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- Published: 21 Jan 2010
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- Author: walterbucciarelli
In the 1950s, Alberto Pirelli commissioned the building of a famous Milanese skyscraper in the same area that housed the very first Pirelli factory during the 19th century: see Pirelli Tower
In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1974 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.
Subsequently, Porsche started using the same tyres with the award-winning Porsche 911 Turbo.
Today, the wide tyres are still the standard in sport & racing cars in Europe.
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Power is nothing without control is the well known slogan of Pirelli Tyre Company, and is featured in numerous television and print advertisements.
Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano.
Pirelli is the sole tyre supplier in Formula One, following Bridgestone's decision to withdraw from the role at the end of . Pirelli previously competed in Formula One from -, - and -.
Category:Automotive companies of Italy Category:Tire manufacturers Category:Companies established in 1872 Category:Rebreather makers Category:Italian brands Category:Companies based in Milan Category:Multinational companies
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