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| Name | China Youth Daily |
|---|---|
| Type | Daily newspaper |
| Format | Broadsheet |
| Foundation | 1951 |
| Owners | Communist Youth League of China |
| Headquarters | Beijing, |
| Language | Chinese |
| Website | www.cyol.net |
In 1980s it was regarded as the best newspaper in mainland China with a circulation of 5 millions a day. Its present circulation is estimated to be nearly one million in 40 countries and regions.
It has been operated by the Communist Youth League since 1951. As of October 2006, the Party leader is Mr Wang Hong You; Publisher is Xu Wenxin; the current Editor-in-Chief of the paper is Chen Xiaochuan (陈小川). He replaces outgoing editor Li Erliang (李而亮).
As the mission of CYL at the present stage is to unite and lead the young people in the country, hoping to transfuse new blood into the CPC and recruit about young personnel for the political party. China Youth Daily also tries to bring news, ideas and information into the nationwide circulation, following the CYL principles. Thus, China Youth Daily has in fact given advantages to the CPC, enabling them to project their voice to a wider public in China. In another perspective, the content of the paper is to some extent regulated by the CPC.
Although China youth Daily is run by the CYL, it is also the first profit-generating paper in China. The profit enables the paper to support itself, and the paper welcomes individuals as well as companies to advertise in the paper.
Freezing Point (冰点 pinyin: Bing diǎn), a four-page weekly supplement of China Youth Daily was temporarily shut down by the Chinese government in early 2006, due to an anti-censorship letter posted by columnist Li Datong. According to the Washington Post, government censors accused the section of "'viciously attacking the socialist system' and condemned a recent article in it that criticized the history textbooks used in Chinese middle schools." Pressure from retired high-level party officials and senior scholars forced the government to allow publication again, but without its former editor and top investigative reporter, according to the New York Times.
Apart from the central hierarchy, there are six other departments which help the daily running of the paper. They include the office, editorial board, management department, business developmental department, human resources department, and the party office. Under the editorial board, management department and business developmental department, many branches are developed to handle the daily work as well.
Most of the employees, including journalists working for the paper, are members of the Communist Party, graduated from China Key University.
Following its goal, the China Youth Daily is able to attract a primary readership among professionals between the age of 21 to 48. And to maintain such readership, the paper has established an online version of the paper in 2000, the China Youth Online (CYOL).
During approximately 3 years of existence, CYOL has generated 31 different channels to increase diversity to different users. Both the China Youth Daily and CYOL are now offering more than the hardcore political ideas,social, and economic news; they now include news for public examinations, overseas study opportunities, career planning, fashion, entertainment, etc.
As it is the first for-profit official newspaper in China, it welcomes advertisements from individuals, local and foreign companies.
Although the paper is circulated nationwide, it gains more popularity in the east (31%), the central part (18%) and the north (16%) comparatively to the other regions of China.
According to the Asia Leadership Fellow Program "China Youth Daily (CYD) is one of the most influential newspapers in contemporary China with a circulation of 800,000 (readership, which is much more, is not officially recorded). A market research report by China Statistical Bureau ranks CYD in third place on the reading rate among the national daily papers."
China Youth Online is China's first independently operated central government news media website which has started its operation since 15 February 2000. The portal is targeted towards the youth community in Mainland China. It offers the online version of China Youth Daily and distributes content, souvenirs, books, and magazines published by China Youth Daily. Like China Youth Daily, CYOL basically channels for education, people, military, networks, life, and service information.
During early 2004, China Youth Daily together with CYOL have a daily circulation of 2 million in China, CYOL has successfully created new readership and profit since its establishment.
The Former editor-in-chiefs were Ms Liang Ping;Mr Zhang Shuangwu(2004–2005),Mr Wang Yao(2005–2006).
Category:Newspapers published in the People's Republic of China Category:Chinese-language newspapers (Simplified Chinese) Category:Publications established in 1951
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