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Advocacy by an individual or by an advocacy group normally aim to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions; it may be motivated from moral, ethical or faith principles or simply to protect an asset of interest. Advocacy can include many activities that a person or organization undertakes including media campaigns, public speaking, commissioning and publishing research or poll or the 'filing of friend of the court briefs'. Lobbying (often by Lobby groups) is a form of advocacy where a direct approach is made to legislators on an issue which plays a significant role in modern politics.
Although it is true, the initial definition does not encompass the notions of power relations, people’s participation and a vision of a just society as promoted by social justice advocates. For them, advocacy represents the series of actions taken and issues highlighted to change the “what is” into a “what should be”, considering that this “what should be” is a more decent and a more just society (ib., 2001.) Those actions, which vary with the political, economic and social environment in which they are conducted, have several points in common (ib., 2001.) They:
Some of the other forms of advocacy include:
Different contexts in which advocacy is used:
Advocacy is led by advocates or, when they are organized in groups as is the case most of the time, advocacy groups. Advocacy groups as defined by Young and Everritt (2004, 5) are different from political parties which "seek to influence government policy by governing." They are "any organization that seeks to influence government policy, but not to govern." This definition includes social movements, sometimes network of organizations which are also focused on encouraging social change. Social movements try to either influence governments or, like the environmental movement, to influence people’s ideas or actions.
Today, advocacy groups contribute to democracy in many ways (ib., 2004.) They have five key functions:
In comparison to other countries and other the last thirty years, an increasing number (40 percent) of the Canadian population is member of an organization which has had an advocacy role and has tried to achieve political change. Such a level of participation is a positive indicator of the health of the democracy in Canada (ib., 2004.)
The phenomenon of globalization draws a special attention to advocacy beyond countries’ borders. The core existence of networks such as World Advocacy or the Advocacy Institute demonstrates the increasing importance of transnational advocacy and international advocacy. Transnational advocacy networks are more likely to emerge around issues where external influence is necessary to ease the communication between internal groups and their own government. Groups of advocates willing to further their mission also tend to promote networks and to meet with their internal counterparts to exchange ideas.
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