Modelinia

Modelinia is a global media brand that focuses on models. Through original fashion, beauty, and lifestyle content, Modelinia demonstrates that models are phenomenal resources for breaking fashion and beauty trends. They are the first people to try the clothes, hair, and makeup that become “the next big thing.” Models interact firsthand with the top designers, hair stylists, and makeup artists, making them a rich source of information and advice that is largely untapped.

Founded in New York City in 2007 by the creators and executive producers of Project Runway, Modelinia’s coverage on breaking news as well as its high quality content has received press in prestigious outlets including New York Magazine,, the Miami Herald, Style.com, Teen Vogue.com,, and InStyle.com.

Modelinia has secured exclusive access to fashion’s top models. Supermodel Paulina Porizkova’s writings can be found on the site’s blog. Heidi Klum gave an exclusive quote to the site when she announced her departure from Victoria's Secret. They were the first to report several models that walked in the Victoria’s Secret Fashion Show 2009. The site often publishes exclusive interviews with top models and promising up-and-comers.

Modelinia’s coverage spans media and social media platforms. During September Fashion Week 2010, Twitter partnered with Modelinia to provide coverage on the social media company’s official hub page. During September Fashion Week 2010, Modelinia also broadcasted a 30-minute TV show on New York’s public access channel, NYC Life (Channel 25) called MODELINIA Fashion Week TV. This show first debuted during February Fashion Week 2009. The show was also made available to viewers on online video service Hulu. The global media brand also timed the launch of their iPad app to coincide with September Fashion Week 2010. Finally, the site also broadened their reach by distributing their limited edition MODELINIA Magazine, which also first premiered in February 2009. The brands combined efforts in social media, web, television, and print demonstrated the innovation that audiences have come to expect from the burgeoning brand.

Extensive coverage of the four New York Fashion Weeks that have occurred since its inception, as well as in depth coverage of model news throughout the year, has established Modelinia firmly as a go-to source of information for fashion, beauty, and model news.

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