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- Duration: 10:00
- Published: 25 Oct 2010
- Uploaded: 14 Mar 2011
- Author: MSPtvnet
White label production is often used for mass-produced generic electronics such as DVD players and televisions. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. For inst the DVD Rental services of Tesco are run by LoveFilm.
Most supermarket private brand or store brand products are provided by companies that sell to multiple supermarkets, changing only the labels. In addition some manufacturers create low-cost generic brand labels with only the name of the product ("Cola"). Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co.,
Smaller banks sometimes outsource their credit-card operations to larger banks. The larger bank issues and processes the credit cards as white label cards, typically for a fee, allowing the smaller bank to brand the cards as their own without having to invest in the significant infrastructure that would otherwise create excessive overhead. A current example of this is Cuscal Limited providing white-labelled card and transactional products to Credit Unions in Australia.
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