There’s an adage in marketing that you should surprise and delight your customers. I think this one qualifies as a “surprise” but not so much as a “delight”. NetSpend, a company in Austin, TX, shipped out a prepaid debit card offer to one “Asswipe Williams” in Sacramento, CA. Problem is, the dude is actually named James.
A seven-year-old in the household opened the envelope and uncovered the offending card, local news was alerted, and winning the award for journalistic failure, it seems Fox40 actually found it necessary to ask this guy if he planned to use the “Asswipe Williams” credit card. Unsurprisingly, he responded in the negative.
As to what really happened, your guess is as good as mine. I’ve heard urban legends of a person who was actually named “Asswipe” (pronounced “as-wee-pay”), but more likely than not I’d guess this is a prank. We are pretty sure where the card will end up, though:
Williams has also tried calling the company. He’s weighing his legal options and wants an explanation for the error he calls unprofessional and offensive.
“We’re a Christian family, you know? Church every Sunday. And for that baby to see something like that coming through the mail is not cool,” said Williams.
Won’t these marketing databases think of the children?