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In the U.S., former vaudeville performers such as the Marx Brothers, George Burns and Gracie Allen, W. C. Fields, and Jack Benny moved to sound movies, then radio, and then television, including variety shows. In the 1960s, even a popular rock band such as The Beatles undertook this ritual of appearing on variety shows on TV. In the US, shows featuring Perry Como, Milton Berle, Jackie Gleason, Bob Hope and Dean Martin also helped to make the Golden Age of Television successful.
From 1948 to 1971, The Ed Sullivan Show was one of CBS's most popular series. Using his no-nonsense approach, Ed Sullivan allowed many acts from several different mediums to get their "fifteen minutes of fame." Sullivan was also partially responsible for bringing Elvis Presley and The Beatles to U.S. prominence.
Sid Caesar pioneered the television variety show format with Your Show of Shows (1950–54) and Caesar's Hour (1954–57).
ABC-TV aired The Hollywood Palace, an hour-long show broadcast weekly (generally on Saturday night) from January 4, 1964 to February 7, 1970, where the Rolling Stones first appeared on American TV.
In the UK, The Good Old Days - which ran from 1953 to 1983 - featured modern artists performing dressed in late Victorian/Early Edwardian costume, either doing their own act or performing as a music hall artist of that period. The audience was also encouraged to dress in period costume in a similar fashion.
On television, variety reached its peak during the period of the 1960s and 1970s. With a turn of the television dial, viewers around the globe could variously have seen shows and occasional specials featuring Dinah Shore, Bob Hope, Bing Crosby, Perry Como, Andy Williams, Julie Andrews, The Carpenters, Olivia Newton-John, John Denver, John Davidson, Mac Davis, Bobby Goldsboro, Lynda Carter, Johnny Cash, Sonny and Cher, Bob Monkhouse, Carol Burnett, Rod Hull and Emu, Flip Wilson, Lawrence Welk, Glen Campbell, Donny & Marie Osmond, Barbara Mandrell, Judy Garland, The Captain & Tennille, The Jacksons, The Keane Brothers, Bobby Darin, Sammy Davis, Jr., Mary Tyler Moore, Dean Martin, Tony Orlando and Dawn, The Smothers Brothers, Danny Kaye, Buck and Roy, Roy Hudd, Billy Dainty Max Wall or The Muppet Show. Even "The Brady Bunch" had a variety show. Variety shows were once as common on television as Westerns, courtroom dramas, suspense thrillers, sitcoms, or (in more modern times) reality shows.
During the 1960s and '70s, there were also numerous one-time variety specials featuring stars such as Shirley MacLaine, Frank Sinatra, Diana Ross and Mitzi Gaynor, none of whom ever had a regular television series.
By the 21st century, the variety show format had fallen out of fashion, due largely to changing tastes and the fracturing of media audiences (caused by the proliferation of cable and satellite television) that makes a multiple-genre variety show impractical. Even reruns of variety shows have generally not been particularly widespread; TV Land briefly aired some variety shows (namely The Ed Sullivan Show and The Sonny and Cher Comedy Hour) upon its launch in 1996, but within a few years, those reruns stopped. Similarly, CMT held rights to Hee Haw but almost never aired any episodes (current rights holder RFD-TV has been more prominent in their airings of the show). A notable exception is The Lawrence Welk Show, which has aired continuously in reruns on the Public Broadcasting System since 1986. The Spanish language variety show Sabado Gigante, which began in 1962 and moved from Chile to the United States in 1986, continues to air and produce new episodes; it currently airs on Univision.
However, though the format had faded in popularity in prime time, it thrived in late night. The variety shows of this daypart eventually evolved into late-night talk shows, which combined variety entertainment with talk show elements (mainly celebrity interviews). (The Emmy Awards consider the two genres to be closely enough related that they issue the Primetime Emmy Award for Outstanding Variety, Music or Comedy Series to either type of show.) Though only one network (NBC, with its The Tonight Show Starring Johnny Carson and later Late Night with David Letterman) had a successful late-night talk show until 1992, the field greatly expanded beginning with Carson's retirement and the controversial selection of Jay Leno as Tonight's new host. Within ten years, all three of the "Big Three" networks, along with several cable outlets, had late night variety talk shows airing nightly. (NBC, in a cost-cutting move, attempted to bring Leno's show to prime time as The Jay Leno Show in 2009, but affiliates threatened to drop the program after local news ratings suffered, forcing him back to late night within four months of the prime time debut.) Sketch comedy series such as Saturday Night Live, Almost Live!, MADtv and SCTV also contain variety show elements, particularly musical performances and comedy sketches (though only the first of these remains on air as of 2010). The most obvious difference between shows such as Saturday Night Live and traditional variety shows is the lack of a single lead host (or hosts) and a large ensemble cast. SNL has used different guest hosts ever since its inception.
The variety show format also continues in the form of the telethon, which features several hours of variety entertainment. The Jerry Lewis MDA Telethon is one of the best known national telethons, and local telethons also still exist (one of the few times local stations produce non-news entertainment programming themselves). These, too, are losing popularity; the Lewis telethon was cut from over 21 hours to six in 2011 as a response to declining returns, while only a handful of long-established local telethons remain on air.
In 2004, ABC's The Nick and Jessica Variety Hour attempted to revive the prime-time variety hour as a special for today's generation. It was followed by Nick & Jessica's Family Christmas in early December of that year, though no further specials would be produced after that due to the couple's divorce. NBC's Rosie Live did not fare so well: the series' pilot episode aired the day before Thanksgiving 2008 and, after being panned by critics, would not be picked up. In December 2009, singer Carrie Underwood made her first attempt at a Christmas variety special on FOX. Fox's Osbournes Reloaded, a variety show featuring the family of rocker Ozzy Osbourne, and was canceled after only one episode had aired in 2009, after over two dozen affiliates refused to air the first episode of the show; the series had been slated for a six-episode run.
The Scouting Gang Show performed principally by young people 18 years of age and under in many locations around the world is an example of a variety show format that has endured for over seventy years.
Chile: Since 1962, the Spanish-language variety show known as Sábado Gigante has been hosted by Don Francisco. It is currently broadcast by Univision on Saturday evenings. It moved production to the United States in 1986.
Hong Kong:The first Chinese variety show to become a major success was Hong Kong's Enjoy Yourself Tonight, which first aired in 1967 and ran for 27 years. In Hong Kong, variety shows are often combined with elements of a cooking show or a talent competition but end in various results.
Mexico:Siempre en Domingo premiered in 1969 with Raul Velasco hosting. It became Mexico's longest-running variety series, remaining on Televisa until 1998. Other long-running variety shows, most of which have been Televisa productions, have included La Carabina de Ambrosio, Anabel, Al Fin de Semana, Silvia y Enrique, La Parodia and Muevete. Most, if not all, of Televisa's variety shows have aired in other countries, including the Univision networks in the United States.
Taiwan: Another of today's variety shows in Asia is Taiwan's Variety Big Brother. East Asian variety programs are known for its constant use of sound effects, on-screen visuals and comedic bantering. Many of the shows are presented in a live-like presentation in a fast-paced setting, with scenes repeating or fast forwarded.
The most popular variety program in Taiwan is the long-running "Super Sunday", known for its fast-paced style and catchphrases. The second half of the program is more emotional with guests finally or attempting to reunite with another (either a celebrity or a friend) by re-enacting the moment (in a satirical manner) and then let co-star and singer Ah-Liang search for the specific person through various locations. It was succeeded by "Happy Sunday", a similar program hosted by the co-stars.
Another popular variety show in Taiwan is KangXi Lai Le, a talk show with variety show elements. The hosts and guests were associated with variety shows. Famous for its bantering, which were written before tapings.
South Korea: In South Korea the hugely popular Muhan Dojeon (Infinite Challenge), broadcast by MBC since 2005, is a new model of this. It combines comedy and variety scenes including unscripted stunts.
Philippines: In the Philippines, the longest-running variety show Eat Bulaga still airs up to this day on GMA Network. The show was first broadcast in 1979, originally on RPN channel 9.
Venezuela: In Venezuela, the most well known variety show is Súper Sábado Sensacional. Originally established in 1968 (as Sábado Espectacular) on Radio Caracas Television, the show moved to Venevision in 1970 and was renamed Sábado Sensacional. In 1990, "Súper" was added to the title, and is how the show is currently known today.
Many television specials continue to resemble the variety show format to this day.
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