McDonald's Corporation () is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007.

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.

History

The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.

McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. The modern double arched "M" symbol that continues to be in use today at McDonald's restaurants did not appear until November 18, 1968, when the company filed a U.S. trademark on the now famous symbol that continues to be in use through the end of the year 2009.

The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.

The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The site of the McDonald brothers' original restaurant is now a monument.

With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.

Corporate overview

Facts and figures

McDonald's restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's sold Boston Market to Sun Capital Partners.

Types of restaurants

Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at the Merry Hill Shopping Centre in the West Midlands in November 1986.

In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer Walk-Thru service in place of Drive-Thru.

Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-and-roll themed restaurant. In Victoria, British Columbia, there is also a McDonald's with a 24-carat (100%) gold chandelier and similar light fixtures.

To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCafé, a café-style accompaniment to McDonald's restaurants in the style of Starbucks. McCafé is a concept created by McDonald's Australia, starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every store, with the rest of the states quickly following suit. After upgrading to the new McCafe look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafés worldwide.

Some locations are connected to gas stations/convenience stores, while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.

Playgrounds

designed for family-friendly image]] Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some PlayPlace playgrounds have been renovated into "R Gym" areas.

Redesign

, during 2002. It is in the old red, gold and grey livery.]] . This is an example of the new look of McDonald's in Europe.]] In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s.

The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also added. To warm up their look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs hang on the walls.

Business model

McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.

The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois.

In other countries, McDonald's restaurants are operated by joint ventures of McDonald's Corporation and other, local entities or governments.

As a matter of policy, McDonald's does not make direct sales of food or materials to franchisees, instead organizing the supply of food and materials to restaurants through approved third party logistics operators.

According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald's. (According to a news piece on Fox News this figure is one in ten.) The book also states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the host country.

Shareholder dividends

McDonald's has increased shareholder dividends for 25 consecutive years, making it one of the S&P; 500 Dividend Aristocrats.

Controversies

As a prominent example of the rapid globalization of the American fast food industry, McDonald's is often the target of criticism for its menu, its expansion, and its business practices.

The McLibel Trial, also known as McDonald's Restaurants v Morris & Steel, is an example of this criticism. In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel in one of the longest cases in British civil law. A documentary film of the McLibel Trial has been shown in several countries.

Despite the objections of McDonald's the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003. Defined as "a low-paying job that requires little skill and provides little opportunity for advancement". In an open letter to Merriam-Webster, Jim Cantalupo, former CEO of McDonald's, denounced the definition as a "slap in the face" to all restaurant employees, and stated that "a more appropriate definition of a 'McJob' might be 'teaches responsibility.'" Merriam-Webster responded that "we stand by the accuracy and appropriateness of our definition."

In 1999, French anti-globalisation activist José Bové vandalized a half-built McDonald's to protest against the introduction of fast food in the region.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of the business practices of McDonald's. Among the critiques were allegations that McDonald's (along with other companies within the fast food industry) uses its political influence to increase its profits at the expense of people's health and the social conditions of its workers. The book also brought into question McDonald's advertisement techniques in which it targets children. While the book did mention other fast-food chains, it focused primarily on McDonald's.

McDonald's is the world's largest distributor of toys, which it includes with kids meals. It has been alleged that the use of popular toys encourages children to eat more McDonald's food, thereby contributing to many children's health problems, including a rise in obesity.

In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting their French fries as vegetarian, when they contained beef broth. PETA activist dressed as a chicken argues with a manager of the Times Square McDonald's over the company's animal welfare standards.]] People for the Ethical Treatment of Animals (PETA), meantime, continues to pressure McDonald’s to change its animal welfare standards, in particular the method their suppliers use of slaughtering chickens. Most processors in the United States shackle fully conscious birds upside down and run them through an electrically charged water tub before slitting their throats. PETA argues that using gas to kill the birds (a method called “controlled atmosphere killing” or CAK) is less cruel. Both CAK and “controlled atmosphere stunning”(CAS) are commonly used in Europe.

Morgan Spurlock's 2004 documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald's announced that it was eliminating the super size option, and was creating the adult happy meal.

The soya that is fed to McDonald’s chickens is supplied by agricultural giant Cargill and comes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and the invasion of indigenous peoples’ lands. The allegation is that McDonald's, as a client of Cargill's, is complicit in these activities.

Arguments in defense

In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s and later popularized by Canadian novelist Douglas Coupland in his book , has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea. In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects.

In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supplier of both coffee beans and milk. UK chief executive Steve Easterbrook said: "British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the Rainforest Alliance, a conservation group. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output.

McDonald's announced on May 22, 2008 that, in the U.S. and Canada, it would switch to using cooking oil for its french fries that contains no trans fats, and canola-based oil with corn and soy oils by year's end for its baked items, pies and cookies.

With regard to acquiring chickens from suppliers who use CAK or CAS methods of slaughter, McDonald's says they need to see more research "to help determine whether any CAS system in current use is optimal from an animal welfare perspective."

Environmental record

In April 2008, McDonald's announced that 11 of its Sheffield restaurants have been using a biomass trial that had cut its waste and carbon footprint by half in the area. In this trial, waste from the restaurants were collected by Veolia Environmental Services and used to produce energy at a power plant. McDonald's plans to expand this project, although the lack of biomass power plants in the U.S. will prevent this plan from becoming a national standard anytime soon. In addition, in Europe, McDonald's has been recycling vegetable grease by converting it to fuel for their diesel trucks.

Furthermore, McDonald's has been using a corn-based bioplastic to produce containers for some of their products. Although industries who use this product claim a carbon savings of 30% to 80%, a Guardian study shows otherwise. The results show that this type of plastic does not break down in landfills as efficiently as other conventional plastics. The extra energy it takes to recycle this plastic results in a higher output of greenhouse gases. Also, the plastics can contaminate waste streams, causing other recycled plastics to become unsaleable.

The U.S. Environmental Protection Agency has recognized McDonald's continuous effort to reduce solid waste by designing more efficient packaging and by promoting the use of recycled-content materials. McDonald's reports that they are committed towards environmental leadership by effectively managing electric energy, by conserving natural resources through recycling and reusing materials, and by addressing water management issues within the restaurant.

In an effort to reduce energy usage by 25% in its restaurants, McDonald's opened a prototype restaurant in Chicago in 2009 with the intention of using the model in its other restaurants throughout the world. Building on past efforts, specifically a restaurant it opened in Sweden in 2000 that was the first to intentionally incorporate green ideas, McDonald's designed the Chicago site to save energy by incorporating old and new ideas such as managing storm water, using skylights for more natural lighting and installing some partitions and tabletops made from recycled goods.

When McDonald’s received criticism for its environmental policies in the 1970s, it began to make substantial progress towards source reductions efforts. For instance, an “average meal” in the 1970s—a Big Mac, fries, and a drink—required 46 grams of packaging; today, it requires only 25 grams, allowing a 46% reduction. In addition, McDonald’s eliminated the need for intermediate containers for cola by having a delivery system that pumps syrup directly from the delivery truck into storage containers, saving two million pounds of packaging annually. Overall, weight reductions in packaging and products, as well as the increased usage of bulk packaging ultimately decreased packaging by 24 million pounds annually.

Legal cases

McDonald's has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless they drop the Mc or Mac from their trading name. In one noteworthy case, McDonald's sued a Scottish café owner called McDonald, even though the business in question dated back over a century (Sheriff Court Glasgow and Strathkelvin, November 21, 1952). On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent another restaurant calling itself McCurry. McDonald's lost in an appeal to Malaysia's highest court, the Federal Court.

It has also filed numerous defamation suits. For example, in the McLibel case, McDonald's sued two activists for distributing pamphlets attacking its environmental, labor and health records. After the longest trial in UK legal history, McDonald's won a technical victory for showing that some allegations were untrue. The McLibel Case was also a massive public relations disaster for McDonald's, as the judge also found that while more than half of what was on the pamphlet was truthful, much of the information simply the opinions of the activists and therefore non-prosecutable.

McDonald's has defended itself in several cases involving workers' rights. In 2001 the company was fined £12,400 by British magistrates for illegally employing and over-working child labor in one of its London restaurants. This is thought to be one of the largest fines imposed on a company for breaking laws relating to child working conditions (R v 2002 EWCA Crim 1094). In April 2007 in Perth, Western Australia, McDonald's pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined AU$8,000.

Possibly the most infamous legal case involving McDonald's was the 1994 decision in The McDonald's Coffee Case.

In a McDonald's American Idol figurine promotion, the figurine that represents "New Wave Nigel" wears something that closely resembles Devo’s Energy Dome, which was featured on the band's album cover, Freedom of Choice. In addition to the figurine's image, it also plays a tune that appears to be an altered version of Devo's song "Doctor Detroit." Devo copyrighted and trademarked the Energy Dome and is taking legal action against McDonald's.

Products

combo meal served with French fries and Coca-Cola.]] McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. Portugal is the only country with McDonald's restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia).

Headquarters

The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook. McDonald's moved into the Oak Brook facility from an office within the Chicago Loop in 1971.

Advertising

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

Children's advertising

Sports awards and honors

:See :Category:McDonald's High School All-Americans

Global operations

McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society. The Economist newspaper uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Scandinavian countries lead the Big Mac Index with four of the five most expensive Big Mac's. Norway has the most expensive Big Mac in the world as of July 2008, whilse the country with the least expensive Big Mac is Malaysia.

Thomas Friedman once said that no country with a McDonald's had gone to war with another. However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Exceptions are the 1989 United States invasion of Panama, NATO's bombing of Serbia in 1999, the 2006 Lebanon War, and the 2008 South Ossetia war.

Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. McDonald's have recently taken to partnering up with Sinopec, the second largest oil company in the People's Republic of China, as it begins to take advantage of the country's growing use of personal vehicles by opening numerous drive-thru restaurants. McDonald's reached a deal with the French fine arts museum, the Louvre, to open a McDonald's restaurant and McCafé on its premises,by their underground entrance, in November 2009.

See also

Fast Food Nation, book by Eric Schlosser

MaDonal, a restaurant knock-off operating in Northern Iraq .

Maxime, McDuff & McDo, documentary film about the unionizing of a McDonald's in Montreal, Quebec, Canada.

McDonaldization, term used by sociologist George Ritzer to describe the process by which a society takes on the characteristics of a fast-food restaurant.

McDonald's Video Game, a satirical game placing the player in the role of McDonald's management.

Don Gorske, a McDonald's enthusiast, has consumed over 20,000 Big Mac hamburgers. He appeared on Super Size Me, is listed in the Guinness Book of World Records, and has a movie called MacDaddy.

Super Size Me, a documentary by Morgan Spurlock.

McHappy Day

Competitors

Burger King - Second largest burger chain

Subway (restaurant) - Largest single brand restaurant chain

Yum! - Largest multi-brand restaurant chain

References

Further reading

External links

McDonald's

McDonald's Canada (English)

McDonald's Du Canada (Français)

Photographs of McDonald's storefronts from around the world.

;News

CBC Archives CBC Television reports on the opening of Moscow McDonald's (1990).

Category:Companies based in DuPage County, Illinois Category:Companies established in 1940 Category:Dow Jones Industrial Average Category:Fast-food chains of the United States Category:Fast-food franchises Category:Fast-food hamburger restaurants Category:Multinational food companies Category:Oak Brook, Illinois Category:Restaurant chains in the United States Category:Worldwide Olympic sponsors

Caption	Ronald McDonald in Thailand, 2005, greeting guests with the traditional Thai "wai" gesture
Gender	Male
Occupation	Clown mascot for the McDonald's fast food chain.
First	1963
Portrayer	Willard Scott, Bev Bergeron, Viv Weekes, George Voorhis, Bob Brandon, King Moody, Squire Fridell, Jack Deopke, Joe Maggard, and Brad Lennon
Creator	Willard Scott, George Voorhis and Terry Teene (Disputed)

Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids. In recent years, McDonaldland has been largely phased out, and Ronald is instead shown interacting with normal kids in their everyday lives.

Many people work full-time making appearances in the Ronald McDonald costume, visiting children in hospitals. There are also Ronald McDonald Houses, where parents can stay overnight when visiting sick children in nearby chronic care facilities. Since August 2003, McDonald has been officially styled as the "Chief Happiness Officer" of the McDonald's Corporation.

History

Willard Scott

The origin of Ronald McDonald involves Willard Scott (a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. These were the first three television ads featuring the character.

Scott, who went on to become NBC-TV's Today Show weatherman, claims to have "created Ronald McDonald" according to the following excerpt from his book Joy of Living: :At the time, Bozo was the hottest children's show on the air. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo ... There was something about the combination of hamburgers and Bozo that was irresistible to kids ... That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. So, I sat down and created Ronald McDonald.

In 2010, the Corporate Accountability International in Boston, Massachusetts suggested Ronald McDonald to retire due to childhood obesity, however McDonald's CEO Jim Skinner said there are no plans to retire Ronald McDonald.

Actors

as Ronald McDonald, from the first of three pre-recorded television advertisements to feature Ronald. Note the "food-tray hat".]] At any given time, there are dozens to hundreds of actors retained by McDonald's to appear as Ronald McDonald in restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials. Following is a list of such primary Ronald actors.

Willard Scott (Washington, D.C. 1963–1965)

Bev Bergeron (Southern California, 1966–1968)

George Voorhis (Southern California, 1968–1988)

Ray Rayner (1968–1969)

Bob Brandon (1970–1975)

King Moody (1975–1984)

Squire Fridell (1984–1991)

Jack Doepke (1990–1995)

Viv Weekes

David Hussey

Joe Maggard (1995–2007)

Brad Lennon (2007–present)

Various forms of the name "Ronald McDonald" as well as costume clown face persona, etc. are registered trademarks of McDonald's. McDonald's trains performers to portray Ronald using identical mannerisms and costume, to contribute to the illusion that they are one character.

McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, persona, style, costume and clown face when they adopted the clown as a trademark, possibly in deference to "The Code", the tradition of clowns to scrupulously avoid copying other clowns' appearance or performance style.

Ronald in fiction

Charlton Comics obtained the license to publish four issues of a Ronald comic sold on newsstands in 1970–1971. Also, over the years several giveaway comics have been produced starring the character.

In the mid 1970s Ronald was among the corporate mascots depicted without permission in four chapters of the Judge Dredd epic The Cursed Earth. McDonald's was among the copyright owners that objected, resulting in the publisher printing a ½ page apology and pledging to never reprint the chapters in question.

Ronald (with Grimace) appears in the 1984 Little Golden Book Ronald McDonald And The Tale of the Talking Plant, written by John Albano and drawn by John Costanza.

He appears for a few seconds in Mac and Me, during a birthday scene set at a McDonalds. Academy Award-winning animated short film Logorama, as a criminal pursued by Michelin Man cops.

Animated video series

The Wacky Adventures of Ronald McDonald was a series of retail animated direct-to-video features produced by the ka-chew! division of Klasky-Csupo for the McDonald's fast-food restaurant chain. A total of six forty-minute tapes were produced, released at various times between 1998 and 2003.

International localisation

.]] " gesture of greeting.]] In Thailand, Ronald McDonald greets people in the traditional Thai "wai" greeting gesture of both hands pressed together. The Thai version of the company mascot was created in 2002 by the local Thai franchise, McThai, as part of a "McThai in the Thai Spirit" campaign. The figure has also been exported to India and other countries where a similar gesture is used. In Japan, Ronald McDonald is called Donald McDonald due to a lack of a clear "r" sound in Japanese. A pair of McDonald's advertisements for the Tomato McGrand in Japan feature either a "sexy" male and female, both dressed in modern clothing with the Ronald McDonald color scheme.

Ronald McDonald is also the subject of a video game developed by Sega, and released in Japan in 1994.

References

Further reading

Schlosser, E. (2006) Chew on this: everything you don’t want to know about fast food. Boston, MA: Houghton Mifflin Co.

External links

Ronald.com — the official website

Category:American clowns Category:Corporate mascots Category:McDonald's characters Category:Food advertising characters Category:Fictional characters introduced in 1963 Category:Fictional clowns Category:Film characters Category:Fast food

Name	Rémi Gaillard
Birth name	Rémi Gaillard
Born	February 07, 1975Montpellier, France
Occupation	Humorist
Years active	2002—present
Url	Official Website
Background	non_performing_personnel
Hobbies	Footballing,Laughing

Rémi Gaillard (born 7 February 1975, in Montpellier (Hérault), France) is a French humorist.

He gained attention in the French media after performing a well-documented series of pranks, including a famous appearance disguised as a Lorient football player in the 2002 Coupe de France final match, during which he took part in the winner's celebrations and was even greeted by the then president of France Jacques Chirac.

Gaillard has appeared in several sport events, TV game shows and political rallies.

Concept

Rémi Gaillard became famous for his videos where he displays an "outrageous" style of humour. His videos are mostly posted on his YouTube channel. In most, Gaillard plays pranks on other people and TV shows.

Sketches

The majority of Gaillard's sketches are of the hidden camera type, in which the antagonist performs an unexpected or surprising action to elicit humorous responses from the bewildered witnesses. Gaillard often disguises himself for these sketches. His pranks can also be regarded as an act of exhibitionism, especially when posing as a member of a sports team. During some pranks, Gaillard is accompanied by a crowd of friends, giving the action a flashmob-like nature. Some other videos may feature acrobatics like aiming soccer balls at distant goal-like objects, or more still aim to antagonize police forces he interacts with during his sketches.

Rémi shot his first sketch in 1999,

Gaillard also appeared in an Orangina, pepsi and durex commercial.

External links

Gaillard's official website

Gaillard's official YouTube channel

Gaillard's Dailymotion channel

References

Category:1975 births Category:Living people Category:French television actors Category:Pranksters

Width	200
Caption	Michael Jordan with the Chicago Bulls in 1997
Position	Shooting guard-Small forward
Height ft	6|height_in= 6
Weight lbs	215
Number	23, 45, 9, 12
Birthdate	February 17, 1963
Birthplace	Brooklyn, New York, United States
High school	Emsley A. Laney High School (Wilmington, North Carolina)
Career start	1984
Career end	2003
Draftyear	1984
Draftround	1
Draftpick	3
Draftteam	Chicago Bulls
College	University of North Carolina at Chapel Hill
Teams
Stat1label	Points
Stat1value	32,292 (30.1 ppg)
Stat2label	Rebounds
Stat2value	6,672 (6.2 rpg)
Stat3label	Assists
Stat3value	5,633 (5.3 apg)
Letter	j
Bbr	jordami01
Highlights
Hof player	michael-jordan

Michael Jeffrey Jordan (born February 17, 1963) is a former American professional basketball player, active businessman, and majority owner of the Charlotte Bobcats. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." During his three seasons at North Carolina, he averaged 17.7 ppg on 54.0% shooting, and added 5.0 rebounds per game (rpg).

Professional career

During his first season in the NBA, Jordan averaged 28.2 ppg on 51.5% shooting. and appeared on the cover of Sports Illustrated with the heading "A Star is Born" just over a month into his professional career. Jordan was also voted in as an All-Star starter by the fans in his rookie season. The Bulls finished the season 38–44, and lost in the first round of the playoffs in four games to the Milwaukee Bucks. Jordan set the still-unbroken record for points in a playoff game with 63 in Game 2. The Celtics, however, managed to sweep the series. The Bulls finished 50–32, However, the Bulls then lost in five games to the more experienced Detroit Pistons, However, the Pistons again defeated the Bulls, this time in six games, In an unusual ending to the fourth and final game, Isiah Thomas led his team off the court before the final minute had concluded. Most of the Pistons went directly to their locker room instead of shaking hands with the Bulls.

The Bulls compiled an outstanding 15–2 record during the playoffs, In his first Finals appearance, Jordan posted per game averages of 31.2 points on 56% shooting from the field, 11.4 assists, 6.6 rebounds, 2.8 steals and 1.4 blocks. Jordan won his first NBA Finals MVP award, and he cried while holding the NBA Finals trophy.

Jordan and the Bulls continued their dominance in the 1991–92 season, establishing a 67–15 record, topping their franchise record from 1990–91. In the first game, Jordan scored a Finals-record 35 points in the first half, including a record-setting six three-point field goals. After the sixth three-pointer, he jogged down the court shrugging as he looked courtside. Marv Albert, who broadcast the game, later stated that it was as if Jordan was saying, "I can't believe I'm doing this." The Bulls went on to win Game 1, and defeat the Blazers in six games. Jordan was named Finals MVP for the second year in a row and became the first player in NBA history to win three straight Finals MVP awards.

Gambling controversy

During the Bulls' playoff run in 1993, controversy arose when Jordan was seen gambling in Atlantic City, New Jersey the night before a game against the New York Knicks. In that same year, he admitted to having to cover $57,000 in gambling losses, and author Richard Esquinas wrote a book claiming he had won $1.25 million from Jordan on the golf course. When Bradley asked him if his gambling ever got to the level where it jeopardized his livelihood or family, Jordan replied, "No." James R. Jordan, Sr. was murdered on July 23, 1993, at a highway rest area in Lumberton, North Carolina, by two teenagers, Daniel Green and Larry Martin Demery. The assailants were traced from calls they made on James Jordan's cellular phone, caught, convicted, and sentenced to life in prison. Jordan was close to his father; as a child he had imitated his father's proclivity to stick out his tongue while absorbed in work. He later adopted it as his own signature, displaying it each time he drove to the basket.

In his 1998 autobiography For the Love of the Game, Jordan wrote that he had been preparing for retirement as early as the summer of 1992. The added exhaustion due to the Dream Team run in the 1992 Olympics solidified Jordan's feelings about the game and his ever-growing celebrity status. Jordan's announcement sent shock waves throughout the NBA and appeared on the front pages of newspapers around the world.

Jordan then further surprised the sports world by signing a minor league baseball contract with the Chicago White Sox. He reported to spring training and was assigned to the team's minor league system on March 31, 1994. Jordan has stated this decision was made to pursue the dream of his late father, who had always envisioned his son as a Major League Baseball player. The White Sox were another team owned by Bulls owner Jerry Reinsdorf, who continued to honor Jordan's basketball contract during the years he played baseball. He had a brief professional baseball career for the Birmingham Barons, a Chicago White Sox farm team, batting .202 with 3 HR, 51 RBI, 30 SB, and 11 errors. The team received a lift, however, when Jordan decided to return to the NBA for the Bulls.

On March 18, 1995, Jordan announced his return to the NBA through a pithy press release: "I'm back." The game had the highest Nielsen rating of a regular season NBA game since 1975.

Although he had not played in an NBA game in a year and a half, Jordan played well upon his return, making a game-winning jump shot against Atlanta in his fourth game back and scoring 55 points in a game against the Knicks at Madison Square Garden on March 28, 1995. after which Jordan returned to wearing his old number (23). Jordan averaged 31 points per game in that series, but Orlando prevailed in six games. Strengthened by the addition of rebound specialist Dennis Rodman, the Bulls dominated the league, starting the season 41–3, and eventually finishing with the best regular season record in NBA history: 72–10. and won the league's regular season and All-Star Game MVP awards. However, this year Jordan was beaten for the NBA MVP Award by Karl Malone. The team again advanced to the Finals, where they faced Malone and the Utah Jazz. The series against the Jazz featured two of the more memorable clutch moments of Jordan's career. He won Game 1 for the Bulls with a buzzer-beating jump shot. In Game 5, with the series tied 2–2, Jordan played despite being feverish and dehydrated from a stomach virus. In what is known as the "", Jordan scored 38 points including the game-deciding three-pointer with less than a minute remaining. The Bulls won 90–88 and went on to win the series in six games. With the Bulls trailing 86–83 with 40 seconds remaining, coach Jackson called a timeout. When play resumed, Jordan received the inbound pass, drove to the basket, and hit a layup over several Jazz defenders. although the officials did not call a foul. Jordan then released what would be the climactic shot of his career. After a desperation three-point shot by John Stockton missed, Jordan and the Bulls claimed their sixth NBA championship, and secured a second three-peat. Once again, Jordan was voted the Finals MVP, Jordan's six Finals MVPs is a record; Shaquille O'Neal, Magic Johnson, and Tim Duncan are tied for second place with three apiece.

Second retirement

With Phil Jackson's contract expiring, the pending departures of Scottie Pippen (who stated his desire to be traded during the season) and Dennis Rodman (who would sign with the Los Angeles Lakers as a free agent) looming, and being in the latter stages of an owner-induced lockout of NBA players, Jordan retired for the second time on January 13, 1999.

On January 19, 2000, Jordan returned to the NBA not as a player, but as part owner and President of Basketball Operations for the Washington Wizards. He'd earlier made a bid to become part-owner of the Charlotte Hornets, as a full partner of founding owner George Shinn. However, negotiations collapsed when Shinn refused to give Jordan total control of on-court operations.

Jordan's responsibilities with the Wizards were comprehensive. He controlled all aspects of the Wizards' basketball operations, and had the final say in all personnel matters. Opinions of Jordan as a basketball executive were mixed. He managed to purge the team of several highly paid, unpopular players (such as forward Juwan Howard and point guard Rod Strickland), but used the first pick in the 2001 NBA Draft to select high schooler Kwame Brown, who did not live up to expectations and was traded away after four seasons.

Despite his January 1999 claim that he was "99.9% certain" that he would never play another NBA game, this time with his new team. Inspired by the NHL comeback of his friend Mario Lemieux the previous winter, Jordan spent much of the spring and summer of 2001 in training, holding several invitation-only camps for NBA players in Chicago. In addition, Jordan hired his old Chicago Bulls head coach, Doug Collins, as Washington's coach for the upcoming season, a decision that many saw as foreshadowing another Jordan return. In an injury-plagued 2001–02 season, he led the team in scoring (22.9 ppg), assists (5.2 apg), and steals (1.42 spg). During his stint with the Wizards, all of Jordan's home games at the MCI Center were sold out, and the Wizards were the second most-watched team in the NBA, averaging 20,172 fans a game at home and 19,311 on the road. However, neither of Jordan's final two seasons resulted in a playoff appearance for the Wizards, and Jordan was often unsatisfied with the play of those around him. At several points he openly criticized his teammates to the media, citing their lack of focus and intensity, notably that of the number one draft pick in the 2001 NBA Draft, Kwame Brown. The Miami Heat retired the number 23 jersey on April 11, 2003, even though Jordan had never played for the team. At the 2003 All-Star Game, Jordan was offered a starting spot from Tracy McGrady and Allen Iverson, but refused both; in the end, however, he accepted the spot of Vince Carter, who decided to give it up under great public pressure.

Jordan's final NBA game was on April 16, 2003 in Philadelphia. After scoring only 13 points in the game, Jordan went to the bench with 4 minutes and 13 seconds remaining in the third quarter and with his team trailing the Philadelphia 76ers, 75–56. Just after the start of the fourth quarter, the First Union Center crowd began chanting "We want Mike!". After much encouragement from coach Doug Collins, Jordan finally rose from the bench and re-entered the game for Larry Hughes with 2:35 remaining. At 1:45, Jordan was intentionally fouled by the 76ers' Eric Snow, and stepped to the line to make both free throws. After the second foul shot, the 76ers in-bounded the ball to rookie John Salmons, who in turn was intentionally fouled by Bobby Simmons one second later, stopping time so that Jordan could return to the bench. Jordan received a three-minute standing ovation from his teammates, his opponents, the officials and a crowd of 21,257 fans.

Olympic career

Jordan played on two Olympic gold medal-winning American basketball teams. As a college player he participated, and won the gold, in the 1984 Summer Olympics. Jordan led the team in scoring averaging 17.1 ppg for the tournament. In the 1992 Summer Olympics he was a member of the star-studded squad that included Magic Johnson, Larry Bird, and David Robinson and was dubbed the "Dream Team". Playing limited minutes due to the frequent , Jordan averaged 12.7 ppg, finishing fourth on the team in scoring. Jordan, Patrick Ewing, and fellow Dream Team member Chris Mullin are the only American men's basketball players to win Olympic gold as amateurs (all in 1984) and professionals.

In addition, Jordan and fellow Dream Team member (and Bulls teammate) Scottie Pippen are the only players to have won both NBA championship and Olympic gold medal in the same year (1992).

After retiring as a player

After his third retirement, Jordan assumed that he would be able to return to his front office position of Director of Basketball Operations with the Wizards. However, his previous tenure in the Wizards' front office had produced the aforementioned mixed results and may have also influenced the trade of Richard "Rip" Hamilton for Jerry Stackhouse (although Jordan was not technically Director of Basketball Operations in 2002). Since 2004, Jordan has owned Michael Jordan Motorsports, a professional closed-course motorcycle road racing team that competes with two Suzukis in the premier Superbike class sanctioned by the American Motorcyclist Association (AMA). Jordan and his then-wife Juanita pledged $5 million to Chicago's Hales Franciscan High School in 2006, and the Jordan Brand has made donations to Habitat for Humanity and a Louisiana branch of the Boys & Girls Clubs of America. On June 15, 2006, Jordan bought a minority stake in the Charlotte Bobcats, becoming the team's second-largest shareholder behind majority owner Robert L. Johnson. As part of the deal, Jordan was named "Managing Member of Basketball Operations," with full control over the basketball side of the operation. Despite Jordan's previous success as an endorser, he has made an effort not to be included in Charlotte's marketing campaigns.

In February 2010, it was reported that Jordan was seeking majority ownership of the Bobcats. As February wore on, it emerged that the leading contenders for the team were Jordan and former Houston Rockets president George Postolos. On February 27, the Bobcats announced that Johnson had reached an agreement with Jordan and his group, MJ Basketball Holdings, to buy the team pending NBA approval. On March 17, the NBA Board of Governors unanimously approved Jordan's purchase, making him the first former NBA player ever to become the majority owner of a league franchise.

Player profile

Jordan was a shooting guard who was also capable of playing small forward (the position he would primarily play during his second comeback with the Washington Wizards). Jordan was known throughout his career for being a strong clutch performer. He decided numerous games with last-second plays (e.g., The Shot) and performed at a high level even under adverse circumstances (e.g., ). His competitiveness was visible in his prolific trash-talk and well-known work ethic.

Jordan had a versatile offensive game. He was capable of aggressively driving to the basket and drawing fouls from his opponents at a high rate; his 8,772 free throw attempts are the ninth highest total of all time. As his career progressed, Jordan also developed the ability to post up his opponents and score with his trademark fadeaway jumpshot, using his leaping ability to "fade away" from block attempts. According to Hubie Brown, this move alone made him nearly unstoppable. Despite media criticism as a "selfish" player early in his career, Jordan's 5.3 assists per game and combined this with his ball-thieving ability to become a standout defensive player. His 2,514 steals are the second highest total of all-time behind John Stockton, while his steals per game average is third all-time. Jerry West often stated that he was more impressed with Jordan's defensive contributions than his offensive ones.

Legacy

Jordan's basketball talent was clear from his rookie season. Jordan's total of 5,987 points in the playoffs is the highest in NBA history. He retired with 32,292 points in regular season play, placing him third on the NBA's all-time scoring list behind Kareem Abdul-Jabbar and Karl Malone. Jordan placed second to Babe Ruth in the Associated Press's list of 20th century athletes. In addition, the Associated Press voted him as the basketball player of the 20th century. Jordan has also appeared on the front cover of Sports Illustrated a record 49 times. In the September 1996 issue of Sport, which was the publication's 50th anniversary issue, Jordan was named the greatest athlete of the past 50 years.

Jordan's athletic leaping ability, highlighted in his back-to-back slam dunk contest championships in 1987 and 1988, is credited by many with having influenced a generation of young players. Several current NBA All-Stars have stated that they considered Jordan their role model while growing up, including LeBron James and Dwyane Wade. In addition, commentators have dubbed a number of next-generation players "the next Michael Jordan" upon their entry to the NBA, including Anfernee "Penny" Hardaway, Grant Hill, Kobe Bryant, LeBron James, Vince Carter, and Dwyane Wade. Although Jordan was a well-rounded player, his "Air Jordan" image is also often credited with inadvertently decreasing the jump shooting skills, defense, and fundamentals of young players, Television ratings in particular increased only during his time in the league and have subsequently lowered each time he left the game. He was inducted into the Hall of Fame in September 2009, with former Bulls teammates Scottie Pippen, Dennis Rodman, Charles Oakley, Ron Harper, Steve Kerr, and Toni Kukoc in attendance.

Personal life

Jordan is the fourth of five children. He has two older brothers, Larry Jordan and James R. Jordan, Jr., one older sister, Deloris, and a younger sister, Roslyn. Jordan's brother James retired in 2006 as the Command Sergeant Major of the 35th Signal Brigade of the XVIII Airborne Corps in the U.S. Army.

He married Juanita Vanoy in September 1989, and they have two sons, Jeffrey Michael and Marcus James, and a daughter, Jasmine. Jordan and Vanoy filed for divorce on January 4, 2002, citing irreconcilable differences, but reconciled shortly thereafter. They again filed for divorce and were granted a final decree of dissolution of marriage on December 29, 2006, commenting that the decision was made "mutually and amicably". It is reported that Juanita received a $168 million settlement, making it the largest celebrity divorce settlement in history at the time on public record.

On July 21, 2006, a Cook County, Illinois judge determined that Jordan did not owe his alleged former lover Karla Knafel $5 million. Jordan had allegedly paid Knafel $250,000 to keep their relationship a secret. Knafel claimed Jordan promised her $5 million for remaining silent and agreeing not to file a paternity suit after Knafel learned she was pregnant in 1991. A DNA test showed Jordan was not the father of the child. Jeffrey graduated as a member of the 2007 graduating class and played his first collegiate basketball game on November 11, 2007, for the University of Illinois. After two seasons, Jeffrey left the Illinois basketball team in 2009. He later rejoined the team for a third season, then received a release to transfer to the University of Central Florida, where Marcus was attending. Marcus transferred to Whitney Young High School after his sophomore year and graduated in 2009. He began attending UCF in the fall of 2009.

In December of 2010, the Charlotte Observer reported that Jordan had purchased and combined the two top-floor penthouses at The Trust, a luxury condominium building in downtown Charlotte, North Carolina.

Media figure and business interests

is a silhouette of Jordan used by Nike to promote the Air Jordan shoes, among other merchandise.]] Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI. Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "Like Mike" commercials in which a song was sung by children wishing to be like Jordan.

Nike created a signature shoe for him, called the Air Jordan. One of Jordan's more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon. In the commercials Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes". The brand has also sponsored college sports programs such as those of North Carolina, Cincinnati, Cal, St. John's, Georgetown, and North Carolina A&T;.

Jordan also has been connected with the Looney Tunes cartoon characters. A Nike commercial shown during the 1993 Super Bowl XXVII featured Jordan and Bugs Bunny playing basketball against a group of Martian characters. The Super Bowl commercial inspired the 1996 live action/animated movie Space Jam, which starred Jordan and Bugs in a fictional story set during his first retirement. They have subsequently appeared together in several commercials for MCI. In addition, when Jordan's power at the ticket gates was at its highest point the Bulls regularly sold out every game they played in, whether home or away. Due to this, Jordan set records in player salary by signing annual contracts worth in excess of $30 million US dollars per season. An academic study found that Jordan’s first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1 billion.

Most of Jordan's endorsement deals, including the first deal with Nike, were engineered by his agent, David Falk. Jordan has said of Falk that "he's the best at what he does", and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan.'"

In June 2010, Jordan was ranked by Forbes Magazine as the 20th most powerful celebrity in the world with $55 million earned between June 2009 and June 2010. According to the Forbes article, Brand Jordan generates $1 billion in sales for Nike.

Honors and awards

at the University of North Carolina at Chapel Hill game honoring the 1957 and 1982 men's basketball teams.]]

Jordan won numerous awards and set many records during his career. The following are some of his achievements:

Naismith Memorial Basketball Hall of Fame Class of 2009

2 Olympic Gold Medals – 1984, 1992

6-time NBA Champion

6-time NBA Finals MVP

5-time NBA MVP

10 NBA Scoring Titles

3-time steals leader

3-time minutes leader

14 NBA All-Star Selections

3-time NBA All-Star Game MVP

11 All-NBA Selections

9 All-Defensive First Team Selections

2-time NBA Slam Dunk Contest Champion – 1987, 1988

NBA Rookie of the Year – NBA Defensive Player of the Year –

ACC Freshman of the Year – 1981–82

2-time Consensus NCAA All-American First Team – 1982–83, 1983–84

ACC Men's Basketball Player of the Year – 1983–84

USBWA College Player of the Year – 1983–84

Naismith College Player of the Year – 1983–84

John R. Wooden Award – 1983–84

Adolph Rupp Trophy – 1983–84

Sports Illustrated Sportsman of the Year – 1991

Named one of the 50 Greatest Players in NBA History in 1996

Ranked #1 by SLAM Magazine's Top 50 Players of All-Time

Ranked #1 by ESPN Sportscentury's Top 100 Athletes of the 20th century

Elected to North Carolina Sports Hall of Fame

See also

List of National Basketball Association top rookie scoring averages

List of National Basketball Association top individual scoring season averages

List of individual National Basketball Association scoring leaders by season

List of National Basketball Association season steals leaders

List of National Basketball Association players with most points in a game

List of National Basketball Association players with most steals in a game

List of National Basketball Association players with 50 or more points in a playoff game

List of National Basketball Association career scoring leaders

List of National Basketball Association career assists leaders

List of National Basketball Association career steals leaders

List of National Basketball Association career turnovers leaders

List of National Basketball Association career free throw scoring leaders

List of highest playoff series scoring averages in National Basketball Association history

List of National Basketball Association players with most championship rings

; Outside basketball

Michael Jordan Steakhouse

Michael Jordan's Restaurant

Michael Jordan in Flight

NBA 2K11

References

External links

NBA History: Jordan bio

NBA.com historical playerfile

NBA Player Stats

Michael Jordan Motorsports

Category:1963 births Category:ACC Athlete of the Year Category:African American basketball players Category:African American sports executives Category:Basketball Hall of Fame inductees Category:Basketball players at the 1983 Pan American Games Category:Basketball players at the 1984 Summer Olympics Category:Basketball players at the 1992 Summer Olympics Category:Basketball players from North Carolina Category:Birmingham Barons players Category:Charlotte Bobcats executives Category:Charlotte Bobcats owners Category:Chicago Bulls draft picks Category:Chicago Bulls players Category:Living people Category:McDonald's High School All-Americans Category:Minor league baseball players Category:National Basketball Association executives Category:National Basketball Association owners Category:NBA Defensive Player of the Year Award winners Category:NBA Finals MVP Award winners Category:NBA Slam Dunk Contest champions Category:North Carolina Tar Heels men's basketball players Category:National Basketball Association players with retired numbers Category:Olympic basketball players of the United States Category:Olympic gold medalists for the United States Category:Parade High School All-Americans (boys' basketball) Category:People from Brooklyn Category:People from Chicago, Illinois Category:People from Highland Park, Illinois Category:People from Wilmington, North Carolina Category:Shooting guards Category:Sportspeople of multiple sports Category:United States men's national basketball team members Category:Washington Wizards executives Category:Washington Wizards players

Width	235px
Caption	James with the Heat
Position	Small forward/Guard
Height ft	6
Height in	8
Weight lb	250
Team	Miami Heat
Number	6
Nationality	American
Birth date	December 30, 1984
Birth place	Akron, Ohio, United States
Draft round	1
Draft pick	1
Draft year	2003
Draft team	Cleveland Cavaliers
Career start	2003
High school	St. Vincent – St. Mary High School
Profile	lebron_james
Teams
Highlights

LeBron Raymone James (; born December 30, 1984) is an American professional basketball player for the Miami Heat of the National Basketball Association (NBA). Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a sophomore at St. Vincent – St. Mary High School. At just 18, he was selected with the number one pick in the 2003 NBA Draft by the Cleveland Cavaliers and signed a shoe contract with Nike before his professional debut. Listed as a small forward, James has set numerous youngest player records since joining the league. He was named the NBA Rookie of the Year in 2003–04, NBA Most Valuable Player in 2008–09 and 2009–10, and has been both All-NBA selection and an All-Star every season since 2005. In 2010, a much-publicized free agency process ended with James going to the Miami Heat. He became the third reigning NBA MVP to change teams and the first since Moses Malone in 1982.

The focal point of the Cleveland offense, James led the team to consecutive playoff appearances from 2006 through 2010. In 2007, the Cavaliers advanced to the Conference Finals for the first time since 1992 and to the NBA Finals for the first time in franchise history. James has been a member of the USA national team, winning a bronze medal at the 2004 Olympics and gold at the 2008 Olympics.

Off the court

James was born on December 30, 1984 in Akron, Ohio, to a 16-year-old mother, Gloria. His biological father, Anthony McClelland, was an ex-convict who left Gloria and forced her to raise LeBron by herself.

James has two children with his high school sweetheart, Savannah Brinson. The first, LeBron James Jr., was born on October 6, 2004,

Endorsements

James has endorsement contracts with Nike, Sprite, Glacéau, Bubblicious, Upper Deck, McDonald's and State Farm. With Nike, James has released six signature shoe styles, and four additional shoes (20–5–5, Soldier, Soldier 2, Ambassador). He has acted in a 2007 series of commercials called "The LeBrons", as well as had his likeness voiced by Kenan Thompson in a 2009 commercial series titled "MVPuppets". In December 2007, James was ranked at #1 in the Forbes Top 20 Earners Under 25 with annual earnings of $27 million.

.]] James and Ice Cube have paired up to pitch a one-hour special to ABC based on James' life. James will act as executive producer if the show is greenlighted. James appeared on the cover of the February 2009 edition of GQ magazine. He stars in the Lions Gate film, More Than a Game (2009).

Public image

During the 2007 NBA Playoffs, James drew criticism when he declined to sign a petition started by his teammate, Ira Newble, regarding the Chinese government's alleged involvement in the ongoing conflict in the Darfur region of Sudan, stating that he did not know enough about the issue. A year later, James did talk publicly about the issue, saying, "At the end of the day we're talking about human rights. And people should understand that human rights and people's lives are in jeopardy. We're not talking about contracts here. We're not talking about money. We're talking about people's lives being lost and that means a lot more to me than some money or a contract."

James has received criticism from Cleveland fans and critics for attending Cleveland Indians games against the New York Yankees dressed in a Yankees hat. James said, "As individuals I want every Indian to succeed. I love all these fans for coming out and supporting us. But team-wise I want the Yankees to win." Despite residing in Ohio for all of his childhood, James added that he grew up as a Yankees fan, a Dallas Cowboys fan and a Chicago Bulls fan. In January 2008, Nike released the Air Zoom V LeBron shoe, which featured a Yankees-type motif and was made available only in New York City.

In March 2008, James became the first black man to appear on the cover of Vogue, posing with Gisele Bündchen. He was the third man to appear on the cover of Vogue, after Richard Gere and George Clooney. Some sports bloggers and columnist considered the cover offensive, describing the demeanor of James and his holding Bündchen as a reference to classic imagery of the movie monster King Kong, a dark savage capturing his light-skinned love interest.

In June 2008, James donated $20,000 to a committee to elect Barack Obama. On October 29, 2008, James gathered almost 20,000 people at the Quicken Loans Arena for a viewing of Democratic presidential nominee Barack Obama's 30-minute American Stories, American Solutions television advertisement. It was shown on a large screen above the stage, where Jay-Z later held a free concert.

In August 2008, a source close to James said he would strongly consider playing in Europe for Olympiacos if given a $50-million annual salary. James later said he may sign a contract extension with the Cleveland Cavaliers at the conclusion of the 2008–2009 NBA season.

On July 6, 2009, James courted controversy when he ordered organizers to confiscate CBS video tape of him being dunked on by Xavier University guard Jordan Crawford at the Nike LeBron James Skills Academy.

On July 23 in an interview for his upcoming book "Shooting Stars", James admitted to smoking marijuana at one point during his high school career to help cope with all the stress resulting from constant media attention he was receiving at the time.

James, with comedian Jimmy Kimmel, co-hosted the 2007 ESPY Awards. James himself was nominated for three ESPYs: Best Male Athlete, Best NBA Player (winner), and Best Record Breaking Performance. The performance for which he was nominated was when he scored 48 points in Game 5 of the 2007 NBA Eastern Conference Finals against the Detroit Pistons, including 29 of the last 30 points and all of the team's 25 points in overtime.

In September, 2010, The Q Score Company ranked James as the sixth most disliked sports personality behind Michael Vick, Tiger Woods, Terrell Owens, Chad Ochocinco and Kobe Bryant. James bought a home in Coconut Grove, a Miami, Florida suburb, on November 12, 2010 for $9 million.

Tattoos

James has a number of tattoos on his body. Across his back is an emblazoned banner, "Chosen 1," a name he received from the cover of Sports Illustrated while in high school. On his right leg vertically, "Witness." On his right arm, a lion with a crown and "Gloria" for his mother. On his upper left arm, the word "Beast" and "Hold my own." On his lower left arm, a rendition of the face of his first son, and the words, "Prince James" for his first son, and "Maximus Bryce" for his second son. On his lower right arm, "Akron", and "330" the telephone area code for Akron, Ohio, James' hometown. Additionally on his lower right forearm, the slogan, "No one can see through what I am except for the one that made me." On his chest, the words, "Gifted Child" and a large animal across his pectorals resembling a "lion-dragon."

High school career

James attended St. Vincent–St. Mary High School in Akron, where he became a starter during his freshman year for the Fighting Irish. He averaged 21 points and 6.2 rebounds, and led the team to a 23–1 record, en route to the Division III state title. Keith Dambrot, now head coach at the University of Akron, was the head coach at St. Vincent–St. Mary. Coach Dambrot started working with James doing $1 clinics at a local recreation center.

In James' junior year his stats improved again. He averaged 29.0 points, 8.3 rebounds, 5.7 assists and 3.3 steals and was again named Mr. Basketball of Ohio. The petition was unsuccessful, but it ensured him an unprecedented level of nation-wide attention as he entered his senior year. By then, James had already appeared on the covers of Sports Illustrated and ESPN The Magazine. His popularity forced his team to move their practices from the school gym to the nearby James A. Rhodes Arena at the University of Akron. NBA stars such as Shaquille O'Neal attended the games, and a few of James' high school games were even televised nationally on ESPN2 and regionally on pay-per-view.

In 2003, James' mother, Gloria James, got approval of a loan to buy a Hummer H2 for her son's 18th birthday. Under the OHSAA guidelines, no amateur may accept any gift valued over $100 as a reward for athletic performance. James appealed and a judge blocked the ruling, reducing the penalty to a two-game suspension and allowing him to play the remainder of the season. James' team was forced to forfeit one of their wins as a result. That forfeit was the team's only official loss that season.

Despite the distractions, the Irish won a third state title, with James averaging 31.6 points, 9.6 rebounds, 4.6 assists and 3.4 steals on the season. James finished his high school career with 2,657 points, 892 rebounds and 523 assists.

NBA career

Cleveland Cavaliers (2003-2010)

Rookie season

James was selected by the Cleveland Cavaliers with the first overall pick in the 2003 NBA Draft. Facing the Sacramento Kings in his first NBA game, James recorded 25 points, 9 assists, 6 rebounds, and 4 steals and shot 60% from the floor. After recording a season-high 41 points against the New Jersey Nets, James became the youngest player in league history to score at least 40 points in a game. He was scheduled to compete in the 2004 Slam Dunk Contest during the All-Star weekend, although due to an ankle injury he suffered in January 2004, he was unable to participate in the contest. James averaged 20.9 points, 5.9 assists, and 5.5 rebounds per game for the season, and was named 2003–04 NBA Rookie of the Year; becoming the first Cavalier and youngest NBA player to ever receive the award. The Cavaliers improved by 18 wins and concluded the regular season with a 35–47 record, but failed to make the playoffs.

2004–05 season

In the 2004–05 season, James was selected to his first NBA All-Star Game and recorded 13 points, 6 assists, and 8 rebounds, as the Eastern All-Stars defeated the Western All-Stars 125–115. During the season, James became the youngest player in league history to record a triple-double and make the All-NBA Team.

2005–06 season

In the 2005–06 season, James was elected to his second straight All-Star Game appearance and led the Eastern All-Stars to a 122–120 victory, with 29 points, 6 rebounds, and 2 assists. He became the youngest All-Star MVP at 21 years, 51 days. He was named NBA Player of the Week for an unprecedented three consecutive weeks and concluded the season with five honors. He scored 35 or more points in nine consecutive games, joining Jordan and Kobe Bryant as the only players since 1970 to accomplish the feat. The Cavaliers made the playoffs for the first time since 1998, and improved from a record of 17–65 in 2002–03 to 50–32 in 2005–06.

Following the regular season, James was named as one of the candidates for the NBA Most Valuable Player Award. Although he finished second to Steve Nash of the Phoenix Suns in MVP voting, he was awarded co-MVP honors with Nash by The Sporting News; an award given by the publication that is based on the voting of thirty NBA general managers.

James made his playoff debut against the Washington Wizards in 2006. He recorded a triple-double with 32 points, 11 assists and 11 rebounds, as the Cavaliers defeated the Wizards 97–86. He joined Johnny McCarthy and Magic Johnson as the only players in NBA history to register a triple-double in their playoff debut. In the process, James set a new record for turnovers in a 6-game series, with 34. In the second round of the playoffs, James and the Cavaliers lost in seven games to the defending Eastern Conference champion and divisional rival Detroit Pistons. James averaged 30.8 points, 8.1 rebounds, and 5.8 assists in the playoffs. Although it is for fewer years and less money than the maximum he could sign, it allows him the option of seeking a new contract worth more money as an unrestricted free agent following the 2010 season.

2006–07 season

against the Dallas Mavericks]] James was elected to his third consecutive All-Star game appearance during the 2006–07 season. He played a game high 32 minutes and finished with 28 points, 6 rebounds, and 6 assists. In the regular season, the Cavaliers tied the previous season's record with 50 wins and clinched the second seed of the Eastern Conference on the last day of the season. For the season, James averaged 27.3 points, 6.7 rebounds, 6.0 assists, and 1.6 steals per game.

In the first round of the 2007 NBA Playoffs, James led the Cavaliers to their first sweep in franchise history over the Washington Wizards in four games. It was the first time the franchise had won consecutive road playoff games.

In the Eastern Conference Finals, James led the Cavaliers from an 0–2 deficit against the Detroit Pistons to win the series in six games. His performance in Game 5 was especially memorable. James recorded a franchise-record 48 points on 54.5% field goal shooting, to go with 9 rebounds and 7 assists. In addition, James scored 29 of Cleveland's last 30 points, including the team's final 25 points in a double-overtime victory. He concluded the night with a game-winning lay-up with 2 seconds left. NBA analyst Marv Albert referred to James' performance as "one of the greatest moments in postseason history," while color commentator Steve Kerr called it "Jordan-esque."

In the 2007 NBA Finals, James averaged 22.0 points, 7.0 rebounds and 6.8 assists, as the Cavaliers were swept by the San Antonio Spurs, losing 4 consecutive games. and once again positioning himself as one of the front runners for the NBA Most Valuable Player Award. He won the 2008 All-Star Game MVP with 27 points, 8 rebounds, 9 assists, 2 blocks and 2 steals as the Eastern Conference All-Stars defeated their Western counterparts, 134–128.

On February 19, 2008, James recorded his fifth triple-double of the 2007–08 season by putting up 26 points, 13 rebounds and 11 assists against the Houston Rockets. It was the fifteenth triple-double of his career. He is the third youngest player to post 15 triple-doubles, behind Robertson and Johnson. He scored his sixth triple-double of the season and sixteenth of his career against the Indiana Pacers the very next game. It was the second time during the season that he had a triple-double in back-to-back games. The last player to accomplish that feat was Johnson in 1988. James finished the season with seven triple-doubles, breaking his personal and team records for triple-doubles in a season and 17 career triple-doubles broke his team record as well.

On February 27, 2008, against the Boston Celtics, James became the youngest person to score 10,000 points in his career at 23 years and 59 days, achieving the feat in style with a slam-dunk over 11-time All-Star Kevin Garnett, eclipsing the old mark by more than a year. James did so in 368 games, the ninth fastest in league history. On March 5, 2008, James scored 50 points with 8 rebounds and 10 assists on the New York Knicks, becoming only the third player since the ABA-NBA merger to record a 50-point 10-assist game. On March 21, 2008, James scored 29 points against the Toronto Raptors, taking him past Brad Daugherty's all-time Cavaliers scoring record of 10,389 points. Daugherty achieved this record over the course of 548 games, while James took only 380 games to score 10,414 points.

All told, James propelled Cleveland to a 45–37 record, good for second place in the Central Division and the 4th seed in the Eastern Conference Playoffs. Prior to Cleveland's first-round series versus the Washington Wizards, Wizards guard Deshawn Stevenson said James was "overrated," prompting James to say that he would not return the insult, as that would be "almost like Jay-Z [responding to a negative comment] made by Soulja Boy." In response, Soulja Boy himself made an appearance at Game 3 of the series (played in Washington) in support of the Wizards, and his music was played over the PA system. James would later say that he meant no disrespect to Soulja Boy with his comment, and that his young son is a big fan of the rapper. Jay-Z responded by producing a freestyle version of the Too Short single "Blow the Whistle", named "Playoff", in which he "disses" Stevenson and Soulja Boy on James' behalf. The Cavaliers won the series against the Wizards in 6 games (4–2). The Cavaliers were eliminated by the Boston Celtics in the next round (4–3). During the decisive seventh game, which was played in Boston, James scored 45 points, but opponent Paul Pierce's 41 led the Celtics to a narrow victory.

2008–09 season

In the 2008–09 season James continued to improve facets of his game while setting new career highs. He had 23 chase-down blocks (93 blocks in total, a career-high) and improved his free-throw shooting (78.0%, a career-high, with league-leading 594 free-throws made). He was the NBA Player of the Month four times, making him the second player in NBA history to do that after Kevin Garnett did so in his 2003–04 MVP season. In addition, he became the fourth player in NBA history to lead his team in all five major statistical categories (total points, rebounds, assists, steals and blocks) in one season. of the Boston Celtics in October 2008]] After a win on March 25 against the New Jersey Nets the Cleveland Cavaliers improved their record to 58–13 exceeding their previous franchise best of 57–25 set in the 1988–89 and 1991–92 NBA seasons. They ended the regular season with a league best of 66–16 after losing their final home game to the Philadelphia 76ers in overtime. The Cavaliers had a chance to tie the 1985–86 Boston Celtics for the all-time best NBA home record but ended at 39–2 after home losses to the Los Angeles Lakers and 76ers. In the playoffs, the Cavaliers swept the Detroit Pistons in the first round of the 2009 NBA Playoffs. James averaged 32.0 points, 11.3 rebounds and 7.5 assists in the series and became just the third player in NBA history to average at least 30 points, 10 rebounds and seven assists in a postseason series. At the end of the last game, in which he tallied 36 points, 13 rebounds and 8 assists on 16–17 free throw shooting, there were MVP chants for him in The Palace of Auburn Hills. On May 4, he was announced as the NBA Most Valuable Player. He became the first Cavaliers player in history to win the award.

He was named to the NBA All-Defensive Team for the first time in his career.

In the next series in the playoffs, James once again led his team to a sweep against the Atlanta Hawks.

On May 22, during Game 2 of the Eastern Conference Finals, the Orlando Magic's Hedo Türkoğlu shot a 12-foot jumper to give the Magic a 2-point lead with 1 second left. Following a Cleveland timeout, Williams inbounded the ball to James, but heavy defense by Türkoğlu denied James a chance at a tying layup. James then attempted and successfully made a three-point shot over Türkoğlu, giving the Cavs a 96–95 victory to tie the series 1–1. Following a Game 3 loss, James missed a game-winning three-pointer at the buzzer in Game 4 and the Cavaliers were down 3-1. After a Game 5 home win, he scored a playoff low 25 points in Game 6 and Cleveland lost the series to Orlando. James' postgame behavior incited some controversy when he left the game floor without shaking hands with his opponents. Jalen Rose, a former NBA player and current ESPN commentator, said James' actions were "immature and ingracious." James later told reporters: }}

2009–10 season

.]] Before the 2009–10 season, Cleveland traded for four-time NBA champion Shaquille O'Neal to address an inside presence that was missing against Orlando. O'Neal's goal was to "Win a Ring for the King." James was selected to his sixth consecutive All-Star game appearance. James recorded 25 points, 6 assists, 5 rebounds and 4 steals as the Eastern Conference All-Stars defeated the Western Conference All-Stars 141–139. In a 118–116 loss to the Denver Nuggets, James tallied 43 points, 13 rebounds, 15 assists, two steals and four blocks in a game. All-Star Antawn Jamison was acquired by the Cavs on February 17, 2010. On March 13, 2010, James became the youngest player in NBA history to score 15,000 regular season points during a 92–85 win over the Chicago Bulls.

At the end of the regular season, Cleveland finished with the best regular season record for the second year consecutive year. James won the Most Valuable Player for the second time in his career, becoming the tenth NBA player in history to do so. James received 116 of a possible 122 first-place votes to win. James was criticized for not playing well, especially in Game 5 of the series, in which he shot only 3 for 14 and scored 15 points. He walked off the court in that game, his final home game as a Cavalier, "to a smattering of boos and rows of empty seats" and Cleveland lost 88-120 in their worst home playoff loss in team history. Cleveland was eliminated in Game 6, James' last playing for Cleveland, as he recorded 27 points, 19 rebounds, 10 assists, but also 9 turnovers. He filed papers to formally change his jersey number 23 to 6 for the season. James was courted by several teams, including the Knicks, Nets, Heat, Bulls, Mavericks, Clippers, and his hometown Cavaliers.

On July 8, 2010, James announced on a live ESPN special, The Decision, that he will be playing for the Miami Heat for the 2010–11 season and teaming with Miami's other All-Star free agent signees Dwyane Wade and Chris Bosh. The Decision was broadcast from the Boys and Girls Club of Greenwich, Connecticut.

|Lebron James}}

The Cavaliers were informed of James' decision minutes before the show began. The television program drew high ratings as well as criticism for the prolonged wait until James' actual decision and the spectacle of the show itself.

In Cleveland, fans considered James' departure a betrayal that ranks second to Art Modell's efforts to relocate the Cleveland Browns to Baltimore. Cleveland Cavaliers majority owner Dan Gilbert almost immediately published an open letter to fans, denouncing James' decision as a "selfish", "heartless", "callous", and "cowardly betrayal", while guaranteeing that the Cavs would win an NBA title before the "self-declared former King." Gilbert's sports-memorabilia company Fathead also lowered the price of wall graphics depicting James from $99.99 to $17.41, the birth year of Benedict Arnold. William Rhoden of The New York Times defended James by stating that Gilbert's "venomous, face-saving personal attack", along with the ensuing "wrath of jersey-burning fans", only validated James’ decision to leave Cleveland. Reverend Jesse Jackson, American civil rights activist, said Gilbert's feelings "personify a slave master mentality", and he was treating James as "a runaway slave". J. A. Adande of ESPN said, however, that James chose to promote the drama of his decision in an hour-long television special instead of showing "common courtesy" to notify Cleveland and other teams of his plans. On July 12, 2010, NBA Commissioner David Stern fined Gilbert $100,000 for the letter's contents, while also criticizing the way James handled free agency. On July 14, James told J.R. Moehringer for a GQ article that there was "nothing at all" he would change about his handling of free agency.

Former NBA players criticized his decision to not stay with Cleveland and continuing to try to win a championship as "the guy". Michael Jordan stated that he would not have contacted his rivals from other teams like Magic Johnson and Larry Bird to play on one team together, as "I wanted to defeat those guys." Jordan added that "...things are different [now]. I can't say that's a bad thing. It's an opportunity these kids have today." Johnson echoed Jordan's sentiments on teaming with rivals.

On September 29, 2010, asked by Soledad O'Brien of CNN if race was a factor in the fallout from The Decision, James said, "I think so, at times. There's always -- you know, a race factor. James had previously stayed clear of racial issues. When the earlier controversy over his cover on Vogue became a national debate, James had no comment. Adande, however, said James "didn't claim to be a victim of racial persecution" and "caused us to examine the bias that's always lurking".

Miami Heat (2010–present)

On July 9, James officially completed a sign-and-trade deal with the Heat. On the same day, the Heat threw a welcome party and introduced James, Wade and Bosh to the 13,000 Heat fans at American Airlines Arena. The rock concert atmosphere featured the trio arriving to plumes of smoke with Bosh and Wade pointing to the crowd and James strutting around. Howard Beck of The New York Times described the national fan reaction to the party: "Everyone saw something: greatness, arrogance, self-indulgence, boldness, cowardice, pride, friendship, collusion, joy, cynicism, heroes, mercenaries."

In New Jersey on October 31, he was booed by Nets' fans as expected. Boos came when James’ name was called during the pregame introductions, and continued whenever he touched the ball. When James was running the point, fans had more time to notice and the booing was more intense. On November 2, James had a game-high 12 assists in a 129-97 win over the Minnesota Timberwolves. Heat public relations announced that James's 12 assists was the highest in franchise history by a forward. On November 9 in a 116-114 loss to the Utah Jazz, James finished with 20 points, 14 assists and 11 rebounds, his first triple-double with the Heat. It was his 29th career triple-double, the seventh that came in a loss. In a well publicized arrival after spurning the franchise, LeBron James had his second triple double of the season with 32 points, 11 rebounds, and 10 assists against the New York Knicks at Madison Square Garden in a blowout victory.

International career

in the Group B men's Olympic basketball game between the U.S. and China on August 10, 2008, at the 2008 Summer Olympic Games in Beijing.]] }} After his rookie season, James played on the 2004 U.S. Olympic basketball team in Athens, where the United States won the bronze medal in men's basketball. It was the first time a U.S. Olympic team with NBA players failed to win the gold medal. Limited to 14.6 minutes per game, James averaged just 5.8 points and 2.6 rebounds per game. James competed in the 2006 FIBA World Championship in Japan and averaged 13.9 points, 4.8 rebounds, and 4.1 assists per game. The team finished with an 8–1 record, and was again awarded the bronze medal. After failing to win the 2006 World Championships, the team competed at the 2007 Tournament of Americas Olympic qualifiers to qualify for the 2008 Summer Olympics in Beijing. During the gold medal game against Argentina, James recorded 31 points, the most by an American in an Olympic qualifier, as the United States captured gold medal honors. He averaged 18.1 points (on tournament-high field-goal percentage (76%) and three-point percentage (62.2%), 4.7 assists, 3.6 rebounds and 1.5 steals in 22.2 minutes per game.

James, along with the rest of Team USA reclaimed the gold medal in the 2008 Beijing Olympics, defeating Spain 118 to 107. He finished the gold medal game with 14 points along with 6 rebounds and 3 assists as the U.S. went unbeaten, winning their first Gold Medal since the 2000 Olympics. It was later reported that James' "immaturity and downright disrespectfulness" were a risk to his being included on the Beijing Olympic team as Team USA coach Mike Krzyzewski and managing director Jerry Colangelo believed that Bryant joining the national team could allow the team to win the gold medal with or without James. with 28 in the regular season and six in the postseason. James' skills have led to many comparisons to NBA legends Robertson, Johnson, and Jordan. James was not named to the NBA All-Defensive Team until the 2008–09 season, when he finished second in voting for Defensive Player of the Year.

James started a petition saying that no one should be allowed to wear the #23 in the NBA to honor Jordan. On March 1, 2010, James filed an application to the NBA to wear the #6 starting the 2010/2011 season.

Salaries

{| class="wikitable sortable" |- ! Season !! Team !! Salary |- | 2003–04 || Cleveland || $4,018,920 |- | 2004–05 || Cleveland || $4,320,360 |- | 2005–06 || Cleveland || $4,621,800 |- | 2006–07 || Cleveland || $5,828,090 |- | 2007–08 || Cleveland || $13,041,250 |- | 2008–09 || Cleveland || $14,410,581 |- | 2009–10 || Cleveland || $15,779,912 |- | 2010–11 || Miami || $14,500,000 |}

NBA career statistics

Regular season

|- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 79 || 79 || 39.5 || .417 || .290 || .754 || 5.5 || 5.9 || 1.6 || .7 || 20.9 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 80 || 80 || 42.4 || .472 || .351 || .750 || 7.4 || 7.2 || 2.2 || .6 || 27.2 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 79 || 79 || 42.5 || .480 || .335 || .738 || 7.0 || 6.6 || 1.6 || .8 || 31.4 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 78 || 78 || 40.9 || .476 || .319 || .698 || 6.7 || 6.0 || 1.6 || .7 || 27.3 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 75 || 74 || 40.4 || .484 || .315 || .712 || 7.9 || 7.2 || 1.8 || 1.1 || 30.0 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 81 || 81 || 37.7 || .489 || .344 || .780 || 7.6 || 7.2 || 1.7 || 1.1 || 28.4 |- | style="text-align:left;"| | style="text-align:left;"| Cleveland | 76 || 76 || 39.0 || .503 || .333 || .767 || 7.3 || 8.6 || 1.6 || 1.0 || 29.7 |- | style="text-align:left;"| Career | style="text-align:left;"| | 548 || 547 || 40.3 || .475 || .329 || .742 || 7.0 || 7.0 || 1.7 || .9 || 27.8 |- | style="text-align:left;"| All-Star | style="text-align:left;"| | 6 || 6 || 25.3 || .504 || .350 || .667 || 6.3 || 5.3 || 1.8 || .3 || 23.7 |}

Playoffs

|- | style="text-align:left;"| 2005–06 | style="text-align:left;"| Cleveland | 13 || 13 || 46.5 || .476 || .333 || .737 || 8.1 || 5.8 || 1.4 || .7 || 30.8 |- | style="text-align:left;"| 2006–07 | style="text-align:left;"| Cleveland | 20 || 20 || 44.7 || .416 || .280 || .755 || 8.1 || 8.0 || 1.7 || .5 || 25.1 |- | style="text-align:left;"| 2007–08 | style="text-align:left;"| Cleveland | 13 || 13 || 42.5 || .411 || .257 || .731 || 7.8 || 7.6 || 1.8 || 1.3 || 28.2 |- | style="text-align:left;"| 2008–09 | style="text-align:left;"| Cleveland | 14 || 14 || 41.4 || .510 || .333 || .749 || 9.1 || 7.3 || 1.6 || .9 || 35.3 |- | style="text-align:left;"| 2009–10 | style="text-align:left;"| Cleveland | 11 || 11 || 41.8 || .502 || .400 || .733 || 9.3 || 7.6 || 1.7 || 1.8 || 29.1 |- | style="text-align:left;"| Career | style="text-align:left;"| | 71 || 71 || 43.5 || .459 || .316 || .743 || 8.4 || 7.3 || 1.6 || 1.0 || 29.3 |}

Awards and honors

2× NBA Most Valuable Player: 2009, 2010

NBA Rookie of the Year: 2004

NBA Scoring Champion: 2008

2× NBA All-Star Game MVP: 2006, 2008

6× NBA All-Star: 2005, 2006, 2007, 2008, 2009, 2010

6× All-NBA:

* First Team: 2006, 2008, 2009, 2010

* Second Team: 2005, 2007

2× NBA All-Defensive:

* First Team: 2009, 2010

NBA All-Rookie First Team: 2004

'''Bronze medal with Team USA, 2004 Summer Olympic Games

'''Bronze medal with Team USA, 2006 FIBA World Championship

'''Gold medal with Team USA, 2007 FIBA Americas Championship

'''Gold medal with Team USA, 2008 Summer Olympic Games

References

External links

Official website

LeBron: The Moment

U.S. National Team Bio

LeBron James: NBA.com Draft Profile

"LeBron James", n°1 on Times list of "100 Olympic Athletes To Watch"

LeBron James: Monster Dunks – slideshow by Life magazine

LeBron James on ESPN Video Archive

LeBron James on FoxSports Video Archive

Category:1984 births Category:American basketball players Category:African American basketball players Category:Basketball players at the 2004 Summer Olympics Category:Basketball players at the 2008 Summer Olympics Category:Basketball players from Ohio Category:Cleveland Cavaliers draft picks Category:Cleveland Cavaliers players Category:Miami Heat players Category:Gatorade National Basketball Player of the Year Category:Living people Category:McDonald's High School All-Americans Category:National Basketball Association high school draftees Category:Olympic basketball players of the United States Category:Olympic gold medalists for the United States Category:Olympic bronze medalists for the United States Category:Parade High School All-Americans (boys' basketball) Category:People from Akron, Ohio Category:People from Cleveland, Ohio Category:Small forwards Category:United States men's national basketball team members

Width	200
Caption	Bird during the 1985 Playoffs
Position	Forward
Number	33
Height ft	6 |height_in=9
Weight lbs	220
Birth date	December 07, 1956
Birthplace	West Baden, Indiana
Career start	1979
Career end	1992
Draft year	1978
Draft team	Boston Celtics
Draft round	1
Draft pick	6
College	Indiana State
Teams
Stat1label	Points
Stat1value	21,791 (24.3 ppg)
Stat2label	Assists
Stat2value	5,695 (6.3 apg)
Stat3label	Rebounds
Stat3value	8,974 (10.0 rpg)
Letter	b
Bbr	birdla01
Highlights
Hof player	larry-j-bird

Larry Joe Bird (born December 7, 1956) is a former American NBA basketball player and coach. Drafted into the NBA sixth overall by the Boston Celtics in 1978, Bird started at small forward and power forward for thirteen seasons, teaming with legendary center Robert Parish and forward Kevin McHale. Due to back problems, he retired as a player from the NBA in 1992. Bird was voted to the NBA's 50th Anniversary All-Time Team in 1996 and inducted into the Naismith Memorial Basketball Hall of Fame in 1998. He served as head coach of the Indiana Pacers from 1997 to 2000. In 2003, he assumed the role of president of basketball operations for the Pacers, which he currently holds.

Early life

Larry Bird was born in West Baden, Indiana, the son of Georgia (née Kerns) and Claude Joseph "Joe" Bird. He grew up in both West Baden and the adjacent town French Lick, which earned him the nickname "the Hick from French Lick" in his later basketball career. Financial troubles would plague the Bird family for most of Larry's childhood. Bird recalled how his mother would make do on the family's meager earnings: "If there was a payment to the bank due, and we needed shoes, she'd get the shoes, and then deal with them guys at the bank. I don't mean she wouldn't pay the bank, but the children always came first." According to Bird, his being poor as a child "motivates me to this day". Bird would often go to the gym early, shoot between classes, and stay late into the evening. He quit both football and baseball to focus on basketball.

Collegiate career

Bird received a basketball scholarship to Indiana University in 1974. However, he was overwhelmed by the size of the campus and number of students and was not mentally ready for this stage of life; according to Bird, "it didn't take long to realize that I was out of my cocoon." He dropped out of Indiana after 24 days, disappointing his mother. Bird returned home to French Lick where he enrolled in the nearby Northwood Institute before dropping out and getting a job with the Street Department (the department picked up garbage, repaired roads, removed snow, mowed lawns, etc.) for a year. He played AAU basketball for Hancock Construction and, after that year, decided to enroll at Indiana State University in Terre Haute, where he was coached by Bob King.

King suffered a stroke prior to the 1978–79 season and assistant Bill Hodges, who had persuaded Bird to return to college basketball,

NCAA Career Statistics

|- | style="text-align:left;"| 1976–77 | style="text-align:left;"| Indiana State | 28 || ... || 36.9 || .544 || ... || .840 || 13.3 || 4.4 || ... || ... || 32.8 |- | style="text-align:left;"| 1977–78 | style="text-align:left;"| Indiana State | 32 || ... || ... || .524 || ... || .793 || 11.5 || 3.9 || ... || ... || 30.0 |- | style="text-align:left;"| 1978–79 | style="text-align:left;"| Indiana State | 34 || ... || ... || .532 || ... || .831 || 14.9 || 5.5 || ... || ... || 28.6 |- | style="text-align:left;"| Career | style="text-align:left;"| ... | 94 || ... || 36.9 || .533 || ... || .822 || 13.3 || 4.6 || ... || ... || 30.3 |-

1979–1981: Immediate impact

The Boston Celtics selected the 6'9", 220-pound Bird 6th overall in the 1978 NBA Draft, even though they were uncertain whether he would enter the NBA or remain at Indiana State to play his senior season. Bird ultimately decided to play his final college season, but the Celtics retained their exclusive right to sign him until the 1979 NBA Draft, because of the NBA's "junior eligible" rule that existed at that time (allowing a collegiate player to be drafted when the player's original "entering" class was graduating and giving them one calendar year to sign them, even if they went back to college). Shortly before that deadline, Bird agreed to sign with the Celtics for a US $650,000 a year contract, making him at the time the highest-paid rookie in the history of the NBA. Shortly afterwards, the NBA draft eligibility rules were changed to prevent teams from drafting players before they were ready to sign. The rule is called the Bird Collegiate Rule.

Bird's impact on the Celtics was immediate. The Celtics were 29–53 during the 1978–79 season, but with Bird the team improved to 61–21 in the 1979–80 season, posting the league's best regular season record. Bird's collegiate rival, Magic Johnson, also had entered the NBA in 1979, joining the Los Angeles Lakers. In 1980, despite a strong rookie season from Johnson, Bird was named the league's Rookie of the Year and was voted onto the Eastern Conference All-Star team (an honor he would receive for each of his 12 full seasons in the NBA). For the 1980 season, Bird led the Celtics in scoring (21.3 points/game), rebounding (10.4 rebounds/game), steals (143), and minutes played (2,955) and was second in assists (4.5 assists/game) and three-pointers (58). Though Boston was beaten by the more athletic Philadelphia 76ers in the Eastern Conference finals that year, Bird's addition to the team had renewed the promise of Celtic glory.

Following Bird's first season, the Celtics acquired center Robert Parish and the 3rd pick in the 1980 NBA Draft via a trade with the Golden State Warriors (in exchange for the 1st and 13th picks in the draft). After the Warriors took Joe Barry Carroll with the 1st pick and the Utah Jazz chose Darrell Griffith second, the Celtics selected University of Minnesota power forward Kevin McHale. With Bird at small forward, the additions of Parish and McHale gave Boston one of the most formidable frontcourts in the history of the NBA. The three would anchor the Celtics throughout Bird's career.

In his second season, Bird led the Celtics into the playoffs, where they faced off for a second consecutive year with Julius Erving's Philadelphia 76ers. Bird helped the Celtics overcome a 3–1 deficit by winning the last 3 games by 2, 2, and 1 point margins, propelling them into the NBA Finals, where they defeated the Houston Rockets in six games with Bird averaging 15.3 points on .419 shooting, 15.3 rebounds and 7.0 assists per game. It would be the first of three championships in Bird's career, as well as the first of his five Finals appearances.

1982–1987: MVPs, championships and the rivalry with Magic Johnson

The additions of Bird and Johnson rejuvenated the NBA, which had suffered from low attendance and minimal television interest through much of the 1970s. Immediately upon their entry into the league, the two players became repeating presences in the NBA Finals. Johnson's Lakers won the championship in 1980, Bird's Celtics captured the NBA title in 1981, and Johnson's Lakers wrested it back in 1982. Bird and Johnson first dueled in the 1979 NCAA title game; as professional basketball players, they would face off numerous times during the 1980s, including the NBA Finals of 1984, 1985 and 1987. Lakers versus Celtics, and specifically Bird versus Magic, quickly became one of the greatest rivalries in the history of professional sports.

In 1984, the Celtics defeated the Lakers in a seven-game Finals, winning game seven 111–102. Bird averaged 27.4 points on .484 shooting and 14 rebounds a game during the series, earning the award of Finals Most Valuable Player (MVP). Bird was also named the league regular season MVP for that year. In 1985, however, the Lakers avenged the loss, defeating the Celtics in game 6 of the Finals in the Boston Garden. In a losing effort against Los Angeles, Bird averaged 23.8 points on .449 shooting, 8.8 rebounds and 5.0 assists per game. That year, the NBA again named Bird the league MVP.

Boston would have another great season the next year, with help from another Hall of Famer, Bill Walton. Walton had been refused by the Lakers, and as a last chance, called Celtics president and general manager Red Auerbach. Auerbach was initially unwilling to take a risk on Walton, who had been plagued for years by foot injuries. But Bird, who happened to be in Auerbach's office at the time of Walton's call, urged him to sign Walton, saying that if Walton felt he was healthy enough to play, it was all Bird needed to hear.

With Walton backing up Kevin McHale and Robert Parish, the Celtics would return to the finals in 1986, albeit not against Johnson and the Lakers, who lost in the Western Conference Finals to the Houston Rockets. The 1986 Celtic team, which finished the regular season 67–15 and defeated the Rockets in six games, is generally considered to be the best of Bird's career. Bird again was named the Finals' MVP for that year, averaging 24 points on .482 shooting, 9.7 rebounds and 9.5 assists per game for the series. He also won his third consecutive league MVP award, a feat matched only by the great Celtic center Bill Russell and the dominant Wilt Chamberlain, who played for Philadelphia and Los Angeles.

In 1987, the Celtics made their last Finals appearance of Bird's career, fighting through difficult series against the Milwaukee Bucks and Detroit Pistons but as they reached the NBA Finals, the Celtics, plagued by devastating injuries, lost to a dominant Lakers team which had won 65 games during the season. The Celtics ended up losing to the Lakers in six games, with Bird averaging 24.2 points on .445 shooting, 10 rebounds and 5.5 assists per game in the championship series. The Celtics would fall short in 1988 losing to the Pistons in 6 games in the Eastern Conference Finals as the Pistons made up from the heartbreak the previous season. Between them, Bird and Johnson captured eight NBA championships during the 1980s, with Magic getting five and Bird three. During the 1980s, either Boston or Los Angeles appeared in every NBA Finals.

Throughout the 1980s, contests between the Celtics and the Lakers—both during the regular season and in the Finals—attracted enormous television audiences. The first regular season game between the Celtics and the Lakers in the 1987–88 season proved to be a classic with Magic Johnson banking in an off balance shot from near the 3-point line at the buzzer for a 115–114 Lakers win at Boston Garden. The historical rift between the teams, which faced each other several times in championship series of the 1960s, fueled fan interest in the rivalry. Not since Bill Russell squared off against Wilt Chamberlain had professional basketball enjoyed such a marquee matchup. The apparent contrast between the two players and their respective teams seemed scripted for television: Bird, the introverted small-town hero with the blue-collar work ethic, fitted perfectly with the throwback, hard-nosed style of the Celtics, while the stylish, gregarious Johnson ran the Lakers' fast-paced "Showtime" offense amidst the bright lights and celebrities of Los Angeles. A 1986 Converse commercial for its "Weapon" line of basketball shoes (endorsed by both Bird and Johnson) reflected the perceived dichotomy between the two players. In the commercial, Bird is practicing alone on a rural basketball court when Johnson pulls up in a sleek limousine and challenges him to a one-on-one match.

Despite the intensity of their rivalry, Bird and Johnson became friends off the court. Their friendship blossomed when the two players worked together to film the 1986 Converse commercial, which depicted them as archenemies. Johnson appeared at Bird's retirement ceremony on February 4, 1993 and emotionally described Bird as a "friend forever."

1988–1992: The twilight years

In 1988, Bird had the best statistical season of his career, but the Celtics failed to reach the NBA Finals for the first time in five years, losing to the Pistons in six games during the Eastern Conference Finals. Bird started the 1988–89 season with Boston, but ended his season after six games to have bone spurs surgically removed from both of his heels. He returned to the Celtics in 1989, but debilitating back problems and an aging Celtic roster prevented him from regaining his mid-1980s form. Nonetheless, through the final years of his career, Bird maintained his status as one of the premier players in the game. He averaged over 20 points, 9 rebounds and 7 assists a game in his last three seasons with the Celtics, and shot better than 45% from the field in each. Bird led the Celtics to playoff appearances in each of those three seasons.

Bird's body, however, continued to break down. He had been bothered by back problems for years, and his back became progressively worse. After leading the Celtics to a 29–5 start to the 1990–91 season, he missed 22 games due to a compressed nerve root in his back, a condition that would eventually lead to his retirement. He had off-season surgery to remove a disc from his back, but his back problems continued and he missed 37 games during the 1991–92 season. During the 1992 Eastern Conference semi-finals against the Cleveland Cavaliers Bird missed 4 of 7 games in the series due to his back problems.

}} In the summer of 1992, Bird joined Magic Johnson, Michael Jordan and other NBA stars to play for the United States basketball team in that year's Olympics in Barcelona, Spain. It was the first time in America's Olympic history that the country sent professional basketball players to compete. The "Dream Team" won the men's basketball gold medal.

Following his Olympic experience, on August 18, 1992, Bird announced his retirement as an NBA player. He finished his career with averages of more than 24 points, 10 rebounds and 6 assists per game, while shooting 49.6% from the field, 88.6% from the free throw line and 37.6% from three-point range. Following Bird's departure, the Celtics promptly retired his jersey number 33.

In 1989, Bird published his autobiography, with Bob Ryan. The book chronicles his life and career up to the 1989 NBA season.

NBA career after retirement

The Celtics employed Bird as a special assistant in the team's front office from 1992 until 1997. In 1997, Bird accepted the position of coach of the Indiana Pacers and said he would be on the job for no more than 3 years. Despite having no previous coaching experience, Bird led the Pacers to a 58–24 record—the franchise's best as an NBA team at the time—in the 1997–98 season, and pushed the Bulls to seven games in the Eastern Conference finals. He was named the NBA Coach of the Year for his efforts, becoming the only person in NBA history to have won both the MVP and Coach of the Year awards. He then led the Pacers to two consecutive Central Division titles in 1999 and 2000, and a berth in the NBA finals in 2000.

Bird resigned as Pacers coach shortly after the end of the 2000 season, following through on his initial promise to coach for only 3 years. In 2003, he returned as the Pacers' President of Basketball Operations, where he oversees team personnel and coaching moves, as well as the team's draft selections. Bird promoted David Morway to general manager in 2008, but Bird still has the final say in basketball matters.

Head coaching record

|- | align="left" |IND | align="left" | |82||58||24||.707|| align="center" |2nd in Central||16||10||6||.625 | align="center" |Lost in Conf. Finals |- | align="left" |IND | align="left" | |50||33||17||.660|| align="center" |1st in Central||13||9||4||.692 | align="center" |Lost in Conf. Finals |- | align="left" |IND | align="left" | |82||56||26||.683|| align="center" |1st in Central||23||13||10||.565 | align="center" |Lost in NBA Finals |-class="sortbottom" | align="left" |Career | ||214||147||67||.687|| ||52||32||20||.615

Legacy

}}

Bird's humble roots led to his most frequently used moniker, "The Hick From French Lick". Other observers called him "The Great White Hope".

For the 2008 NBA Finals, which featured a rematch of the Celtics-Lakers rivalry, Bird appeared in a split-screen advertisement with Magic Johnson (as part of the "There Can Only Be One" campaign which had played throughout the 2008 NBA Playoffs but to that point only featured players from the two teams competing in a given series) discussing the meaning of rivalries.

Bird was widely considered one of Red Auerbach's favorite players. He considered Bird to be the greatest basketball player of all time. Auerbach was so enamored with the player that he drafted him out of Indiana State and waited a year before Bird was eligible to suit up for the Celtics. During his introductory press conference, after Auerbach's contentious negotiations with agent Bob Woolf, Bird announced he "would have played for free." This was after Woolf asked for the most lucrative contract in NBA history, to which Auerbach was quick to point out that Bird hadn't played a game in the NBA yet.

Player profile

Bird, a versatile wing man who played the power forward and small forward positions, is considered one of the greatest players of all time, to which his twelve All-Star team nominations are a testament. The sharpshooting Bird made his name stepping up his performance in critical situations, and is credited with a long list of dominating games, buzzer beaters and clutch defensive plays. He won two NBA Finals MVP and three regular-season MVP awards. He won them all in a row, a feat only shared by Bill Russell and Wilt Chamberlain.

Bird possessed an uncanny and unparalleled ability to anticipate and react to the strategies of his opponents. His talent for recognizing the moves of opponents and teammates prompted his first coach with the Celtics, Bill Fitch, to nickname him "Kodak", because he seemed to formulate mental pictures of every play that took place on the court.

Bird scored 24.3 points per game in his career on a high .496 field goal average, a stellar .886 free throw average (9th best all-time) and a 37.6 percentage on 3-point shots. Bird was also a good rebounder (10.0 rebound career average) and an excellent playmaker (6.3 assist career average). His multidimensional game made him a consistent triple-double threat; Bird currently ranks fifth all-time in triple-doubles with 59, not including the 10 he recorded in the playoffs. Bird's lifetime player efficiency rating (PER) is 23.5, 16th all-time, a further testament to his all around game. Additionally, he is the only 20, 10, 5 player in NBA history (points, rebounds, assists per game) with a lifetime PRA rating (points + rebounds + assists per game) of 40.6, which is 8th all-time. Bird was the first player in NBA history to shoot 50% or better on field goals, 40% on 3-pointers, and 90% on free-throws in a single NBA season while achieving the league minimum for makes in each category. Bird accomplished this feat three times and is second only to Steve Nash for seasons in the 50-40-90 Club.

Bird is also remembered as an excellent defender. While he was neither fast nor quick-footed, and could not always shut down an individual player one-on-one, he consistently displayed a knack for anticipating the moves of his opponent, allowing him to intercept passes and create turnovers. His 1,556 career steals ranks 27th all-time. Unspectacular but effective defensive moves, such as jumping into a passing lane to make a steal or allowing his man to step past and drive to the hoop, then blocking the opponent's shot from behind, were staples of Bird's defensive game. In recognition of his defensive abilities, Bird was named to three All-Defensive Second Teams.

Bird's competitive nature often emerged in nearly constant trash-talking on the court. Some notable examples follow:

During the three-point shooting contest on All-Star Weekend 1986, Bird entered the locker room, looked around without saying a word, then finally said, "I want all of you to know I am winning this thing. I'm just looking around to see who's gonna finish up second." He won the shooting contest.

During one game on Christmas Day against the Indiana Pacers, before the game Bird told Chuck Person that he had a Christmas present waiting for him. During the game, when Person was on the bench, Bird shot a three-pointer on the baseline right in front of Person. Immediately after releasing the ball, Bird said to Person, "Merry fuckin' Christmas!", and then the shot went in. This was no doubt inspired by Person (nicknamed the "Rifleman") stating prior to the game that "The Rifleman is Coming, and He's Going Bird Hunting."

Reggie Miller recalled his encounter with Larry Bird's legendary trash talking ability in his book "I Love Being The Enemy". Reggie tried to disrupt Larry's concentration when he was shooting free throws late in a game. Larry glared at him, made the first free throw and said, "Rook, I am the best shooter in the league right now. In the league. Understand? And you're up here trying to tell me something?" Then Larry buried the second free throw.

Late in a tied game against the Seattle SuperSonics, Bird told Supersonics forward Xavier McDaniel, who was guarding him, exactly where he would hit the game winning shot. After a timeout, Bird made two baseline cuts, then posted in the exact spot he had indicated to McDaniel, paused, turned, and shot it right in his face. On November 9, 1984, Bird was ejected along with Julius Erving in the third quarter after an on court scuffle. At the point of both ejections, Bird had outscored Erving 42 to 6. During the game, Bird had continuously informed Erving of their tallies with every chance he got to score. Bird denies this stating that it was "M.L. (Carr) talking trash from the bench" during that game. Eventually a shoving match ensued, then swings taken by both players, and finally a bench-clearing brawl.

NBA Career Statistics

Regular season

|- | style="text-align:left;"| | style="text-align:left;"| Boston | 82 || 82 || 36.0 || .474 || .406 || .836 || 10.4 || 4.5 || 1.7 || 0.6 || 21.3 |- | style="text-align:left;" bgcolor="AFE6BA"| † | style="text-align:left;"| Boston | 82 || 82 || 39.5 || .478 || .270 || .863 || 10.9 || 5.5 || 2.0 || 0.8 || 21.2 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 77 || 58 || 38.0 || .503 || .212 || .863 || 10.9 || 5.8 || 1.9 || 0.9 || 22.9 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 79 || 79 || 37.7 || .504 || .286 || .840 || 11.0 || 5.8 || 1.9 || 0.9 || 23.6 |- | style="text-align:left;" bgcolor="AFE6BA"| † | style="text-align:left;"| Boston | 79 || 77 || 38.3 || .492 || .247 || bgcolor="CFECEC"| .888 || 10.1 || 6.6 || 1.8 || 0.9 || 24.2 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 80 || 77 || bgcolor="CFECEC"| 39.5 || .522 || .427 || .882 || 10.5 || 6.6 || 1.6 || 1.2 || 28.7 |- | style="text-align:left;" bgcolor="AFE6BA"| † | style="text-align:left;"| Boston | 82 || 81 || 38.0 || .496 || .423 || bgcolor="CFECEC"| .896 || 9.8 || 6.8 || 2.0 || 0.6 || 25.8 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 74 || 73 || bgcolor="CFECEC"| 40.6 || .525 || .400 || bgcolor="CFECEC"| .910 || 9.2 || 7.6 || 1.8 || 0.9 || 28.1 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 76 || 75 || 39.0 || .527 || .414 || .916 || 9.3 || 6.1 || 1.6 || 0.8 || 29.9 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 6 || 6 || 31.5 || .471 || ... || .947 || 6.2 || 4.8 || 1.0 || 0.8 || 19.3 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 75 || 75 || 39.3 || .473 || .333 || bgcolor="CFECEC"| .930 || 9.5 || 7.5 || 1.4 || 0.8 || 24.3 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 60 || 60 || 38.0 || .454 || .389 || .891 || 8.5 || 7.2 || 1.8 || 1.0 || 19.4 |- | style="text-align:left;"| | style="text-align:left;"| Boston | 45 || 45 || 36.9 || .466 || .406 || .926 || 9.6 || 6.8 || 0.9 || 0.7 || 20.2 |-class=sortbottom | style="text-align:left;" colspan=2| Career The marriage lasted only 11 months, but produced a daughter, Corrie, born on August 14, 1977.

In 1998, Corrie Bird appeared on The Oprah Winfrey Show and revealed that she was Bird's daughter from his first marriage though Larry had denied paternity until the mid 1980s. She discussed her longing to connect with her father, whom she had not seen in 17 years. Corrie's story was also shown on 20/20 and was run as an article in the September 4, 1998 issue of Sports Illustrated. Corrie, like her father, played basketball in high school and attended Indiana State University, graduating with a degree in elementary education.

In 2009, Boston University awarded Larry an Honorary Degree; Doctor of Letters.

On October 31, 1989, Bird married Dinah Mattingly. The couple have two adopted children, son Conner and daughter Mariah.

In popular culture

In October 2005, a man in Oklahoma City, Eric James Torpy, was convicted of shooting with intent to kill and robbery. He asked that his sentence be changed from 30 years imprisonment to 33 so that it would match Bird's jersey number. His request was granted. Bird has appeared in three movies, Blue Chips, released in 1994 by Paramount, the Warner Brothers film Space Jam with Michael Jordan and Bill Murray in 1996, and Celtic Pride with Dan Aykroyd, Daniel Stern, and Damon Wayans, which was also released in 1996.

Bird has appeared in several video games. In Bird plays opposite Julius Erving in a game of one-on-one. A sequel, , was a 1988 basketball video game.

The band Dispatch has a song called "Just Like Larry" about Larry Bird, who is their hometown hero from his days as a member of the Boston Celtics.

In a phone commercial when Larry Bird tells Tweety Bird that they are not related, Tweety not only comments on them having the same last name but that they "look an awful lot alike".

See also

List of National Basketball Association career scoring leaders

List of National Basketball Association career rebounding leaders

List of National Basketball Association career assists leaders

List of National Basketball Association career steals leaders

List of National Basketball Association career turnovers leaders

List of National Basketball Association players with most points in a game

List of National Basketball Association players with most steals in a game

List of NCAA Division I men's basketball players with 2000 points and 1000 rebounds

Footnotes

References

External links

nba.com historical playerfile

Larry Bird biography provided by hoophall.com

Sportscentury's 30th greatest athlete of all time provided by ESPN.com

NBA.com: Where Legends Are Born

NBA History

CNN/Sports Illustrated: A Player for the Ages

1979 Oscar Robertson Trophy USBWA College Player of the Year

Career Stats, courtesy of basketball-reference.com

Videos of Larry Bird on mReplay.com

Larry Bird Statistics

Category:1956 births Category:Living people Category:Basketball Hall of Fame inductees Category:Basketball players at the 1992 Summer Olympics Category:Basketball players from Indiana Category:Boston Celtics draft picks Category:Boston Celtics players Category:National Basketball Association head coaches Category:National Basketball Association players with retired numbers Category:NBA Finals MVP Award winners Category:Indiana Pacers executives Category:Indiana Pacers head coaches Category:Indiana State Sycamores men's basketball players Category:National Basketball Association executives Category:Olympic basketball players of the United States Category:Olympic gold medalists for the United States Category:People from Orange County, Indiana Category:Power forwards (basketball) Category:Small forwards Category:United States men's national basketball team members Category:National Collegiate Basketball Hall of Fame inductees

Name	Dwight Howard
Height ft	6 | height_in = 11 | weight_lb = 265
Team	Orlando Magic
Number	12
Position	Center
Birth date	December 08, 1985
Birth place	Atlanta, Georgia
High school	Southwest Atlanta Christian Academy
Nationality	American
Draft round	1
Draft pick	1
Draft year	2004
Team	Orlando Magic
Draft team	Orlando Magic
Career start	2004
Highlights

Dwight David Howard (born December 8, 1985) is an American basketball player for the Orlando Magic of the National Basketball Association (NBA). Howard, who usually plays center but can also play power forward, had an outstanding high school career at Southwest Atlanta Christian Academy. He chose to forgo college and entered the 2004 NBA Draft, and was selected first overall by the Magic. A four-time All-Star, four-time All-NBA team selection, three-time All-Defensive member, and two-time Defensive Player of the Year, Howard has been ranked consistently as one of the best in the league in rebounds, blocks, field goal percentage and free throw attempts, and has set numerous franchise and league records. He has led the Magic to three division titles and one conference title, and he was the winner of the 2008 NBA Slam Dunk Contest. In the 2008 Olympics, he was the starting center for Team USA, which went on to win the gold medal.

Before he was drafted in 2004, Howard said that he wanted to use his NBA career and Christian faith to "raise the name of God within the league and throughout the world". In November 2009, he was named one of the 10 finalists for the Jefferson Awards for Public Service, which awards athletes for their charitable work.

Early life

Howard was born in Atlanta, Georgia to Dwight Sr. and Sheryl Howard and into a family with strong athletic connections. His father is a Georgia State Trooper and serves as Athletic Director of Southwest Atlanta Christian Academy, a private academy with one of the best high school basketball programs in the country, while his mother played on the inaugural women's basketball team at Morris Brown College. Despite his large frame, Howard was quick and versatile enough to play the guard position. He was also co-MVP (with J. R. Smith) of the McDonald's High School All-American Game that year. Howard joined a depleted Magic squad that had finished with only 21 victories the previous season; further, the club had just lost perennial NBA All-Star Tracy McGrady. setting several NBA records in the process. He became the youngest player in NBA history to average a double double in the regular season.

Howard reported to camp for his second NBA campaign having added 20 pounds of muscle during the off-season. He was selected to play on the Sophomore Team in the 2006 Rookie Challenge during the All-Star break,

Howard took another step forward as the franchise player for Orlando in the 2006–07 season, and for the third consecutive season he played in all 82 regular season games. Less than a week later, he recorded a career-high 32 points against the Toronto Raptors. A highlight was his game-winning alley-oop off an inbound at the buzzer against the San Antonio Spurs at Amway Arena on February 9. As the push for playoff spots intensified, Howard was instrumental, recording another career-high 35 points against the Philadelphia 76ers on April 14, 2007. Under his leadership, the Magic qualified for the 2007 NBA Playoffs for the first time since 2003 as the number eight seed in the Eastern Conference. However, the Magic were swept by the eventual Eastern Conference finalist Detroit Pistons in the first round. Howard averaged 17.6 points and 12.3 rebounds per game, and finished first in the NBA in total rebounds, second in field goal percentage, and ninth in blocks. He was further recognized as one of the best players in the league when he was named to the All-NBA Third Team at the end of the 2006–07 campaign.

Leader of consecutive division champions

of the Los Angeles Lakers]] Howard continued posting impressive numbers in the 2007–08 season; with free agent Rashard Lewis added to the ranks alongisde Hedo Türkoğlu to provide an extra offensive spark, this was the Magic's best season yet. Howard's strong and consistent play ensured that he was named as a starter for the Eastern Conference All-Star team, and by the time the mid-season break arrived, he was leading the league in double doubles (he concluded the season with a league-high 69) and had recorded 20 points and 20 rebounds in a game on five occasions (eight by the season's end). On February 16, 2008, he won the 2008 NBA slam dunk contest by receiving 78% of the fan's votes via text messaging or online voting; in that contest, he performed a series of innovative dunks said to have rejuvenated the contest, including donning a Superman cape for one of the dunks. Howard led the Magic to their first division title in 12 years and to the third seed for the 2008 NBA Playoffs, Howard's series total of 91 rebounds was also greater than the total rebounds collected by the entire Toronto frontcourt. In the next round against the Pistons, the Magic lost the first two road games before Howard's 20 point/12 rebound performance in Game 3 salvaged a home win. In that same week, the center was named to the All-NBA First Team for the first time, Detroit played without their star point guard Chauncey Billups for Games 4 and 5, but Orlando was unable to capitalize on that and lost the series 4–1 to the veteran playoffs team.

The 2008–09 campaign began well for Howard. Ten games into the season, the center was leading the league in blocks per game (4.2) and even recorded his first triple-double: 30 points, 19 rebounds and 10 blocks. At the halfway point of the season, Howard was leading the league in rebounds and blocks, and was among the league leaders in field goal percentage. He garnered a record 3.1 million votes to earn the starting berth on the Eastern Conference team for the 2009 NBA All-Star game. On March 25, 2009, Howard led Orlando to its second straight Southeast Division title with 11 games of the regular season left to play, and eventually the third seed for the 2009 NBA Playoffs with a 59–23 record. On April 21, 2009, he became the youngest player ever to win the NBA Defensive Player of the Year Award, achieving a goal he had set for himself before the start of the season. and a week later, to the All-NBA First Team. In the second round of the playoffs against the defending champions Boston, the Magic blew a lead in Game 5 and Howard publicly questioned coach Stan Van Gundy's tactics and said that he should be given the ball more; in Game 6, the center posted 23 points and 22 rebounds to force the series into seven games. The Magic went on to defeat Boston, and then defeated Cleveland—which was led by league MVP LeBron James—4–2 in the Eastern Conference Finals. Howard had a playoffs career-high 40 points to go with his 14 rebounds in the deciding Game 6, leading Orlando to its first NBA Finals in 14 years. The Los Angeles Lakers took the first two home games to establish a 2–0 lead in the Finals, before a home win by the Magic brought the score to 2–1. In Game 4, despite Howard putting up 21 rebounds and a Finals-record of 9 blocks in a game, the Magic lost in overtime. The Lakers went on to win Game 5, and the NBA Finals.

The Magic went into the 2009–10 season with one major roster change: Türkoğlu departed for the Toronto Raptors, while eight-time NBA All-Star Vince Carter arrived from the New Jersey Nets. As with the previous two seasons, the Magic got off to a strong start, winning 17 of their first 21 games, setting a franchise record in the process. He also picked up two Conference Player of the Week awards. On January 21, 2010, Howard was named as the starting center for the East in the 2010 NBA All-Star Game. Not long after the Magic completed the regular season with 59 wins and their third consecutive division title, Howard won the Defensive Player of the Year Award for the second straight year. He became the first player in NBA history to lead the league in blocks and rebounds in the same season twice—and for two years in a row. He started in eight of those nine games, averaging 8.9 ppg, 5.3 rpg and led the team in shooting .778 from the field. In the finals, he made all seven of his shots and scored 20 points as the USA defeated Argentina to win the gold medal.

On June 23, 2008, Howard was named as one of the members of the 12-man squad representing the United States in the 2008 Olympic Games in Beijing. With Howard starting as center, Team USA won all of its games en route to the gold medal, breaking their drought of gold medals dating back to the 2000 Olympics. Howard averaged 10.9 points and 5.8 rebounds per game in the tournament.

Player profile

Howard is considered the "franchise player" of the Magic. He is the NBA's leading rebounder (also leading the league in 2007–08 and 2008–09); to illustrate, in a game against the Golden State Warriors on January 10, 2007, his 25 rebounds for the Magic outnumbered the total number of boards grabbed by the starting five of the Warriors. Howard's rebounding is in part facilitated by his extraordinary athleticism; his vertical leap is estimated at almost 40 inches, rare for a player of his size (6'11", 265 pounds). He demonstrated this skill memorably in the 2007 Slam Dunk Contest during the NBA All-Star Weekend, during which he completed an alley oop dunk from teammate Jameer Nelson and slapped a sticker onto the backboard which reached . The sticker showed an image of his own smiling face with a handwritten "All things through Christ Phil: 4:13," a paraphrase of Philippians 4:13. As of April 2010, Howard's career average of 12.7 rebounds per game (in the regular season) ranks 13th in NBA history. The center has also remained largely injury-free in his NBA career, playing in 351 consecutive games before missing his first game.

Howard's abilities and powerful physique have drawn attention from fellow NBA All-Stars. Tim Duncan once remarked in 2007: "[Howard] is so developed... He has so much promise and I am glad that I will be out of the league when he is peaking." Kevin Garnett echoed those sentiments: "[Howard] is a freak of nature, man... I was nowhere near that physically talented. I wasn't that gifted, as far as body and physical presence."

While many sports pundits have been rating Howard as one of the top young prospects in the NBA since 2006, Howard has some weaknesses in his game. Offensively, his shooting range remains limited; he is also mistake-prone, having led the NBA in total number of turnovers in the 2006–07 season. Like many centers, he has a low free throw conversion percentage. Also in that season, outside of layups and dunks, his shooting percentage was only 31.6%. He has stated he believes in reaching out to his community and fans and thus contributes substantially in the field of philanthropy. Together with his parents, Howard also established the Dwight D. Howard Foundation Inc. in 2004. The Foundation provides scholarships for students who want to attend his alma mater, Southwest Atlanta Christian Academy, and grants to Lovell Elementary School and Memorial Middle School in Orlando, Florida. For his contributions in the Central Florida community, Howard received in 2005 the Rich and Helen De Vos Community Enrichment Award.

Elsewhere, Howard appeared as a special guest on an episode of the ABC series that aired 2 April 2006, in which Ty Pennington and his team built a new home and ministry offices for Sadie Holmes, who operates a social services ministry in the Orlando area.

Howard and Royce Reed, a former dancer for the team, have a son, Braylon.

See also

List of career achievements by Dwight Howard

List of National Basketball Association season rebounding leaders

List of National Basketball Association season blocks leaders

List of National Basketball Association players with 10 or more blocks in a game

Notes

External links

Dwight Howard Official Site

Category:1985 births Category:Living people Category:African American basketball players

Category:American basketball players Category:American Christians Category:Basketball players at the 2008 Summer Olympics Category:Gatorade National Basketball Player of the Year Category:Male basketball centers Category:McDonald's High School All-Americans Category:National Basketball Association high school draftees Category:NBA Slam Dunk Contest champions Category:Olympic basketball players of the United States Category:Olympic gold medalists for the United States Category:Orlando Magic draft picks Category:Orlando Magic players Category:Parade High School All-Americans (boys' basketball) Category:People from Atlanta, Georgia Category:Power forwards (basketball) Category:United States men's national basketball team members Category:NBA Defensive Player of the Year Award winners

Name	Billy Mays
Birth name	William Darrell Mays, Jr.
Other names	Billy Mays
Birth date	July 20, 1958
Birth place	McKees Rocks, Pennsylvania, United States
Death date	June 28, 2009
Death place	Tampa, Florida, United States
Home town	McKees Rocks, Pennsylvania
Years active	1993–2009
Parents	Billy Mays, Sr.Joyce Palm
Children	Billy Mays IIIElizabeth Mays
Spouse	Dolores "Dee Dee" Mays
Occupation	Television direct-response advertisement salesman

William Darrell "Billy" Mays, Jr. (July 20, 1958 – June 28, 2009) was an American television direct-response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home-based, and maintenance products. His distinctive beard and impassioned sales pitches made him a recognized television presence in the United States and Canada.

Mays was born in McKees Rocks, Pennsylvania, and began his career as salesman on the Atlantic City boardwalk. He traveled across the United States for 12 years, selling various items before he was hired to sell OxiClean and other products on the Home Shopping Network. His success as a TV pitchman led him to found Mays Promotions, Inc. On April 15, 2009, the Discovery Channel began airing PitchMen, a documentary series that featured Mays. On the morning of June 28, 2009, Mays's wife found him dead in his home.

Early life

Mays was born in McKees Rocks, Pennsylvania, attended Sto-Rox High School, and was raised in Pittsburgh, Pennsylvania. He later attended West Virginia University, where he was a walk-on linebacker on its football team during his two years there. After dropping out, he worked for his father's hazardous waste company before moving to Atlantic City, New Jersey in 1983. along with other "As Seen on TV" products. Customer response to Mays's sales pitches was enthusiastic, with a sharp increase in sales after his first day on the network, although some reviews were poor. He was very well known for shouting in an abrasive manner during infomercials. For example, Washington Post staff writer Frank Ahrens called him "a full-volume pitchman, amped up like a candidate for a tranquilizer-gun takedown".

Mays was the CEO and founder of Mays Promotions, Inc., based at his home in Odessa, Florida. In December 2008, Mays began appearing in ads for ESPN's online service, ESPN360. These ads were a slight departure for Mays as they were designed to be parodies of his and other infomercial cliches with Mays appearing to be doing a parody of himself. He also made a live appearance during the 2008 Champs Sports Bowl promoting ESPN's and ABC's January 1, 2009, bowl games.

On April 15, 2009, the Discovery Channel began airing PitchMen, a documentary series that featured Mays and Anthony Sullivan in their jobs in direct-response marketing. After Mays's death, Discovery Channel aired a special Billy Mays tribute episode of PitchMen called "".

On March 27, 2009, Mays appeared on The Tonight Show with Jay Leno. He and Sullivan also appeared on The Tonight Show with Conan O'Brien on June 23, 2009.

Prior to his death, Mays had signed a deal with Taco Bell to film infomercial-style commercials for the chain. Shooting was scheduled to begin in August 2009.

Personal life

Mays's first marriage to Dolores "Dee Dee" Mays ended in divorce. He had a son with Dolores named Billy Mays III, who was 24 years old at the time of Mays's death and who worked as a production assistant alongside his father on the PitchMen television show. Mays's mother is Joyce Palm, and his father is Billy Mays, Sr.; they both outlived him.

In an interview during the 2008 Presidential Campaign, Mays revealed himself to be a Republican.

Death

Mays was found unresponsive by his wife in his Tampa, Florida, home on the morning of June 28, 2009. He was pronounced dead at 7:45 am, appearing to have died sometime overnight. The Associated Press reported that there were no indications that the house had been broken into, and that police did not suspect foul play.

After an initial autopsy on Mays's body on June 29, Dr. Vernard Adams, the Hillsborough County, Florida medical examiner, stated that Mays suffered from hypertensive heart disease and that heart disease was the likely cause of his death. According to a toxicology report released August 7, 2009, heart disease was the "primary cause of death" and cocaine was listed as a "contributory cause of death." In response to the release of the toxicology report, the Mays family issued a press release stating, "We are extremely disappointed by the press release released by the Hillsborough County medical examiner's office. We believe it contains speculative conclusions that are frankly unnecessary and tend to obscure the conclusion that Billy suffered from chronic, untreated hypertension..." and said in the release that they were considering "an independent evaluation of the autopsy results".

The medical examiner "concluded that cocaine use caused or contributed to the development of his heart disease, and thereby contributed to his death," the office said in a press release. The office said Mays last used cocaine in the few days before his death but was not under the influence of the drug when he died. Hillsborough County spokeswoman Lori Hudson said nothing in the toxicology report indicated the frequency of Mays's cocaine use. Cocaine can raise the arterial blood pressure, directly cause thickening of the left wall of the ventricle and accelerate the formation of atherosclerosis in the coronary arteries, the release said. However, in October 2009, the results of a second medical examination, commissioned by Mays' family, concluded that "cocaine was not a significant contributing factor" to his death.

Longtime friend and colleague A.J. Khubani, founder and CEO of the "As Seen on TV" product company Telebrands, said Mays never exhibited any signs of drug use and was always prepared for his many commercial shoots. "I'm just shocked," Khubani said. "He was the model of a responsible citizen."

According to subsequent news reports the toxicology tests also showed levels of painkillers hydrocodone, oxycodone and tramadol, as well as anti-anxiety drugs alprazolam and diazepam. Mays had suffered hip problems and was scheduled for hip replacement surgery the day after he was found dead.

Mays's funeral was held on July 3, 2009 in his hometown of McKees Rocks, Pennsylvania. The pallbearers for the funeral wore blue shirts and khaki pants at the funeral, much like Mays wore when he advertised his products. According to KDKA-TV in Pittsburgh, he was buried wearing a shirt with the OxiClean logo on it.

Fictional representation

In the South Park episode "Dead Celebrities", Mays's ghost appears repeatedly to Ike Broflovski, trying to sell him products from the afterlife. Mays's son, Billy Mays III, a self-proclaimed South Park fan, said he loved "Dead Celebrities", and found its portrayal of his father tasteful and respectful.

Notable products pitched

References

External links

Official Twitter page

Category:American television personalities Category:Cardiovascular disease deaths in Florida Category:Deaths from myocardial infarction Category:Internet memes Category:Pennsylvania Republicans Category:People from Atlantic City, New Jersey Category:People from McKees Rocks, Pennsylvania Category:People from Tampa, Florida Category:Salespeople Category:Infomercials Category:West Virginia Mountaineers football players Category:1958 births Category:2009 deaths