1:0 Friaca (47.) 1:1 Juan Schiaffino (66.) 1:2 Alcides Ghiggia (79.) The specialized press and the general public had already started claiming Brazil as the new world champions for days prior to the final match, and they had reasons to do so. Brazil had won their last two matches with a very attack-minded style of play against which all efforts had proved fruitless. Uruguay, however, had encountered difficulties in their matches with Spain and Sweden, managing only a draw against Spain and a narrow victory over Sweden. When those results were compared, it seemed that Brazil were set to defeat Uruguay as easily as they had dispensed with Spain and Sweden. On the morning of 16 July 1950, the streets of Rio de Janeiro were bustling with activity. An improvised carnival was organized, with thousands of signs celebrating the world title, and chants of "Brazil must win!". This spirit never ceased, right up until the final minutes of the match, which filled the Maracanã stadium with a paid attendance of 173830 and an attendance estimated to be about 210000 (a record for a football match that remains to this day). With Brazil one point ahead of Uruguay going into the match, Uruguay needed a win while Brazil needed only to avoid defeat to claim the title of world champions. Brazil took the lead shortly after half-time through Friaça, but Juan Alberto Schiaffino equalized for Uruguay mid-way through the half before Alcides Ghiggia hit the winning goal with just 11 minutes remaining <b>...</b>