Name	Apple Inc.
Logo
Caption	The Apple logo designed by Rob Janoff
Type	Public ()S&P; 500 Component
Predecessor	Apple Computer, Inc. ()
Foundation	Cupertino, California, U.S. ()
Founder	Steve JobsSteve WozniakRonald Wayne
Area served	Worldwide
Key people	Steve Jobs (Co-founder, Chairman, CEO) Tim Cook (COO) Peter Oppenheimer (CFO) Bob MansfieldJonathan Ive (Industrial Design)
Industry	Computer hardware Computer software Consumer electronics Digital distribution
Products	Mac (Pro, Mini iMac MacBook, Air, Pro Xserve), iPod (Shuffle, Nano, Classic, Touch), iPhone (Original 3G 3GS 4), iPad, Apple TV, accessories,Mac OS X (Server), iLife, iWork, iOS
Services	Stores (retail, online, App, iTunes, iBooks) MobileMe
Revenue	$65.23 billion (FY 2010)
Net income	$14.01 billion (FY 2010) in ten countries, and an online store where hardware and software products are sold. , Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.

in dollars, adjusted for inflation.)

Apple was incorporated January 3, 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.

The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because it came with color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II.

The Apple II was chosen to be the desktop platform for the first "killer app" of the business world—the VisiCalc spreadsheet program. VisiCalc created a business market for the Apple II, and gave home users an additional reason to buy an Apple II—compatibility with the office.

By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market.

Jobs and several Apple employees including Jef Raskin visited Xerox PARC in December 1979 to see the Xerox Alto. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares of Apple at the pre-IPO price of $10 a share. Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa.

When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history.

1981–1985: Lisa and Macintosh

from Apple's "1984" ad, set in a dystopian future modeled after the George Orwell novel Nineteen Eighty-Four, set the tone for the introduction of the Macintosh.]] Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. A turf war broke out between Lisa's "corporate shirts" and Jobs' "pirates" over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.

, released in 1984]] In 1984, Apple next launched the Macintosh. Its debut was announced by the now famous $1.5 million television commercial "1984". It was directed by Ridley Scott, aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a watershed event for Apple's success and a "masterpiece".

The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles. The machine's fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a reasonable price point, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced graphics capabilities, which were already necessarily built-in to create the intuitive Macintosh GUI. It has been suggested that the combination of these three products was responsible for the creation of the desktop publishing market.

In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been hired two years prior. The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. Sculley found out that Jobs had been attempting to organize a putsch and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties.

1986–1993: Rise and fall

was Apple's first "portable" Macintosh computer, released in 1989.]] Having learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991, which established the modern form factor and ergonomic layout of the laptop computer. The Macintosh Portable was designed to be just as powerful as a desktop Macintosh, but weighed 17 pounds with a 12-hour battery life. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001.

The success of the PowerBook and other products led to increasing revenue.

During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts. Ultimately, all of this proved too-little-too-late for Apple as their market share and stock prices continued to slide.

Apple saw the Apple II series as too expensive to produce, while taking away sales from the low end Macintosh. In 1990, Apple released the Macintosh LC with a single expansion slot for the Apple IIe Card to migrate Apple II users to the Macintosh platform. Apple relied on high profit margins and never developed a clear response. Instead they sued Microsoft for using a graphical user interface similar to the Apple Lisa in Apple Computer, Inc. v. Microsoft Corporation. The lawsuit dragged on for years before it was finally dismissed. At the same time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced by Michael Spindler.

1994–1997: Attempts at reinvention

was Apple's first foray into the PDA markets, as well as one of the first in the industry. Despite being a financial flop at the time of its release, it helped pave the way for the Palm Pilot and Apple's own iPhone and iPad in the future.]] By the early 1990s, Apple was developing alternative platforms to the Macintosh, such as the A/UX. Apple had also begun to experiment in providing a Mac-only online portal which they called eWorld, developed in collaboration with America Online and designed as a Mac-friendly alternative to other online services such as CompuServe. The Macintosh platform itself was becoming outdated since it was not built for multitasking, and several important software routines were programmed directly into the hardware. In addition, Apple was facing competition from OS/2 and UNIX vendors like Sun Microsystems. The Macintosh would need to be replaced by a new platform, or reworked to run on more powerful hardware.

In 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal was to create a new computing platform (the PowerPC Reference Platform), which would use IBM and Motorola hardware coupled with Apple's software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind, thus countering Microsoft. The same year, Apple introduced the Power Macintosh, the first of many Apple computers to use IBM's PowerPC processor.

In 1996, Michael Spindler was replaced by Gil Amelio as CEO. Gil Amelio made many changes at Apple, including massive layoffs. After multiple failed attempts to improve Mac OS, first with the Taligent project, then later with Copland and Gershwin, Amelio chose to purchase NeXT and its NeXTSTEP operating system, bringing Steve Jobs back to Apple as an advisor. On July 9, 1997, Gil Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs became the interim CEO and began restructuring the company's product line.

At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock.

On November 10, 1997, Apple introduced the Apple Store, tied to a new build-to-order manufacturing strategy.

1998–2005: Return to profitability

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design. It sold close to 800,000 units in its first five months.

Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software. In 1998, Apple announced the purchase of Macromedia's Final Cut software, signaling its expansion into the digital video editing market. The following year, Apple released two video editing products: iMovie for consumers, and Final Cut Pro for professionals, the latter of which has gone on to be a significant video-editing program, with 800,000 registered users in early 2007. In 2002 Apple purchased Nothing Real for their advanced digital compositing application Shake, as well as Emagic for their music productivity application Logic, which led to the development of their consumer-level GarageBand application. iPhoto's release the same year completed the iLife suite.

s without making a purchase.]]

Mac OS X, based on NeXT's OPENSTEP and BSD Unix was released on March 24, 2001, after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability and security of Unix with the ease of use afforded by an overhauled user interface. To aid users in migrating from Mac OS 9, the new operating system allowed the use of OS 9 applications through Mac OS X's Classic environment.

On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. later on July 9 they bought Spruce Technologies, a DVD authoring company. The same year, Apple introduced the iPod portable digital audio player. The product was phenomenally successful — over 100 million units were sold within six years. In 2003, Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. The service quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008.

Since 2001 Apple's design team has progressively abandoned the use of translucent colored plastics first used in the iMac G3. This began with the titanium PowerBook and was followed by the white polycarbonate iBook and the flat-panel iMac.

2005–2007: The Intel transition

(15.4" widescreen) was Apple's first laptop with an Intel microprocessor. It was announced in January 2006 and is aimed at the professional market.]] At the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced. On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips.

Apple also introduced Boot Camp to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X.

Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80. In January 2006, Apple's market cap surpassed that of Dell. Nine years prior, Dell's CEO Michael Dell said that if he ran Apple he would "shut it down and give the money back to the shareholders."

Although Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S.

2007–present: Mobile consumer electronics era

Delivering his keynote at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers are no longer the singular focus of the company. This change reflects the company's shift of emphasis to mobile electronic devices from personal computers. The event also saw the announcement of the iPhone and the Apple TV. The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.

In an article posted on Apple's website on February 6, 2007, Steve Jobs wrote that Apple would be willing to sell music on the iTunes Store without DRM (which would allow tracks to be played on third-party players) if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in the iTunes Store, effective in May. Other record labels followed later that year.

, iPad, and iPhone now form the core of Apple's business.]] In July of the following year, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. Within a month, the store sold 60 million applications and brought in $1 million daily on average, with Jobs speculating that the App Store could become a billion-dollar business for Apple. Three months later, it was announced that Apple had become the third-largest mobile handset supplier in the world due to the popularity of the iPhone.

On December 16, 2008, Apple announced that after over 20 years of attending Macworld, 2009 would be the last year Apple would be attending the Macworld Expo, and that Phil Schiller would deliver the 2009 keynote in lieu of the expected Jobs. Almost exactly one month later, on January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-month leave of absence, until the end of June 2009, to allow him to better focus on his health and to allow the company to better focus on its products without having the rampant media speculating about his health. Despite Jobs' absence, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession with a revenue of $8.16 billion and a profit of $1.21 billion.

After years of speculation and multiple rumored "leaks" Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad runs the same touch based operating system that the iPhone uses and many of the same iPhone apps are compatible with the iPad. This gave the iPad a large app catalog on launch even with very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold more than 300,000 units on that day and reaching 500,000 by the end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989.

In June 2010, Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a new uninsulated stainless steel design, which acts as the phone's antenna. Because of this antenna implementation, some iPhone 4 users reported a reduction in signal strength when the phone is held in specific ways. Apple offered buyers a free rubber 'bumper' case, which had been proven to improve signal strength.

In September 2010, Apple refreshed its iPod line of MP3 players, introducing a multi-touch iPod Nano, iPod Touch with FaceTime, and iPod Shuffle with buttons.

In October 2010, Apple shares hit an all-time high, eclipsing $300. Additionally, on October 20, Apple updated their MacBook Air laptop, iLife suite of applications, and unveiled Mac OS X Lion, the latest installment in their Mac OS X operating system. On January 6, 2011, the company opened their Mac App Store, a digital software distribution platform, similar to the existing iOS App Store.

Products

Mac and accessories

Mac mini, consumer sub-desktop computer and server introduced in 2005

iMac, consumer all-in-one desktop computer introduced in 1998

Mac Pro, workstation-class desktop computer introduced in 2006, replacing the Power Macintosh

MacBook, consumer notebook introduced in 2006, replacing the iBook

MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008

MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook

Xserve, rack mounted server

Apple also sells a variety of computer accessories for Mac computers including the AirPort wireless networking products, Time Capsule, Cinema Display, Magic Mouse, Magic Trackpad, Wireless Keyboard, the Apple Battery Charger and the Apple USB Modem.

iPad

On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for internet browsing, as well as access to the App Store, iTunes Library, iBooks Store, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T; is currently the sole US provider of 3G wireless access for the iPad.

iPod

, iPod Nano, iPod Classic, and iPod Touch|thumb]] On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped . Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.

iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.

iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The newest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.

iPod Shuffle, digital audio player first introduced in 2005, currently available in 2 and 4 GB models.

iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features the Apple A4 processor, a Retina Display, and dual cameras on the front and back. The back camera allows video recording at 720p.

iPhone

At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long anticipated iPhone, a convergence of an Internet-enabled smartphone and iPod. The original iPhone combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g"). On February 5, 2008, Apple updated the original iPhone to have 16 GB of memory, in addition to the 8 GB and 4 GB models. On June 9, 2008, at WWDC 2008, Steve Jobs announced that the iPhone 3G would be available on July 11, 2008. This version added support for 3G networking, assisted-GPS navigation, and a price cut to $199 for the 8 GB version, and $299 for the 16 GB version, which was available in both black and white. The new version was visually different from its predecessor in that it eliminated the flat silver back, and large antenna square for a curved glossy black or white back. Following complaints from many people, the headphone jack was changed from a recessed jack to a flush jack to be compatible with more styles of headphones. The software capabilities changed as well, with the release of the new iPhone came the release of Apple's App Store; the store provided applications for download that were compatible with the iPhone. On April 24, 2009, the App Store surpassed one billion downloads. On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've taken" since the original iPhone. The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized by consumers that the new iPhone had reception issues. This is due to the stainless steel band around the edge of the device, which also serves as the phones cellular signal and Wi-Fi antenna. The current fix for this issue is a "Bumper Case" for the phone distributed for free to all iPhone 4 owners, subject to terms.

Apple TV

At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99.

Software

Apple develops its own operating system to run on Macs, Mac OS X, the latest version being Mac OS X v10.6 Snow Leopard. Apple also independently develops computer software titles for its Mac OS X operating system. Much of the software Apple develops is bundled with its computers. An example of this is the consumer-oriented iLife software package that bundles iDVD, iMovie, iPhoto, iTunes, GarageBand, and iWeb. For presentation, page layout and word processing, iWork is available, which includes Keynote, Pages, and Numbers. iTunes, QuickTime media player, Safari web browser, and Software Update are available as free downloads for both Mac OS X and Windows.

Apple also offers a range of professional software titles. Their range of server software includes the operating system Mac OS X Server; Apple Remote Desktop, a remote systems management application; WebObjects, Java EE Web application server; and Xsan, a Storage Area Network file system. For the professional creative market, there is Aperture for professional RAW-format photo processing; Final Cut Studio, a video production suite; Logic, a comprehensive music toolkit and Shake, an advanced effects composition program.

Apple also offers online services with MobileMe (formerly .Mac) that bundles personal web pages, email, Groups, iDisk, backup, iSync, and Learning Center online tutorials. MobileMe is a subscription-based internet suite that capitalizes on the ability to store personal data on an online server and thereby keep all web-connected devices in sync. Announced at MacWorld Expo 2009, iWork.com allows iWork users to upload documents for sharing and collaboration.

Culture

Corporate

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the "1984" TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors.

As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Guy Kawasaki, Al Alcorn, Don Norman, Another presents the image of Jobs "wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'".

Users

in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.]] While this brand loyalty is considered unusual for any product, Apple appears not to have gone out of its way to create it. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon". Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.

Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue gather at the annual Apple Worldwide Developers Conference.

Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue "Cube" store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.

John Sculley told The Guardian newspaper in 1997: "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade."

Research by NetRatings indicate that the average Apple consumer is usually more affluent and more well-educated than PC consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than PC products.

Corporate affairs

During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport, Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.

Ever since the first Apple Store opened, Apple has sold third party accessories. This allows, for instance, Nikon and Canon to sell their Mac-compatible digital cameras and camcorders inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.

Headquarters

in Cupertino, California]] Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total and was built in 1993 by Sobrato Development Cos.

In 2006, Apple announced its intention to build a second campus on assembled from various contiguous plots. The new campus, also in Cupertino, will be about east of the current campus.

Advertising

Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.

Logos

: See also: U+F8FF or , seen as the Apple logo in some fonts. Apple's first logo, Wayne, depicts Sir Isaac Newton sitting under an apple tree.

Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the monitor could reproduce images in color. The logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.

In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.

Slogans

Apple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997–2002, Apple used the slogan Think Different in advertising campaigns. The slogan had a lasting impact on their image and revived their popularity with the media and customers, and the grammar caused a bit of discussion (i.e. "think" is a verb, which is modified by adverbs; therefore the adverb "differently" should be used, not the adjective "different"). Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements. "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.

Commercials

Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's "1234" song in its ad campaign. Since 2003 they have campaigned against Apple regarding their chemical policies, in particular the inclusion of PVC and BFRs in their products, both of which have serious negative health effects. At the 2007 Macworld Expo, Greenpeace presented a critique of Apple. Rick Hind, the legislative director of Greenpeace's toxics campaign, said, "(The company) is getting greener, but not green enough." Hind commented further, "The MacBook Air has less toxic PVC plastic and less toxic BFRs, but it could have zero and that would make Apple an eco-leader." On May 2, 2007, Steve Jobs released a report announcing plans to eliminate PVC and BFRs by the end of 2008. Apple has since eliminated PVC and BFRs across its product range. It became the first laptop maker to remove PVC and BFRs.

In Greenpeace's Guide to Greener Electronics that scores electronics manufacturers on their policies regarding toxic chemicals, recycling and climate change, Apple ranked 9th out of 18 leading electronic makers in October 2010 with a score of 4.9/10 (securing the same score as in the previous version of the guide, however slipping 4 places down the ranking). Greenpeace criticizes for example that Apple does not provide information about its management of chemicals and its supply chain communications. Apple also continues to score poorly in the Greenpeace's guide for the minimal information it provides about its future toxic chemical phase-out plans. In the first edition, released in August 2006, Apple scored 2.7/10.

In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category "Striding". This was an increase from May 2008, when Climate Counts only gave Apple 11 points out of a 100, which placed the company last among electronics companies, at which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the time was "a choice to avoid for the climate conscious consumer".

The Environmental Protection Agency rates Apple highest amongst producers of notebook computers, and fairly well compared to producers of desktop computers and LCD displays.

In June 2007, Apple upgraded the MacBook Pro, replacing cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass, Apple also offers detailed information about the emissions, materials, and electrical usage of each product.

In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, BFRs and had an efficient power adapter.

In October 2009, Apple upgraded the iMac and MacBook, replacing the cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass. This means all Apple computers have mercury free LED backlit displays, arsenic-free glass and are without PVC cables. All Apple computers also have EPEAT Gold status. The article stated that one complex of factories that assemble the iPod, among other items, for instance, had over 200,000 workers that lived and worked in the factory, with workers regularly doing more than 60 hours of labor per week. The article also reported that workers made around $100 per month were required to live on the premises and pay for rent and food from the company, which generally amounted to a little over half of workers' earnings.

Immediately after the allegations, Apple launched an investigation and worked with their manufacturers to ensure that conditions were acceptable to Apple. In 2007, Apple started yearly audits of all its suppliers regarding worker's rights, slowly raising standards and pruning suppliers that did not comply. Yearly progress reports have been published since 2008. In 2010, workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that they were not informed of possible occupational illnesses.

See also

Apple Campus

Music used by Apple Inc.

Pixar

Steve Jobs

Notes

References

Further reading

External links

Ripten

IBTimes HK Topics-Apple

Category:1976 establishments in the United States Category:Apple Inc. Category:Companies based in Cupertino, California Category:Companies established in 1976 Category:Computer companies of the United States Category:Computer hardware companies Category:Display technology companies Category:Electronics companies of the United States Category:Home computer hardware companies Category:Mobile phone manufacturers Category:Networking hardware companies Category:Portable audio player manufacturers Category:Publicly traded companies Category:Retail companies of the United States Category:Software companies of the United States Category:Steve Jobs

Name	Steve Jobs
Caption	Jobs holding a white iPhone 4 at Worldwide Developers Conference 2010
Birth name	Steven Paul Jobs
Birth date	February 24, 1955
Nationality	American
Occupation	Chairman and CEO, Apple Inc.
Alma mater	Reed College (dropped out in 1972)
Salary	US$1
Networth	$6.1 billion (2010)
Religion	Buddhism
Spouse	Laurene Powell (1991–present)
Children	4
Signature	Steve Jobs signature.svg

Steven Paul Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer.

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1984, He remained CEO and majority shareholder until its acquisition by the Walt Disney company in 2006. Jobs is currently a member of Disney's Board of Directors.

Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following.

Jobs is listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

Early years

Jobs was born in San Francisco and was adopted by Paul and Clara Jobs (née Hagopian) of Mountain View, California, who named him Steven Paul. Paul and Clara later adopted a daughter, who they named Patti. Jobs' biological parents – Abdulfattah Jandali, a Syrian Muslim graduate student who later became a political science professor, and Joanne Simpson, an American graduate student – later married, giving birth to and raising Jobs' biological sister, the novelist Mona Simpson.

Jobs attended Cupertino Junior High School and Homestead High School in Cupertino, California, In 1972, Jobs graduated from high school and enrolled in Reed College in Portland, Oregon. Although he dropped out after only one semester, he continued auditing classes at Reed, such as one in calligraphy, while sleeping on the floor in friends' rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple. Jobs later stated, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." During this time, Jobs experimented with psychedelics, calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". He has stated that people around him who did not share his countercultural roots could not fully relate to his thinking.

Career

Beginnings of Apple Computer

at the fifth conference (D5) in 2007.]]

In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne, with later funding from a then-semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula Jr., The following year, Apple aired a Super Bowl television commercial titled "1984." At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium." The Macintosh became the first commercially successful small computer with a graphical user interface. The development of the Mac was started by Jef Raskin, and eventually taken over by Jobs.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager. An industry-wide sales slump towards the end of 1984 caused a deterioration in Jobs's working relationship with Sculley, and at the end of May 1985 – following an internal power struggle and an announcement of significant layoffs – Sculley relieved Jobs of his duties as head of the Macintosh division.

NeXT Computer

Around the same time, Jobs founded another computer company, NeXT Computer. Like the Apple Lisa, the NeXT workstation was technologically advanced; however, it was largely dismissed by industry as cost-prohibitive. Among those who could afford it, however, the NeXT workstation garnered a strong following because of its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the scientific and academic fields because of the innovative, experimental new technologies it incorporated (such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port).

The NeXTcube was described by Jobs as an "interpersonal" computer, which he believed was the next step after "personal" computing. That is, if computers could allow people to communicate and collaborate together in an easy way, it would solve many of the problems that "personal" computing had come up against.

During a time when e-mail for most people was plain text, Jobs loved to demo the NeXT's e-mail system, NeXTMail, as an example of his "interpersonal" philosophy. NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-mail.

Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by such things as the NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel.

Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital.

The new company, which was originally based at Lucasfilm's Kerner Studios in San Rafael, California, but has since relocated to Emeryville, California, was initially intended to be a high-end graphics hardware developer. After years of unprofitability selling the Pixar Image Computer, it contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute.

The first film produced by the partnership, Toy Story, brought fame and critical acclaim to the studio when it was released in 1995. Over the next ten plus years, under Pixar's creative chief John Lasseter, the company would produce the box-office hits A Bug's Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010). Finding Nemo, The Incredibles, Ratatouille, WALL-E and Up each received the Academy Award for Best Animated Feature, an award introduced in 2001.

In the years 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in early 2004 Jobs announced that Pixar would seek a new partner to distribute its films once its contract with Disney expired.

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to patch up relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. Once the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately 7% of the company's stock. Jobs's holdings in Disney far exceed those of Eisner, who holds 1.7%, and Disney family member Roy E. Disney, who held about 1% of the company's stock and whose criticisms of Eisner included the soured Pixar relationship and accelerated his ousting. Jobs joined the company's board of directors upon completion of the merger.

Jobs also helps oversee Disney and Pixar's combined animation businesses with a seat on a special six-man steering committee.

Return to Apple

, San Francisco, January 11, 2005.]]

In 1996, Apple announced that it would buy NeXT for $429 million. The deal was finalized in late 1996, bringing Jobs back to the company he co-founded. He soon became Apple's interim CEO after the directors lost confidence in and ousted then-CEO Gil Amelio in a boardroom coup. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs immediately terminated a number of projects such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs' summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs also changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title 'iCEO.'

In recent years, the company has branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. In 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While stimulating innovation, Jobs also reminds his employees that "real artists ship", by which he means that delivering working products on time is as important as innovation and attractive design.

Jobs is both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and is particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple's own World Wide Developers Conferences.

In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the U.S. by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. However, a few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker.

Business life

Wealth

As of October 2009, Jobs owned 5.426 million shares of Apple, most of which was granted in 2003 when Jobs was given 10 million shares. He also owned 138 million shares of Disney, which he received in exchange for Disney's acquisition of Pixar. Forbes estimated his net wealth at $5.1 billion in 2009, making him the 43rd wealthiest American. Jobs has been criticized for his lack of public philanthropy despite his wealth, particularly in recent years as other billionaires (such as Bill Gates and Warren Buffet) have pledged significant portions of their fortunes to charity. As of 2006, Jobs had not appeared on national tallies of charitable donations totaling $1 million or more, as compiled by Indiana University's Center on Philanthropy. Although he may well have donated significant sums anonymously, some have doubted this assumption, given Jobs' equally poor track record on corporate philanthropy; after resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs as a temporary cost-cutting measure until profitability improved. Despite the company's record-breaking profits and $40 billion cash on hand, Jobs has not reinstated a philanthropic division at Apple.

Stock options backdating issue

In 2001, Steve Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30, which allegedly should have been $21.10, thereby incurring taxable income of $20,000,000 that he did not report as income. This indicated backdating. Apple overstated its earnings by that same amount. If found liable, Jobs might have faced a number of criminal charges and civil penalties. Apple claimed that the options were originally granted at a special board meeting that may never have taken place. Furthermore, the investigation is focusing on false dating of the options resulting in a retroactive $20 million increase in the exercise price. The case is the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003. On July 1, 2008, a $7 billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud.

Management style

Much has been made of Jobs' aggressive and demanding personality. Fortune wrote that he "is considered one of Silicon Valley's leading egomaniacs." Commentaries on his temperamental style can be found in Mike Moritz's The Little Kingdom, one of the few authorized biographies of Jobs; The Second Coming of Steve Jobs, by Alan Deutschman; and , by Jeffrey S. Young & William L. Simon.

Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France," alluding to Jobs' compelling and larger-than-life persona.

Jobs has always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007 by quoting ice hockey legend Wayne Gretzky:

Floyd Norman said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.

In 2005, Steve Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography, . In its 2010 annual earnings report, Wiley said it had "closed a deal ... to make its titles available for the iPad."

Personal life

Jobs married Laurene Powell, on March 18, 1991. Presiding over the wedding was the Zen Buddhist monk Kobun Chino Otogowa. The couple have a son, Reed Paul Jobs, and two other children. Jobs also has a daughter, Lisa Brennan-Jobs (born 1978), from his relationship with Bay Area painter Chrisann Brennan. She briefly raised their daughter on welfare when Jobs denied paternity, claiming that he was sterile; he later acknowledged paternity.

In 1982, Jobs bought an apartment in The San Remo, an apartment building in New York City with a politically progressive reputation, where Demi Moore, Steven Spielberg, Steve Martin, and Princess Yasmin Aga Khan, daughter of Rita Hayworth, also had apartments. With the help of I.M. Pei, Jobs spent years renovating his apartment in the top two floors of the building's north tower, only to sell it almost two decades later to U2 frontman Bono. Jobs had never moved in.

In 1984, Jobs purchased a , 14 bedroom Spanish Colonial mansion, designed by George Washington Smith in Woodside, California, also known as Jackling House. Although it reportedly remained in an almost unfurnished state, Jobs lived in the mansion for almost ten years. According to reports, he kept an old BMW motorcycle in the living room, and let Bill Clinton use it in 1998. Since the early 1990s, Jobs has lived in a house in the Old Palo Alto neighborhood of Palo Alto. President Clinton dined with Jobs and 14 Silicon Valley CEOs there August 7, 1996.

He allowed the mansion to fall into a state of disrepair, planning to demolish the house and build a smaller home on the property; but he met with complaints from local preservationists over his plans. In June 2004, the Woodside Town Council gave Jobs approval to demolish the mansion, on the condition that he advertise the property for a year to see if someone would move it to another location and restore it. A number of people expressed interest, including several with experience in restoring old property, but no agreements to that effect were reached. Later that same year, a local preservationist group began seeking legal action to prevent demolition. In January 2007 Jobs was denied the right to demolish the property, by a court decision.

He usually wears a black long-sleeved mock turtleneck made by St. Croix, Levi's 501 blue jeans, and New Balance 991 sneakers. He is a pescetarian.

His choice of car is a silver 2006 Mercedes SL 55 AMG, which has no licence plates. That is, according to Jobs, because they always got stolen.

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting when Jobs first criticized Dell for making "un-innovative beige boxes." On October 6, 1997, in a Gartner Symposium, when Michael Dell was asked what he would do if he owned then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders." In 2006, Steve Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. The email read:

Health concerns

In mid-2004, Jobs announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas. The prognosis for pancreatic cancer is usually very grim; Jobs, however, stated that he had a rare, far less aggressive type known as islet cell neuroendocrine tumor. Jobs apparently did not require nor receive chemotherapy or radiation therapy. During Jobs' absence, Timothy D. Cook, head of worldwide sales and operations at Apple, ran the company. together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about his health. In contrast, according to an Ars Technica journal report, WWDC attendees who saw Jobs in person said he "looked fine"; following the keynote, an Apple spokesperson said that "Steve's health is robust."

Two years later, similar concerns followed Jobs' 2008 WWDC keynote address; Apple officials stated Jobs was victim to a "common bug" and that he was taking antibiotics, while others surmised his cachectic appearance was due to the Whipple procedure. During a July conference call discussing Apple earnings, participants responded to repeated questions about Steve Jobs' health by insisting that it was a "private matter." Others, however, opined that shareholders had a right to know more, given Jobs' hands-on approach to running his company. The New York Times published an article based on an off-the-record phone conversation with Jobs, noting that "while his health issues have amounted to a good deal more than 'a common bug,' they weren’t life-threatening and he doesn’t have a recurrence of cancer."

On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's untimely death.) Although the error was promptly rectified, many news carriers and blogs reported on it, intensifying rumors concerning Jobs' health. Jobs responded at Apple's September 2008 Let's Rock keynote by quoting Mark Twain: "Reports of my death are greatly exaggerated"; at a subsequent media event, Jobs concluded his presentation with a slide reading "110 / 70", referring to his blood pressure, stating he would not address further questions about his health.

On December 16, 2008, Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs' health. In a statement given on January 5, 2009 on Apple.com, Jobs said that he had been suffering from a "hormone imbalance" for several months. On January 14, 2009, in an internal Apple memo, Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought" and announced a six-month leave of absence until the end of June 2009 to allow him to better focus on his health. Tim Cook, who had previously acted as CEO in Jobs' 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions." Jobs' prognosis was "excellent". and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (aka the Samuel S. Beard Award) in 1987.

On November 27, 2007, Jobs was named the most powerful person in business by Fortune Magazine.

On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame, located at The California Museum for History, Women and the Arts.

In August 2009, Jobs was selected the most admired entrepreneur among teenagers on a survey by Junior Achievement.

On November 5, 2009, Jobs was named the CEO of the decade by Fortune Magazine.

In November 2009 Jobs was ranked #57 on Forbes: The World's Most Powerful People.

In December 2010, the Financial Times named Jobs its person of the year for 2010, ending its essay by stating, "In his autobiography, John Sculley, the former PepsiCo executive who once ran Apple, said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High-tech could not be designed and sold as a consumer product.' How wrong can you be".

In popular culture

Jobs was prominently featured in three films about the history of the personal computing industry:

Triumph of the Nerds — a 1996 three-part documentary for PBS, about the rise of the home computer/personal computer.

Nerds 2.0.1 — a 1998 three-part documentary for PBS, (and sequel to Triumph of the Nerds) which chronicles the development of the Internet.

Pirates of Silicon Valley — a 1999 docudrama which chronicles the rise of Apple and Microsoft. He was portrayed by Noah Wyle.

Jobs has also been frequently parodied: Mad Magazine — a feature called Calvin and Jobs, a parody of Calvin and Hobbes, starring Steve in the role of Hobbes and his attempts to explain to Calvin his job.

Jobs was also parodied in "Mypods and Boomsticks", a 2008 The Simpsons episode which features an adventure into the 'world' of Mapple, MyPods, and "Steve Mobbs".

30 Rock parodied Jobs's keynote presentation style, turtleneck and all in the episode "Cutbacks". Jobs was also parodied on Mad TV and Saturday Night Live.

See also

Apple Inc.

Pixar

The organization of the artist

Notes

References

Bantam Doubleday Dell. ISBN 0-385-48684-7. Chapter 28

External links

"Thirty Years of Innovation at Apple: Jobs on the Job". Time. 2007.

Steve Jobs' executive profile at Apple.

YouTube video of first Jobs' Macworld keynote in 1997, when he returned to Apple, where he announced partnership with Microsoft.

Jobs’s commencement address at Stanford University, June 12, 2005 (YouTube video).

"Thoughts on Music" by Steve Jobs, February 6, 2007.

"Thoughts on Flash" by Steve Jobs, April, 2010.

Bloomberg Game Changers: Steve Jobs A 48 minute video on Steve Jobs by Bloomberg

Articles

Anecdotes from Steve Jobs' early days in Apple as reported by Andy Hertzfeld. Folklore.org.

Interviews

 — April 20, 1995.

Steve Jobs: The Rolling Stone Interview, Rolling Stone – December 3, 2003.

The Seed of Apple's Innovation, BusinessWeek — October 12, 2004.

How Big Can Apple Get?, Fortune — February 21, 2005.

, Newsweek — October 15, 2006.

Bill Gates and Steve Jobs (video and transcript of on stage interview), All Things D – May 30, 2007.

Videotaped Deposition of Steven P. Jobs in front of the Securities and Exchange Commission  – March 18, 2008

Category:Articles with inconsistent citation formats Category:American billionaires Category:American Buddhists Category:American chief executives Category:American vegetarians Category:Businesspeople in software Category:Businesspeople from California Category:Computer designers Category:Computer pioneers Category:Directors of Apple Inc. Category:Disney people Category:Internet pioneers Category:National Medal of Technology recipients Category:NeXT Category:Organ transplant recipients Category:Pancreatic cancer survivors Category:People from the San Francisco Bay Area Category:Reed College alumni Category:American people of Syrian descent Category:American people of Arab descent Category:American adoptees Category:1955 births Category:Living people

Name	Peter Serafinowicz
Birthname	Peter Szymon Serafinowicz
Othername	Gelg
Birth date	July 10, 1972
Birth place	Liverpool, England
Yearsactive	1991 – present
Occupation	Actor, comedian, writer, composer, voice artist
Spouse	Sarah Alexander

Peter Szymon Serafinowicz (; born 10 July 1972) is an English actor, comedian, writer, composer, voice artist and occasional director.

Early life

Serafinowicz was born in Liverpool, England. He attended Our Lady of the Assumption Roman Catholic Primary School and St Francis Xavier Secondary School. He lived in the Gateacre area of Liverpool until his early 20s, before moving to London.

Career

Acting and writing

Serafinowicz made his broadcasting debut in 1993 on Radio 1 show The Knowledge, a spoof documentary about the music industry. From there he went on to perform in Radio 4 shows Week Ending, Harry Hill's Fruit Corner, Grievous Bodily Radio, The Two Dannys and A Whole New Ball Game. In 1998 he appeared on TV in Comedy Nation and You are Here. He also had a role in the Simon Nye-penned sitcom How Do You Want Me?.

In 1999 he made a number of appearances in Channel 4 sitcom Spaced, playing principal character Tim Bisley's (Simon Pegg) arch-nemesis, Duane Benzie. He made another appearance in the series when it returned in 2001. In 2001 Serafinowicz took the lead in BBC2 sitcom World of Pub, playing the same character as he had done in the show's run on Radio 4. He was also in The Junkies, the world's first Internet sitcom. In 2002 the critically acclaimed Look Around You, a series of 10-minute 70s school science video spoofs, debuted on BBC2 in which Serafinowicz played a scientist. He co-wrote the show alongside Robert Popper, whom he met on the set of Spaced. The show returned in 2005 as a spoof of the 1980s show Tomorrow's World, with Serafinowicz playing Peter Packard, one of the presenters.

In 2003 he appeared in another Nye-written sitcom, Hardware, in which he played the affable Kenny. He reprised this role in the second series in 2004. Also in 2004 he appeared in British rom-zom-com (romantic-zombie-comedy) Shaun of the Dead, playing Pete, the tidy flatmate of principal characters Shaun and Ed. He also appeared in boxing movie The Calcium Kid. In Sixty Six, the 2006 British film about a Jewish boy whose Bar Mitzvah is scheduled for the same day as the 1966 World Cup final, Serafinowicz plays Uncle Jimmy. In the week before the 2006 Academy Awards a video circulated on the Internet of a fake news item (called "O! News", a parody of E! News) about a new Oscar statue, in which Serafinowicz imitated Alan Alda, Paul McCartney and Al Pacino. A second O! News video later appeared, parodying the 2006 Apple Corps v. Apple Computer lawsuit. This attracted the interest of the BBC, and a pilot was commissioned for The Peter Serafinowicz Show. A full series was broadcast on BBC Two in 2007 (with a Christmas Special in 2008). For his performance, Serafinowicz was presented with the Best Entertainer prize at the 2008 Rose d'Or ceremony. The series was also nominated for Best Comedy Programme at the 2009 BAFTA Television Awards.

Serafinowicz had also made a number of guest appearances on television, including the comedy shows Smack the Pony and Hippies (both 1999), Black Books (2000), I'm Alan Partridge (2002) and Little Britain (2003), comedy drama Murder Most Horrid (1999) and ITV Drama series Marple (2005). He has made a number of guest appearances on both television and radio panel shows. He regularly appeared on The 99p Challenge and appeared on Have I Got News For You in 2005, 2006 and 2008 8 Out of 10 Cats in 2005, and QI in 2003. He also appeared on Friday Night with Jonathan Ross on 19 October 2007, Would I Lie To You? on 8 August 2008 and 30 July 2010, and Never Mind the Buzzcocks on 15 October 2009.

In 2008, Serafinowicz was working with Robert Popper on a new television series, as well as a website, based on a spoof religion "Tarvuism" for US network Adult Swim. In 2009, he appeared in Universal Films' Couples Retreat, directed by Peter Billingsley.

In 2010 Serafinowicz directed the music video for Hot Chip's video I Feel Better, their second single from the album One Life Stand.

It was announced early in 2010 that Serafinowicz would be playing Paul McCartney in the remake of the 1968 film Yellow Submarine scheduled for a 2012 release.

Serafinowicz co-stars with Will Arnett in the FOX sitcom Running Wilde, which began airing on 21 September 2010.

Voice artist

Serafinowicz has done many adverts and voice-overs and is a talented impressionist. His highest profile role as a voice artist was as Darth Maul in the film . His voice overdubbed that of Ray Park, who portrayed Darth Maul in costume. This appearance was referred to during the second series of Spaced, as well as when he provided the voice for Darth Chef in an episode of South Park in 2006. He also did voice work on the children's show Look and Read.

Serafinowicz pretended to be Terry Wogan in a 2003 Comic Relief spoof of Blankety Blank, which led to Wogan inviting Serafinowicz on occasion to appear on Wogan's Radio 2 breakfast programme as a guest (including an appearance during the final week of Wake Up to Wogan) and showcase said Wogan impersonation; Serafinowicz regularly utilises his array of impressions when performing.

On the BBC quiz show Would I Lie To You?, he revealed that he overdubbed the voice of Pelé in the English language version of his adverts to promote Viagra and raise the awareness of impotency.

Empire announced that Peter will be voicing the role of Paul McCartney for the upcoming 3D remake of Yellow Submarine.

Composer

As a composer and musician, Serafinowicz produced virtually all of the music for Look Around You, under the pseudonym Gelg.

Personal life

Serafinowicz is married to Smack the Pony, Coupling, and Green Wing actress Sarah Alexander. Their first child, a son named Sam, was born in March 2007. His brother James is a writer and director, and can be seen wearing his Liverpool Blue Coat School uniform at the beginning and end of each episode of the first series of Look Around You and is the person who always gets choked by the robot talk-show host Michael-6 during the Michael-6: The Robot Talk Show Host sketches of The Peter Serafinowicz Show. His sister Helen is married to Father Ted, Black Books, Big Train and The IT Crowd writer Graham Linehan.

His grandfather, Szymon Serafinowicz Sr., was the first person charged in the UK under the 1991 War Crimes Act, for alleged acts committed during the Second World War in his native Belarus. He was not convicted of any crime, as the jury ruled him unfit for trial on grounds of dementia.

Filmography

Films

{| border="2" cellpadding="4" cellspacing="0" style="margin: 1em 1em 1em 0; background: #f9f9f9; border: 1px #aaa solid; border-collapse: collapse; font-size: 95%;" |- bgcolor="#B0C4DE" align="center" ! Year ! Film ! Role ! Notes |- | 1997 | Doppelganger | Additional voices | Short, promotional film for Reebok |- | 1999 | | Voice of Darth Maul | |- | 2003 | Hello Friend | Additional voices | Short film |- | rowspan="2"|2004 | Shaun of the Dead | Pete | |- | The Calcium Kid | Dave King | |- | 2006 | Sixty Six | Uncle JimmyMr. Rubens Snr.Football commentator | |- | 2007 | Run, Fat Boy, Run | TV commentator | |- | 2008 | Tales of the Riverbank | Various characters | |- | 2009 | Couples Retreat | Sctanley | |- | 2010 | The Best and the Brightest | Clark Janowitz | |- | 2011 | Killing Bono | Hammond | |- | 2012 | Yellow Submarine | Voice of Paul McCartney | In production |}

Television

{| border="2" cellpadding="4" cellspacing="0" style="margin: 1em 1em 1em 0; background: #f9f9f9; border: 1px #aaa solid; border-collapse: collapse; font-size: 95%;" |- bgcolor="#B0C4DE" align="center" ! Year ! Series ! Role ! Notes |- | rowspan="5"|1998 | Jack and the Beanstalk | Second henchman | Televised pantomime |- | Comedy Nation | Various characters | |- | Europigeon | Terry Wogan | TV special |- | Alexei Sayle's Merry-Go-Round | Narrator | |- | You Are Here | Dr. Phil Phillips | TV film |- | 1998–1999 | How Do You Want Me? | Dean Yardley | Appeared in twelve episodes |- | rowspan="5"|1999 | Murder Most Horrid | Tony Frost | Episode 4.6: "Dinner at Tiffany's" |- | Smack the Pony | Various characters | Appeared in two episodes |- | Sermon from St Albion's | Alastair Campbell | Episode 2.1 |- | The Magical Legend of the Leprechauns | George Fitzpatrick | TV film |- | Hippies | RobinNarrator | Appeared in two episodes |- | 1999–2001 | Spaced | Duane Benzie | Appeared in three episodes |- | rowspan="2"|2000 | The Junkies | Big AlNarrator | Distributed via the Internet |- | Black Books | Howell Granger | Episode 1.5: "The Big Lock-Out" |- | 2001 | World of Pub | GarryAdditional characters | Appeared in all six episodes |- | rowspan="3"|2002 | Ted and Alice | Mark | |- | I'm Alan Partridge | Tex | Episode 2.4: "Never Say Alan Again" |- | 15 Storeys High | Unknown | Appeared in two episodes |- | 2002–2005 | Look Around You | ScientistPeter Packard | Appeared in all 15 episodes |- | 2003 | Little Britain | Interviewer at Prime Minister's Questions | Episode 1.5: "Biggest House of Cards"; uncredited |- | 2003–2004 | Hardware | Kenny | Appeared in all twelve episodes |- | rowspan="4"|2006 | Our Thirties | Austin | |- | Agatha Christie's Marple | Walter Fane | Episode 2.1: "Sleeping Murder" |- | The IT Crowd | News readerVoice over | Appeared in two episodes |- | South Park | Darth Chef | Episode 10.1: "The Return of Chef" |- | 2007–2008 | The Peter Serafinowicz Show | Various characters | Appeared in all seven episodes |- | 2009 | Stewart Lee's Comedy Vehicle | Voiceover | Appeared in all six episodes |- | rowspan="3"|2010 | Driver Dan's Story Train | Driver Dan |- | Running Wilde | Fa'ad Shaoulin |- | Whitechapel | DCI Cazanove |}

Video games

(2003) - Captain Ardias

, Darth Maul

Radio

The 99p Challenge

Lee and Herring

Harry Hill's Fruit Corner

The Two Dannys

Danny Baker's All Day Breakfast Show

The Sofa of Time, as the voice of Reamen Bod

People Like Us

References

External links

Peter Serafinowicz's official website

Peter Serafinowicz on Twitter

Why I Steal Movies… Even Ones I'm In

http://www.mirror.co.uk/celebs-old/latest/2007/10/23/serafinowicz-exclusive-115875-19993359/

Category:1972 births Category:Actors from Liverpool Category:English comedians Category:English film actors Category:English television actors Category:English voice actors Category:English composers Category:English film directors Category:English video game actors Category:English writers Category:People from Liverpool Category:British people of Polish descent Category:Living people