name	Herbalife International
logo
type	Public
traded as
foundation	Los Angeles, CA ()
founder	Mark Hughes
location city	Los Angeles, CA
location country	U.S.
key people	Michael O. Johnson (CEO) Des Walsh (President) Richard P. Goudis (COO) John DeSimone (CFO)
industry	Nutrition & Skin Care products
products	Weight management, nutritional supplements, personal care
revenue	US$ 2.734 billion (2010)
operating income	US$ 387.512 million (2010)
net income	US$ 290.533 million (2010)
assets	US$ 1.232 billion (2010)
equity	US$ 487.212 million (2010)
num employees	4,500 (31 Dec 2010)
homepage	}}

Herbalife International () is a global nutrition, weight-loss and skin-care company. The company was founded in 1980 and it employs around 4,000 people worldwide. Herbalife reported net sales of USD 2.7 billion in 2010 and its corporate headquarters are in Los Angeles, US.

The company distributes its products in 76 countries through a network of approximately 2.1 million independent distributors, some of whom earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure.

History

In February 1980, Mark Hughes began selling the original Herbalife weight loss product from the trunk of his car. Hughes often stated that the genesis of his product and program stemmed from the weight loss concerns of his mother Joanne, whose premature death he attributed to an eating disorder and an unhealthy approach to weight loss. His goal was to change the nutritional habits of the world, one person at a time.

It all started with a protein shake to help people manage their weight – a groundbreaking idea at the time. Along with introducing people to a healthier way to live, Mark wanted to give people the opportunity to earn extra income. So he structured the company using a direct-selling model, enabling people to become Herbalife Independent Distributors and earn part-time or full-time income.

Adopting the multi-level marketing system for distribution and growth, the company attracted thousands of distributors who sold its products door-to-door or through word-of-mouth, not relying on commercial distribution in retail stores.

The company's slogan, "Lose Weight Now, Ask Me How", became a marketing theme for distributors, featuring heavily on badges, flyers and posters. Early methods to recruit distributors included seminars, which would feature distributors giving health and weight loss testimonials on the Herbalife products and a keynote address by Hughes. By 1982 Herbalife had reached USD 2 million in sales and had expanded into Canada.

In 1985, the California Attorney General sued the company for making inflated claims about the efficacy of its products. The company settled the suit for USD 850,000 without admitting wrongdoing. In 1986 Herbalife became a publicly traded company on the NASDAQ, and in 1996 Herbalife reached USD 1 billion in annual sales.

Mark Hughes died at age 44. The Los Angeles County Coroner autopsy results ruled that the entrepreneur had died of an accidental overdose. The company continued to grow after his death and in 2002 was acquired by Whitney and Co LLC and Golden Gate Capital for USD 685 million, who took the company private again.

In April 2003, Michael O. Johnson joined Herbalife as CEO following a 17-year career with The Walt Disney Company, most recently as president of Walt Disney International. On 16 December 2004, the company had an initial public offering on the NYSE of 14,500,000 common shares at $14/share. 2004 net sales were reported as USD 1.3 billion. In April 2005, the company celebrated its 25th anniversary with a four-day event attended by 35,000 Herbalife Independent Distributors from around the world. In August 2005, Dr. Steve Henig joined the company as Chief Scientific Officer, responsible for product research and development. In 2008, President and COO Greg Probert resigned after it was reported that he had not completed the degree requirements for the MBA he claimed on his resume.

Products

Herbalife's product range includes protein shakes, protein snacks, nutrition, energy and fitness supplements and personal care products. The Formula 1 protein shake, a soy-based meal-replacement shake, is the company's number one product and was one of the first products sold by the company. The range also includes targeted products for heart health, digestive health and skin care. Some products are vegetarian, kosher or halal, and Herbalife provides testimonials and advice from health professionals as part of their product marketing.

According to the 2009 10K, many of its weight management, nutritional and personal care products are manufactured for by third party manufacturing companies, with the exception of products distributed in and sourced from China, where they have their own manufacturing facility and several products are manufactured in its recently acquired manufacturing facility in Lake Forest, California. Herbalife is currently making modifications to its recently acquired manufacturing facility in order to increase capability and capacity, and upon completion of these modifications, expect to increase self manufacturing.

In October 2010, Herbalife held a ground-breaking ceremony in Changsha, Khanh Hoa Province, Viet Nam for its multi-million dollar, state-of-the-art extraction facility for botanical extracts, powders and pure compounds to be used in its inner and outer nutrition products. The new facility is expected to open in the second half of 2011. The new extraction facility will purchase botanicals directly from farms in Hunan province, China and other regions, perform extraction and other conversion processes and then send these processed raw materials directly to Herbalife’s manufacturing facilities in Suzhou, China and Lake Forest, Calif. or to its third party manufacturers throughout the world. The new extraction plant will produce botanical extracts including teas, guarana, chamomile, broccoli and bilberry, among others, for use in many of its products.

Some of the original Herbalife weight loss products contained the active ingredient Ma Huang orSida cordifolia, two herbs containing ephedra not ephedrine an appetite suppressant. stopped using ephedrine in its products in 2002 after several U.S. states banned supplements containing botanical sources of ephedrine alkaloids. The U.S. Food and Drug Administration banned supplements containing ephedra in 2004.

In 2005, Israel's Health Minister began an investigation against Herbalife's products after four persons using Herbalife's products were found to have liver problems.Herbalife's products were accused of containing toxic ingredients such as Qua-qua, Kompri, and Kraska. The products were sent to the Bio-Medical Research Design LTD (B.R.D) laboratory, to a private laboratory in the U.S, and to Israel's Forensic research laboratory. The company issued a press release stating that the Israeli government, and scientists working with Herbalife, were unable to establish a link between the product and the eight cases of liver damage. Herbalife withdrew the product, which was only marketed in Israel. Herbalife's SEC 10-Q filings state that the Israeli Ministry of Health did not establish a causal relationship between the product and liver ailments. The Israeli Ministry of Health advises individuals with compromised liver function to avoid dietary supplements. In 2009, an Israeli woman sued Herbalife International and Herbalife Israel, claiming that her liver damage resulted from the use of Herbalife products.

Scientific studies in 2007 by doctors at the University Hospital of Bern in Switzerland and the Liver Unit of the Hadassah-Hebrew University Medical Center in Israel found an association between consumption of Herbalife products and hepatitis. In response, the Spanish Ministry of Health issued an alert asking for caution in consuming Herbalife products. Herbalife has stated they are cooperating fully with Spanish authorities. No conclusive studies have ever been established, however, to link the use of Herbalife products to any cases of acute hepatoxicity, or liver problems.

In May 2008 the Fraud Discovery Institute, which claims to be a consumer watchdog organization, reported that laboratory test results of Herbalife products showed lead levels in excess of limits established by law in California under Proposition 65. The Fraud Discovery Institute was founded by Barry Minkow, who served seven years in jail for stock fraud, and since disclosed that his company was profiting from the allegations by shorting Herbalife stock. Herbalife responded stating its products met federal FDA requirements and released independent lab tests it said proved the products did not exceed Proposition 65 limits.

On 10 May 2008 a suit was filed on behalf of a woman who developed lead-related liver complaints that she claimed were a reaction to a combination of Herbalife products. The suit was filed by lawyer Christopher Grell, cofounder of the Dietary Supplement Safety Committee and an associate of Barry Minkow. On 17 June 2008, the suit was expanded to add distributors who had supplied the woman with the Herbalife products, with Grell launching a website to offer persons who believe they were harmed by Herbalife products the chance of redress. In August 2008, Minkow retracted all accusations against Herbalife and removed any mention of the company from his web site.

Clinical studies

Two clinical studies have been completed on different formulations of Herbalife's Formula 1 protein shake product. {} The study of Treyzon et al. compared a protein supplement (Performance Protein Powder, Herbalife Intl., Los Angeles) with a similar tasting carbohydrate placebo. The two treatments showed no significant differences in their effects on the primary outcome of body weight. Effects on body mass index, waist circumference or fat free mass were also not significantly different. Subjects on the high protein powder lost significantly more fat mass, 1.01 kg, P=0.05. As this was a secondary analysis these findings should be interpreted with caution and regarded as exploratory until confirmed in independent studies.

The Lee study used a similar design but a differently named protein powder (ShapeWorks Formula 3, Herbalife). Lee et al. found no significant difference in the effect of this protein powder on fat mass compared with placebo. Effects on other body weight and composition outcomes also did not differ significantly between the Herbalife protein powder and placebo. In a subgroup analysis, among subjects with dietary compliance ≥ 70%, the high-protein treatment was more effective than the control treatment in reducing body fat. As this was a secondary analysis these findings should be interpreted with caution and regarded as exploratory until confirmed in independent studies. Generally, these studies do not provide convincing evidence that Herbalife protein powder produces more weight loss or body fat loss than a placebo.

Business Model

Herbalife is a multi-level marketing (sometimes called MLM or network marketing) company. In addition to profits from product sales, Herbalife distributors can earn additional commissions from sales by their 'downline' distributors. Supporters of MLM contend this is a fair compensation system, whilst critics of MLM contend that it is similar to a pyramid scheme. Critics also argue that the company does not make enough effort to curb abuses by individual distributors, though Herbalife has consistently denied such allegations. Herbalife is a member of the Direct Selling Association in most countries in which it operates.

In its filings with the U.S. Securities and Exchange Commission (SEC), company management note problems with inappropriate business practices in the past, their subsequent long-lasting effects and the need to avoid any repetition. Company management considers the number and retention of distributors a key parameter and tracks it closely in financial reports. By January of each year, sales leaders are required to requalify. In February of each year, they remove from the rank of sales leaders those individuals who did not satisfy the sales leader qualification requirements during the preceding 12 months. For the latest 12-month requalification period ending January 2011, approximately 48.9 percent of the eligible sales leaders requalified, reflecting an improvement from 43 percent in 2009. The company was cited as one of the most profitable companies in Los Angeles County

A 2004 settlement resolved a class action suit on behalf of 8,700 former and current distributors that accused the company and distributors of "essentially running a pyramid scheme." A total of $6 million was to be paid out, with defendants not admitting guilt.

In a California class action suit, Minton v. Herbalife International, et al., the plaintiff is "challenging the marketing practices of certain Herbalife International independent distributors and Herbalife International under various state laws prohibiting "endless chain schemes", insufficient disclosure in assisted marketing plans, unfair and deceptive business practices, and fraud and deceit".

In a West Virginia class action suit, Mey v. Herbalife International, Inc., et al., the plaintiffs allege that some "telemarketing practices of certain Herbalife International distributors violate the Telephone Consumer Protection Act, or TCPA, and seeks to hold Herbalife International vicariously liable for the practices of these distributors. More specifically, the plaintiffs' complaint alleges that several of Herbalife International's distributors used pre-recorded telephone messages and autodialers to contact prospective customers in violation of the TCPA's prohibition of such practices". Herbalife managements insisted they have meritorious defences in both cases and that in the West Virginia case, any such distributor actions also went against Herbalife's own policies. Management also contends that any adverse legal outcomes Herbalife might suffer would not significantly affect their financial condition, particularly since they have already set aside an amount that they "believe represents the likely outcome of the resolution of these disputes". The case was resolved with Herbalife and its distributors paying $7 million into a fund for class members part of the suit. Herbalife International did not acknowledge wrongdoing, or admit culpability for the actions of its distributors.

As of April 2008, a series of commercials featuring a large red animated fox advertising home-based business opportunities have been running on US television. The advertisements typically feature a series of testimonials from actors playing individuals who have made sums of money between $5,000 USD and $15,000 USD per month as a result of participating in an undescribed business program. The adverts direct viewers to a website that allows them to purchase a "success kit". The kit also provides no information about how the business opportunity works.

These adverts have been found to be run by independent Herbalife distributors, as a method of recruiting new 'downline' distributors. While it is not illegal, critics of this type of advertising prefer advertisers to be up front about their company associations.

Herbalife Family Foundation

In 1994 company founder Mark Hughes started the Herbalife Family Foundation, a 501(c)(3), non-profit corporation, to improve children’s lives by helping organizations provide healthy nutrition to children at risk. Additionally, HFF often supports relief efforts in response to natural disasters. .

In 2005, HFF introduced its Casa Herbalife program to help provide healthy and nutritious meals by partnering with existing charities serving children. This program for children-at-risk is named after Casa Herbalife, an orphanage the foundation built in Brazil in 1998 and continues to support today. Today, over 60 programs have been established on six continents

HFF is supported by the Herbalife, its independent Distributors, employees, and friends. After the initial grant, the company promotes the involvement of local independent distributors and employees to directly support their local Casa Herbalife program through financial donations and volunteer activities.

Sponsorships

Sports

Herbalife sponsors a number of athletes, sports teams and sporting events around the world, including:

2011 World Football Challenge

Sergey Konyushok (Broke 7 Guinness Records at Strongman competitions)

LA Triathlon AYSO (the American Youth Soccer Organisation) LA Galaxy soccer team

IndyCar drivers Townsend Bell and E.J. Viso in the 2010 Indy 500

Valencia CF football club

Pumas from Mexico

Club San Luis from Mexico

Santos FC, Official Nutrition Advisor

FC Barcelona, international/regional Sponsor

FC Spartak Moscow, Official Sponsor

CA Lanús, Official Sponsor

Lionel Messi

Virat Kohli

MC Mary Kom

Club Maccabi Haifa, Israeli Football club

Universidad San Martín from Perú

Velo Club LaGrange (Herbalife LaGrange Cycling Team)

Lyngby Boldklub from Denmark

Media

In La Fea Más Bella, a Spanish-language program, a remake of "Betty la fea", the original Ugly Betty, the lead character Lety used actual Herbalife products as she underwent an onscreen "physical transformation" in six episodes of the show.

See also

Direct selling

Multi-level marketing

References

;Notes

External links

Company profile by MarketWatch

Herbalife Ltd.'s financial reports - Corporate disclosure and financial reports filed with the U.S. Securities and Exchange Commission

Herbalife Ltd. (HLF) company's profile - Yahoo Finance

Category:Multi-level marketing companies Category:Companies based in Los Angeles, California Category:Companies established in 1980 Category:Nutrition

bg:Хербалайф cs:Herbalife de:Herbalife el:Herbalife es:Herbalife fr:Herbalife hi:हर्बालाइफ id:Herbalife it:Herbalife ms:Herbalife nl:Herbalife ja:ハーバライフ no:Herbalife pl:Herbalife pt:Herbalife ru:Herbalife fi:Herbalife sv:Herbalife te:హెర్బాలైఫ్‌ vi:Herbalife zh:賀寶芙