Boomer StrataGEMS™

The Most Comprehensive
eGuidebook and Resource Listing
for Using Social Media
and Digital Technology to
Engage with Baby Boomers and Seniors

Over 100 pages filled with tools, technologies, and
techniques to help give you a competitive advantage! View Table of Contents Download Introduction

We save hours of your valuable time by researching and identifying:

What's between the covers of Boomer|StrataGEMS™?

Who should obtain a copy of Boomer|StrataGEMS™?

Where Baby Boomers and Seniors are communicating, collaborating, and cooperating online - including the latest URL links to websites, blogs, and social networking communities.
What are the current state-of-the-technologies for efficiently and effectively engaging Baby Boomer and Seniors.
What are the most effective techniques for directly engaging in conversation with this hugely influential and technology savvy demographic.

10 nationally acclaimed
Thought Leaders from Boomer Authority™ Association share their views with special Advice Stratagems!

In addition to containing a wealth of online Boomer resources, each chapter of Boomer|StrataGEMS™ includes:

Advice StrataGEMS - High-value advice from leading mature marketing and social media Thought Leaders.
Technology Reviews - Top technologists explain in easy-to-understand language the power behind the technology.
How-to Technology Briefs - Social media marketers share their proven methods for connecting, conversing, and cooperating.
Professional Development - A listing of prominent Boomer and Senior industry groups, trade and professional associations, major conferences, expos, and summits.

Boomer|StrataGEMS™ is a must have for:

Professionals who work for advertising agencies, public relations firms, mature marketing consultancies, national, regional and local brand managers seeking greater market share and revenue in the 50+ arena.
Book authors, experts, talk radio hosts, consultants, and any professional seeking to extend and expand their personal brand and generate incremental revenue.
Boomer-centric publishers of blogs and websites that are seeking to build visitor loyalty and more readers.

Boomer StrataGEMS™

Tools | Technologies | Techniques

Stratagem
- noun

a marketing tactic by which some competitive
advantage is intended to be obtained

Introduction

icon Before How Comes Why: A special perspective by Brent Green, author of the influential Boomer business book "Generation Reinvention"

Chapter I

icon In Social Media, Engagement Reaps Rewards

Social Media in Plain English: A StrataGEMS Video Tutorial

Chapter II

icon Social Media Boomer Engagement Tools

15 Best Practices for Engaging Boomers and Seniors in Today's New Digital Ecosystem
What are the Rules of Engaging Boomers and Seniors?
A comprehensive URL listing of where the Boomers and Seniors are on Facebook, Eons, LinkedIn, and Twitter
- Facebook
- Twitter
- Eons
Advice StataGEMS -
- Don't Allow Your Concerns about Social Media Get the Best of You
- LinkedIn
Using Ad Networks to Reach Baby Boomers and Seniors
Survey Results: Baby Boomers are Flocking to Social Media - Is Your Brand?
Advice StrataGEMS -
- Editor's Best Top Five Video Collection on Boomer and Senior Marketing
A Model for Meaningful Online Engagement
The Public Relations Dashboard for Boomer and Senior Marketers
Using Talk Radio to Engage with Boomers and Older Adults
Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy
Be Mindful Of Life Stages
Chart - The Value Chain: Mature Consumer Model
Don't Let The Age Of Your Markets Determine Your Approach: The Costs Can Be Significant!
Becoming an Information Sherpa
Reaching Boomers through Social Media: Six Tips for Getting Started
So You Want a Revolution? Target Boomers on the Internet
Special Research Report:
- Silver, Social Surfers
- New Research on the Attitudes of Baby Boomers & Beyond Toward Social Media

Chapter III

icon Social Media Technologies

Boomer-centric Technology - The BA|Opinion Exchange™
SilverAudit™ Technology - Why 'Age-Friendly' is the New Mantra for Business
A comprehensive URL listing of state-of-the-art technologies to effectively and efficiently reach your audience
- Twitter Productivity Tools
- Listening and Observation Tools
Why URL Shorteners are Useful
Advice StrataGEM - Listen | Learn | Contribute

Chapter IV

icon Social Media Techniques for Engaging Baby Boomers and Seniors

How-to Technology Briefs
The Social Media Style Guide for Mature Marketers -
- Steps You Need to Take to Develop a Brand Persona that Resonates with an Older Generation

Chapter V

icon The Ultimate Mature Marketers Resource Directory

Trade & Professional Associations
Conferences, Expos & Summits
Social Media Links Library
Top Seven Books on Marketing and Selling to Boomers and Seniors
Top Ten Books on Social Media Marketing
Thought Leader Contributors to Boomer|StrataGEMS™
- Jim Gilmartin - Coming of Age
- Brent Green - Brent Green & Associates
- Lori Bitter - Continuum Crew
- Kim Walker - Silver Group
- Adriane Berg - Generation Bold
- Stephen Reily - Vibrant Nation
- Carol Orsborn - Vibrant Nation
- Todd Harff - Creating Results
- Erin Read Ruddick - Creating Results
- Tom Mann - TR Mann Consulting
About Boomer Authority™ Association

Endnotes

Be an Advice StrataGEMS Thought Leader
Engage! Add a Group, Discussion Forum or Social Network
Add a Book to the Collection
The Boomer|StrataGEMS™ Blog

Boomer Authority™ Association

Launched in April 2009, membership in Boomer Authority™ reached the 1,500 member plateau in November 2010, making it the largest and only global association of its kind, bringing together men and women from 23 countries and from every professional discipline serving and fulfilling the needs of the 50+ Baby Boomer and Senior demographic with a wide array of products and services.

Membership is free to qualified professionals. To view our activities, see our members and to join, click Join Boomer Authority™ Association.

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The Most Comprehensive eGuidebook and Resource Listing for Using Social Media and Digital Technology to Engage with Baby Boomers and Seniors

We save hours of your valuable time by researching and identifying:

What's between the covers of Boomer|StrataGEMS™?

Who should obtain a copy of Boomer|StrataGEMS™?

Boomer StrataGEMS™

Table of Contents

The Most Comprehensive
eGuidebook and Resource Listing
for Using Social Media
and Digital Technology to
Engage with Baby Boomers and Seniors