name | Nickelodeon |
---|---|
logofile | Nickelodeon logo new.svg |
logosize | 250px |
logocaption | The current logo used since the September 28, 2009 rebrand. |
launch | December 1, 1977(as Pinwheel)April 1, 1979(as Nickelodeon) |
picture format | 480i (SDTV)1080i (HDTV) |
broadcast area | Nationwide |
owner | Warner-AMEX/Warner Cable (1977-1986)Viacom(1986-present)(operated by MTV Networks) |
country | United States |
former names | Pinwheel (1977-1979) |
slogan | Putting kids first |
headquarters | New York City |
sister names | Nick Jr.NicktoonsTeenNickNick at NiteTV Land |
web | nick.com |
sat serv 1 | DirecTV |
sat chan 1 | Channel 299 (East)Channel 300 (West)Channel 1300 (VOD) |
sat serv 2 | Dish Network |
sat chan 2 | Channel 170 (East/HD)Channel 171 (West) |
cable serv 1 | Verizon FiOS |
cable chan 1 | Channel 252 (East)Channel 253 (West)Channel 752 (HD) |
cable serv 2 | Available on many other cable systems |
cable chan 2 | Check local listings for channels |
adsl serv 1 | AT&T; U-verse |
adsl chan 1 | Channel 314 (East)Channel 315 (West)Channel 1314 (HD) }} |
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American cable channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers ages 2–6. Since 2006, Nickelodeon has been run by MTVN Kids & Family Group President Cyma Zarghami. It is ranked as the #1 cable channel as of 2011, and had been promoted as "The First Kids' Network," as it was the first American television network aimed at children since the Pinwheel days.
Nickelodeon's broadcast day runs on Sunday-Thursdays from 7 a.m.-8 p.m., Fridays from 7 a.m.-9 p.m. and Saturdays from 7 a.m.-10 p.m. (Eastern and Pacific Time). Since 1985, it shares its channel space with Nick at Nite, a night time channel that airs sitcom reruns during the interim hours. It is treated as a separate channel from Nickelodeon by A.C. Nielsen Co. for ratings purposes. The two services are sometimes referred to under the collective name "Nickelodeon/Nick at Nite", due to their association as two individual channels sharing the same channel space.
The network's first logo had a mime looking into a Nickelodeon machine that was placed in the N. In between television programs, the filler would be a mime, and the mime would turn the crank on the Nickelodeon as soon as the next program was about to start. As the channel signed off for the night, Star Channel (later The Movie Channel) would take over the channel space; this ended when ARTS launched. The second logo had the word "Nickelodeon" in Pinwheel's logo font. The third logo was a silver pinball with the "Nickelodeon" title in multicolor. Nickelodeon's first popular children's television series was You Can't Do That on Television, a Canadian sketch comedy that made its American debut on Nickelodeon in late 1981. On April 12, 1981, the channel extended its hours from 8 a.m.-9 p.m. ET by turning its channel over to the Alpha Repertory Television Service (ARTS) and, later until 1985, A&E; Network after ARTS merged with NBC's struggling cable service The Entertainment Channel.
In 1983, Warner-Amex Satellite Entertainment began divesting its assets and spun off Nickelodeon and two other channels, MTV and the now-defunct Radio Television Station (RTS) into the newly-formed subsidiary; in order to increase revenue, Nickelodeon began to accept PBS-style corporate underwriting for its programming. The green slime originally featured on You Can't Do That On Television was then adopted by the channel as a primary feature of many of its shows, including Double Dare. In the early years, other shows such as Livewire, Standby: Lights, Camera, Action, The Third Eye and Mr. Wizard's World were part of the regular Nickelodeon time slots.
The channel struggled at first, having lost $4 million by 1984, mostly due to a lack of successful programs including failed shows such as Against the Odds and Going Great, and finishing dead last among the cable channels. After firing the previous staff, MTV Networks president Bob Pittman turned to Fred Seibert and Alan Goodman, who created MTV's iconic IDs a few years earlier, to reinvigorate Nickelodeon. Seibert and Goodman's company, Fred/Alan (now Frederator Studios), teamed up with Tom Corey and Scott Nash of the advertising firm Corey McPherson Nash to replace the "Pinball" logo with the "orange splat" logo with the name Nickelodeon written in Balloon font, that would be used in hundreds of different variations for the next quarter century. Fred/Alan also enlisted the help of animators, writers, producers and doo-wop group The Jive Five to create new channel IDs. Within six months of the rebranding, Nickelodeon would become the dominant channel in children programming and has remained so for more than 25 years, even in the midst of increasing competition in recent years from other kids-oriented cable channels such as Disney Channel and Cartoon Network. The same year as the rebrand, Nickelodeon began accepting traditional advertising.
In January 1985, after A&E; dropped its partnership with Nickelodeon and became its own 24-hour channel, Nickelodeon simply went to a test screen after sign-off. That July, Nickelodeon added a new nighttime block called Nick at Nite, and became a 24/7 service. That same year, American Express sold their stake in Warner-Amex to Warner Communications and was renamed Warner Cable; by 1986, Warner Cable turned MTV Networks into a private company, and sold MTV, RTS, Nickelodeon and the new VH1 network to Viacom for $685 million. In 1988, Nick aired the first annual Nickelodeon Kids' Choice Awards (previously known as The Big Ballot) and introduced Nick Jr., an educational television block for younger children around preschool age. Nick Jr. was made to replace Nickelodeon's former preschool block, Pinwheel.
The three Nicktoons found success by 1993, so Nickelodeon developed its fourth Nicktoon, Rocko's Modern Life, which was also a success along with the three other Nicktoons. Later, Nickelodeon partnered with Sony Wonder and released top selling video cassettes of the network's programming until 1997. Doug and The Ren & Stimpy Show would both end production about that time, but still would air reruns up until about 2001. However Doug would find success when Disney Channel picked it up and placed it on its new block. It was called Disney's One Saturday Morning. Rugrats, on the other hand, returned from hiatus on May 9, 1997 (reruns continued to air up until that point). In 1998, The Rugrats Movie was released in theaters. The movie grossed more than $100 million in the United States and became the first non-Disney animated movie to ever earn that much. Then in May 1999, the channel debuted the animated series SpongeBob SquarePants, which quickly became one of the most popular Nicktoons in the network's history, and has remained very popular to this day, consistently ranking as the channel's highest-rated series since 2000.
In August 1992, the channel extended its Saturday schedule to 6 a.m. to 10 p.m. ET with the launch of a primetime block called SNICK, which was home to shows such as Are You Afraid of the Dark?, Clarissa Explains It All, All That, The Amanda Show and Kenan & Kel; in 2004, the block was reformatted as the Saturday edition of TEENick (which originally debuted on Sunday evenings in 2000), and the Saturday night block continues today without an official block name (though A Night of Premieres is occasionally used when two or more programs feature new episodes on that night); the TEENick branding, with its spelling altered to TeenNick, has since been used on the Nickelodeon sister channel previously known as The N. In June 1993, Nickelodeon resumed its magazine brand, Nickelodeon Magazine. The success of the Saturday primetime block led Nickelodeon to expand its programming into weeknight primetime in 1996, by extending its broadcast day to 8:30 p.m. ET (and later extended to 9 p.m. ET from 1998 to 2009) on Sunday through Friday nights.
In 1994, Nickelodeon launched The Big Help, which spawned a spinoff program The Big Green Help in 2007; the point of the program is to change yourself and the earth by exercising and protecting the environment to show a difference to the earth. Also that same year, Nickelodeon removed You Can't Do That on Television from its schedule after a thirteen-year run and by the same year the network had launched a new sketch comedy show, All That. For many years, until its cancellation in 2005, All That would launch the careers of many actors and actresses including Kenan Thompson, Amanda Bynes, and Jamie Lynn Spears. The show's executive producer, Dan Schneider, would go on to create and produce several hit series for Nickelodeon including among others Kenan & Kel, The Amanda Show, Drake & Josh and Zoey 101, and more recently iCarly and Victorious. In October and December 1994, Nickelodeon sold Halloween and Christmas themed episodes of its Nicktoons through syndication to local markets across the United States, with then-new former corporate relative, Paramount Domestic Television (now CBS Television Distribution).
In October 1995, Nickelodeon ventured in the World Wide Web and launched Nick.com. Initially the website was available only using America Online's internet service, but was later available to all internet service providers. The website's popularity grew and in March 1999, Nick.com became the highest-rated website aimed at children aged 6–14 years old. Nickelodeon used the website in conjunction with television programs which increased traffic. In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from Nick.com. The move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of Nick.com's audience are using a high speed connection which allows them to expand the gaming options on the website. To accompany the broadband content, TurboNick was created. Initially it was a popup panel which showcased broadband content on Nick.com.
In March 2004, Nickelodeon and Nick at Nite were split up in the Nielsen primetime and total day ratings, due to the different programming, advertisers and target audiences between the two services; this caused controversy by cable executives believing this manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule. Nickelodeon's and Nick at Nite's respective ratings periods encompasses only the hours they each operate under the total day rankings, though Nickelodeon only is rated for the daytime ratings; this is due to a ruling by Nielsen in July 2004, that networks have program for 51% or more of a daypart to qualify for ratings for a particular daypart.
Nickelodeon Studios closed down in 2005 and was converted into the Blue Man Group Sharp Aquos Theatre in 2007; Nickelodeon now tapes its live-action series at the Nickelodeon On Sunset studios (formerly the Earl Carroll Theatre) in Hollywood, California and other studio locations in Hollywood and other areas. In 2007, Nickelodeon began a four-year development deal with Sony Music to produce music-themed series for the channel, help fund and launch albums in conjunction with the label tied to Nickelodeon shows and produce original songs for the programs to be released as singles as result; the only series produced under the partnership that was greenlit as a series, Victorious debuted in 2010, though a similar hit music-themed sitcom, Big Time Rush that debuted the same year features a similar partnership with Columbia Records, though with Columbia only being involved with the show's music, Sony Music became involved with that show's production midway through its first season. Big Time Rush soon, after less than a month on the air, became a hit series, garnering 6.8 million viewers for its debut on January 18, 2010, and setting a new record for highest-rated live-action series premiere in the network's history.
As of September 28, 2009, the new logo is used across Nickelodeon and Nick at Nite, along with the rebranded TeenNick, Nick Jr. and Nicktoons (formerly The N, Noggin and Nicktoons Network, respectively) channels in varying versions customized for brand unification and refreshment purposes; a new logo for Nickelodeon Productions also began being used in end credit tags on all Nickelodeon shows, even on episodes aired before the new logo took effect (end credit tags of programs airing on TeenNick, Nick Jr. and some shows on Nicktoons only use the current Nickelodeon Productions logo and variants for their respective channel's original programming on episodes of series made after the rebrand). New York based creative director/designer Eric Zim rebranded Nickelodeon, creating the new identity, logos, and the look and feel. In addition to creating the new Nickelodeon corporate logo, he created a whole new logo system to represent the company’s entire family of sub-brands (including digital networks Nick Jr., Nicktoons, TeenNick and Nick at Nite).
Though it is mainly a wordmark, during the days prior to the 2010 and 2011 Kids' Choice Awards, the logo bug was given a blimp background to match the award given out at the show; and beginning the week of September 7, 2010 the logo was formed by a splat design (a la the 2006-2009 logo) in the on-screen program bug during new episodes of its original series. The new logo was adopted in the UK on February 15, 2010, in Spain on February 19, 2010, in Asia on March 15, 2010 and in Latin America on April 5, 2010. The "Nickelodeon on ABS-CBN" block on ABS-CBN in the Philippines adopted the rebranded logo on July 26, 2010. On November 2, 2009, a Canadian version of Nickelodeon was launched, in partnership between Viacom and Corus Entertainment (owners of YTV, which has aired Nick shows for several years, and will continue to do so); as a result, versions of Nickelodeon now exist in most of North America.
On May 12, 2010, after an agreement was reached with Haim Saban (who earlier that month had bought back rights to the Power Rangers franchise from The Walt Disney Company), Nickelodeon agreed to air an eighteenth season of the series, and the production resumed in late 2010 for. The new show, Power Rangers Samurai, debuted in February 7, 2011; as part of the deal, Nickelodeon also plans to air the existing 700-episode catalog of the series on the Nicktoons cable channel later that year.
On January 1, 2011, Nickelodeon debuted a new original series, House of Anubis. The show, which was based on the series Het Huis Anubis which aired on an international version of Nickelodeon in The Netherlands, became the first original scripted series to be broadcast in a weekdaily strip (in a similar format to a soap opera) and the first original series produced by the flagship Nickelodeon in the United States not to be produced in the United States or Canada.
On February 2, 2009, Nickelodeon discontinued the TEENick and Nick Jr. programming blocks but the programming within the blocks remained; the former TEENick Saturday evening and Sunday late afternoon blocks no longer carry a name.
On October 21, 2009, it was announced that Nickelodeon secured the rights to the Teenage Mutant Ninja Turtles franchise from Mirage Studios. The network plans to develop a new CGI-animated TMNT television series and will partner with fellow Viacom company Paramount Pictures to bring a new TMNT movie to theaters. Both are expected for 2012. On September 2, 2010, Nickelodeon announced it had acquired the rights to the animated series Winx Club for broadcast on the flagship American channel and several of its international channels. The channel plans to co-produce the fifth and sixth seasons of the series, and has also gained the rights to air the existing episodes of the TV series and two theatrical films. On June 27, the first of four one-hour specials, created to summarize the first two seasons, aired, with the second set to air on August 1. Season three will air in full when the specials finish, with season four sometime after. Both the specials and the full seasons will feature a new voice cast and a re-vamped animation style, a bit different from the original.
On March 15, 2010, Nickelodeon announced the renewals of 16 of its existing series for the 2010-11 season that include the second season renewals of freshman series The Troop and Big Time Rush (the latter series was picked up for another season after only 10 episodes aired) and veteran series such as iCarly (whose fourth season renewal was already announced in late 2009 and it was announced later that it would be renewed for a 5th season as well), True Jackson, VP and SpongeBob SquarePants. The channel also announced the additions of an English-language version of the Belgian/Dutch live-action Nickelodeon series Het Huis Anubis called House of Anubis, a Kung Fu Panda' animated series, and the preschool series Bubble Guppies for the Nick Play Date block.
Unlike most cable channels (save for sports-oriented channels), Nickelodeon is sometimes susceptible to programs overrunning their designated timeslot because of short-form segments airing in commercial breaks during special programming which add time to commercial breaks with no limiting of the number of commercials shown when these segments air between breaks, this often causes program start times to be disrupted, which is problematic for those recording Nick programs as part of the program may be cut off. In these circumstances, commercial breaks may be shortened during some programs on Nick at Nite's late evening and overnight schedules and regular "top-and-bottom of the hour" start times would not be restored until early the next morning; similar issues in which programming schedules become off-sync also occur periodically on sister channels MTV and VH1.
The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures); however, despite the fact that the film division bears the Nickelodeon name, the Nickelodeon cable channel does not have access to most Nickelodeon Movies-produced films released through Paramount. Nickelodeon does have broadcast access to most feature films based on or that served as the basis for original series produced by the channel (such as Barnyard and The SpongeBob SquarePants Movie); the majority of live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various television outlets, primarily cable networks (however, Nickelodeon has aired a small number of live-action features from Nickelodeon Movies including Angus, Thongs and Perfect Snogging and Good Burger, which have aired on the channel's Nick at Nite nighttime block).
Nickelodeon also advertises hour-long episodes of its original series, such as iCarly, True Jackson, VP, Big Time Rush, Victorious and House of Anubis as movies; though these technically do not qualify as such as the "TV movie" versions of Nickelodeon's original series are shorter than the standard length of a television movie (approximately 45 minutes without commercials, compared to the typical 75–100 minutes for television movies), the hour-long episodes of the channel's multi-camera comedies are shot using that camera setup (whereas feature films and television movies are standardly shot in a single-camera setup), laugh tracks are used and the programs are shot on videotape instead of film (though the video frame rate of its multi-camera comedies are reduced to the 24p film frame rate, using the filmizing process). Films not produced by Nickelodeon or its Nickelodeon Movies division also occasionally air on the channel including Universal's Barbie: A Fashion Fairy Tale, and Teenage Mutant Ninja Turtles: Turtles Forever (which was later released by Nickelodeon Movies through Paramount DVD for DVD release).
The show features numerous celebrity guests and about two or three musical acts. In recent years, slime stunts have been incorporated into the show. The KCA's also host live entertainment. It has also been known to overwhelmingly cover people with the network's trademark green slime. Will Smith has won the most KCA awards; Rosie O'Donnell has hosted the most KCA awards. In 2011, the first monster truck slime stunt was held.
All four Nickelodeon channels display a message on-screen encouraging viewers to participate in outdoor activities during that time and notifying them that the channels will resume normal programming at 3 p.m. ET/PT (the west coast feed of the main Nickelodeon channel viewable via basic cable in the Pacific and Mountain time zones, and on digital cable and satellite nationwide will begin suspending regular programming at the same time the east coast feed resumes programming). Since 2010, the Worldwide Day of Play event became part of The Big Help program, as part of an added focus on healthy lifestyles in addition to the program's main focus on environmental issues. New episodes of Nickelodeon's original series are commonly aired during its Saturday primetime lineup on the night of the event.
Programming in the Nick Play Date block is somewhat fluid, but currently, Dora the Explorer, Go, Diego, Go!, Max and Ruby, Team Umizoomi, The Fresh Beat Band, and Bubble Guppies have a permanent place in the schedule.
Programs currently airing on Nick at Nite include George Lopez, Family Matters, The Nanny and most recently Married... with Children, My Wife and Kids and That 70's Show. A.C. Nielsen rates Nick at Nite as being a separate cable channel from Nickelodeon. In 1996, the original older programming was spun off Nick at Nite as a new channel entitled TV Land, which currently airs a variety of older shows, primarily sitcoms from the 1950s through the 2000s.
Originally launching on February 2, 1999 and based on the former Noggin, which starting in 2002, shared channel space with the teen-oriented The N (now TeenNick, and operating as a separate channel from Nick Jr. since December 31, 2007), the network was rebranded Nick Jr. as of September 28, 2009. The channel is named after the former Nick Jr. preschool program block on Nickelodeon, that ran weekday mornings from January 1988 to February 2009. Full closing credits are seen during Nick Jr. airings of programming.
The channel is named after the former TEENick weekend evening program block on Nickelodeon, that ran from July 2000 to February 2009. The channel's flagship series is the Canadian teen drama Degrassi, which has aired uninterrupted on the channel since 2003 as The N, two years after its official debut on Canadian broadcast network CTV; TeenNick also airs repeats of current and former Nickelodeon series and some off-network sitcoms. On July 25, 2011, TeenNick began airing The '90s Are All That, a block of Nickelodeon's most popular 1990s programming, targeting the network's target demographic from that era.
In addition to the flagship United States channel and the original international versions in the UK, Australia and Germany, as of early-March 2010, the channel also broadcasts in South East Asia, New Zealand, Scandinavia, Poland, Republic of Ireland, Netherlands, Spain, Portugal, Belgium, Cyprus, India, Italy, Israel, Pakistan, Bangladesh, Turkey, Hungary, France, Russia, Greece, Canada, Switzerland, Czech Republic, Africa, Brazil, Colombia and Latin America. A Japanese version of the channel had existed as well, but was shut down in 2009, though their website remains online. As of September 2010, Nickelodeon Japan now airs as a block on Animax, called Nick Time.
On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore. Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website, Nicksplat.com in 2003. On April 1, 2011, Nickelodeon launched a dedicated feed to Filipino kids.
In India, Nickelodeon is available on the One Alliance bouquet, through the Dish TV and Tata Sky DTH services. In the Philippines, it is available on SkyCable Gold, Silver and Platinum channel 45, Sun Cable channel 34 and Global Destiny Cable channel 52. In Hong Kong, it is available on now TV, while in Malaysia, it is available over Astro via Channel 612. In Singapore, it is available over StarHub TV and in Indonesia, Nickelodeon is available on Astro Nusantara channel 14, Global TV, a free-to-air television channel, and is also broadcast on Indovision channel 33. In Pakistan, Nickelodeon is available on PTCL Smart TV, WorldCall CATV and Southern Networks as well as on the Pakistan satellite Paksat-1.
A pan-Arabia version of Nickelodeon has been relaunched in 2008, in countries such as Saudi Arabia, Egypt, the United Arab Emirates and Lebanon. From 1996 to 2002, it used to be on the Showtime Arabia and Orbit satellite services, until is was removed. The Polish version of Nickelodeon had launched on July 10, 2008 in Platform N, replacing a Polish feed of Nickelodeon Russia that was banned in 2002.
In September 2009, Corus Entertainment, owners of YTV and Treehouse TV, announced that they would launch Nickelodeon Canada on November 2. Before that and since then, YTV has served as a de facto outlet for Nickelodeon's programming in Canada, and also brands a Sunday morning block called Nickelodeon Sundays.
Category:Television channels and stations established in 1977 Category:American television networks Category:Children's television networks Category:Viacom Category:MTV Networks Category:English-language television stations in the United States Category:Spanish-language television networks in the United States
ar:نكلوديون (قناة تلفزيونية) az:Nickelodeon bn:নিকেলোডিয়ন br:Nickelodeon bg:Никелодеон ca:Nickelodeon cs:Nickelodeon (televizní stanice) cy:Nickelodeon da:Nickelodeon de:Nickelodeon el:Nickelodeon es:Nickelodeon fa:نیکلودین fr:Nickelodeon (télévision) ko:니켈로디언 id:Nickelodeon it:Nickelodeon (rete televisiva) he:ערוץ ניקלודאון jv:Nickelodeon ka:Nickelodeon lt:Nickelodeon ms:Nickelodeon nl:Nickelodeon (televisiezender) ja:ニコロデオン (TVチャンネル) pl:Nickelodeon pt:Nickelodeon (canal de televisão) ru:Nickelodeon sah:Nickelodeon sq:Nickelodeon simple:Nickelodeon fi:Nickelodeon sv:Nickelodeon tr:Nickelodeon uk:Nickelodeon zh:尼克国际儿童频道This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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