Chevrolet (), also known as
Chevy (), is a brand of
vehicle produced by
General Motors Company (GM). Founded by
Louis Chevrolet and ousted GM founder
William C. Durant on November 8, 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by
Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's
Model T in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from
subcompact cars to medium-duty commercial
trucks.
History
North America
United States and Canada
Chevy was founded by
Louis Chevrolet, a racecar driver and son of Cooper Chevrolet, William Little and Dr. Edwin R Campbell, William Durant's son-in-law. William Durant (founder of
General Motors) had been forced from the management of GM in 1910. Durant took over the Flint Wagon Works, incorporating both the Mason and Little companies. Chevrolet Motor Car Co. was incorporated in November 1911. He wanted to use Chevrolet's name as a racer to rebuild his own reputation. As head of
Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.
Actual design work for the first Chevy, the costly
Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet was actually incorporated.
Chevrolet first used its "Bowtie emblem" logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based upon a logo for "Coalettes". Others claim that the design was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents.
By 1916, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division. In the 1918 model year, Chevrolet introduced the Model D, a V8-powered model in four-passenger roadster and five-passenger tourer models. It also started production of an overhead valve in-line six. Most cars of the era had only low compression flat head engines. These cars had 288in3 engines with Zenith carburetors and three-speed transmissions.
Chevrolet continued into the 1920s, 1930s, and 1940s competing with the Ford brand, and after the fairly new Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three"
Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1957, Chevy made their first fuel injected engine. In 1963, one out of every ten cars sold in the United States was a Chevrolet.
2010]]
The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V-8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management and sequential port fuel injection, to name but a few. Descendants of the small-block V-8 in the form of the LT V-8s, and had influence in the design of the LS V-8s, both of which are still installed in Chevrolet vehicles. The original small-block design is simplistic compared to the overhead-cam V-8 that Ford Motor Company used and continues to use in its line of larger cars and light trucks. Depending on the vehicle type, Chevrolet V-8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from to as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Opel (Germany),Hummer and Holden (Australia) nameplates.
In 2010, General Motor replaced the ad agency Campbell-Ewald, which served Chevrolet for 91 years, with Publicis Worldwide. Campbell-Ewald of Interpublic Group of Companies had served Chevrolet since 1919.
In May 2010 Chevy's advertising account was awarded to Goodby, Silverstein and Partners.
http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148
Mexico
Mexico has a mix of Chevrolet models from different GM brands and platforms but branded as Chevrolet. The variety of models comes from Chevrolet USA, Opel Europe, and other origins.
Examples of Opel Sourced vehicles are Vectra, Astra, Corsa, Meriva and Captiva. Mexico also has some cars of its own, such as the
Chevy C2, which is a reworked previous generation Corsa. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado but with minor differences), the Aveo, the HHR, the Traverse, the Malibu and the Corvette. The
Chevrolet Optra, assembled in South Korea by GM Daewoo, is also sold in Mexico. The European Epica is sold as a Business only vehicle.
Asia
China
In 2009, China became Chevrolet's third largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively).
India
Chevrolet is among the newest brands in
India launched by GM's India operations. Until June 6, 2003 (the official birthday of Chevrolet), GM India (which was originally a joint venture with
Hindustan Motors) sold the
Opel Corsa,
Opel Astra, and the
Opel Vectra. The Corsa and Astra were built at a plant in
Halol,
Gujarat.
Since then, Chevrolet currently sells the Chevrolet Cruze, Chevrolet Spark, Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Captiva, Chevrolet SRV , Chevrolet Beat and Chevrolet Aveo U-VA. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. The Optra and Tavera are built at the Halol plant.
The Chevrolet launched in India the Chevrolet Captiva SUV. The latest models launched by Chevrolet is the Chevrolet Beat & the Chevrolet Cruze.
Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India.
Japan
In the mid 2000s, Suzuki imported and marketed the TrailBlazer and the
Chevrolet Optra wagon in Japan. General Motors Asia Pacific (Japan) currently distributes and markets the
Chevrolet TrailBlazer, Camaro, and
Corvette in limited numbers. Suzuki, a GM partner, also assembles and markets the Chevrolet MW
kei car. The MW was originally a rebadged
Suzuki Wagon R. As of 2008, it is a rebadged Suzuki Solio. Suzuki had also marketed the
Chevrolet Cruze subcompact in the past. As of 2010,
Mitsui distributes and markets the
Chevrolet Tahoe,
Chevrolet Express,
Chevrolet HHR,
Silverado, and
Traverse. Previously, it had also marketed the Starcraft versions of the
G-Van and
Chevrolet Trailblazer. Thus there are three distinct distribution channels for Chevrolet-branded vehicles in Japan.
Malaysia
In 2003, a joint-venture between GM and
DRB-Hicom, called Hicomobil, began marketing the
Chevrolet Aveo,
Chevrolet Optra, Chevrolet Nabira and
Chevrolet Lumina. The joint venture has since been dissolved in 2009, only to be succeeded with
Naza in 2010.
Middle East
In the
Middle East, Chevrolet-badged cars, trucks, SUV's, and crossovers are sourced from GM Daewoo (in South Korea), GM in North America, and GM Holden (in Australia). The Middle East market has a separate division called Chevrolet Special Vehicles (CSV), which (as of December 2007) sources the high-performance CR8 sedan from
Holden Special Vehicles. The
Holden Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase
Holden Caprice is sold as the
Chevrolet Caprice in the Middle East.
Pakistan
In
Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called
Nexus Automotive. The current lineup available from Chevrolet Pakistan includes
Chevrolet Optra,
Chevrolet Spark,
Chevrolet Joy,
Chevrolet Aveo, and
Chevrolet Colorado. The company plans to add
Chevrolet Captiva,
Chevrolet Epica and
Chevrolet Cruze to its lineup in the future.
South Korea
Chevrolet-branded vehicles are not sold in
South Korea. However, many global-market Chevrolet vehicles are sourced from
GM Daewoo of South Korea.
Thailand
The American-built
Chevrolet Colorado pickup is also manufactured in Rayong, Thailand. The
Holden Commodore is badged as the Chevrolet Lumina in
Thailand.
General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%. The United Auto Workers is the most vocal opponent to a change in the tariff structure.
Australia
Even though the Australian market of today mainly consists of Australia's own automotive companies alongside Asian and European automobile brands, Australia once had its fair share of American cars as well.
Bodies for the local assembly of Chevrolets were built in Australia as early as 1918 and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders.
The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of General Motors – Holden’s and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet Coupe Utility in 1934 and the Chevrolet “Sloper” Coupe in 1935. Post-war production recommenced in 1946. From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952. 1968 was the last full year of Chevrolet assembly in Australia.
Classic Chevrolet models such as Bel Air, Impala, Shero etc., are still found in many states around Australia. From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban. Today several of Chevrolet's designs are based on their Australian counterparts (GM Holden).
South Africa
In
South Africa, Chevrolet was GM's main brand name until 1982, with a number of
Vauxhall Motors and
Holden derivatives being built under the Chevy name from 1964. In the 1970s, the advertising jingle
"braaivleis, rugby, sunny skies and Chevrolet" (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans.
Holden in
Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were
CKD kits of US models assembled in their plant in
Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the
Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the
Ranger.
By the 1970s, larger South African Chevrolets were based on Australian General Motors-Holden's models, the Kommando being based on the Holden Kingswood and the Constantia on the Statesman, while the smaller Firenza was based on the Vauxhall Viva. The Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular.
However, these were replaced by Opel models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company as the Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence.
However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets include the Spark (a rebadged Daewoo Matiz), Aveo, Optra, the Lumina (including the Ute model), and the Vivant, an MPV that is a rebadged version of the Daewoo Tacuma.
Europe
Chevrolet
Europe is a Swiss-based firm (in
Zurich) that mainly sells cars produced by
GM Daewoo.
Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a Chevrolet Venture with the front end of the Pontiac Trans Sport). Among other models sold by Chevrolet Europe were the Camaro, the Corsica/Beretta, the Corvette, the Blazer, and the TrailBlazer. The current generation of North American–built Chevrolet Impala V-8 sedans has also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives to Jaguars and BMWs as high performance executive cars.
It was in 2005 that all the mainstream models from GM Daewoo were rebranded as Chevrolet in Europe. (The ownership of the SUV models in the former Daewoo range had reverted to ownership of SsangYong Motor Company by this time.) However the Daewoo name was retained in South Korea and Vietnam. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the Suzuki badge in the United States and Canada, the Pontiac badge in Canada, the Holden badge in Australia and New Zealand, and the Buick badge in China for certain GM Daewoo models.
The Corvette and Cadillac are marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group. Kroymans Corp is seeking court protection from creditors. Kroymans Corporation also sells Ford, Opel, Nissan, Saab, Volvo and other brands in Germany, the Netherlands and Belgium. Kroymans is going to concentrate only on the importing, distribution, marketing and car retail sales in the Netherlands.
Because the Chevrolet brand now represents value-driven cars in Europe, the Corvette name was made into a separate marque there, as well as in Japan.
Russia
In
Russia, various Chevrolet models are available. Current Chevrolets include the
Spark,
Aveo,
Lacetti,
Cruze,
Rezzo,
Epica,
Captiva,
TrailBlazer,
and
Tahoe. All of these models (with the exception of the TrailBlazer and Tahoe) are rebadged Daewoo models.
Also, a joint venture between GM and Russian AvtoVAZ from 2002 makes the Chevrolet Niva, an SUV especially for Russian market. In 2009 this model received restyling by Bertone.
South America
Historically, many
Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current
S10 and
Blazer exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia and
Mercosur countries, Korean sourced cars from
former Daewoo factories some markets also get German Opel and US made Chevrolet on top of their local line-ups.
Brazil
in
Belo Horizonte,
Brazil.]]
In Brazil, the Chevrolet Opala was based on the German Opel Rekord and American Chevrolet Nova from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the Opel Omega. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel Kadett and Ascona respectively. Chevrolet's product line-up in Brazil now comprises some exclusive designs like the Corsa "B" based Celta sold in Argentina under the Suzuki brand, the Astra, and a brand new, Brazilian designed Vectra based on the current Opel Astra. The passenger car range also includes the Classic, the Prisma, the Corsa hatchback and sedan, and the Omega sedan which is actually a captive import of the Australian Holden Commodore. The latest home-grown product is the Chevrolet Agile hatchback, released in late 2009.
Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the Montana. The Montana is a compact pickup truck, based on the Corsa, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the Suburban), called the Veraneio.
Chile
Chevrolet production in
Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). GM still assembles the Isuzu´
F and
N series in Huechuraba, Santiago.
Chevrolet has been operating in Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside GM Daewoo and Opel sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet namel, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.
In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas. In 1979 production moved to a plant in Valencia that was purchased from Chrysler. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela.
Trinidad and Tobago
Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel/Vauxhall Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by the latest Chevrolet dealer, Lifestyle Motors, has met with more success. The models available as of 2009 are the Chevrolet Colorado (a rebadged Isuzu D-Max pickup assembled in Thailand), Spark (a reinvention of the defunct Daewoo Matiz), Aveo, Optra, Captiva and a rebadged version of the Holden Commodore.
Argentina
In 1924 General Motors started importing Chevrolet Double Phaeton models and were welcomed with great demand.
In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line.
When the Second World War broke out the operations were complicated. In 1941 the Chevrolet 250.000 was made, but the shortage of products made car production impossible.
The last Chevrolet went out of the plant in August, 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet is added.
In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks. On 25 January 1960 the first Argentinean Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m2.
On 12th March 1962 the first Chevrolet 400 was made based on the North American Chevy II. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented.
In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina.
The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of Mercosur materialized with the building of a new facility near Rosario, Santa Fe, for the production of the Opel-based Chevrolet Corsa and the Suzuki-based Chevrolet Grand Vitara 4x4.
Colombia
The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently Colmotores has more than 75% of the domestic market, with models from GM Daewoo, Suzuki and Opel. Particularly worthy of mention is the Aveo, Optra and the Spark.
Future cars and development
]]
The Chevrolet division is currently recovering from the economic downturn of 2007-2010 after sales of GM vehicles plummeted and the company had to create more fuel efficient vehicles in order compete with foreign automakers like Toyota, Honda, and others.In late 2010 General Motors began a small production of the plug-in electric car, the Chevrolet Volt, and production numbers may reach 60,000 in 2012. Chevrolet is starting a second generation Aveo which will be released in the summer of 2011. The Aveo will also feature the sport version of the car, the Aveo RS. At Auto China in 2010 General Motors showed the Volt MPV5 concept, an MPV based on the electric Volt sedan. The Volt MPV5 is also electric with a range of . In fall 2010, Chevrolet revealed a concept which later was trademarked, a Cruze hatchback.
New vehicles for 2011 - 2013 model years:
Spark
Volt
Caprice Police Interceptor
Cruze Hatchback
Chevrolet Sonic
Vehicle models
List of Chevrolet vehicles
Current
US and Canada models
Latin America models
Europe models
Middle East models
Future
United States and Canada
Marketing
Chevrolet globally has had their marketing campaigns, songs, taglines, and slogans, including the following. The company uses the Process Type Foundry's
Klavika for the vast majority of its marketing type.
Songs
"Chevy Volt and Me"
See the U.S.A. in Your Chevrolet (1950s-1960s), sung by Dinah Shore as the theme song to The Dinah Shore Chevy Show.
409 (1962) The Beach Boys
Shut Down (1963) The Beach Boys
My Stingray--
SS 396 (1965) Paul Revere and The Raiders
Little Red Corvette (1982), a song by Prince (musician) from the album 1999 (album)
Listen to the Heartbeat of America (1986–1992)
Like a Rock (1991–2004)
This is Our Country (2006–present)
American Pie - Don McLean
Stingwray- Static-X
Z28 - Static-X
Chevy Van - Sammy Johns
My Camaro - Young Jeezy (2010)
Peanut Better And Jelly - Cadillac Don Ft J Money
Dre - Chevy Ridin' High Featuring Rick Ross
Ice Cream Paint Job- Dorrough
Taglines
The cars more Americans can depend on (1991)
The trucks that last (1991)
The trucks you can depend on, the trucks that last (1992)
The most dependable, longest lasting trucks on the road (1993,1995–present)
This is our Country(1994)
Like a Rock
The Heartbeat of America
May the Best Car Win (2009–2010)
Excellence for Everyone (2010–present)
Slogans
See the U.S.A. in Your Chevrolet (1950s-1960s)
Putting you first keeps us first (1960s)
It's Exciting! (mid 1960s)
Building a better way to see the USA (early 1970s)
Baseball, Hotdogs, Apple Pie & Chevrolet (mid 1970s)
Good things are happening at Chevrolet (early 1980s)
USA-1 Taking Charge (1983)
Today's Chevrolet (mid 1980s)
The Heartbeat of America (1987–1994)
Rock, Flag and Eagle (1985–1987)
Genuine Chevrolet (1994-2001 United States; 1994-1996 Canada)
Tried, Tested, and True (1996–2004 Canada)
We'll Be There (2001–2004 United States)
Like a Rock (1991–2004; Chevrolet Trucks) Featuring the Bob Seger song of the same name
An American Revolution (2003–2009)
For All Life's Roads (2004–2006; Canada)
Our Country, My Truck (2006–2007; Chevrolet Trucks)
America's Best Trucks (2007–present; Chevrolet Trucks)
Let's Go (2007–2009; Canada)
May the Best Car Win (2009–2010; United States & Canada)
Excellence for Everyone (2010–present)
Chevrolet Runs Deep (2010–present) The extent to which this will affect official marketing campaigns and dealerships is unclear at this point.
Watches
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss Watches
watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.
The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet automobile company (later acquired by General Motors). Chevrolet was born in a family of a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with ETA and Ronda movements.
The Louis Chevrolet Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number '8,' Chevrolet's racing number, is sported on the case back.
In NASCAR
Major teams include
Hendrick Motorsports,
Richard Childress Racing,
Earnhardt Ganassi Racing and
Stewart Haas Racing who all drive Impala-themed cars. Hendrick has 9 championships, RCR has 6 championships.Chevrolet is one of the most successful manufacturers to be involved with NASCAR.
See also
Super Sport
Chevrolet Hall
Mason Truck
An American Revolution — Large advertising campaign launched in 2003 to promote "ten new cars and trucks in twenty months"
Geo — A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989–1997
U.S. Soccer Athlete of the Year
References
External links
Official Chevrolet Site
Official Chevrolet Europe Site
Chevy Los Angeles
Category:Companies established in 1911
Category:Motor vehicle companies
Category:Emergency services equipment makers
Category:Motor vehicle manufacturers based in Michigan
Category:Car manufacturers of the United States
Category:Truck manufacturers
Category:IndyCar engine manufacturers
Category:Companies based in Detroit, Michigan
Category:General Motors marques
