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The Super Bowl is the championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the regular season played in 1966, while Super Bowl XLV was played on February 6, 2011, to determine the champion of the 2010 regular season.
The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League (AFL). It was agreed that the two leagues' champion teams would play in an AFL–NFL World Championship Game until the merger was to officially begin in 1970. After the merger, each league was redesignated as a "conference", and the game was then played between the conference champions.
The day on which the Super Bowl is played is now considered a de facto American national holiday, called "Super Bowl Sunday". It is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most-watched American television broadcast of the year. Super Bowl XLV played in 2011 became the most-watched American television program in history, drawing an average audience of 111 million viewers and taking over the spot held by the previous year's Super Bowl, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H. The Super Bowl is also among the most watched sporting events in the world, mostly due to North American audiences, and is second to Association football's UEFA Champions League final as the most watched annual sporting event worldwide.
Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. In addition, many popular singers and musicians have performed during the event's pre-game and halftime ceremonies because of the exposure.
The name derives from a college football game which started in Pasadena, CA in 1902, was subsequently named the Tournament of Roses, and which moved to the Rose Bowl stadium in 1923. The Pasadena stadium was called "Rose" because it was built to host the Tournament of Roses football game, and "Bowl" because it resembles a bowl. Demonstrating a confusion between its venue and the contest itself, the Tournament of Roses soon became known as the Rose Bowl. Exploiting the popularity of the Rose Bowl stadium and the college championship game of the same name, the Orange Bowl and Sugar Bowl football games were created in 1935, followed by the Cotton Bowl in 1937 (at a bowl-shaped stadium called the Cotton Bowl in Dallas, Texas). "Bowl" thus became a standard term, and other "bowl games" were created in later years. The NFL championship started in 1967 when the bowl games were already well known to football fans.
The NFL and AFL agreed to merge before the 1966 season. The first championship game between the two leagues; champions was to take place after that season. Kansas City Chiefs owner Lamar Hunt first used the term "Super Bowl" to refer to this game in the merger meetings. Hunt would later say the name was likely in his head because his children had been playing with a Super Ball toy. (A vintage example of the ball is on display at the Pro Football Hall of Fame in Canton, Ohio.) In a July 25, 1966, letter to NFL commissioner Pete Rozelle, Hunt wrote, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon." Although the leagues' owners decided on the name "AFL-NFL Championship Game," the media immediately picked up on Hunt's "Super Bowl" name, which would become official beginning with the third annual game.
After the NFL's Green Bay Packers won the first two Super Bowls, some team owners feared for the future of the merger. At the time, many doubted the competitiveness of AFL teams compared with NFL counterparts, though that perception changed with the AFL's New York Jets' defeat of the Baltimore Colts in Super Bowl III in Miami. One year later, the AFL Kansas City Chiefs defeated the NFL Minnesota Vikings 23–7 and won Super Bowl IV in New Orleans, the final world championship game played between the champions of the two leagues, as the league merger finally took place later that year. Beginning with the 1970 season, the former AFL teams and three NFL teams formed the American Football Conference and the remaining NFL teams formed the National Football Conference, with the AFC and NFC champions meeting in each year's Super Bowl.
The game is played annually on a Sunday as the final game of the NFL Playoffs. Originally, the game took place in early to mid-January, following a fourteen-game regular season and two rounds of playoffs. Over the years, the date of the Super Bowl has progressed from the second Sunday in January, to the third, then the fourth Sunday in January; the game is currently played on the first Sunday in February, given the current seventeen-week (sixteen games and one bye week) regular season and three rounds of playoffs. Also, February is television's "sweeps" month and it affords the television network carrying the game an immense opportunity to pad its viewership when negotiating for advertising revenue. The progression of the dates of the Super Bowl was caused by several factors: the expansion of the NFL's regular season in 1978 from fourteen games to sixteen; the expansion of the pre-Super Bowl playoff field from eight to twelve teams, necessitating the addition of a third round of playoffs (also in 1978); the addition of the regular season bye-week in the 1990s; and the decision to start the regular season the week following Labor Day.
The winning team receives the Vince Lombardi Trophy, named after the coach of the Green Bay Packers, who won the first two Super Bowl games and three of the five preceding NFL championships in 1961, 1962, and 1965. Following his death in September 1970, the trophy was named the Vince Lombardi Trophy, and was first awarded as such to the Baltimore Colts at Super Bowl V in Miami.
The Super Bowls of the late 2000s are marked by the performances by the winning quarterbacks. Peyton Manning, Eli Manning, Drew Brees, and Aaron Rodgers each had a memorable MVP performance as they added championships to their lists of individual accomplishments.
A frequently misquoted figure from NFL press releases has led to the common perception that the Super Bowl has an annual global audience of around one billion people. In reality, the NFL states one billion as the game's potential worldwide audience, or the number of people able to watch the game. The New York-based media research firm Initiative measured the global audience for the 2005 Super Bowl at 93 million people, with 98 percent of that figure being viewers in North America, which meant roughly 2 million people outside North America watched the Super Bowl.
The highest-rated game according to Nielsen was Super Bowl XVI in 1982, which was watched in 49.1 percent of households (73 share), or 40,020,000 households at the time. Ratings for that game, a San Francisco victory over Cincinnati, may have been aided by a large blizzard that had affected much of the northeastern United States on game day, leaving residents to stay at home more than usual. Also, because network television was still the predominant means of viewership and pay television services (cable, and later satellite) were still relatively unavailable, there were not many choices of things to watch on television. Super Bowl XVI still ranks fourth on Nielsen's list of top-rated programs of all time, and three other Super Bowls, XII, XVII, and XX, made the top ten.
Following Apple Computer's 1984 commercial introducing the Macintosh computer, directed by Ridley Scott, the broadcast of the Super Bowl became the premier showcase for high concept and expensive commercials. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign and the 1999 and 2000 dot-com ads. Prices have increased every year, with advertisers paying as much as $3 million for a thirty-second spot during Super Bowl XLIII in 2009. A segment of the audience tunes in to the Super Bowl solely to view commercials.
The network that airs the Super Bowl typically takes advantage of the large audience to air an episode of a hit series, or to premiere the pilot of a promising new series in the lead-out slot, which immediately follows the Super Bowl and post-game coverage.
Early Super Bowls featured a halftime show consisting of marching bands from local colleges or high schools; but as the popularity of the game increased, a trend where popular singers and musicians performed during its pre-game ceremonies and the halftime show, or simply sang the national anthem of the United States, emerged. Unlike regular season or playoff games, thirty minutes are allocated for the Super Bowl halftime.
The first halftime show to have featured only one star performer was Michael Jackson during Super Bowl XXVII in 1993. The NFL specifically went after him to increase viewership and to continue expanding the Super Bowl's reputation. Another notable performance came during Super Bowl XXXVI in 2002, when U2 performed; during their second song, "Where the Streets Have No Name", the band played under a large projection screen which scrolled through names of the victims of the September 11 attacks.
The halftime show of Super Bowl XXXVIII in 2004 generated controversy when Justin Timberlake removed a piece of Janet Jackson's top, exposing her right breast with a star-shaped ring around the nipple. Timberlake and Jackson have maintained that the incident was accidental, calling it a "wardrobe malfunction". The game was airing live on CBS, and MTV had produced the halftime show. Immediately after the moment, the footage jump-cut to a wide-angle shot and went to a commercial break; however, video captures of the moment in detail circulated quickly on the internet. The NFL, embarrassed by the incident, permanently banned MTV from conducting future halftime shows. This also led to the FCC tightening controls on indecency and fining CBS and CBS-owned stations a total of $550,000 for the incident. The fine was later reversed in July 2008. For six years following the incident, all of the performers in Super Bowl halftime shows were artists associated with the classic rock genre of the 1970s and 1980s, with only one act playing the entire halftime show. The halftime show returned to a modern act in 2011 with The Black Eyed Peas.
Excluding Super Bowl XXXIX, the famous "I'm going to Disney World!" advertising campaign took place at every Super Bowl since Super Bowl XXI, when quarterback Phil Simms from the New York Giants became the first player to say the tagline. The Walt Disney Company ran the ad several times during the game, showing several players from both teams practicing the catch-phrase.
No team has ever played the Super Bowl in their home stadium. The closest have been the San Francisco 49ers who played Super Bowl XIX in Stanford Stadium, rather than Candlestick Park, and the Los Angeles Rams who played Super Bowl XIV in the Rose Bowl, rather than the Los Angeles Memorial Coliseum. Besides those two, the only other Super Bowl venue that was not the home stadium to an NFL team at the time was Rice Stadium in Houston: the Houston Oilers had played there previously, but moved to the Astrodome several years prior to Super Bowl VIII. The Orange Bowl was the only AFL stadium to host a Super Bowl and the only stadium to host consecutive Super Bowls, hosting Super Bowls II and III.
Traditionally, the NFL does not award Super Bowls to stadiums that are located in climates less than 50°F (10°C) unless the field is completely covered by a fixed or retractable roof. Only three Super Bowls have been played in northern cities: two in the Detroit area—Super Bowl XVI at Pontiac Silverdome in Pontiac, Michigan and Super Bowl XL at Ford Field in Detroit—, and one in Minneapolis—Super Bowl XXVI. Super Bowl XLVI will also be played in a northern city, Indianapolis.
On March 5, 2006, Arrowhead Stadium in Kansas City, Missouri, a "cold weather" city, was awarded the rights to host Super Bowl XLIX in 2015; however, the game was contingent on the successful passage of two sales taxes in Jackson County, Missouri on April 4, 2006. The first tax would have funded improvements to Arrowhead, home of the Chiefs, and neighboring Kauffman Stadium, home of the Kansas City Royals Major League Baseball team. The second tax would have allowed the construction of a "rolling roof" between the two stadiums. The second tax failed to pass. With increased opposition by local business leaders and politicians, Kansas City eventually withdrew its request to host the game on May 25, 2006. Before that, Super Bowl XLIV, slated for February 7, 2010, was withdrawn from New York City's proposed West Side Stadium, also to have been a retractable roof facility, because the city, state, and proposed tenants New York Jets could not agree on funding. The game was then awarded to Sun Life Stadium in Miami Gardens, Florida. Despite not having a retractable roof, New Meadowlands Stadium in East Rutherford, New Jersey was chosen for Super Bowl XLVIII in 2014, in an apparent waiver of the warm-climate rule.
Super Bowl XXVII was originally awarded to Sun Devil Stadium in Tempe, Arizona, but was moved to the Rose Bowl, because Arizona at the time did not recognize Martin Luther King Day.
While most of the home teams in the Super Bowl have chosen to wear their colored jerseys, there have been four exceptions; the Cowboys during Super Bowl XIII and XXVII, the Washington Redskins during Super Bowl XVII, and the Pittsburgh Steelers during Super Bowl XL. The Cowboys, since , and Redskins, since the arrival of coach Joe Gibbs in , have traditionally worn white jerseys at home. Meanwhile, the Steelers, who have always worn their black jerseys at home since the AFL-NFL merger in , opted for the white jerseys after winning three consecutive playoff games on the road, wearing white. The Steelers' decision was compared with the New England Patriots in Super Bowl XX; the Patriots had worn white jerseys at home during the season, but after winning road playoff games against the New York Jets and Miami Dolphins wearing red jerseys, New England opted to switch to red for the Super Bowl as the designated home team.
* references a future Super Bowl site
Future Super Bowl host stadiums
The game has never been played in a region that lacked an NFL franchise, though cities without NFL teams are not categorically ineligible to host the event. London, England has occasionally been mentioned as a host city for a Super Bowl in the near future. The most likely venue would be Wembley Stadium, which has hosted several NFL games in the past. NFL Commissioner Roger Goodell has openly discussed the possibility on different occasions.
Super Bowl L
Even though the Los Angeles area currently lacks an NFL franchise, the league is considering holding Super Bowl L there to mark the fiftieth Super Bowl and to commemorate Super Bowl I, which was held at Los Angeles Memorial Coliseum. If Los Angeles were to host the game, it could be held at the Coliseum, the Rose Bowl, a new venue of a proposed Los Angeles Stadium in City of Industry, California or another new venue such as the proposed Farmers Field in Downtown Los Angeles (L.A. Live). The NFL has not had a franchise in the city since the 1994 season and has not played a Super Bowl in the metropolitan area since 1993. Cowboys Stadium in Arlington, Texas is apparently also interested in hosting Super Bowl L.
{| class="wikitable sortable" |- ! Name !! # hosted !! Years hosted |- | Miami Area ||10|| 1968, 1969, 1971, 1976, 1979, 1989, 1995, 1999, 2007, 2010 |- | New Orleans ||9|| 1970, 1972, 1975, 1978, 1981, 1986, 1990, 1997, 2002 |- | Greater Los Angeles Area ||7|| 1967, 1973, 1977, 1980, 1983, 1987, 1993 |- | Tampa ||4|| 1984, 1991, 2001, 2009 |- | San Diego ||3|| 1988, 1998, 2003 |- | Houston ||2|| 1974, 2004 |- | Detroit Area ||2||1982, 2006 |- | Atlanta ||2|| 1994, 2000 |- | Phoenix Area ||2|| 1996, 2008 |- | Minneapolis ||1|| 1992 |- | Jacksonville ||1|| 2005 |- | San Francisco Bay Area ||1|| 1985 |- | Dallas-Fort Worth Area ||1|| 2011 |- |}
Category:American Football League Category:National Football League playoffs Category:Recurring sporting events established in 1967 Category:Annual sporting events in the United States
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