Ford’s first ever video attempt.
One we found on a shelf at the back of the Carsguide vault. Motown legends Martha and the Vandellas on the assembly line at the Ford Rouge plant on June 15, 1965. You can imagine today’s OHS departments going into meltdown at the sight of this.
This was a promo film, created by The Ford Motor Company, which was heavily invested in making the community work at the time.
The Mustang became a text book example of smart marketing and advertising.
This public relations film was just one more aspect of what was considered part of a “classic” new model introduction to a market that would become the largest, most consuming, best educated and the biggest bunch of whiners in the history of mankind.
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