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Speaking/Consulting/Creative SeminarsBelgium France Germany Norway Spain Sweden Turkey The Netherlands United States |
Speaking/Consulting Information (PDF)
On Speakers.com :
Advertising Age/AARP White Paper 2011 (PDF):
Ottawa Citizen Boomer Magazine Summer 2011:
Online Presentation:
2010 Review: National &
International
Marketing/Advertising To Baby Boomers
Presentation Video
(2007 European Tour)
Business Blog: Advertising to Baby Boomers
Up-to-date information about advertising and marketing
to this unwieldy demographic.
2007 Updated and Revised
Advertising to Baby Boomers
(paperback)
Book
Reviews
Advertising to Baby Boomers
is selected as a Classroom Resource by
The Advertising Educational Foundation
Advertising to Baby Boomers in College and University Libraries
Available on Amazon.com
Chuck Nyren has contributed sections or chapters to
these international business books:
The 50-Plus
Market
by Dick Stroud (Kogan Page)
Using the results of OMD's groundbreaking research
plus interviews with leading marketers, Dick Stroud shows why the
obsession with youth-centric marketing must end.
The Silver Market Phenomenon
2nd Edition (c) 2011
Edited by Dr. Florian Kohlbacher and
Dr. Cornelius Herstatt (Springer Press)
This book offers a thorough and up-to-date analysis
of the challenges and opportunities in leveraging innovation,
technology, product development and marketing for 50+ consumers
and employees.
Preface and Introduction (PDF)
Henry Stewart Talks Online Seminar:
Latest Thinking in Marketing to the Older Consumer
(2009)
Advertising to Baby Boomers (42 min):
Workshop/Presentation
in Istanbul, Turkey March 19, 2010 sponsored by IMI Conferences
The International Mature Marketing Network