Bloomberg Businessweek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.

History

Initially, the magazine published sections that included topics such as marketing, labor, finance, and management, among others. Stephen J. Adler of The Wall Street Journal was named to succeed Shepard as editor in chief at BusinessWeek.

Like nearly all magazines, BusinessWeek suffered from a decline in advertising during the late-2000s recession. Print revenues halved, to US$60 million, between 2006 and 2009, and online revenues only grew marginally, to $20.5 million. In July 2009, it was reported that McGraw-Hill was trying to sell BusinessWeek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.

In late 2009, Bloomberg L.P. bought the magazine — for a reported $2 million to $5 million plus assumption of liabilities — and renamed it Bloomberg BusinessWeek. Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor for Time Magazine. In early 2010, the magazine title was restyled Bloomberg Businessweek (with a lowercase "w") as part of a redesign.

Competitors

During the 1990s, BusinessWeek's advertising campaign expanded, creating efforts to try to solicit new readers from outside the business world. The magazine's then-editor in chief, Steven B. Shepard, helped implement an international edition of the magazine, expanding global reach and interest, and helped to report new and emerging business trends, such as the notion of the New Economy. In 2011 Businessweek's ad revenue went up 65.3% in comparison to the previous year.

College rankings

Non-U.S. editions

Ipad version

See also

References

Category:American business magazines Category:Magazines published in New York Category:Publications established in 1929 Category:Weekly magazines Category:Bloomberg L.P.