It’s not that the terrorist picks an attack and we pick a defense, and we see who wins. It’s that we pick a defense, and then the terrorists look at our defense and pick an attack designed to get around it. Our security measures only work if we happen to guess the plot correctly. If we get it wrong, we’ve wasted our money. This isn’t security; it’s security theater.
Bruce Schnier on why airport security is A Waste of Money and Time in the New York Times.
Sylvester Stallone’s website is WP-powered. (I saw The Expendables last night.) Also, am I imagining things or did I read a longish profile of Stallone that talked about his production company, his office, the legacy of Rocky… can’t find it anywhere and search on my Kindle is broken.
New VaultPress security scanning, scans all your core files to make sure they’re kosher.
Akismet just passed 20 Billion Served.
Almost-beta WordPress 3.1 is now running for 15 million blogs on WP.com, the feedback has been really good already and hopefully we’ll iron out some of the few remaining bugs before we do the beta release. The link gives a nice overview of some of the user-facing features of 3.1.
A few months ago I was recently interviewed on KTEH’s program “This is Us!” and the result ended being a nice 5 minute overview of WordPress, something you could show to your Mom to explain the whole thing. Here’s the video (using Youtube’s new beta iframe player):
I like neologisms. We need new words because we have new ideas, and ideas are the only things that break the law of the conservation of energy. Where once there was nothing there now is something, and the history of the neologism is a history of those moments of pure creation. ‘Gamification’, that said, can go take a long walk off a short pier.
Can’t play, won’t play by Margaret Robertson. Hat tip: Paul Kim.
Visited the Polldaddy meetup in Ireland which was held at Springfield Castle, south near Cork. Includes a close encounter with some deer, peacocks, some karting, and a lovely dinner with Automatticians.
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Just a few shots from Monaco to the Nice airport.
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Day trip to Eze, Chevre d’Or where I had the best meal of my life, and walking through Monaco, ending with the Monaco Media Forum.
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Filed under: Essays
Many entrepreneurs idolize Steve Jobs. He’s such a perfectionist, they say. Nothing leaves the doors of 1 Infinite Loop in Cupertino without a polish and finish that makes geeks everywhere drool. No compromise!
I like Apple for the opposite reason: they’re not afraid of getting a rudimentary 1.0 out into the world.
“No wireless. Less space than a nomad. Lame.” — cmdrtaco, Slashdot.org, 2001, reviewing the first iPod
I remember my first 1G iPhone. Like a meal you have to wait for, or a line outside a club, the fact that I stood in line for hours made the first time I swiped to unlock the phone that much sweeter. It felt like I was on Star Trek and this was my magical tricorder… a tricorder that constantly dropped calls on AT&T’s network, had a headphone adapter that didn’t fit any of the hundreds of dollars of headphones I owned, ran no applications, had no copy and paste, and was as slow as molasses.
Now, the crazy thing about that release is when the original iPhone went public, flaws and all, you know that in a secret room somewhere on Apple’s campus they had a working prototype of the 3GS with a faster processor, better battery life, normal headphone jack… a perfect everything. Steve Jobs was probably already carrying around one in his pocket. How painful it must have been to have everyone criticizing them for all the flaws they had already fixed but couldn’t release yet because they were waiting for component prices to come down or for some bugs to be worked out of the app store.
“$400 for an Mp3 Player! I’d call it the Cube 2.0 as it wont sell, and be killed off in a short time… and it’s not really functional. Uuhh Steve, can I have a PDA now?” — elitemacor, macrumors.com, 2001, responding to the original iPod announcement
Or, I wonder, are they really quite zen about the whole thing? There is a dark time in WordPress development history, a lost year. Version 2.0 was released on December 31st, 2005, and version 2.1 came out on January 22nd, 2007. Now just from the dates, you might imagine that perhaps we had some sort of rift in the open source community, that all the volunteers left or that perhaps WordPress just slowed down. In fact it was just the opposite, 2006 was a breakthrough year for WP in many ways: WP was downloaded 1.5 million times that year, and we were starting to get some high-profile blogs switching over. The growing prominence had attracted scores of new developers to the project and we were committing new functionality and fixes faster than we ever had before.
What killed us was “one more thing.” We could have easily done three major releases that year if we had drawn a line in the sand, said “finished,” and shipped the darn thing. The problem is that the longer it’s been since your last release the more pressure and anticipation there is, so you’re more likely to try to slip in just one more thing or a fix that will make a feature really shine. For some projects, this literally goes on forever.
“hey – heres an idea Apple – rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up? or are you really aiming to become a glorified consumer gimmicks firm?” — Pants, macrumors.com, 2001
I imagine prior to the launch of the iPod, or the iPhone, there were teams saying the same thing: the copy + paste guys are *so close* to being ready and we know Walt Mossberg is going to ding us for this so let’s just not ship to the manufacturers in China for just a few more weeks… The Apple teams were probably embarrassed. But if you’re not embarrassed when you ship your first version you waited too long.
A beautiful thing about Apple is how quickly they obsolete their own products. I imagine this also makes the discipline of getting things out there easier. Like I mentioned before, the longer it’s been since the last release the more pressure there is, but if you know that if your bit of code doesn’t make this version but there’s the +0.1 coming out in 6 weeks, then it’s not that bad. It’s like flights from San Francisco to LA, if you miss one you know there’s another one an hour later so it’s not a big deal. Amazon has done a fantastic job of this with the Kindle as well, with a new model every year.
Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there. That means every moment you’re working on something without it being in the public it’s actually dying, deprived of the oxygen of the real world. It’s even worse because development doesn’t happen in a vacuum — if you have a halfway decent idea, you can be sure that there are two or three teams somewhere in the world that independently came up with it and are working on the same thing, or something you haven’t even imagined that disrupts the market you’re working in. (Think of all the podcasting companies — including Ev Williams’ Odeo — before iTunes built podcasting functionality in.)
By shipping early and often you have the unique competitive advantage of hearing from real people what they think of your work, which in best case helps you anticipate market direction, and in worst case gives you a few people rooting for you that you can email when your team pivots to a new idea. Nothing can recreate the crucible of real usage.
You think your business is different, that you’re only going to have one shot at press and everything needs to be perfect for when Techcrunch brings the world to your door. But if you only have one shot at getting an audience, you’re doing it wrong.
After the debacle of the 2.0 -> 2.1 lost year of 2006 the WordPress community adopted a fairly aggressive schedule of putting a major release out 3 times a year, and we stuck to it fairly well although in 2009-2010 we’ve slacked a bit, falling into the “one more thing” mentality again. But more fundamentally it’s still shrink-wrap software, which means that updates burden its users in some way so we have to spread them out.
That’s why I love working on web services and pretty much everything Automattic focuses on is a service. On WordPress.com we deploy code to production twenty or thirty times a day and anyone in the company can do it. We measure the deploy time to hundreds of servers and if it gets too slow (more than 30-60 seconds) we figure out a new way to optimize it. In that short rapid iteration environment the most important thing isn’t necessarily how perfect code is when you send it out, but how quickly you can revert if you need to so the cost of a mistake is really low, under a minute of brokenness. Someone can go from idea to working code to production and more importantly real users in just a few minutes and I can’t imagine any better form of testing.
“Real artists ship.” — Steve Jobs, 1983
A version 1.0 of this essay appeared in the book Do More Faster. I should also note that Automattic is always hiring.
“We are made to feel that at any point, somewhere on the globe, something may occur to sweep away old certainties—something that, if we failed to learn about it instantaneously, could leave us wholly unable to comprehend ourselves or our fellows.” – On Distraction by Alain de Botton. I’ll finish this later, I need to reload Techmeme.
Top 15 Blogging Best Practices, which I found via the Share the Word blog.
Exploring Parc de Ville with its Fall colors, the city center of Luxembourg, and the Sonny Rollins concert at Philharmonie.
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When I was in Ireland last week I got the chance to appear on the nightly news show on RTE, which you can view here on WPTV. It was interesting because (1) I was standing in the oddest spot and (2) because it was live broadcast I had one of those things in my ear and there was a second or so delay, which was kind of fun. Here’s the view from the broadcast van. The guest photos were taken by Ciara Beades and Aisling Keane.
I’ve seen two interesting online short films recently, and I’d recommend both (if you’re above 18). The first is “I’m Here” by Spike Jonze, a love story, which you can see on its official Absolut-sponsored site or on Youtube through these Ebert links. The second is Kanye’s new bizarre but gorgeous short film Runaway, viewable on YouTube, which features the beautiful Selita Ebanks. Both are about 30 minutes long, and will have you thinking and talking to your friends.
I met up with Team Social from Automattic in Athens, Greece where they were having their meetup. This day included some injuries, the Acropolis, and a night out on the town.
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Philip Leigh writes about The Implications Of Blogging for MediaPost. “[M]uch like the printing press transformed publishing, the true cultural significance of blogging — which is only incipient at present — will be a consequence of its production process.”
Two fun launches today: FoodPress is a new collection of the best WordPress food writing in the world, right now from .com only. Don’t visit if you’re hungry. 
Second, we’ve launched the WordPress mobile app for Nokia and it’s in their Ovi store. Update: And a bonus, check out the slick new design on Akismet that just launched.