Jersey Shore's The Situation Sues Abercrombie & Fitch for $4 Million

Us Weekly – Wed, Nov 16, 2011 3:24 PM PST
Jersey Shore's The Situation Sues Abercrombie & Fitch for $4 Million

The Situation has never backed down from a fight.

Two months after Abercrombie & Fitch issued a press released asking the 29-year-old Jersey Shore star to stop wearing its clothes, the MTV personality filed a lawsuit against the company for using his trademarked slogans without permission.

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In court documents obtained by E! News, The Situation (real name: Mike Sorrentino) says Abercrombie & Fitch emblazoned T-shirts with slogans such as "GTL...You Know the Deal" and "The Fitchuation," thus violating his trademarked Jersey Shore catchphrases.

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Though the clothing company initially offered to pay the MTV star to stop wearing its clothes, The Situation's legal team says an official offer was never extended.

"As a result of [Abercrombie & Fitch's] publicity campaign, [the retailer] profited off of the use of a false affiliation with Sorrentino," his legal team says. "It has wrongly used Sorrentino's name, image and likeness for advertising purposes in violation of applicable law."

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The reality star -- who wants a jury trial -- is seeking a $1 million royalty and $3 million in damages.

Abercrombie & Fitch did not respond to E! News' request for comment.

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55 comments

  • al
    al 4 days ago
    if its reality tv ---are we not all stars we are reallity
  • Vee
    Vee 2 days ago
    Really!? Then every man should sue him for looking like a mans' genitalia.
  • obviously smart
    obviously smart 6 days ago
    he is doing this because he blew through his money now want to get 4 mill
  • JamesP
    JamesP 6 days ago
    I've heard watching Jersey Shore lowers your IQ...:)
  • beverly
    beverly 6 days ago
    So if one of his "fans" uses his "trademarked catch phrases" would he sue them too? No, because he isn't going to sue some broke down, college student, meat head, play boy wanna be. Just a multi-million dollar franchise which can afford to cover the "damages" that were done to him. What a douche bag...
  • britainmal
    britainmal 5 days ago
    Some what if Abercrombie & Fitch used Jersey Shore phrases, Did the Situation or MTV copywrite or trademark those phrases? Of course not!
  • britainmal
    britainmal 5 days ago
    Some what if Abercrombie & Fitch used Jersey Shore phrases, Did the Situation or MTV copywrite or trademark those phrases? Of course not!
  • britainmal
    britainmal 5 days ago
    Some what if Abercrombie & Fitch used Jersey Shore phrases, Did the Situation or MTV copywrite or trademark those phrases? Of course not!
  • 6 days ago
    should sue his public school for not teaching him to read
  • outspoken
    outspoken 5 days ago
    Over 1 billion sperm and HE'S the one that gets through?
  • SAIRA
    SAIRA 5 days ago
    eww cant stand any of these reality "stars" - I woundnt touch him with a 10 foot pole!
  • p m
    p m 6 days ago
    lol this bum is funny , ohh, like he has a patent on his so called phrases!! ( who says he invented them anyways?)GTFO!!
    i know his show coming to a end and the gravy train is stopping, seriously, fitches legal team has endless cash and will delay this thing until he runs out of cash, then hell drop it, period.
  • bjm
    bjm 6 days ago
    Sounds like he stealing when he uses words like
    The Fitchuation
  • 6 days ago
    they can start a new line focused on him and pay him 50% royalties for the douche bag line
  • caesar
    caesar 5 days ago
    i find it funny that this article calls him a "star"
  • M'hagani
    M'hagani 4 days ago
    thats wat he gets
  • caresse.seguin
    caresse.seguin 6 days ago
    lol way to go Mike... why don't you throw in something about being harassed publicly .. they could've sent a nice letter to his manager or something.. this is a publicity stunt which benefits abercrombie not the situation. like him or hate him he's right .
  • Kaotic Blyss
    Kaotic Blyss 6 days ago
    REALLY? REALLY? REALLY? Get a life Mike "The Circumcision" Sorrentino.
  • johnny hodge
    johnny hodge 3 days ago
    lmao....i think that wall really did damage his brain. too bad Ronnie didnt do it though, thats what i really wanted to see!!
  • al
    al 4 days ago
    how come the stupid ones get the money
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