Coordinates | 55°45′06″N37°37′04″N |
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Name | Logo |
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Logofile | Logo-fiercetv.jpg |
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Logoalt | The Logo logo. |
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Logosize | 200px |
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Launch | 2001 (as VH1 Mega Hits)2005 (as Logo) |
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Headquarters | New York, New York, United States |
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Owner | Viacom (through MTV Networks division) |
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Replaced names | VH1 Mega Hits |
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Slogan | FierceTV |
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Sister names | CMT, MTV, MTV2, MTV Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons Network, TeenNick, VH1 |
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Web | logotv.com |
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Sat serv 1 | DirecTV |
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Cable serv 1 | Available on various cable services |
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Cable chan 1 | Check local listings for channel |
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Sat chan 1 | Channel 272 Channel 1272 (VOD) |
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Sat serv 2 | Dish Network |
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Sat chan 2 | Channel 373 (HD only) |
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Logo is an
American digital
cable television channel owned by
Viacom's
MTV Networks division. Launched in June 2005, the channel's programs are geared towards the
gay, lesbian, bisexual, and transgender (LGBT) community. The advertiser-supported channel struck carriage deals prior to its launch date with
DirecTV,
Charter Communications,
Adelphia,
Cablevision,
Time Warner Cable of New York City, and
RCN. A deal with
Comcast was reached after the launch date. However, as of July 2009, Comcast has not added Logo to its channel lineup in certain areas such as in Comcast's
Jackson, Mississippi and
Monroe, Louisiana markets, due to local opposition. Logo was also not carried by Comcast in Utah, but has been carried as of September 2010.
Dish Network has added the channel as an option for their
HDTV package. Logo has partnered with
CBS News to provide news briefs and has developed a relationship with
LPI Media, publisher of
The Advocate,
Out, and
The Out Traveler magazines. Logo replaced
VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets. Logo became available on the
Dish Network in May 2009.
Logo was available in an estimated 41 million homes as of September 2010 and is in the 25 largest media markets in the United States.
The channel was founded by former MTV Executive, Matt Farber. Its first President, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007.
Day to day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency. The channel's website says:
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Programming
Logo's programming is a blend of movies with gay themes,
reality television, travel programming, dating/romance shows,
documentaries,
music videos,
stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. Some content originated from other Viacom properties including
Comedy Central,
MTV and VH1, although the amount of such content has been reduced in favor of more original programming.
Multiplatform content and acquisitions
Online
Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.
Logo's first web site, LOGOonline.com, launched shortly before the channel in June 2005. In 2006, Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired Downelink.com (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although the exact amount is unknown.
On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site re-design.
Wireless
As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, and Helio. (Helio has since been absorbed into Virgin Mobile)
Downloads
As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent
. In June 2007 and November 2008, Logo programming became available for download on Xbox LIVE and Zune Marketplace, respectively.
Video On Demand
As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Time Warner Cable, and Verizon cable providers. Logo programming has been available on the Roost service since the time of its official launch.
Theatrical
In early 2007,
Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, the film version of the
Noah's Arc television series entitled
.
DVD
Noah's Arc season one (released August 6, 2006)
Noah's Arc season two (released June 12, 2007)
Rick & Steve season one (released August 28, 2007)
The Big Gay Sketch Show seasons one and two (released April 29, 2008)
Exes & Ohs season one (released May 20, 2008)
Noah's Arc: Jumping the Broom (released February 3, 2009)
Out at the Wedding (released February 17, 2009)
Rick & Steve season two (released March 3, 2009)
Podcasting
Logo offered several audio and video podcasts through the podcast section of the iTunes store. At launch the offering included audio and video podcasts for
CBS News on Logo, Jason Bellini's
Here & Now,
Talking to Manatees,
She Said What?, and
Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled
Oh God I'm Gay, which addresses spiritual issues for LGBT people. As of January 2011 archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since 2009.
References
;Notes
External links
Logo PackageLogo Package
Category:American television networks
Category:LGBT-related media in the United States
Category:LGBT-related television channels
Category:MTV Networks
Category:Television channels and stations established in 2005
Category:English-language television stations in the United States