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A greatest hits album (sometimes referred to as a "best of" album) is a compilation album of successful, previously released songs by a particular music artist or band. To increase the appeal of the album – especially to people who already own the previously released material – it is common to include remixes or alternate takes of popular songs or new material, with new songs often being released as singles (and themselves sometimes becoming successful). Madonna's The Immaculate Collection is the best selling greatest hits compilation by a solo artist; all of the songs on it are presented in different versions than the original hit versions. The Eagles' Their Greatest Hits (1971–1975) is the best selling greatest hits compilation by a group and also one of the ten best selling albums in history. Johnny Mathis's Johnny's Greatest Hits (1958) is generally considered the first greatest hits album. It was popular, remaining on the Billboard Top Albums Chart for a then record-breaking 490 continuous weeks. This was initially to be the case with Oasis, but upon realization that the release was inevitable, the band took direct involvement, selecting the tracklisting, track order, and the artwork. The country music star Garth Brooks long opposed the release of a greatest hits collection, but agreed to it in 1994 but only for a limited time (his release, The Hits was quickly deleted, but not until selling well over ten million copies). Joni Mitchell also resisted releasing a greatest hits album for many years, reportedly fearing that the availability of a greatest hits compilation would lead her record label to take her actual studio albums out of print, but she agreed to release Hits in 1996 along with a second album titled Misses, which compiled non-hit songs that Mitchell personally selected as being representative of her work.
Greatest hits collections can also boost a falling music career. The Beautiful South's first greatest hits album, Carry on up the Charts, was originally strongly opposed by the band. However, upon release it became one of the fastest selling albums in chart history.
Often, a Greatest Hits VHS or DVD collection can be released, which features the music videos to the hits. These are often released concurrently with a Greatest Hits album (a more recent example being the Oasis release Time Flies... 1994-2009). Although sometimes, a Greatest Hits VHS or DVD can be released as a solo release without a companion album (a good example being the Guns N' Roses VHS/DVD Welcome to the Videos, released in 1998. Guns N' Roses would eventually release a greatest hits album in 2004). Another example of a video greatest hits without a companion audio album would be Positive Mental Octopus by the Red Hot Chili Peppers, released in 1990.
Radio stations are now emerging that only play Greatest Hits albums as their source material.
Another criticism has been including one or two new songs with a package of hits. This trend started in the early 1980s, and made it necessary for collectors to purchase the "greatest hits" album if they wished to have the complete catalog of an artist's songs, even if those collectors owned all the albums containing the pre-existing hits. However, with online music stores now available, people can just download the new songs. The Paperboys released Tenure in 2002, which, out of its eighteen tracks, contains six new songs.
Some greatest hits albums are ridiculed as premature releases by young artists. Kenny Rogers and The First Edition, for example, issued Greatest Hits in 1971, three years after their first top 40 pop hit. Jason Donovan had a hits album out in 1991, only two years after he debuted; Ol' Dirty Bastard released The Dirty Story: The Best of ODB after two albums and three singles. Hilary Duff, 'N Sync, and Mandy Moore released greatest hits albums though they might have had only a handful of hit singles in their short careers. The Jackson 5 Greatest Hits was released only two years after the band released their debut album.
The quality of a greatest hits package released early in an artist's career depends upon the artist. Elvis Presley released Elvis' Golden Records in 1958, which only covered 1956–1958, although this album still sells today, remaining in print on Compact Disc, despite the countless Presley hits collections issued since. The Bee Gees released Best of Bee Gees in 1969, only two years after their international debut, yet nine of the twelve tracks were hit singles in America. Sly and the Family Stone released their Greatest Hits album in 1970, after only three years. Ringo Starr's Blast From Your Past and John Lennon's Shaved Fish came out in 1975, after five-year solo careers (both had been in The Beatles). All of these compilations were well-received and continue to garner critical kudos.
In Japan, it is common for artists to have "greatest hits" compilations released early in their career. Many acts release a compilation after three albums, which commonly means after only three years of career in the music market. Ayumi Hamasaki, Mai Kuraki, Hikaru Utada, Glay and Greeeen are a few examples (the band McFly, from England, also released a greatest hits album after three albums and three active years). Many times, the decision of having a greatest hits released is due to the popularity of the artist at the moment, which results in bigger sales. It is also common for the Japanese artists to have many compilations throughout their careers.
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