970s compared to other major auto industries. Japanese vehicles became internationally renowned for their affordability, reliability, and fuel-efficiency, which was very important to many customers due to the oil embargo. Japanese car manufacturing was prominent in its computerized robotic manufacturing techniques and lean manufacturing, and this contributed to high-efficiency and low production costs. The Honda Civic was introduced in 1973, and sold at record numbers due to its high fuel-efficiency. Other popular compact cars included the Toyota Corolla and the Datsun Sunny, in addition to other cars from those companies and others such as Subaru, Mitsubishi, and Mazda
With the anthology Sisterhood is Powerful and other works, such as Sexual Politics, being published at the start of the decade, feminism started to reach a larger audience than ever before. In addition, the Supreme Court's 1973 decision of Roe v. Wade that constitutionalized the right to an abortion brought the women's rights movement into the national political spotlight.
Gloria Steinem, Betty Friedan, Betty Ford, Shirley Chisholm, Bella Abzug, Robin Morgan, Kate Millet, Elizabeth Holtzman, amongst many others, led the movement for women's equality.
Most efforts of the movement, especially aims at social equality and repeal of the remaining oppressive, sexist laws, were successful. Doors of opportunity were more numerous and much further open than before as women gained unheard of success in business, politics, education, science, the law, and even the home. Though most aims of the movement were successful, however, there were some significant failures, most notably the failure to ratify the Equal Rights Amendment to the U.S. Constitution with only three more states needed to ratify it (efforts to ratify ERA in the unratified states continues to this day and twenty-two states have adopted state ERAs). Also, the wage gap failed to close, but it did become smaller (there is also action still taken to ensure pay equality to this day).
The original feminist movement largely ended in 1982 with the failure of the Equal Rights Amendment, and with new conservative leadership in Washington, D.C.. American women created a brief, but powerful, third-wave in the early 1990s which addressed sexual harassment (inspired by the Anita Hill–Clarence Thomas Senate Judiciary Committee hearings of 1991) and violence against women. The results of the movement included a new awareness of such issues amongst women, and unprecedented numbers of women elected to public office, particularly the United States Senate.
Experimental classical music influenced both art rock and progressive rock genres with bands such as Yes, Pink Floyd, Genesis, King Crimson, Emerson, Lake & Palmer, Jethro Tull, The Moody Blues and Soft Machine. Hard rock and Heavy metal also emerged among British bands Led Zeppelin, Free, The Who, Black Sabbath, Deep Purple, Uriah Heep, and Judas Priest. Rock opera was launched by Queen. Australian band AC/DC also found its hard rock origins in the early 1970s and its breakthrough in 1979's Highway to Hell, while popular American rock bands included Lynyrd Skynyrd, Aerosmith, Blue Öyster Cult, "shocksters" Alice Cooper and Kiss, and guitar-oriented Ted Nugent and Van Halen. In Europe, there was a surge of popularity in the early decade for glam rock. The mid-'70s saw the rise of punk music from its protopunk/garage band roots in the 1960s and early 1970s. Major acts include the Ramones, Blondie, Patti Smith, the Sex Pistols, and The Clash, while seminal band The Runaways would produce 1980s solo recording artists Joan Jett and Lita Ford. The highest-selling album was Pink Floyd's The Dark Side of the Moon (1973). It remained on the Billboard 200 albums chart for 741 weeks. Electronic instrumental prog rock was particularly significant in continental Europe, allowing bands like Kraftwerk, Tangerine Dream, Can, and Faust to circumvent the language barrier. Their synthesiser-heavy "Kraut rock", along with the work of Brian Eno (for a time the keyboard player with Roxy Music), would be a major influence on subsequent synth rock. The mid-1970s, saw the rise of electronic art music musicians such as Jean Michel Jarre, Vangelis, and Tomita, who with Brian Eno were a significant influence of the development of New Age Music.Japanese band Yellow Magic Orchestra helped pioneer synthpop,with their self-titled album(in 1978)setting a template with less minimalism and with a strong emphasis on melody, and drawing from a wider range of influences than had been employed by Kraftwerk.YMO also introduced the microprocessor-based Roland MC-8 sequencer and TR-808 rhythm machine to popular music.
The rise of disco music occurred in the late 1970s; however, the first half of the 1970s saw many jazz musicians from the Miles Davis school achieve cross-over success through jazz-rock fusion with bands like Weather Report, Return to Forever and The Mahavishnu Orchestra who also influence this genre. In Germany, Manfred Eicher started the ECM label, which quickly made a name for 'chamber jazz'. Towards the end of the decade, Jamaican Reggae music, already popular in the Caribbean and Africa since the early 1970s, became very popular in the U.S. and in Europe, mostly because of reggae superstar and legend Bob Marley. The late '70s also saw the beginning of hip-hop music with the songs "Rapper's Delight" by Sugarhill Gang and "King Tim III" by the Fatback Band. Hip Hop was also influenced by the song "The Revolution Will Not Be Televised" by Gil Scott Heron. Country music remained very popular in the U.S. Between 1977 and 1979, it became more mainstream, as Kenny Rogers, Dolly Parton, Willie Nelson and Allman Brothers Band all scored hits which reached both country and pop charts.
Two of popular music's most successful artists died within eight weeks of each other in 1977: Elvis Presley (on August 16) and Bing Crosby (October 14). Presley — whose top 1970s hit was 1972's "Burning Love" — ranked among the top artists of the rock era, while Crosby was among the most successful pre-rock era artists.
Statistically, ABBA was the most successful musical act of the 1970s, topping approximately 370 million sales since 1972, followed by Led Zeppelin at approximately 300 million sales since 1968.
Oscar winners: Patton (1970), The French Connection (1971), The Godfather (1972), The Sting (1973), The Godfather Part II (1974), One Flew Over the Cuckoo's Nest (1975), Rocky (1976), Annie Hall (1977), The Deer Hunter (1978), Kramer vs. Kramer (1979)
The 10 highest-grossing films of the decade are (in order from highest to lowest grossing): Star Wars Episode IV: A New Hope, Jaws, Grease, The Exorcist, Close Encounters of the Third Kind, Superman, The Godfather, Saturday Night Fever, Rocky and Jaws 2 Two of these movies came out on the same day, June 16, 1978.
In 1970s European cinema, the failure of the Prague Spring brought about nostalgic motion pictures such as István Szabó's Szerelmesfilm (1970). German New Wave and Rainer Fassbinder's existential movies characterized film-making in Germany. The movies of the Swedish director Ingmar Bergman reached a new level of expression in motion pictures like Cries and Whispers (1973).
Asian cinema of the 1970s catered to the rising middle class fantasies and struggles. In the Bollywood cinema of India, this was epitomized by the movies of Bollywood superhero Amitabh Bachchan. Another Asian touchstone beginning in the early 1970s was Hong Kong martial arts film which sparked a greater interest in Chinese martial arts around the world. Martial arts film reached the peak of its popularity largely in part due to its greatest icon, Bruce Lee.
During the 1970s, Hollywood continued the New Hollywood revolution of the late-1960s with young film-makers. Top-grossing Jaws (1975) ushered in the blockbuster era of filmmaking, though it was eclipsed two years later by the science-fiction epic Star Wars (1977). "Saturday Night Fever" (1977) single-handedly touched off disco mania in the U.S. "The Godfather" (1972) was also one of the decade's greatest successes and its first follow-up, The Godfather Part II (1974) was also successful for a sequel.
The Rocky Horror Picture Show flopped in its 1975 debut, only to reappear as a more-popular midnight show later in the decade.
The Exorcist (1973) was a box office success for the horror genre, inspiring many other so-called "devil (Satan)" films like The Omen and both of their own first sequels.
All That Jazz (1979) closes out the 1970s. It won four Oscars and several other awards. In 2001, the United States Library of Congress deemed the film "culturally significant" and selected it for preservation in the National Film Registry.
In the United Kingdom, color channels were now available; three stations had begun broadcasting in color between 1967 and 1969. UK dramas included Play for Today and Pennies From Heaven. The science fiction show Doctor Who reached its peak. Many popular British situation comedies (sit-coms) were gentle, innocent, unchallenging comedies of middle-class life; typical examples were Terry and June, Sykes, and The Good Life. A more diverse view of society was offered by series like Porridge and Rising Damp. In police dramas there was a move towards increasing realism; popular shows included Dixon of Dock Green, Softly, Softly, and The Sweeney.
In the United States, long-standing trends were declining. The Red Skelton Show and The Ed Sullivan Show, long-revered American institutions, were canceled. The innocent, 1950s-style family sitcom saw its last breath at the start of the new decade with The Brady Bunch and The Partridge Family. To reflect the new social trends, television changed dramatically with more urban/edgy settings and replaced the popular rural/country wholesome look of the previous decade. This particular trend was known as the Rural purge. Television was transformed by what became termed as "social consciousness" programming such as All in the Family, which broke down television barriers. With the women's movement reflected in new shows about single women in 'traditionally male' careers, such as The Mary Tyler Moore Show, Police Woman and others. In addition to this, shows featuring minorities as main characters, such as Sanford and Son and Good Times, broke down barriers and became very popular. The television western, which had been very popular in the 1950s and 1960s, all but died out during the 1970s, with Bonanza, The Virginian, and Gunsmoke ending their runs. Replacing westerns were police and detective shows, a trend that would last through the 1980s. By the mid- to late 1970s, "jiggle television"—programs centered around sexual gratification and bawdy humor and situations such as Charlie's Angels, The Love Boat and Three's Company—became popular. Soap operas expanded their audience beyond housewives with the rise of All My Children and As the World Turns. Game shows such as Match Game, The Hollywood Squares and Family Feud were also popular daytime television. The height of Match Game's popularity occurred between 1973 and 1977, before it was overtaken by Family Feud in 1978. Television's current longest-running game show, The Price is Right began its run hosted by Bob Barker in 1972. Another influential genre was the television newscast, which built on its initial widespread success in the 1960s. Finally, the variety show received its last hurrah during this decade, with shows such as Sonny and Cher Comedy Hour and Donny & Marie. The science fiction phenomenon of the late-1970s that began with Star Wars went to television with shows such as Battlestar Galactica.
The television information retrieval service Teletext was initially introduced when the BBC Ceefax system went live on 23 September 1974.
HBO Launched in November 8, 1972 becomes first pay-TV channel.On September 30, 1975, HBO became the first TV network to continuously deliver signals via satellite when it showed the "Thrilla in Manila" boxing-match between Muhammad Ali and Joe Frazier. BBC2 became the first computer generated ident in the world. In 1974 Australian TV tests color transmissions (full-time color comes in '75.) South Africa has television service for the first time.
In the 1970s, the renegade sports leagues of the American Basketball Association (founded in 1967), the North American Soccer League (also founded in 1967), the World Hockey Association (lasting from 1972 through 1979), and the World Series Cricket (lasting from 1977 to 1979) challenged older, established organizations. The "Battle of the Sexes" tennis match between Billie Jean King and Bobby Riggs, who proclaimed the women's game to be inferior, was a turning point in sports during the decade; after King's victory, the match was heralded as a major victory for women in athletics.
The 1972 Summer Olympics in Munich, Germany was marred by terrorism and Cold War-related international controversy. Among the competition's highlights was the performance of swimmer Mark Spitz, who set seven World Records to win a record of seven gold medals in one Olympics. The 1976 Summer Olympics in Montreal, Canada were highlighted by the legendary performance of Romanian female gymnast Nadia Comăneci, but suffered from boycotts by several countries in protest of South Africa's apartheid policies. - Brazil won FIFA World Cup 1970 in Mexico. - West Germany won FIFA World Cup 1974 in West Germany. - Argentina won FIFA World Cup 1978 in Argentina. - West Germany won UEFA European Football Championship 1972 in Belgium. - Czechoslovakia won UEFA European Football Championship 1976 in Yugoslavia. - The 1970 FIFA World Cup became he first world cup to be televised in color. - ESPN is Launched in September 7, 1979
In non-fiction, several books related to Nixon and the Watergate scandal topped the best-selling lists. 1977 brought many high-profile biographical works of literary figures, such as those of Virginia Woolf, Agatha Christie, and J.R.R. Tolkien. '''
In 1974, Louis Kahn's last and arguably most famous building, the National Assembly Building of Dhaka, Bangladesh was completed. The building's use of open spaces and groundbreaking geometry brought rare attention to the small south Asian country. Hugh Stubbins' Citicorp Center revolutionized the incorporation of solar panels in office buildings. The seventies brought further experimentation in glass and steel construction and geometric design. Chinese architect I. M. Pei's John Hancock Tower in Boston, Massachusetts is an example, although like many buildings of the time, the experimentation was flawed and glass panes fell from the façade. In 1976, the completed CN Tower in Toronto became the world's tallest free-standing structure on land, an honor it held until 2007. The fact that no taller tower had been built between the construction of the CN Tower and the Burj Khalifa shows how innovative the architecture and engineering of the structure truly was.
But modern architecture was increasingly criticized, both from the point of view of postmodern architects such as Philip Johnson, Charles Moore and Michael Graves who advocated a return to pre-modern styles of architecture and the incorporation of pop elements as a means of communicating with a broader public. Other architects, such as Peter Eisenman of the New York Five advocated the pursuit of form for the sake of form and drew on semiotics theory for support.
"High Tech" architecture moved forward as Buckminster Fuller continued his experiments in geodesic domes while the George Pompidou Center, designed by Renzo Piano and Richard Rogers, which opened in 1977, was a prominent example. As the decade drew to a close, Frank Gehry broke out in new direction with his own house in Santa Monica, a highly complex structure, half excavated out of an existing bungalow and half cheaply built construction using materials such as chicken wire fencing.Terracotta Army figures, dating from 210 BC, were discovered in 1974 by some local farmers in Lintong District, Xi'an, Shaanxi province, near the Mausoleum of the First Qin Emperor (Chinese: 秦始皇陵; pinyin: Qín Shǐhuáng Ling). In 1978 electrical workers in Mexico City find the remains of the Great Pyramid of Tenochtitlan in the middle of the city.
Clothing styles during the 1970s were influenced by outfits seen in popular music groups and in Hollywood films. In clothing, prints, especially from India and other parts of the world, were fashionable.
Much of the 1970s fashion styles were influenced by the hippie movement.
Significant fashion trends of the 1970s include:
1970 • 1971 • 1972 • 1973 • 1974 • 1975 • 1976 • 1977 • 1978 • 1979
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