Social
Adobe SocialAnalytics provides marketers with measurement, monitoring and insight into how social media impacts business and marketing performance.
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Mobile
Measure and analyze your mobile websites, apps, and campaigns. Optimize mobile content to increase user engagement and conversion rates.
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Multichannel
Adobe® Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.
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Adobe® Insight for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.
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Advertising
SearchCenter+
Revenue-driven search marketingAudienceManager
Actionable and optimized audience targetingAudienceResearch
Certified real-time data
Adobe® SearchCenter+, powered by Omniture, helps search marketers meet their business goals with efficiency and reliability through integrated paid and organic engine data that is aligned with revenue. Use Adobe SearchCenter+ to automate critical search marketing tasks.
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Adobe® AudienceManager, formerly known as Demdex, is the industry’s first data management platform that consolidates audience information from all available sources. Its powerful tools help identify, quantify, and optimize high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
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Adobe AudienceResearch provides publishers with certified metrics, giving insight on audience size and engagement for websites, mobile applications, and digital magazines.
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Conversion
Merchandising
Customer-Centric MerchandisingRecommendations
Promote Relevant ChoicesSearch&Promote;
Drive Relevant MatchesScene7
Deliver Dynamic MediaTest&Target;
Increase Content Relevance
Adobe® Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.
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Adobe® Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.
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Adobe® Search&Promote;, enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites.
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Adobe® Scene7® allows businesses to automate and scale the delivery of rich media and dynamic content across all touch points including web, mobile, email, and print — reducing costs, increasing marketing efficiencies and enabling rich experiences that lead to higher conversions.
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Adobe® Test&Target;™ puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.
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Analytics
Discover
Advanced Segmentation and AnalysisSiteCatalyst
Actionable Web AnalyticsSurvey
Measure Audience Sentiment
Adobe® DiscoverTM allows digital marketers to deeply analyze and segment any quantity of online channel data in real time, resulting in optimized marketing programs and greater profitability.
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Adobe® SiteCatalyst® is the industry-leading web analytics solution that provides marketers with actionable, real-time intelligence about digital strategies from all online initiatives across multiple marketing channels.
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Adobe® Survey provided better understanding of audience sentiment leads to engaging interactions, focused product development, enhanced brand perceptions, and loyal customer advocates.
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Platform
Adobe® Genesis™ automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.
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Adobe® TagManager powers digital data exchange with enterprise-class control, security, and reliability. TagManager bridges IT and marketing website requirements to facilitate a competitive edge.
