Name	Shure Inc.
Logo
Type	Private
Foundation	1925
Founder	Sidney Shure
Location city	Niles, Illinois
Location country	United States
Area served	Worldwide
Industry	Consumer and professional audio electronics
Products	Microphones, wireless microphone systems, headphones and earphones, phono cartridges, mixers, conferencing systems
Homepage	www.shure.com

Shure Incorporated is an American corporation originally founded by Sidney N. Shure in Chicago, Illinois in 1925 as a supplier of radio parts kits. The company became a consumer and professional audio-electronics manufacturer of microphones, wireless microphone systems, phonograph cartridges, discussion systems, mixers, and digital signal processing. The company also produces listening products, including headphones, high-end earbuds and personal monitor systems.

Company history

Shure was founded by Sidney N. Shure in 1925 as "The Shure Radio Company", selling radio parts kits in the days before complete manufactured radios were available. The company's office was located at 19 South Wells Street in downtown Chicago, Illinois. The following year, Shure published its first direct mail catalog, which was one of only six radio parts catalogs in the United States at the time. By 1928, the company had grown to over 75 employees, and Sidney's brother, Samuel J. Shure, joined the company, which was renamed Shure Brothers Company. The company moved into new offices at 335 West Madison Street in Chicago. In 1929, with the advent of the Great Depression and the increased availability of factory-built radios, Shure Brothers Company was forced to greatly reduce their staff and became the exclusive US distributor of a small microphone manufacturer. In 1930, Samuel J. Shure left the company.

In 1931, Shure and engineer Ralph Glover began development of the first Shure microphone, and the following year, the Model 33N Two-Button Carbon Microphone was introduced, making Shure one of only four microphone manufacturers in the U.S.. Shure's first condenser microphone, crystal microphone, and microphone suspension support system (for which they received their first patent) were all introduced that same decade. In 1939, Shure introduced the Model 55 Unidyne Microphone, which went on to become one of the world's most recognized microphones.

In 1941, Shure was contracted by the United States armed forces to supply microphones during World War II, and by the following year, the T-17B was the microphone most widely used by the U.S. Army and Navy. Shure also manufactured throat, headset, and oxygen mask microphones, and adopted the United States Military Standard for all Shure microphones.

By the mid-1940s, Shure was also manufacturing and supplying phonograph cartridges to major phonograph manufacturers including Philco, RCA, Emerson, Magnavox, Admiral, and Motorola, and was the largest producer of phonograph cartridges in the U.S. at that time. Among Shure's innovations in phonograph cartridge design was Ralph Glover and Ben Bauer's "needle-tilt" principle for minimizing record wear while improving sound reproduction, and Jim Kogen's engineering concept of "trackability." Shure produced the first phonograph cartridge capable of playing both long-playing and 78 rpm records, the first cartridge with tracking force of only one gram, and the first cartridge meeting the requirements of stereo recording. At the peak of Shure's phonograph cartridge production, the company was producing approximately 28,000 cartridges per day, with 25,000 of those coming from a Shure phonograph cartridge plant in Phoenix, Arizona. After the introduction of compact discs in the 1980s reduced the demand for phonograph cartridges, Shure closed the Phoenix facility but continued manufacturing phonograph cartridges, and continues to manufacture them today.

In 2001, Shure acquired the Popper Stopper brand of studio pop filters from Middle Atlantic Products Inc. The following year, Shure adopted hearing conservation as the company’s corporate cause and established the Shure Bid for Hearing program. In 2003, Shure moved into new corporate headquarters in Niles, Illinois, into a building designed by architect Helmut Jahn which was originally the headquarters of HA•LO Industries. The Krueck & Sexton-designed Technology Annex, opened in 2005, houses Shure's Performance Listening Center. In 2008, Shure celebrated the opening of The S.N. Shure Theater and Interactive Display at their corporate headquarters.

International offices

1991: Shure Europe GmbH opened in Heilbronn, Germany to provide sales, service and support to Shure distribution centers in 34 European countries.

1999: Shure Asia Limited is opened in Hong Kong to serve Distribution Centers and distributors throughout Asia and the Pacific Rim.

2002: Shure Distribution GmbH established as a subsidiary of Shure Europe GmbH, to handle direct sales with Shure dealers in Germany.

2003: HW International, Shure's United Kingdom Distribution Center, acquired and renamed Shure Distribution UK.

2005: Sales and marketing office opened in Shanghai, China.

2006: Sales and marketing office opened in Tokyo, Japan.

2010: New subsidiary formed in the Netherlands

Production facility expansion

1982: Manufacturing facility opened in Wheeling, Illinois

1983: Phonograph cartridge manufacturing facility opened in Agua Prieta, Mexico

1984: Wired microphone manufacturing facility opened in Juarez, Mexico

1989: Juarez, Mexico facility expanded

1994: Agua Prieta facility expanded in 1994

2005: Manufacturing facility opened in Suzhou, China

Products

Wired microphones

Shure first began manufacturing their own products in 1932 with the introduction of the 33N two-button carbon microphone. The Model 40D, Shure's first condenser microphone, was introduced the next year, and the first of a line of crystal microphone, the Model 70, was introduced in 1935. With the introduction of the 55 Unidyne Microphone in 1939, the company's microphone offering included carbon, condenser, crystal, and dynamic microphones. Wired and wireless microphones together represent the largest category of Shure's overall business. Shure currently produces numerous series of microphones for various applications, including the SM, Beta, KSM, and PG series, as well as specialty consumer microphones, Microflex, and Easyflex (conferencing systems for commercially-installed applications).

One of Shure's most visually iconic microphone series is the Unidyne series, seen in use by heads of state and popular recording artists and performers from the 1940s through the end of the twentieth century, including President John F. Kennedy, Ella Fitzgerald, and Frank Sinatra. The Model 55 Unidyne is pictured with Harry S. Truman in the famous photograph where he is holding the Chicago Tribune newspaper with the erroneous front page headline "Dewey Defeats Truman." It is also pictured in front of Fidel Castro on the cover of the January 19, 1959 issue of Life Magazine and in front of Martin Luther King, Jr. during delivery of his famous I Have a Dream speech during the 1963 March on Washington. The original Shure 55 Unidyne microphone was designed by engineer Ben Bauer and first produced in 1939. The 55 Unidyne was designed to be a rugged public address microphone with exceptional audio performance, and was notable for its single-element, unidirectional design which was smaller, less susceptible to feedback, and less sensitive to ambient noise than other microphones on the market at that time. Several variants of the original Unidyne have been produced, most notably the 55S or "Baby Unidyne." In 2008, the Unidyne Model 55 microphone was inducted into the TECnology Hall of Fame, and the following year, Shure released the 55SH Series II. A supercardioid version, the Super 55 Deluxe Vocal Microphone, was introduced in 2009, featuring high gain before feedback and excellent off-axis rejection and further extending Unidyne's 70-plus year legacy.

With the U.S. Army's approval of the Shure T-17 microphone for use during World War II, Shure began producing what would be several specialized microphones for U.S. military use during that war. Shure's adoption of the Military Standard Specification, and product redesigns intended to conserve raw materials essential to the war effort, positioned the company to fulfill the military's needs for specialized microphones. The T-17 Battle Announce Microphone was the most widely used microphone in the U.S. Army and Air Force during World War II, and featured a plastic case which not only conserved aluminum, but was also lighter and more reliable in a variety of temperatures and climates. A waterproof version was designed and used on nearly all U.S. Navy ships. Shure also designed the T-30 Throat Microphone for use by flight crews. The T-30 was held against the throat by a cloth strap, capturing the vibrations from the person's voice box directly, without the background noise of the airplane's engines or propellers. Shure also manufactured specialized headsets and the MC-1 oxygen mask microphone. In yet another example of the widespread use of Shure microphones by the U.S. military, U.S. lookout Private Lockhard used a Shure 700A microphone to announce his sighting of Japanese planes approaching Pearl Harbor on the morning of On December 7, 1941. The SM57 is well-known for its durability and the versatile sound characteristics, much attributable to the Ernie Seeler-designed Unidyne III capsule. Produced since 1965 and still in production today, it has been widely used in many applications, including micing vocals, drums, and guitar amplifiers both in live sound and recording applications, including being used by every United States President from Lyndon Baines Johnson on. It was used by Michael Jackson's when recording the lead vocals for the song "Billie Jean." The SM57 was inducted into the TECnology Hall Of Fame in 2004. Together, the Shure SM57 and SM58 have been the two bestselling microphones in the world since the late 1960s. Their feature set is nearly identical, with the main difference between the two being their different grilles. Shure later expanded the SM series, which now includes such models as the SM58, SM48, SM86, SM87A, SM57, SM94, and SM81.

Shure introduced Beta Series microphones in 1989, featuring supercardioid designs based on SM series microphones, but with neodymium magnet structures for higher output. The series also included two new microphones specifically for drums, the Beta 56 drum microphone and the Beta 52 kick drum microphone, later updated to the Beta 52A. The Beta 58A microphone was awarded a TEC award in 1996, and several other Beta series microphones have been nominated for TEC awards over the years.

In 1999, Shure introduced the first mic in their KSM Series of premium recording microphones, the KSM32. KSM series microphones feature Class A discrete transformerless preamplifiers. Ten years later in 2009, Shure acquired Crowley and Tripp Ribbon Microphones from Soundwave Research Laboratories of Ashland, Massachusetts, along with the company's proprietary "Roswellite" ribbon material, and added both ribbon microphones, now rebranded the KSM353 and KSM313, to the KSM series.

Phonograph Cartridges

Shure began supplying replacement crystal pickups to various manufacturers in 1933, and by the mid-1940s, Shure was the largest supplier of phonograph cartridges in America, supplying cartridges to record manufacturers like Philco, RCA, Emerson, Magnavox, Admiral, and Motorola. At the peak of Shure's phonograph cartridge production, the company was producing more than 28,000 cartridges per day, with 25,000 of those produced at Shure's Phoenix, Arizona phono cartridge production plant. While Shure continues to manufacture phono cartridges, the Phoenix manufacturing facility was closed in the late 1980s due to declining demand for phono cartridges.

Shure engineers introduced several key phono cartridge design concepts. Chief Engineer Ralph Glover discussed phono pickup design's relationship to record wear in a 1937 article in Electronics magazine entitled "A Record-Saving Pickup." Glover developed the "needle-tilt" principle with the assistance of fellow Shure engineer Ben Bauer, and considerations of needle angle, record wear, and fidelity were an integral part of Shure's cartridge designs. In 1966, Chief Engineer Jim Kogen published a research paper entitled "TRACKability" in Audio magazine. The concept in the article was that "trackability" was the ability of a cartridge to maintain contact with a record groove throughout any modulations. The Shure M3D, introduced in 1958, was the first ever stereo moving magnet cartridge, with 20dB of stereo separation at 20 kHz.

Shure has also designed and manufactured cartridges specifically for disc jockeys. Their M35 and Whitelabel cartridges are designed for playing records as they'd typically be played in a nightclub. The M44-7, however, is specifically designed to be used for scratching, which involves playing a vinyl record forward and backward rhythmically. The M44-7 and M44-7-H cartridges are renowned for their tracking and skip resistance, which has made them a popular choice of turntablists, including turntablism pioneers The Invisibl Skratch Piklz.

Shure's flagship V15 phonograph cartridge series, with the model name referring to the cartridges' 15-degree tracking angle, established itself for decades as the premier cartridge for low tracking force and high tracking ability. The V-15 series also included several industry firsts: The original V-15 model (introduced in 1964) was the first to feature "trackability," and utilized a symmetrical, bi-radial elliptical stylus. The V-15 Type II (introduced in 1966) was the first computer-designed phono cartridge and the first to feature a flip-action built-in stylus guard. The V-15 Type IV (introduced in 1978) was the first to feature the dynamic stabilizer, which both discharged static electricity from the record and stabilized the cartridge for playback of warped records. The V-15 Type V marked the introduction of a proprietary "ultra-thin wall beryllium" stylus shank with stiffness-to-mass ratio several times that of other cartridges on the market. In 1998, Sony Music Entertainment selected the Shure V15VxMR to transcribe 80 years of Columbia Records and Sony Music masters and recordings. In 2008, Gramophone Magazine awarded the V-15 an "Audio Choice" designation for outstanding performance and value. Due to the scarcity of the raw materials required to manufacture V-15 cartridges, Shure discontinued the series in 2004, and in June 2009, the last remaining V-15 stock was purchased by the Library of Congress.

Sound Reinforcement Systems

Shure introduced the Vocal Master sound reinforcement system, touted as "the first portable total sound system," at the 1968 winter NAMM Show. The Vocal Master system consisted of a combination of control consoles, speakers, amplifiers, mixers, and microphones. Multiple components and systems could be combined to expand the Vocal Master system to larger sound reinforcement applications. The Vocal Master was at one time the official on-tour sound system for performing acts such as the 5th Dimension and The Carpenters among others. Vocal Master was also utilized for installed sound applications in educational institutions and churches, as well as at the Rockefeller Center's Rainbow Room where it was used for performances by such artists as Benny Goodman and Duke Ellington, and at the London Palladium.

Mixers and DSP

In 1966, Shure introduced the M68, a portable mixer capable of being battery powered along with available accessories like a carry case and battery power supply specifically designed to address the needs of broadcast journalists and field recording personnel. The following year, the Shure M67 mixer added an illuminated VU meter and a line level output transformer for connecting the mixer to a telephone line. In August, 1969, Eddie Kramer recorded the 4-day Woodstock Festival using three Shure M67 mixers. Shure later introduced the SCM810, an 8-in, 1-out automatic microphone mixer which also featured Shure IntelliMix circuitry.

Shure also introduced digital signal processing products for this market, beginning with the DFR11EQ digital feedback reducer (introduced in 1996) and the DFR22 2-in, 2-out feedback reduction audio processor, and portable headphone amplifiers such as the FP11 and FP22.

Conference

Shure introduced the Automatic Microphone System (AMS) in 1983, one of the first automatic, high-quality mixer system using directional gating for installations utilizing multiple microphones. In 1987, Shure SCM810 Automatic Mixer installations begin at the United States Capitol, and by 1997, the US Capitol is one of the largest Shure automatic mixer installations in the world. In 2008, Shure introduced the Microflex microphone line specifically designed for conference room applications.

Even before Shure re-entered the wireless microphone market though, concert engineers commonly specified Shure microphone capsules on for the wireless microphone systems they were using. Once Shure introduced its own UHF wireless microphone system, which featured wireless versions of several popular Shure microphones, they no longer made capsules available for other manufacturer's systems, which encouraged sales of Shure wireless systems and gained Shure market share in the category. Shure's top-of-the-line UHF system featured software control and the ability to operate as many as 78 systems simultaneously. On the ULX series (introduced in 2002), Shure featured the ability to scan for clear wireless channels and sound quality rivaling a wired microphones, in a more affordable package capable of operating as many as 40 systems simultaneously. The Shure ULX Series wireless microphone system was awarded a TEC Award in 2002.

In 2005, Shure introduced the SLX Series of wireless microphone systems. The SLX series featured Shure's patented "Audio Reference Companding," a level-dependent companding protocol which does not compand low-level audio where the wireless artifacts would be more audible. "Audio Reference Companding" helps a wireless system sound more like a wired microphone due to clearer sound, a lower noise floor, and greater dynamic range. In 2005, the Shure SLX series wireless was awarded a TEC Award. The following year, The UHF-R Series was introduced with Audio Reference Companding as a main feature and "Wireless Workbench" software for computer coordination and control of frequency selection, customized settings, and synchronization of multi-system UHF-R components. The UHF-R Series was honored with a TEC award in 2006.

In 2011, Shure introduced their first digital wireless system, the PGX Digital series, augmenting the entry-priced PGX series released previously. The PGX Digital wireless system transmits 24-bit/48 kHz digital audio and utilizes the 900 MHz frequency band, and is able to operate with up to five systems simultaneously. Like all Shure wireless, it is available with a variety of popular Shure microphone models, or in bodypack configurations for use with lavalier or headset microphones, or connected to an instrument cable.

Personal monitors

Shure entered the personal monitoring system category in 1997 with the introduction of the PSM 600. In-ear personal monitoring systems enable a performer or public speaker to monitor audio separately from the amplified sound for the audience. Prior to in-ear monitoring, this was usually accomplished by monitor speakers placed on the stage and oriented toward the performer or speaker and away from the audience, and usually with its own separate "monitor mix" of audio. An in-ear monitor system isolates the monitor mix without the interference of other background sounds, and reduces the risk of other complications like feedback.

In 2000, the Shure PSM 400 Personal Stereo Monitor system was awarded a TEC Award. Shure introuduced the PSM 900 Personal Monitor System at the 2010 Winter NAMM Show.

Shure included in-ear sound-isolating monitoring earphones as part of their personal monitoring packages. As the popularity of portable music listening devices increased, Shure recognized the earphones from their personal monitoring packages being used for recreational listening, and later made versions of their sound-isolating earphones available for purchase separately specifically for that market.

Earphones

Originally included as a component of the company's personal monitor systems, Shure's earphones became an independent product after Shure realized that users were re-purposing the in-ear monitors for music listening on portable audio devices such as iPods and MP3 players.

Initially, Shure introduced both consumer and pro audio versions of each of their E Series earphone models. Later, Shure expanded the consumer side of their earphone line with dedicated earsets for use with cellular telephones, but featuring the premium audio components found on the E2, E3, and E4 on this line of cellular headsets to form the "I" series: dual-purpose earphones that can be used with both music and cellular devices. In 2006, Shure's E4c earphones were awarded a TEC Award from the Mix Foundation for Excellence in Audio for outstanding technical achievement.

Shure sought to simplify its earphone lineup for the consumer channel by introducing a three-armature earphone called the E500 (later renamed SE530) with a unique "Push-to-Hear" accessory (later released as a separate accessory). A few months after the E500 was first released, Shure released the SE earphone series. The SE series featured collapsible cables and an improved feature set (for example, the SE420 earphones use pre-emptive crossovers instead of the cooperative crossovers found in the E series). With the release of the SE110 earphones, Shure renamed the E series to the SCL line and reserved them for the professional audio channel.

All of Shure's earphones and/or earsets use a unique closed-canal noise isolation technology—allowing the earphones to isolate a high amount of environmental noise without the need for battery power (as opposed to noise-cancelling headphones). This makes the earphones lighter and more portable than a battery-powered version would be. Shure earphones also utilize sleeves in a variety of materials, shapes, and sizes to ensure users will be able to establish an ideal fit. The drivers used in these earphones vary based on price, and may utilize a small neodymium magnet or one to three small-mass, high-bandwidth balanced armatures. In an effort to keep their earphone lineup clear and understandable, Shure no longer produces two lines of single balanced-armature earphones.

Headphones

In May 2009, Shure entered the on-ear headphone market with four models: the entry level model SRH240, studio use SRH440, professional monitoring SRH840, and the SRH750DJ, all of which are closed-back circumaural designs specifically designed for recording applications. All Shure headphones—excluding the SRH240—have detachable gold-plated cords that can easily be replaced if they are damaged.

Awards

1943-1946: Army-Navy "E" Award and 3 "E" Stars for excellence in production awarded to Shure

2003: Shure Incorporated awarded the National Academy of the Recording Arts and Sciences Technical GRAMMY, awarded to individuals and/or companies that have made outstanding contributions of technical significance to the recording industry 2004: Shure SM57 microphone inducted to the TECnology Hall of Fame

2006: Shure was named one of “Chicago’s 101 Best and Brightest Companies to Work For.”

2007: Shure SE530 awarded iLounge Best of 2007/Deluxe Earphone of the Year

2007: Shure SE530 awarded Windows Vista magazine Editor's Choice Award

2007: Shure SE530 awarded PC World magazine “100 Best Products of 2007”

2008: Shure Unidyne Model 55 microphone inducted to the TECnology Hall of Fame

TEC Awards and nominations

Shure was nominated for (and won) other TEC Awards:

1991

*VP88 Stereo MS microphone

1994

*Beta87 microphone

1996

*Beta58A microphone (Winner)

1999

*KSM32 microphone

*PSM 600 Personal Monitors

2000

*PSM700 Personal Stereo Monitor

2001

*PSM400 Personal Monitors (Winner)

*FP24 small format mixer

*KSM44 microphone

2002

*Beta 98H/C microphone

*ULX Series Wireless (Winner)

*Auxpander sound reinforcement mixer

2003

*SM86 microphone (Winner)

2004 TECnology Hall of Fame

*SM57 microphone

2005

*SLX Series Wireless (Winner)

2006

*E4c Earphones (Winner)

*UHF-R Wireless Microphone System (Winner)

2007

*KSM9 microphone

2009

*URI-M Micro Bodypack

2010

*SRH840 pro monitoring headphones

*PSM900 Personal Monitor System

*Beta 27 microphone

See also

List of microphone manufacturers

References

External links

Official Shure Incorporated website

Retro Perspectives - Historical information about the Shure 55SH II microphone

Category:Audio equipment manufacturers Category:Microphone manufacturers Category:Consumer electronics brands Category:Companies based in Cook County, Illinois Category:Companies established in 1925 Category:Headphones manufacturers Category:Niles, Illinois

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