The Secret of Selling Anything
I am reading Harry Browne's book The Secret of Selling Anything. Actually, it's an old book that he wrote years ago and after his death in 2006, his widow Pamela Wolfe Browne, found two manuscripts and made them available at the Harry Browne website. Harry Browne, if you remember, was the libertarian presidential candidate in 1996 and 2000. I was always a big fan of his, voted for him and read several of his books, including my favorites How I Found Freedom in an Unfree World and Why Government Doesn't Work.
The book on selling is described as "A road map to success for the salesman...who is not aggressive, who is not a smooth 'talker' and who is not an extrovert." Browne uses his libertarian principles in the first chapters of the book to help the reader understand his own nature and that of others. His first law of human nature is "all individuals seek happiness." Browne says that the second law is that happiness is relative, each individual will look for happiness in different ways. Throughout the book, Browne teaches that succeeding at selling means finding out what people want and helping them to get it. A good salesman finds out what will make a person happy enough to part with his or her money. Browne's discussion of libertarian principles and how it applies to selling is worth the read.
The book on selling is described as "A road map to success for the salesman...who is not aggressive, who is not a smooth 'talker' and who is not an extrovert." Browne uses his libertarian principles in the first chapters of the book to help the reader understand his own nature and that of others. His first law of human nature is "all individuals seek happiness." Browne says that the second law is that happiness is relative, each individual will look for happiness in different ways. Throughout the book, Browne teaches that succeeding at selling means finding out what people want and helping them to get it. A good salesman finds out what will make a person happy enough to part with his or her money. Browne's discussion of libertarian principles and how it applies to selling is worth the read.
Labels: interesting books