"Technicolor" is the trademark for a series of color motion picture processes pioneered by Technicolor Motion Picture Corporation (a subsidiary of Technicolor, Inc.), now a division of Technicolor SA. The Technicolor Motion Picture Corporation was founded in Boston in 1914 (incorporated in Maine in 1915) by Herbert Kalmus, Daniel Frost Comstock, and W. Burton Wescott. The "Tech" in the company's name was inspired by Massachusetts Institute of Technology, where Kalmus received his undergraduate degree and was later an instructor. Technicolor, Inc. was chartered in Delaware in 1921.
The difference was that the two-component negative was now used to produce a subtractive color print. Because the colors were physically present in the print, no special projection equipment was required and the correct registration of the two images did not depend on the skill of the projectionist.
The frames exposed behind the green filter were printed on one strip of black-and-white film, and the frames exposed behind the red filter were printed on another strip. After development, each strip was toned to a color complementary to that of the filter—red for the green-filtered images, green for the red-filtered. Unlike tinting, which adds a uniform veil of color to the entire image, toning chemically replaces the black-and-white silver image with transparent coloring matter, so that the highlights remain clear (or nearly so), dark areas are strongly colored, and intermediate tones are colored proportionally. The two strips, made of film stocks thinner than regular film, were then cemented together base to base to create a projection print. The Toll of the Sea debuted on November 26, 1922 as the first general release film to use Technicolor.
(1925). The film was one of the earliest uses of the process on interior sets, and demonstrated its versatility.]] The second all-color feature in this process, Wanderer of the Wasteland, was released in 1924. Process 2 was also used for color sequences in such major motion pictures as The Ten Commandments (1923), The Phantom of the Opera (1925), and Ben-Hur (1925). Douglas Fairbanks' The Black Pirate (1926), became the fourth feature to be filmed entirely in Technicolor.
Although successful commercially, Process 2 was plagued with technical problems. Because the images on the two sides of the print were not in the same plane, both could not be perfectly focused at the same time. The significance of this problem depended on the depth of field of the projection optics. Much more serious was a problem with cupping. Films in general tended to become somewhat cupped after repeated use. Every time a film was projected, each frame in turn was heated by the intense light in the projection gate, causing it to bulge slightly. After it had passed through the gate, it cooled and the bulge subsided, but not quite completely. It was found that the cemented prints were not only very prone to cupping, but that the direction of cupping would suddenly and randomly change from back to front or vice versa, so that even the most attentive projectionist could not prevent the image from temporarily popping out of focus whenever the direction changed. Technicolor had to supply new prints so the cupped ones could be shipped to their Boston laboratory for flattening, after which they could be put back into service, at least for a while. The unusual thickness of the film and the presence of image layers on both surfaces made the prints especially vulnerable to scratching, and vividly colored scratches are very noticeable. Splicing a Process 2 print without special attention to its unusual laminated construction was apt to result in a bad splice that would fail as it passed through the projector. Even before these problems became apparent, Technicolor regarded this cemented print approach as a stopgap and was already at work developing an improved process.
In the lab, every other frame of the camera negative was printed onto one strip of specially prepared gelatin film (or "matrix") to create a red record, and the remaining frames were printed onto a second strip of blank film to create a green record. On exposure to light, the gelatin hardened. Areas not exposed to light were washed away by the developer leaving a relief image created by the hardened gelatin. The two matrix films were then soaked in dye baths of their complementary colors. The strip containing the red record was dyed green and the green record strip was dyed red. The thicker the gelatin on each frame, the more dye it absorbed.
During the final printing, the matrices were placed in contact with a blank, emulsified strip of film (known as the "blank") and the dye was transferred from the matrices to the new print. A mordant made from deacetylated Chitin was applied to the blank before printing, which kept the dye from migrating.
As this dye-transfer process was introduced around the same time as sound-on-film, the emulsion on the blank was adapted to a black-and-white film stock where the soundtrack and frame line were printed in black and white first, and then the dye-layer was added.
(1929), found in 2005. No complete color copies of the film have survived.]] The first feature made entirely in the Technicolor Process 3 was The Viking (1928), which had a synchronized score and sound effects. Redskin (1929), with a synchronized score, and The Mysterious Island (1929), a part-talkie, were photographed almost entirely in this process also but included some sequences in black and white. The following talkies were made entirely – or almost entirely – in Technicolor Process 3: On with the Show! (1929) (the first all-talking color feature), Gold Diggers of Broadway (1929), The Show of Shows (1929), Sally (1929), The Vagabond King (1930), Follow Thru (1930), Golden Dawn (1930), Hold Everything (1930), The Rogue Song (1930), Song of the Flame (1930), Song of the West (1930), The Life of the Party (1930), Sweet Kitty Bellairs (1930), Bride of the Regiment (1930), Mamba (1930), Whoopee! (1930), King of Jazz (1930), Under a Texas Moon (1930), Bright Lights (1930), Viennese Nights (1930), Woman Hungry (1931), Kiss Me Again (1931) and Fifty Million Frenchmen (1931). In addition, scores of features were released with Technicolor sequences. Numerous short subjects were also photographed in Technicolor Process 3, including the first color sound cartoons by producers such as Ub Iwerks and Walter Lantz. Song of the Flame became the first color movie to use a widescreen process (using a system known as Vitascope, which used 65mm film).
In 1931, an improvement of Technicolor Process 3 was developed which removed grain from the Technicolor film, resulting in more vivid and vibrant colors. This process was first used on a Radio Picture entitled: The Runaround (1931). The new process not only improved the color but also removed specks (that looked like bugs) from the screen, which had previously blurred outlines and lowered visibility. This new improvement along with a reduction in cost (from 8.85 cents to 7 cents per foot) led to a new color revival. Warner Brothers took the lead once again by producing three features (out of an announced plan for six features): Manhattan Parade (1932), Doctor X (1932) and Mystery of the Wax Museum (1933). Radio Pictures followed by announcing plans to make four more features in the new process. Only one of these, Fanny Foley Herself (1931), was actually produced. Although Paramount Pictures announced plans to make eight features and Metro-Goldwyn-Mayer promised two color features, these never materialized. This may have been the result of the lukewarm reception to these new color pictures by the public. Two independently produced features were also made with this improved Technicolor process: Legong: Dance of the Virgins (1934) and Kliou the Tiger (1935).
Very few of the original camera negatives of movies made in Technicolor Process 2 or 3 survive. In the late 1940s, most were discarded from storage at Technicolor in a space-clearing move, after the studios declined to reclaim the materials. Those that survived into the 1950s were often used to make black-and-white prints for television and simply discarded thereafter. This explains why so many early color films exist today solely in black and white.
Warner Bros., which had vaulted from a minor exhibitor to a major studio by its introduction of the talkies, incorporated Technicolor's printing to enhance their films. Other producers followed Warner Bros.' example by making features in color, with either Technicolor or one of its competitors, such as Brewster Color and Multicolor (later Cinecolor).
Consequently, the introduction of color did not increase the number of audiences to the point where it was economical. This, and the Great Depression severely strained movie studios' finances, and spelled the end of Technicolor's first financial success.
===Three-strip Technicolor ===
Kalmus convinced Walt Disney to shoot one of his Silly Symphony cartoons Flowers and Trees (1932) in Process 4, the new "three-strip" process. Seeing the potential in full-color Technicolor, Walt Disney negotiated an exclusive contract for the use of the process, continuing to September 1935 (when other studios could start producing cartoons in the process, but were barred from releasing them until 1936). Competitors such as the Fleischer Studios and the Ub Iwerks studio were shut out – they had to settle for either the two-color Technicolor systems or use a competing process such as Cinecolor.
Flowers and Trees was a success with audiences and critics alike, and won the first Academy Award for Animated Short Film. All subsequent Silly Symphonies from 1933 on were shot with the three-strip process. One 1933 Silly Symphony, Three Little Pigs, engendered such a positive audience response that it overshadowed the feature films with which it was shown. Hollywood was buzzing about color film again. According to Fortune magazine, "Merian C. Cooper, producer for RKO Radio Pictures and director of King Kong (1933), saw one of the Silly Symphonies and said he never wanted to make a black-and-white picture again."
Although Disney's first 60 or so Technicolor cartoons utilized the general three-strip camera, an improved "successive exposure" process was adopted circa 1937 solely for cartoon work: the camera would contain one strip of black-and-white negative film, and each animation cel would be photographed three times, on three sequential frames, behind alternating red, green, and blue filters. Three separate dye transfer printing matrices would be created from the red, green, and blue records in their respective complementary colors, cyan, magenta and yellow.
The Technicolor Process 4 used colored filters, a beam splitter made from a thinly coated mirror inside a split-cube prism, and three strips of black-and-white film (hence the "three-strip" designation). The beam splitter allowed ⅓ of the light to shine through a green filter onto one strip of film, capturing the green part of the image. The other ⅔ was reflected sideways by the mirror and passed through a magenta filter, to remove any green (which would have been redundant). The diverted non-green light exposed a pair of film strips spooled together; one which captured only blues, itself a filter, and another which picked up whatever was left (the red part of the image). The "blue" strip could act as a filter because it was a special type of film known as orthochromatic, which is designed to absorb some light frequencies and not others. The "green" and "red" strips were both of the broad-spectrum, panchromatic type.
To print the film, each colored strip had a print struck from it onto a light sensitive piece of gelatin film. When processed, "dark" portions of the film hardened, and light areas were washed away. The gelatin film strip was then soaked with a dye complementary to the color recorded by the film: cyan for red, magenta for green, and yellow for blue (see also: CMYK color model for a technical discussion of color printing).
A single clear strip of black-and-white film with the soundtrack and frame lines printed in advance was first treated with a mordant solution and then brought in contact with each of the three dye-soaked colored strips in turn, building up the complete color image. This process is referred to as "dye imbibition", a technique which was commonly used in conventional offset printing or lithography but which the Technicolor process utilized on film. The final strip of film would have the dyes soaked into its emulsion and not simply printed onto its surface. The end result was a bright and clear representation of natural color.
In the early days of the process, the clear film would be pre-exposed with a 50% black-and-white image derived from the green strip. This process was used largely to cover up fine edges in the picture where colors would mix unrealistically (also known as fringing). This additional black increased the contrast of the final print and concealed any fringing. However, overall colorfulness was compromised as a result. By the early 1940s, Technicolor had streamlined the process to make up for these shortcomings and this practice ceased.
Fortune magazine's October 1934 article stressed that Technicolor, as a corporation, was rather remarkable in that it kept its investors quite happy despite the fact that it had only been in profit twice in all of the years of its existence, during the early boom at the turn of the decade. A well-managed company, half of whose stock was controlled by a clique loyal to Kalmus, Technicolor never had to cede any control to its bankers or unfriendly stockholders. In the mid-'30s, all the major studios except MGM were in the financial doldrums, and a color process that truly reproduced the visual spectrum was seen as a possible shot-in-the-arm for the ailing industry.
In November 1933, Technicolor's Herbert Kalmus and RKO announced plans to produce three-strip Technicolor films in 1934, beginning with Ann Harding starring in a projected film The World Outside.
Live-action use of three-strip Technicolor was first seen in a musical number of the MGM feature The Cat and the Fiddle, released February 16, 1934. On July 28 of that year, Warner Brothers released Service With a Smile, followed by Good Morning, Eve! on August 5, both being comedy short films starring Leon Errol and filmed in three-strip Technicolor. Pioneer Pictures, a movie company formed by Technicolor investors, produced the film usually credited as the first live-action short film shot in the three-strip process, La Cucaracha released August 31, 1934. La Cucaracha is a two-reel musical comedy that cost $65,000, approximately four times what an equivalent black-and-white two-reeler would cost. Released by RKO, the short was a success in introducing the new Technicolor as a viable medium for live-action films. The three-strip process also was used in some short sequences filmed for several movies made during 1934, including the final sequences of The House of Rothschild (20th Century Pictures/United Artists) with George Arliss and Kid Millions (Samuel Goldwyn Studios) with Eddie Cantor.
Pioneer/RKO's Becky Sharp (1935) became the first feature film photographed entirely in three-strip Technicolor. Initially, three-strip Technicolor was only used indoors. In 1936, The Trail of the Lonesome Pine became the first production to have outdoor sequences, with impressive results. The spectacular success of Snow White and the Seven Dwarfs (1937), which was released in December 1937 and became the top-grossing film of 1938, attracted the attention of the studios.
The process of splitting the image reduced the amount of light reaching the film stock. Since the film speed of the stocks used were fairly slow, early Technicolor productions required a greater amount of lighting than a black-and-white production. It is reported that temperatures on the film set of The Wizard of Oz from the hot studio lights frequently exceeded 100 °F (38 °C), and some of the more heavily costumed characters required a large water intake. Some actors and actresses claimed to have suffered permanent eye damage from the high levels of illumination.
Because of the added lighting and triple amount of film necessary, Technicolor demanded high film budgets.
Eastman Kodak introduced its first 35 mm color negative film in 1950. The first commercial feature film to use Eastmancolor was the National Film Board of Canada documentary Royal Journey, released in December 1951. In 1952, an improved version suitable for Hollywood production was introduced. This allowed Technicolor prints to be struck from a single camera negative exposed in a standard camera. Foxfire (1955), filmed in 1954 by Universal, starring Jane Russell and Jeff Chandler, was the last American-made feature photographed with a Technicolor three-strip camera.
In 1952, Eastman Kodak introduced a high-quality color print film, allowing studios to produce prints through standard photographic processes as opposed to having to send them to Technicolor for the expensive dye imbibition process. That same year, the Technicolor lab adapted its dye transfer process to derive matrices and imbibition prints directly from Eastman Color negatives, as well as other stocks such as Ansco and DuPont color stocks.
Technicolor unveiled their stereoscopic camera for 3-D films in March 1953. The rig utilized two three-strip cameras, running a total of six strips of film at once (three for the left eye and three for the right). Only two films were shot with this camera set-up: Flight to Tangier and Money From Home. A similar, but different system had been used by a different company, utilizing two three-strip cameras side-by-side for a British short called Royal River.
In 1954, Technicolor made reduction dye transfer prints of the large format VistaVision negative. Their process was also adapted for use with Todd-AO, Ultra Panavision 70 and Technirama formats. All of them were an improvement over the three-strip negatives since the negative print-downs generated sharper and finer grain dye transfer copies.
By the late 1960s, the dye-transfer process eventually fell out of favor in the United States as being too expensive and too slow in turning out prints. With the growing number of screens in the US, the standard run of 200-250 prints increased. And while dye-transfer printing yielded superior color printing, the number of high speed prints that could be struck in labs all over the country outweighed the fewer, slower number of prints that could only be had in Technicolor's labs. The last new American film released before Technicolor closed their dye plant was The Godfather, Part II (1974).
In 1975, the US dye transfer plant was closed and Technicolor became an Eastman-only processor. In 1977, the final dye-transfer printer left in Rome was used by Dario Argento to make prints for his horror film Suspiria. In 1980, the Italian Technicolor plant ceased printing dye transfer.
The British line was shut down in 1978 and sold to Beijing Film and Video Lab in China. A great many films from China and Hong Kong were made in the Technicolor dye transfer process, including Zhang Yimou's Ju Dou and even one American film, Space Avenger (1989, director: Richard W. Haines). The Beijing line was shut down in 1993 for a number of reasons, including inferior processing.
After its reintroduction, the dye transfer process was used in several big-budget, modern Hollywood productions. These included Bulworth, Pearl Harbor, and Toy Story. The distinct "look" this process achieves, often sought after by filmmakers looking to re-create the period of time at which Technicolor was at its most prominent, is difficult to obtain through conventional, high-speed printing methods and is one explanation for the enduring demand and credibility of the process.
The dye-transfer process was discontinued by Technicolor in 2002 after the purchase of the company by Thomson which in 2010 changed its name to Technicolor SA.
An article on the restoration of claimed that a rare dye-transfer print of the movie, made for director George Lucas at the British Technicolor lab during its initial run, had been used as a color reference for the restoration. The article claimed that conventional color prints of the movie had all degraded over the years to the extent that no two had the same color balance. However, because of the variation in color balance per print, dye-transfer prints are used in the professional restoration world as only a rough guideline.
Furthermore, three-strip camera negatives are all on silver-based black-and-white stock, which have stayed unaltered over the course of time with proper handling. This has become of importance in recent years with the large market for films transferred to video formats for home viewing. The best color quality control for video transfer by far is achieved by optically printing from Technicolor negatives, or by recombining the negative through digital means and printing, onto low-contrast stock.
One problem that has resulted from Technicolor negatives is the rate of shrinkage from one negative to another. Because three-strip negatives are shot on three rolls, they are subject to different rates of shrinkage depending on storage conditions. Today, digital technology allows for a precise re-alignment of the negatives by resizing shrunken negatives digitally to correspond with the other negatives. Shrinkage and re-alignment (resizing) are non-issues with Successive Exposure (single-roll RGB) Technicolor camera negatives.
The visual aesthetic of dye transfer Technicolor continues to be used in Hollywood, usually in films set in the mid-20th century. Parts of The Aviator, the 2004 biopic of Howard Hughes, were digitally manipulated to imitate color processes that were available during the periods each scene takes place. The two-color look of the film is incorrectly cited as looking like Technicolor's two-color systems, and is in fact a facsimile of Hughes' own color system, Multicolor. The "three-strip" Technicolor look begins after the newsreel footage of Hughes making the first flight around the world.
Category:Film and video technology Category:Organizations awarded an Academy Honorary Award Category:1914 introductions Category:1915 introductions Category:Thomson SA Category:History of film Category:Private equity portfolio companies Category:1932 introductions
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